WPP plc (WPP)Communication Services | Advertising Agencies | London, United Kingdom | NYSE
18.28 USD
+0.18
(0.994%)
⇧
(April 17, 2026, 4 p.m.
EDT)
After hours: 18.52 +0.24 (1.313%) ⇧ (April 17, 2026, 8 p.m. EDT) Short-term: ★★☆☆☆ | Long-term: ★☆☆☆☆ | Dividends: ★★★★☆ |
Hot Take | April 11, 2026, 1:23 p.m. EDT
WPP is currently trading at a discount relative to its historical range and offers a high dividend yield. However, the negative profit margins, high debt-to-equity ratio, and mixed analyst sentiment suggest caution. The recent price movement has been volatile, with a short-term forecast indicating a potential decline. While the dividend yield is attractive, the fundamentals and long-term outlook are weak, making it a risky investment for long-term growth. Short-term traders may consider the current dip as a buying opportunity, but the overall market sentiment and options activity suggest a cautious approach. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.189600 |
| MSTL | 0.204172 |
| AutoARIMA | 0.207663 |
| AutoETS | 0.207667 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 52% |
| H-stat | 3.24 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.605 |
| Excess Kurtosis | -0.50 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Ex Dividend Date | 2026-06-04 |
| Last Dividend Date | 2025-10-09 |
| Debt to Equity Ratio | 246.465 |
| Revenue per Share | 12.593 |
| Market Cap | 3,943,085,824 |
| Forward P/E | 5.64 |
| Beta | 0.60 |
| Profit Margins | -1.59% |
| Website | https://www.wpp.com |
As of April 11, 2026, 1:23 p.m. EDT: Options activity suggests a mixed sentiment. Calls show significant positioning at strikes above the current price, indicating potential bullish sentiment for future price increases. However, puts show heavy interest at lower strikes, suggesting some bearish sentiment. The high IV and OI in puts indicate potential for downside risk, while the presence of calls could signal a possible rebound. Overall, the options market is showing a cautious approach with more bearish positioning.
| Last Yield | 1yr Yield | 3yr Avg | 5yr Avg |
|---|---|---|---|
| 2.23% | 6.39% | 5.77% | 5.19% |
| Date | Dividend | Yield % |
|---|---|---|
| 2025-10-10 | 0.5030 | 2.231588 |
| 2025-06-06 | 1.5380 | 4.159901 |
| 2024-10-11 | 0.9540 | 2.054348 |
| 2024-06-07 | 1.5400 | 3.410760 |
| 2023-10-12 | 0.9540 | 2.373188 |
| 2023-06-08 | 1.4660 | 3.070380 |
| 2022-10-13 | 0.9050 | 2.530262 |
| 2022-06-09 | 1.2500 | 2.781769 |
| 2021-10-14 | 0.8710 | 1.577827 |
| 2021-06-10 | 0.9780 | 1.745181 |
| 2020-10-08 | 0.6590 | 1.938459 |
| 2020-06-11 | 2.4010 | 7.944184 |
| 2019-10-03 | 1.3680 | 3.125687 |
| 2019-06-13 | 2.4750 | 5.635835 |
| 2018-10-04 | 1.4590 | 2.848959 |
| 2018-06-14 | 2.5660 | 4.611635 |
| 2017-10-05 | 1.4530 | 2.425967 |
| 2017-06-07 | 2.2770 | 3.296621 |
| 2016-10-05 | 1.2900 | 1.770173 |
| 2016-06-08 | 2.0460 | 2.848665 |
| 2015-10-07 | 1.2180 | 1.841075 |
| 2015-06-03 | 2.0040 | 2.789485 |
| 2014-10-08 | 0.9630 | 1.685333 |
| 2014-06-04 | 1.9700 | 3.135087 |
| 2013-10-09 | 0.8230 | 1.449435 |
| 2013-06-05 | 1.4800 | 3.029472 |
| 2012-10-10 | 0.6950 | 1.786322 |
| 2012-06-06 | 1.3590 | 4.082248 |
| 2011-10-12 | 0.6090 | 2.188250 |
| 2011-06-01 | 0.9500 | 2.935872 |
| 2010-10-06 | 0.4610 | 1.547392 |
| 2010-03-17 | 0.7780 | 2.977670 |
| 2009-10-07 | 0.4250 | 1.881319 |
| 2009-06-03 | 0.7220 | 3.965709 |
| 2008-10-08 | 0.4810 | 2.764916 |
| 2008-06-04 | 0.9070 | 3.121468 |
| 2007-10-10 | 0.4300 | 1.213266 |
| 2007-06-06 | 0.7570 | 2.112070 |
| 2006-10-11 | 0.3400 | 1.160328 |
| 2006-05-31 | 0.5560 | 1.873420 |
| 2005-10-12 | 0.2680 | 1.141318 |
| 2005-06-01 | 0.5050 | 2.011538 |
| 2004-10-13 | 0.2260 | 0.998541 |
| 2004-06-02 | 0.1050 | 0.448850 |
| 2003-10-15 | 0.1630 | 0.727214 |
| 2003-06-04 | 0.3270 | 1.686348 |
| 2002-09-11 | 0.1470 | 0.873841 |
| 2002-06-05 | 0.2420 | 1.034662 |
| 2001-06-06 | 0.2040 | 0.807166 |
| 2000-09-18 | 0.0940 | 0.332490 |
| 2000-06-07 | 0.1830 | 0.590508 |
| 1999-10-20 | 0.0925 | 0.384322 |
| 1999-06-09 | 0.0525 | 0.283768 |
| 1998-10-22 | 0.0450 | 0.390735 |
| 1998-06-17 | 0.0450 | 0.308137 |
| 1997-10-29 | 0.0400 | 0.388497 |
| 1997-06-11 | 0.0360 | 0.388602 |
| 1996-10-25 | 0.0290 | 0.352117 |
| 1996-06-14 | 0.0250 | 0.371173 |
| 1995-10-27 | 0.0250 | 0.475881 |
| 1995-06-14 | 0.0250 | 0.567720 |
| 1994-10-21 | 0.0200 | 0.516885 |
| 1994-06-10 | 0.0200 | 0.522801 |
| 1989-11-27 | 1.0300 | 4.289671 |
| 1989-07-06 | 0.8425 | 3.796375 |
| 1989-05-22 | 1.1325 | 5.034531 |
| 1988-11-28 | 0.5600 | 2.557658 |
| 1988-05-13 | 0.4700 | 2.293491 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.48550314 |
| Address1 | Sea Containers |
| Address2 | 18 Upper Ground |
| All Time High | 123.33 |
| All Time Low | 2.5 |
| Ask | 18.7 |
| Ask Size | 1,200 |
| Average Daily Volume10 Day | 718,000 |
| Average Daily Volume3 Month | 678,757 |
| Average Volume | 678,757 |
| Average Volume10Days | 718,000 |
| Beta | 0.599 |
| Bid | 18.2 |
| Bid Size | 300 |
| Book Value | 3.118703 |
| City | London |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United Kingdom |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 18.28 |
| Current Ratio | 0.888 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 18.76 |
| Day Low | 18.26 |
| Debt To Equity | 246.465 |
| Display Name | WPP |
| Dividend Date | 1,783,296,000 |
| Dividend Rate | 1.01 |
| Dividend Yield | 5.52 |
| Earnings Call Timestamp End | 1,772,098,200 |
| Earnings Call Timestamp Start | 1,772,098,200 |
| Earnings Timestamp | 1,772,112,600 |
| Earnings Timestamp End | 1,772,112,600 |
| Earnings Timestamp Start | 1,772,112,600 |
| Ebitda | 558,000,000 |
| Ebitda Margins | 0.04118 |
| Enterprise To Ebitda | 43.164 |
| Enterprise To Revenue | 1.778 |
| Enterprise Value | 24,085,428,224 |
| Eps Current Year | 3.14866 |
| Eps Forward | 3.24285 |
| Eps Trailing Twelve Months | -1.36 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,780,617,600 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 17.0714 |
| Fifty Day Average Change | 1.208601 |
| Fifty Day Average Change Percent | 0.07079683 |
| Fifty Two Week Change Percent | -48.550312 |
| Fifty Two Week High | 40.95 |
| Fifty Two Week High Change | -22.67 |
| Fifty Two Week High Change Percent | -0.5536019 |
| Fifty Two Week Low | 14.81 |
| Fifty Two Week Low Change | 3.4700003 |
| Fifty Two Week Low Change Percent | 0.23430116 |
| Fifty Two Week Range | 14.81 - 40.95 |
| Financial Currency | GBP |
| First Trade Date Milliseconds | 567,786,600,000 |
| Five Year Avg Dividend Yield | 5.22 |
| Float Shares | 1,078,060,767 |
| Forward Eps | 3.24285 |
| Forward P E | 5.637017 |
| Free Cashflow | -63,250,000 |
| Full Exchange Name | NYSE |
| Full Time Employees | 98,655 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.15838 |
| Gross Profits | 2,146,000,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.0 |
| Held Percent Institutions | 0.13457 |
| Implied Shares Outstanding | 215,704,907 |
| Industry | Advertising Agencies |
| Industry Disp | Advertising Agencies |
| Industry Key | advertising-agencies |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,760,054,400 |
| Last Dividend Value | 0.503 |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 942,710,400 |
| Last Split Factor | 2:1 |
| Long Business Summary | WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom. |
| Long Name | WPP plc |
| Market | us_market |
| Market Cap | 3,943,085,824 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_312546 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | -215,000,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 3,956,733,274 |
| Number Of Analyst Opinions | 3 |
| Open | 18.57 |
| Operating Cashflow | 724,000,000 |
| Operating Margins | 0.02207 |
| Payout Ratio | 1.1455001 |
| Peg Ratio | 4.23 |
| Phone | 44 20 7282 4600 |
| Post Market Change | 0.23999977 |
| Post Market Change Percent | 1.312909 |
| Post Market Price | 18.52 |
| Post Market Time | 1,776,470,400 |
| Previous Close | 18.1 |
| Price Eps Current Year | 5.8056445 |
| Price Hint | 2 |
| Price To Book | 5.8614116 |
| Price To Sales Trailing12 Months | 0.29100263 |
| Profit Margins | -0.01587 |
| Quick Ratio | 0.874 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.18 |
| Regular Market Change Percent | 0.994477 |
| Regular Market Day High | 18.76 |
| Regular Market Day Low | 18.26 |
| Regular Market Day Range | 18.26 - 18.76 |
| Regular Market Open | 18.57 |
| Regular Market Previous Close | 18.1 |
| Regular Market Price | 18.28 |
| Regular Market Time | 1,776,456,003 |
| Regular Market Volume | 400,996 |
| Return On Assets | 0.0094 |
| Return On Equity | -0.05287 |
| Revenue Growth | -0.083 |
| Revenue Per Share | 12.593 |
| Sand P52 Week Change | 0.36506534 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Shares Outstanding | 215,704,907 |
| Shares Percent Shares Out | 0.015800001 |
| Shares Short | 3,414,674 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 3,637,324 |
| Short Name | WPP plc |
| Short Percent Of Float | 0.0176 |
| Short Ratio | 4.73 |
| Source Interval | 15 |
| Symbol | WPP |
| Target High Price | 25.43 |
| Target Low Price | 16.5 |
| Target Mean Price | 19.51 |
| Target Median Price | 16.6 |
| Total Cash | 2,694,000,128 |
| Total Cash Per Share | 2.498 |
| Total Debt | 6,832,000,000 |
| Total Revenue | 13,550,000,128 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.15 |
| Trailing Annual Dividend Yield | 0.008287293 |
| Trailing Eps | -1.36 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 22.2803 |
| Two Hundred Day Average Change | -4.0002995 |
| Two Hundred Day Average Change Percent | -0.17954424 |
| Type Disp | Equity |
| Volume | 400,996 |
| Website | https://www.wpp.com |
| Zip | SE1 9GL |