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WPP plc (WPP)

Communication Services | Advertising Agencies | London, United Kingdom | NYSE
25.82 USD -0.13 (-0.501%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 25.82
Short-term:★★⯪☆☆Long-term:★☆☆☆☆Dividends:★★☆☆☆
Hot Take ↕ | Aug. 22, 2026, 1:43 a.m. EDT

The investment case for WPP is severely compromised by deteriorating fundamentals and a broken multi-year price trend. Revenue has contracted by 4.4%, earnings have collapsed by nearly 58%, and the company is currently posting negative earnings per share. This is compounded by a brutal 76% cumulative decline over the last nine years, with the stock failing to recover even after a brief resurgence in 2021. While the current price sits near the 52-week high, the underlying business quality has eroded significantly, making the current valuation a reflection of distress rather than opportunity. The dividend yield of 3.85% is misleading; with a payout ratio exceeding 114%, the company is distributing more than it earns, signaling potential capital destruction to maintain the payout. On the short end, the recent price spike appears to be a dead-cat bounce against a heavy wall of put option buying, which suggests smart money is betting on further weakness. The statistical forecast offers no directional clarity, reinforcing the view that the stock is in a chaotic, low-quality phase. Avoid this security until there is clear evidence of a turnaround in both top-line growth and profitability.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.245797
AutoETS0.250816
AutoTheta0.286905
AutoARIMA0.303085

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 37%
H-stat 31.32
Ljung-Box p 0.000
Jarque-Bera p 0.113
Excess Kurtosis -1.51
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-10-08
Last Dividend Date 2026-06-04
Debt to Equity Ratio 257.604
Revenue per Share 12.323
Market Cap 5,569,500,672
Forward P/E 7.38
Beta 0.70
Profit Margins -1.81%
Website https://www.wpp.com

As of Aug. 22, 2026, 1:43 a.m. EDT: Speculators are heavily positioned for downside protection, with out-of-the-money put open interest dominating nearly every expiration horizon. Call activity is sparse and concentrated in-the-money, suggesting a lack of aggressive bullish bets despite the recent price rally. Implied volatility remains elevated on near-term strikes, indicating fear of further declines.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.87% 5.10% 5.46% 4.97%
Dividend History
Date Dividend Yield %
2026-06-05 0.5080 2.870056
2025-10-10 0.5030 2.231588
2025-06-06 1.5380 4.070937
2024-10-11 0.9540 1.931956
2024-06-07 1.5400 3.146710
2023-10-12 0.9540 2.123776
2023-06-08 1.4660 2.690896
2022-10-13 0.9050 2.158874
2022-06-09 1.2500 2.320832
2021-10-14 0.8710 1.287509
2021-06-10 0.9780 1.405576
2020-10-08 0.6590 1.539720
2020-06-11 2.4010 6.212160
2019-10-03 1.3680 2.308082
2019-06-13 2.4750 4.067379
2018-10-04 1.4590 1.976429
2018-06-14 2.5660 3.136919
2017-10-05 1.4530 1.598812
2017-06-07 2.2770 2.138832
2016-10-05 1.2900 1.124869
2016-06-08 2.0460 1.790340
2015-10-07 1.2180 1.136724
2015-06-03 2.0040 1.702778
2014-10-08 0.9630 1.011448
2014-06-04 1.9700 1.862356
2013-10-09 0.8230 0.845316
2013-06-05 1.4800 1.752101
2012-10-10 0.6950 1.015191
2012-06-06 1.3590 2.296772
2011-10-12 0.6090 1.202369
2011-06-01 0.9500 1.593158
2010-10-06 0.4610 0.826906
2010-03-17 0.7780 1.578093
2009-10-07 0.4250 0.981524
2009-06-03 0.7220 2.048808
2008-10-08 0.4810 1.401107
2008-06-04 0.9070 1.560564
2007-10-10 0.4300 0.597305
2007-06-06 0.7570 1.033588
2006-10-11 0.3400 0.562076
2006-05-31 0.5560 0.902451
2005-10-12 0.2680 0.544826
2005-06-01 0.5050 0.954992
2004-10-13 0.2260 0.469562
2004-06-02 0.1050 0.210084
2003-10-15 0.1630 0.339654
2003-06-04 0.3270 0.784926
2002-09-11 0.1470 0.403514
2002-06-05 0.2420 0.475816
2001-06-06 0.2040 0.369431
2000-09-18 0.0940 0.151613
2000-06-07 0.1830 0.268871
1999-10-20 0.0925 0.174528
1999-06-09 0.0525 0.128637
1998-10-22 0.0450 0.176904
1998-06-17 0.0450 0.139265
1997-10-29 0.0400 0.175342
1997-06-11 0.0360 0.175076
1996-10-25 0.0290 0.158362
1996-06-14 0.0250 0.166667
1995-10-27 0.0250 0.213333
1995-06-14 0.0250 0.253968
1994-10-21 0.0200 0.230631
1994-06-10 0.0200 0.232727
1989-11-27 1.0300 1.905202
1989-07-06 0.8425 1.653988
1989-05-22 1.1325 2.157143
1988-11-28 0.5600 1.073054
1988-05-13 0.4700 0.951899
Additional Data
dividendRate 1.01
dividendYield 3.89
exDividendDate 2026-10-09
trailingAnnualDividendRate 0.15
trailingAnnualDividendYield 0.0057803467
lastDividendValue 0.508
lastDividendDate 2026-06-05
dividendDate 2026-11-02

Info Dump

Attribute Value
52 Week Change -0.009919882
Address1 Sea Containers
Address2 18 Upper Ground
All Time High 123.33
All Time Low 2.5
Ask 26.96
Ask Size 200
Average Daily Volume10 Day 344,140
Average Daily Volume3 Month 515,772
Average Volume 515,772
Average Volume10Days 344,140
Beta 0.7
Bid 25.0
Bid Size 400
Book Value 3.17454
City London
Compensation As Of Epoch Date 1,767,139,200
Country United Kingdom
Crypto Tradeable 0
Currency USD
Current Price 25.82
Current Ratio 0.866
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 25.93
Day Low 25.56
Debt To Equity 257.604
Display Name WPP
Dividend Date 1,793,577,600
Dividend Rate 1.01
Dividend Yield 3.89
Earnings Call Timestamp End 1,786,003,200
Earnings Call Timestamp Start 1,786,003,200
Earnings Growth -0.575
Earnings Quarterly Growth -0.568
Earnings Timestamp 1,786,019,400
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 580,000,000
Ebitda Margins 0.04374
Enterprise To Ebitda 56.574
Enterprise To Revenue 2.475
Enterprise Value 32,813,139,968
Eps Current Year 3.71747
Eps Forward 3.49828
Eps Trailing Twelve Months -1.51
Esg Populated 0
Ex Dividend Date 1,791,504,000
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 21.0
Fifty Day Average Change 4.8199997
Fifty Day Average Change Percent 0.2295238
Fifty Two Week Change Percent -0.9919882
Fifty Two Week High 27.78
Fifty Two Week High Change -1.960001
Fifty Two Week High Change Percent -0.07055439
Fifty Two Week Low 14.81
Fifty Two Week Low Change 11.009999
Fifty Two Week Low Change Percent 0.74341655
Fifty Two Week Range 14.81 - 27.78
Financial Currency GBP
First Trade Date Milliseconds 567,786,600,000
Five Year Avg Dividend Yield 5.69
Float Shares 1,074,544,440
Forward Eps 3.49828
Forward P E 7.3807697
Free Cashflow 744,249,984
Full Exchange Name NYSE
Full Time Employees 97,388
Fullday Change -0.130001
Fullday Change Percent -0.500968
Fullday Price 25.82
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.15943
Gross Profits 2,114,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.0
Held Percent Institutions 0.15695
Implied Shares Outstanding 215,704,907
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,617,600
Last Dividend Value 0.508
Last Fiscal Year End 1,767,139,200
Last Split Date 942,710,400
Last Split Factor 2:1
Long Business Summary WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Long Name WPP plc
Market us_market
Market Cap 5,569,500,672
Market State CLOSED
Max Age 86,400
Message Board Id finmb_312546
Most Recent Quarter 1,782,777,600
Net Income To Common -240,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 5,635,186,426
Number Of Analyst Opinions 3
Open 25.65
Operating Cashflow 1,100,000,000
Operating Margins 0.040949997
Payout Ratio 1.1455001
Peg Ratio 4.23
Phone 44 20 7282 4600
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 25.82
Post Market Time 1,787,959,804
Previous Close 25.95
Price Eps Current Year 6.945584
Price Hint 2
Price To Book 8.133462
Price To Sales Trailing12 Months 0.42002267
Profit Margins -0.018099999
Quick Ratio 0.866
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.130001
Regular Market Change Percent -0.500968
Regular Market Day High 25.93
Regular Market Day Low 25.56
Regular Market Day Range 25.56 - 25.93
Regular Market Open 25.65
Regular Market Previous Close 25.95
Regular Market Price 25.82
Regular Market Time 1,787,947,203
Regular Market Volume 208,637
Return On Assets 0.010989999
Return On Equity -0.06617
Revenue Growth -0.044
Revenue Per Share 12.323
Sand P52 Week Change 0.20504117
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 215,704,907
Shares Percent Shares Out 0.008
Shares Short 1,726,855
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 2,239,264
Short Name WPP plc
Short Percent Of Float 0.0089
Short Ratio 3.26
Source Interval 15
Symbol WPP
Target High Price 23.3
Target Low Price 18.3
Target Mean Price 20.79667
Target Median Price 20.79
Total Cash 2,363,000,064
Total Cash Per Share 2.194
Total Debt 7,182,000,128
Total Revenue 13,260,000,256
Tradeable 0
Trailing Annual Dividend Rate 0.15
Trailing Annual Dividend Yield 0.0057803467
Trailing Eps -1.51
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 19.46985
Two Hundred Day Average Change 6.350149
Two Hundred Day Average Change Percent 0.32615295
Type Disp Equity
Volume 208,637
Website https://www.wpp.com
Zip SE1 9GL