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WPP plc (WPP)

Communication Services | Advertising Agencies | London, United Kingdom | NYSE
18.86 USD +0.37 (2.001%) ⇧ (July 13, 2026, 4 p.m. EDT)
After hours: 18.49 -0.37 (-0.370%) ⇩ (July 13, 2026, 7:52 p.m. EDT)

Short-term:★★☆☆☆Long-term:★☆☆☆☆Dividends:★⯪☆☆☆
Hot Take | July 11, 2026, 6:44 a.m. EDT

The investment case for WPP is currently broken by deteriorating fundamentals and a precarious capital structure. The company is reporting negative earnings and negative free cash flow, while revenue contracts by 8.3%. This operational decline is compounded by a debt-to-equity ratio exceeding 246, indicating severe leverage risk. The market has rightly punished this trajectory, driving the stock down 74% over the last nine years. Despite the attractive 5.8% yield, it is unsustainable given the payout ratio of 114%, meaning the company is paying out more than it earns. The recent price action shows weakness, trading well below moving averages, and options flow confirms a defensive, bearish sentiment among traders. There is no evidence of a turnaround yet; the business is shrinking and highly leveraged.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.048455
AutoETS0.048455
AutoTheta0.048510
MSTL0.049545

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 38%
H-stat 3.17
Ljung-Box p 0.000
Jarque-Bera p 0.022
Excess Kurtosis 0.12
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-06-04
Last Dividend Date 2026-06-04
Debt to Equity Ratio 246.465
Revenue per Share 12.593
Market Cap 4,068,194,816
Forward P/E 5.67
Beta 0.68
Profit Margins -1.59%
Website https://www.wpp.com

As of July 11, 2026, 6:44 a.m. EDT: Speculators are positioning defensively with heavy out-of-the-money put volume relative to calls, particularly in the near term where put open interest significantly outweighs call open interest. While there is some call activity at higher strikes ($20-$40), the dominant flow is bearish, suggesting a fear of further downside rather than a conviction in a rebound.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.87% 5.10% 5.46% 4.97%
Dividend History
Date Dividend Yield %
2026-06-05 0.5080 2.870056
2025-10-10 0.5030 2.231588
2025-06-06 1.5380 4.070937
2024-10-11 0.9540 1.931956
2024-06-07 1.5400 3.146710
2023-10-12 0.9540 2.123776
2023-06-08 1.4660 2.690896
2022-10-13 0.9050 2.158874
2022-06-09 1.2500 2.320832
2021-10-14 0.8710 1.287509
2021-06-10 0.9780 1.405576
2020-10-08 0.6590 1.539720
2020-06-11 2.4010 6.212160
2019-10-03 1.3680 2.308082
2019-06-13 2.4750 4.067379
2018-10-04 1.4590 1.976429
2018-06-14 2.5660 3.136919
2017-10-05 1.4530 1.598812
2017-06-07 2.2770 2.138832
2016-10-05 1.2900 1.124869
2016-06-08 2.0460 1.790340
2015-10-07 1.2180 1.136724
2015-06-03 2.0040 1.702778
2014-10-08 0.9630 1.011448
2014-06-04 1.9700 1.862356
2013-10-09 0.8230 0.845316
2013-06-05 1.4800 1.752101
2012-10-10 0.6950 1.015191
2012-06-06 1.3590 2.296772
2011-10-12 0.6090 1.202369
2011-06-01 0.9500 1.593158
2010-10-06 0.4610 0.826906
2010-03-17 0.7780 1.578093
2009-10-07 0.4250 0.981524
2009-06-03 0.7220 2.048808
2008-10-08 0.4810 1.401107
2008-06-04 0.9070 1.560564
2007-10-10 0.4300 0.597305
2007-06-06 0.7570 1.033588
2006-10-11 0.3400 0.562076
2006-05-31 0.5560 0.902451
2005-10-12 0.2680 0.544826
2005-06-01 0.5050 0.954992
2004-10-13 0.2260 0.469562
2004-06-02 0.1050 0.210084
2003-10-15 0.1630 0.339654
2003-06-04 0.3270 0.784926
2002-09-11 0.1470 0.403514
2002-06-05 0.2420 0.475816
2001-06-06 0.2040 0.369431
2000-09-18 0.0940 0.151613
2000-06-07 0.1830 0.268871
1999-10-20 0.0925 0.174528
1999-06-09 0.0525 0.128637
1998-10-22 0.0450 0.176904
1998-06-17 0.0450 0.139265
1997-10-29 0.0400 0.175342
1997-06-11 0.0360 0.175076
1996-10-25 0.0290 0.158362
1996-06-14 0.0250 0.166667
1995-10-27 0.0250 0.213333
1995-06-14 0.0250 0.253968
1994-10-21 0.0200 0.230631
1994-06-10 0.0200 0.232727
1989-11-27 1.0300 1.905202
1989-07-06 0.8425 1.653988
1989-05-22 1.1325 2.157143
1988-11-28 0.5600 1.073054
1988-05-13 0.4700 0.951899
Additional Data
dividendRate 1.0
dividendYield 5.42
exDividendDate 2026-06-05
trailingAnnualDividendRate 0.15
trailingAnnualDividendYield 0.008112494
lastDividendValue 0.508
lastDividendDate 2026-06-05
dividendDate 2026-07-06

Info Dump

Attribute Value
52 Week Change -0.3329726
Address1 Sea Containers
Address2 18 Upper Ground
All Time High 123.33
All Time Low 2.5
Ask 0.0
Ask Size 100
Average Analyst Rating 3.3 - Hold
Average Daily Volume10 Day 519,630
Average Daily Volume3 Month 487,634
Average Volume 487,634
Average Volume10Days 519,630
Beta 0.676
Bid 0.0
Bid Size 300
Book Value 3.118703
City London
Compensation As Of Epoch Date 1,767,139,200
Country United Kingdom
Crypto Tradeable 0
Currency USD
Current Price 18.86
Current Ratio 0.888
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 18.99
Day Low 18.62
Debt To Equity 246.465
Display Name WPP
Dividend Date 1,783,296,000
Dividend Rate 1.0
Dividend Yield 5.42
Earnings Call Timestamp End 1,772,098,200
Earnings Call Timestamp Start 1,772,098,200
Earnings Timestamp End 1,772,112,600
Earnings Timestamp Start 1,772,112,600
Ebitda 558,000,000
Ebitda Margins 0.04118
Enterprise To Ebitda 44.285
Enterprise To Revenue 1.824
Enterprise Value 24,710,973,440
Eps Current Year 3.23032
Eps Forward 3.32416
Eps Trailing Twelve Months -1.32
Esg Populated 0
Ex Dividend Date 1,780,617,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 17.9378
Fifty Day Average Change 0.92220116
Fifty Day Average Change Percent 0.05141105
Fifty Two Week Change Percent -33.29726
Fifty Two Week High 29.71
Fifty Two Week High Change -10.849998
Fifty Two Week High Change Percent -0.36519685
Fifty Two Week Low 14.81
Fifty Two Week Low Change 4.05
Fifty Two Week Low Change Percent 0.27346388
Fifty Two Week Range 14.81 - 29.71
Financial Currency GBP
First Trade Date Milliseconds 567,786,600,000
Five Year Avg Dividend Yield 5.65
Float Shares 1,077,888,204
Forward Eps 3.32416
Forward P E 5.673614
Free Cashflow -63,250,000
Full Exchange Name NYSE
Full Time Employees 98,655
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.15838
Gross Profits 2,146,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.0
Held Percent Institutions 0.15777001
Implied Shares Outstanding 215,704,907
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,617,600
Last Dividend Value 0.508
Last Fiscal Year End 1,767,139,200
Last Split Date 942,710,400
Last Split Factor 2:1
Long Business Summary WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Long Name WPP plc
Market us_market
Market Cap 4,068,194,816
Market State PREPRE
Max Age 86,400
Message Board Id finmb_312546
Most Recent Quarter 1,767,139,200
Net Income To Common -215,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 3,909,647,515
Number Of Analyst Opinions 3
Open 18.64
Operating Cashflow 724,000,000
Operating Margins 0.02207
Payout Ratio 1.1455001
Peg Ratio 4.23
Phone 44 20 7282 4600
Post Market Change -0.37000084
Post Market Change Percent -1.9618284
Post Market Price 18.49
Post Market Time 1,783,986,753
Previous Close 18.49
Price Eps Current Year 5.838431
Price Hint 2
Price To Book 6.047386
Price To Sales Trailing12 Months 0.30023578
Profit Margins -0.01587
Quick Ratio 0.874
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.33333
Region US
Regular Market Change 0.370001
Regular Market Change Percent 2.00109
Regular Market Day High 18.99
Regular Market Day Low 18.62
Regular Market Day Range 18.62 - 18.99
Regular Market Open 18.64
Regular Market Previous Close 18.49
Regular Market Price 18.86
Regular Market Time 1,783,972,803
Regular Market Volume 426,490
Return On Assets 0.0094
Return On Equity -0.05287
Revenue Growth -0.083
Revenue Per Share 12.593
Sand P52 Week Change 0.20847368
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 215,704,907
Shares Percent Shares Out 0.0109
Shares Short 2,344,016
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 2,560,015
Short Name WPP plc
Short Percent Of Float 0.0121
Short Ratio 3.96
Source Interval 15
Symbol WPP
Target High Price 20.79
Target Low Price 16.5
Target Mean Price 18.53
Target Median Price 18.3
Total Cash 2,694,000,128
Total Cash Per Share 2.498
Total Debt 6,832,000,000
Total Revenue 13,550,000,128
Tradeable 0
Trailing Annual Dividend Rate 0.15
Trailing Annual Dividend Yield 0.008112494
Trailing Eps -1.32
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 19.4644
Two Hundred Day Average Change -0.6043987
Two Hundred Day Average Change Percent -0.031051496
Type Disp Equity
Volume 426,490
Website https://www.wpp.com
Zip SE1 9GL