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Williams-Sonoma, Inc. (WSM)

Consumer Cyclical | Specialty Retail | San Francisco, United States | NYSE
254.72 USD +3.45 (1.373%) ⇧ (Oct. 16, 2026, 10:02 a.m. EDT)
Short-term:★★★⯪☆Long-term:★★★★⯪Dividends:★★★☆☆
Hot Take ↕ | Oct. 10, 2026, 4:18 a.m. EDT

Williams-Sonoma presents a compelling case for long-term ownership driven by exceptional operational quality, yet the short-term outlook remains cautious due to conflicting signals. The business fundamentals are outstanding, boasting a 55% return on equity and a nine-year price trajectory that has more than sextupled, with eight out of nine years showing positive annual returns. This consistency suggests a resilient franchise capable of sustaining shareholder value. However, the statistical forecasting model currently registers a flat directional prediction, creating tension with the visible momentum where the stock trades above both its 50-day and 200-day averages. Options activity reinforces a bullish bias, with traders accumulating calls at higher strikes while hedging downside at lower levels. While the valuation is premium, the combination of robust earnings growth and a fortress-like balance sheet supports a strong buy recommendation for the long horizon, even if the immediate path may see consolidation.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.032352
AutoARIMA0.032408
MSTL0.032552
AutoTheta0.049383

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 51%
H-stat 0.72
Ljung-Box p 0.000
Jarque-Bera p 0.429
Excess Kurtosis -0.85
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-10-15
Last Dividend Date 2026-07-16
Debt to Equity Ratio 71.369
Revenue per Share 67.171
Market Cap 29,997,864,960
Trailing P/E 26.13
Forward P/E 24.23
Beta 1.47
Profit Margins 14.73%
Website https://www.williams-sonomainc.com

As of Oct. 10, 2026, 4:18 a.m. EDT: Speculators are positioning for continued upside with significant open interest walls at the 250 and 300 strike levels for calls, while call volume recently spiked at the 230 and 240 strikes. Put buyers are hedging downside risk primarily around the 210 to 220 range, creating a floor. Implied volatility remains elevated, indicating expectations for meaningful price movement in either direction, though the skew favors call exposure.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.33% 1.38% 1.57% 1.89%
Dividend History
Date Dividend Yield %
2026-07-17 0.7600 0.332735
2026-04-17 0.7600 0.382505
2026-01-16 0.6600 0.312042
2025-10-17 0.6600 0.356064
2025-07-18 0.6600 0.387347
2025-04-17 0.6600 0.474104
2025-01-17 0.5700 0.281024
2024-10-18 0.5700 0.395751
2024-07-19 0.5700 0.388072
2024-04-18 0.5650 0.404250
2024-01-18 0.4500 0.435014
2023-10-19 0.4500 0.569656
2023-07-20 0.4500 0.689391
2023-04-20 0.4500 0.736799
2023-01-19 0.3900 0.654582
2022-10-20 0.3900 0.687164
2022-07-21 0.3900 0.554253
2022-04-21 0.3900 0.555753
2022-01-20 0.3550 0.497966
2021-10-21 0.3550 0.376418
2021-07-22 0.2950 0.382149
2021-04-22 0.2950 0.349961
2021-01-21 0.2650 0.418278
2020-10-22 0.2650 0.542699
2020-07-23 0.2400 0.562654
2020-04-23 0.2400 0.875114
2020-01-23 0.2400 0.636014
2019-10-24 0.2400 0.708383
2019-07-25 0.2400 0.709010
2019-04-25 0.2400 0.852576
2019-01-24 0.2150 0.828996
2018-10-25 0.2150 0.756110
2018-07-19 0.2150 0.685368
2018-04-26 0.2150 0.880426
2018-01-24 0.1950 0.726663
2017-10-26 0.1950 0.743424
2017-07-19 0.1950 0.870925
2017-04-26 0.1950 0.713502
2017-01-24 0.1850 0.757421
2016-10-25 0.1850 0.792631
2016-07-20 0.1850 0.683792
2016-04-27 0.1850 0.601137
2016-01-22 0.1750 0.669344
2015-10-23 0.1750 0.485572
2015-07-22 0.1750 0.422859
2015-04-22 0.1750 0.460042
2015-01-22 0.1650 0.420918
2014-10-23 0.1650 0.506213
2014-07-23 0.1650 0.475984
2014-04-23 0.1650 0.527409
2014-01-22 0.1550 0.579006
2013-10-23 0.1550 0.584354
2013-07-24 0.1550 0.535776
2013-04-24 0.1550 0.592055
2013-01-23 0.1100 0.502513
2012-10-24 0.1100 0.479303
2012-07-25 0.1100 0.651273
2012-04-25 0.1100 0.575013
2012-01-25 0.1100 0.630372
2011-10-25 0.0850 0.451407
2011-07-25 0.0850 0.442018
2011-04-25 0.0850 0.404473
2011-01-25 0.0750 0.466418
2010-10-25 0.0750 0.468311
2010-07-23 0.0750 0.559284
2010-04-23 0.0650 0.418275
2010-01-25 0.0600 0.602712
2009-10-23 0.0600 0.586224
2009-07-23 0.0600 0.855310
2009-04-23 0.0600 0.905660
2009-01-22 0.0600 1.597869
2008-10-23 0.0600 1.149425
2008-07-23 0.0600 0.622407
2008-04-23 0.0600 0.453858
2008-01-23 0.0575 0.459265
2007-10-24 0.0575 0.376309
2007-07-25 0.0575 0.349544
2007-04-25 0.0575 0.331126
2007-01-24 0.0500 0.286862
2006-10-25 0.0500 0.294377
2006-07-25 0.0500 0.300752
2006-04-24 0.0500 0.240674
Additional Data
dividendYield 1.21
exDividendDate 2026-10-16
trailingAnnualDividendRate 2.84
trailingAnnualDividendYield 0.011302582
lastDividendValue 0.76
lastDividendDate 2026-07-17
dividendDate 2026-11-20

Info Dump

Attribute Value
52 Week Change 0.3596785
Address1 3,250 Van Ness Avenue
All Time High 254.89
All Time Low 0.144033
Ask 254.86
Ask Size 300
Audit Risk 7
Average Analyst Rating 2.2 - Buy
Average Daily Volume10 Day 1,184,170
Average Daily Volume3 Month 1,091,114
Average Volume 1,091,114
Average Volume10Days 1,184,170
Beta 1.469
Bid 254.34
Bid Size 200
Board Risk 4
Book Value 18.177
City San Francisco
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 8
Country United States
Crypto Tradeable 0
Currency USD
Current Price 254.72
Current Ratio 1.447
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 255.33
Day Low 251.97
Debt To Equity 71.369
Display Name Williams-Sonoma
Dividend Date 1,795,132,800
Dividend Yield 1.21
Earnings Call Timestamp End 1,747,922,400
Earnings Call Timestamp Start 1,747,922,400
Earnings Growth 0.42
Earnings Quarterly Growth 0.366
Earnings Timestamp 1,787,747,400
Earnings Timestamp End 1,795,005,000
Earnings Timestamp Start 1,795,005,000
Ebitda 1,659,699,968
Ebitda Margins 0.20733
Enterprise To Ebitda 18.186
Enterprise To Revenue 3.77
Enterprise Value 30,182,895,616
Eps Current Year 9.51426
Eps Forward 10.51412
Eps Trailing Twelve Months 9.75
Esg Populated 0
Ex Dividend Date 1,792,108,800
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 234.5658
Fifty Day Average Change 20.154205
Fifty Day Average Change Percent 0.08592133
Fifty Two Week Change Percent 35.96785
Fifty Two Week High 255.33
Fifty Two Week High Change -0.6100006
Fifty Two Week High Change Percent -0.0023890676
Fifty Two Week Low 165.51
Fifty Two Week Low Change 89.21001
Fifty Two Week Low Change Percent 0.53900075
Fifty Two Week Range 165.51 - 255.33
Financial Currency USD
First Trade Date Milliseconds 426,432,600,000
Five Year Avg Dividend Yield 1.58
Float Shares 116,266,888
Forward Eps 10.51412
Forward P E 24.226469
Free Cashflow 1,069,320,128
Full Exchange Name NYSE
Full Time Employees 19,800
Fullday Change 3.449997
Fullday Change Percent 1.3730237
Fullday Price 254.72
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.45692003
Gross Profits 3,657,692,928
Has Pre Post Market Data 1
Held Percent Insiders 0.010880001
Held Percent Institutions 0.98689
Implied Shares Outstanding 117,768,000
Industry Specialty Retail
Industry Disp Specialty Retail
Industry Key specialty-retail
Ir Website http://www.williams-sonomainc.com/investors/
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,784,246,400
Last Dividend Value 0.76
Last Fiscal Year End 1,769,904,000
Last Split Date 1,720,483,200
Last Split Factor 2:1
Long Business Summary Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
Long Name Williams-Sonoma, Inc.
Market us_market
Market Cap 29,997,864,960
Market State REGULAR
Max Age 86,400
Message Board Id finmb_314400
Most Recent Quarter 1,785,628,800
Net Income To Common 1,179,083,008
Next Fiscal Year End 1,801,440,000
Non Diluted Market Cap 26,923,940,071
Number Of Analyst Opinions 20
Open 252.02
Operating Cashflow 1,609,073,024
Operating Margins 0.17272
Overall Risk 5
Payout Ratio 0.2913
Peg Ratio 2.51
Phone 415 421 7900
Previous Close 251.27
Price Eps Current Year 26.772444
Price Hint 2
Price To Book 14.013313
Price To Sales Trailing12 Months 3.747318
Profit Margins 0.14729
Quick Ratio 0.619
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.21739
Region US
Regular Market Change 3.449997
Regular Market Change Percent 1.3730237
Regular Market Day High 255.33
Regular Market Day Low 251.97
Regular Market Day Range 251.97 - 255.33
Regular Market Open 252.02
Regular Market Previous Close 251.27
Regular Market Price 254.72
Regular Market Time 1,792,159,347
Regular Market Volume 98,370
Return On Assets 0.16636999
Return On Equity 0.54960996
Revenue Growth 0.067
Revenue Per Share 67.171
Sand P52 Week Change 0.16207206
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 4
Shares Outstanding 117,768,000
Shares Percent Shares Out 0.0464
Shares Short 5,464,410
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 5,452,754
Short Name Williams-Sonoma, Inc.
Short Percent Of Float 0.0469
Short Ratio 4.61
Source Interval 15
State CA
Symbol WSM
Target High Price 280.0
Target Low Price 151.0
Target Mean Price 246.35
Target Median Price 253.5
Total Cash 1,028,936,000
Total Cash Per Share 8.736
Total Debt 1,527,945,984
Total Revenue 8,005,155,840
Tradeable 0
Trailing Annual Dividend Rate 2.84
Trailing Annual Dividend Yield 0.011302582
Trailing Eps 9.75
Trailing P E 26.125128
Trailing Peg Ratio 3.0094
Triggerable 1
Two Hundred Day Average 211.24956
Two Hundred Day Average Change 43.470444
Two Hundred Day Average Change Percent 0.20577767
Type Disp Equity
Volume 98,370
Website https://www.williams-sonomainc.com
Zip 94,109