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WPP plc (WPP)

Communication Services | Advertising Agencies | London, United Kingdom | NYSE
27.16 USD +1.59 (6.218%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)
After hours: 27.16

Short-term:★★☆☆☆Long-term:★☆☆☆☆Dividends:★☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 3:57 a.m. EDT

The investment case here is fundamentally broken. The company is generating negative earnings growth (-57%) and negative revenue growth (-4%), while the balance sheet is deteriorating with a debt-to-equity ratio exceeding 250%. The market has rightly punished this with a catastrophic 80% decline over the last nine years, leaving the stock trading at a forward P/E of roughly 6.7 despite the lack of profitable operations. While the 4% dividend yield looks attractive on paper, it is mathematically unsustainable given the payout ratio of 117%; the company is paying out more than it earns, which is a classic sign of distress. Options activity confirms this bearish sentiment, with traders aggressively buying deep out-of-the-money puts to hedge against further drops. There is no evidence of a turnaround in the fundamentals, making this a dangerous value trap rather than a bargain.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.245926
MSTL0.262930
AutoTheta0.281166
AutoARIMA0.295284

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 36%
H-stat 1.28
Ljung-Box p 0.000
Jarque-Bera p 0.000
Excess Kurtosis 1.08
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-10-08
Last Dividend Date 2026-10-08
Debt to Equity Ratio 257.604
Revenue per Share 12.323
Market Cap 5,858,550,272
Forward P/E 7.20
Beta 0.74
Profit Margins -1.81%
Website https://www.wpp.com

As of Oct. 10, 2026, 3:57 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, evidenced by massive open interest in out-of-the-money puts compared to negligible call volume. The heavy concentration of put open interest at strikes significantly below the current price (e.g., 20.0 and 22.5) suggests a strong consensus expectation of further price weakness rather than a rebound.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.99% 4.86% 5.41% 5.11%
Dividend History
Date Dividend Yield %
2026-10-09 0.5050 1.989756
2026-06-05 0.5080 2.870056
2025-10-10 0.5030 2.231588
2025-06-06 1.5380 4.070937
2024-10-11 0.9540 1.931956
2024-06-07 1.5400 3.146710
2023-10-12 0.9540 2.123776
2023-06-08 1.4660 2.690896
2022-10-13 0.9050 2.158874
2022-06-09 1.2500 2.320832
2021-10-14 0.8710 1.287509
2021-06-10 0.9780 1.405576
2020-10-08 0.6590 1.539720
2020-06-11 2.4010 6.212160
2019-10-03 1.3680 2.308082
2019-06-13 2.4750 4.067379
2018-10-04 1.4590 1.976429
2018-06-14 2.5660 3.136919
2017-10-05 1.4530 1.598812
2017-06-07 2.2770 2.138832
2016-10-05 1.2900 1.124869
2016-06-08 2.0460 1.790340
2015-10-07 1.2180 1.136724
2015-06-03 2.0040 1.702778
2014-10-08 0.9630 1.011448
2014-06-04 1.9700 1.862356
2013-10-09 0.8230 0.845316
2013-06-05 1.4800 1.752101
2012-10-10 0.6950 1.015191
2012-06-06 1.3590 2.296772
2011-10-12 0.6090 1.202369
2011-06-01 0.9500 1.593158
2010-10-06 0.4610 0.826906
2010-03-17 0.7780 1.578093
2009-10-07 0.4250 0.981524
2009-06-03 0.7220 2.048808
2008-10-08 0.4810 1.401107
2008-06-04 0.9070 1.560564
2007-10-10 0.4300 0.597305
2007-06-06 0.7570 1.033588
2006-10-11 0.3400 0.562076
2006-05-31 0.5560 0.902451
2005-10-12 0.2680 0.544826
2005-06-01 0.5050 0.954992
2004-10-13 0.2260 0.469562
2004-06-02 0.1050 0.210084
2003-10-15 0.1630 0.339654
2003-06-04 0.3270 0.784926
2002-09-11 0.1470 0.403514
2002-06-05 0.2420 0.475816
2001-06-06 0.2040 0.369431
2000-09-18 0.0940 0.151613
2000-06-07 0.1830 0.268871
1999-10-20 0.0925 0.174528
1999-06-09 0.0525 0.128637
1998-10-22 0.0450 0.176904
1998-06-17 0.0450 0.139265
1997-10-29 0.0400 0.175342
1997-06-11 0.0360 0.175076
1996-10-25 0.0290 0.158362
1996-06-14 0.0250 0.166667
1995-10-27 0.0250 0.213333
1995-06-14 0.0250 0.253968
1994-10-21 0.0200 0.230631
1994-06-10 0.0200 0.232727
1989-11-27 1.0300 1.905202
1989-07-06 0.8425 1.653988
1989-05-22 1.1325 2.157143
1988-11-28 0.5600 1.073054
1988-05-13 0.4700 0.951899
Additional Data
dividendYield 3.9
exDividendDate 2026-10-09
trailingAnnualDividendRate 0.15
trailingAnnualDividendYield 0.00586625
lastDividendValue 0.505
lastDividendDate 2026-10-09
dividendDate 2026-11-02

Info Dump

Attribute Value
52 Week Change 0.05748558
Address1 Sea Containers
Address2 18 Upper Ground
All Time High 123.33
All Time Low 2.5
Ask 27.25
Ask Size 800
Average Daily Volume10 Day 307,430
Average Daily Volume3 Month 399,353
Average Volume 399,353
Average Volume10Days 307,430
Beta 0.738
Bid 25.5
Bid Size 300
Book Value 3.1990256
City London
Compensation As Of Epoch Date 1,767,139,200
Country United Kingdom
Crypto Tradeable 0
Currency USD
Current Price 27.16
Current Ratio 0.866
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 27.2
Day Low 26.005
Debt To Equity 257.604
Display Name WPP
Dividend Date 1,793,577,600
Dividend Yield 3.9
Earnings Call Timestamp End 1,786,003,200
Earnings Call Timestamp Start 1,786,003,200
Earnings Growth -0.575
Earnings Quarterly Growth -0.568
Earnings Timestamp 1,786,019,400
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 580,000,000
Ebitda Margins 0.04374
Enterprise To Ebitda 59.063
Enterprise To Revenue 2.583
Enterprise Value 34,256,320,512
Eps Current Year 3.64002
Eps Forward 3.77469
Eps Trailing Twelve Months -1.5
Esg Populated 0
Ex Dividend Date 1,791,504,000
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 25.6136
Fifty Day Average Change 1.5464001
Fifty Day Average Change Percent 0.060374178
Fifty Two Week Change Percent 5.748558
Fifty Two Week High 27.78
Fifty Two Week High Change -0.62000084
Fifty Two Week High Change Percent -0.022318244
Fifty Two Week Low 14.81
Fifty Two Week Low Change 12.349999
Fifty Two Week Low Change Percent 0.833896
Fifty Two Week Range 14.81 - 27.78
Financial Currency GBP
First Trade Date Milliseconds 567,786,600,000
Five Year Avg Dividend Yield 4.7
Float Shares 1,074,501,360
Forward Eps 3.77469
Forward P E 7.195293
Free Cashflow 744,249,984
Full Exchange Name NYSE
Full Time Employees 97,388
Fullday Change 1.6200008
Fullday Change Percent 6.3355527
Fullday Price 27.16
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.15943
Gross Profits 2,114,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.0
Held Percent Institutions 0.15591
Implied Shares Outstanding 215,705,082
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,791,504,000
Last Dividend Value 0.505
Last Fiscal Year End 1,767,139,200
Last Split Date 942,710,400
Last Split Factor 2:1
Long Business Summary WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Long Name WPP plc
Market us_market
Market Cap 5,858,550,272
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_312546
Most Recent Quarter 1,782,777,600
Net Income To Common -240,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 5,568,847,178
Number Of Analyst Opinions 3
Open 25.98
Operating Cashflow 1,100,000,000
Operating Margins 0.040949997
Payout Ratio 1.1753
Peg Ratio 4.23
Phone 44 20 7282 4600
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 27.16
Post Market Time 1,792,094,450
Previous Close 25.57
Price Eps Current Year 7.461498
Price Hint 2
Price To Book 8.490085
Price To Sales Trailing12 Months 0.44182128
Profit Margins -0.018099999
Quick Ratio 0.866
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 1.59
Regular Market Change Percent 6.21823
Regular Market Day High 27.2
Regular Market Day Low 26.005
Regular Market Day Range 26.005 - 27.2
Regular Market Open 25.98
Regular Market Previous Close 25.57
Regular Market Price 27.16
Regular Market Time 1,792,094,403
Regular Market Volume 509,669
Return On Assets 0.010989999
Return On Equity -0.06617
Revenue Growth -0.044
Revenue Per Share 12.323
Sand P52 Week Change 0.16440773
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 215,705,082
Shares Percent Shares Out 0.0081
Shares Short 1,737,397
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 1,648,493
Short Name WPP plc
Short Percent Of Float 0.009
Short Ratio 5.24
Source Interval 15
Symbol WPP
Target High Price 24.8
Target Low Price 23.3
Target Mean Price 23.83333
Target Median Price 23.4
Total Cash 2,363,000,064
Total Cash Per Share 2.194
Total Debt 7,182,000,128
Total Revenue 13,260,000,256
Tradeable 0
Trailing Annual Dividend Rate 0.15
Trailing Annual Dividend Yield 0.00586625
Trailing Eps -1.5
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 20.2541
Two Hundred Day Average Change 6.905899
Two Hundred Day Average Change Percent 0.340963
Type Disp Equity
Volume 509,669
Website https://www.wpp.com
Zip SE1 9GL