Wayfair Inc. (W)Consumer Cyclical | Internet Retail | Boston, United States | NYSE
86.37 USD
-2.86
(-3.205%) ⇩
(July 13, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 5:34 a.m. EDT
Wayfair is a high-risk turnaround play where the stock price has recovered significantly over the past nine years, yet the underlying business remains financially fragile. The company trades above its 50-day and 200-day moving averages, supported by analyst buy ratings and options flow targeting the $100 mark, which creates a short-term upside case. However, the long-term outlook is tempered by persistent operating losses, a negative book value, and a heavy debt load that constrains the balance sheet. While the multi-year price trajectory shows resilience with a net gain, the lack of profitability and dividend income means investors are betting entirely on margin expansion and debt reduction. The statistical forecast leans slightly negative, highlighting the tension between the technical recovery and the weak underlying earnings momentum. |
| Model | MAE |
|---|---|
| MSTL_126 ✓ | 0.102058 |
| AutoETS | 0.123000 |
| AutoARIMA | 0.123034 |
| MSTL | 0.123360 |
| AutoTheta | 0.124592 |
Forecast horizon: 60 days | Selected: MSTL_126
| Forecast Reliability | |
|---|---|
| Score | 39% |
| H-stat | 0.55 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.212 |
| Excess Kurtosis | -0.91 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Revenue per Share | 98.124 |
| Market Cap | 11,400,538,112 |
| Forward P/E | 23.22 |
| Beta | 2.96 |
| Profit Margins | -2.41% |
| Website | https://www.wayfair.com |
As of July 11, 2026, 5:34 a.m. EDT: Implied volatility is elevated across expirations, indicating uncertainty. Open interest clusters heavily at the $85-$90 strike range, acting as a magnet for price action, while call volume targets the $100 level and beyond. Put buyers are active near current prices, suggesting hedging against downside risk, but the overall positioning leans slightly bullish with significant upside exposure.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.5953871 |
| Address1 | 4 Copley Place |
| Address2 | 7th Floor |
| All Time High | 369.0 |
| All Time Low | 16.74 |
| Ask | 0.0 |
| Ask Size | 200 |
| Audit Risk | 3 |
| Average Analyst Rating | 2.0 - Buy |
| Average Daily Volume10 Day | 2,817,550 |
| Average Daily Volume3 Month | 3,963,686 |
| Average Volume | 3,963,686 |
| Average Volume10Days | 2,817,550 |
| Beta | 2.964 |
| Bid | 0.0 |
| Bid Size | 100 |
| Board Risk | 7 |
| Book Value | -21.593 |
| City | Boston |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 86.37 |
| Current Ratio | 0.763 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 89.46 |
| Day Low | 84.87 |
| Display Name | Wayfair |
| Earnings Call Timestamp End | 1,785,873,600 |
| Earnings Call Timestamp Start | 1,785,873,600 |
| Earnings Timestamp | 1,785,846,600 |
| Earnings Timestamp End | 1,785,846,600 |
| Earnings Timestamp Start | 1,785,846,600 |
| Ebitda | 288,000,000 |
| Ebitda Margins | 0.022750001 |
| Enterprise To Ebitda | 48.655 |
| Enterprise To Revenue | 1.107 |
| Enterprise Value | 14,012,537,856 |
| Eps Current Year | 2.8013 |
| Eps Forward | 3.71978 |
| Eps Trailing Twelve Months | -2.35 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 75.4206 |
| Fifty Day Average Change | 10.949402 |
| Fifty Day Average Change Percent | 0.14517787 |
| Fifty Two Week Change Percent | 59.53871 |
| Fifty Two Week High | 119.98 |
| Fifty Two Week High Change | -33.61 |
| Fifty Two Week High Change Percent | -0.28013003 |
| Fifty Two Week Low | 53.13 |
| Fifty Two Week Low Change | 33.24 |
| Fifty Two Week Low Change Percent | 0.62563527 |
| Fifty Two Week Range | 53.13 - 119.98 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,412,256,600,000 |
| Float Shares | 108,959,150 |
| Forward Eps | 3.71978 |
| Forward P E | 23.219116 |
| Free Cashflow | 413,000,000 |
| Full Exchange Name | NYSE |
| Full Time Employees | 11,800 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.30384 |
| Gross Profits | 3,846,000,128 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.040349998 |
| Held Percent Institutions | 1.13658 |
| Implied Shares Outstanding | 131,996,499 |
| Industry | Internet Retail |
| Industry Disp | Internet Retail |
| Industry Key | internet-retail |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts. |
| Long Name | Wayfair Inc. |
| Market | us_market |
| Market Cap | 11,400,538,112 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_30663855 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -305,000,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 11,778,047,605 |
| Number Of Analyst Opinions | 26 |
| Open | 88.14 |
| Operating Cashflow | 578,000,000 |
| Operating Margins | 0.0044400003 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Peg Ratio | 23.5 |
| Phone | 617 532 6100 |
| Pre Market Change | 0.65999603 |
| Pre Market Change Percent | 0.7641496 |
| Pre Market Price | 87.03 |
| Pre Market Time | 1,784,025,070 |
| Previous Close | 89.23 |
| Price Eps Current Year | 30.832113 |
| Price Hint | 2 |
| Price To Book | -3.9999075 |
| Price To Sales Trailing12 Months | 0.9006587 |
| Profit Margins | -0.0241 |
| Quick Ratio | 0.594 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 1.96774 |
| Region | US |
| Regular Market Change | -2.86 |
| Regular Market Change Percent | -3.2052 |
| Regular Market Day High | 89.46 |
| Regular Market Day Low | 84.87 |
| Regular Market Day Range | 84.87 - 89.46 |
| Regular Market Open | 88.14 |
| Regular Market Previous Close | 89.23 |
| Regular Market Price | 86.37 |
| Regular Market Time | 1,783,972,802 |
| Regular Market Volume | 2,721,946 |
| Return On Assets | 0.03717 |
| Revenue Growth | 0.074 |
| Revenue Per Share | 98.124 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 111,018,505 |
| Shares Percent Shares Out | 0.1129 |
| Shares Short | 14,900,779 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 13,646,676 |
| Short Name | Wayfair Inc. |
| Short Percent Of Float | 0.1826 |
| Short Ratio | 4.08 |
| Source Interval | 15 |
| State | MA |
| Symbol | W |
| Target High Price | 123.0 |
| Target Low Price | 60.0 |
| Target Mean Price | 93.53846 |
| Target Median Price | 97.0 |
| Total Cash | 1,062,000,000 |
| Total Cash Per Share | 8.046 |
| Total Debt | 3,673,999,872 |
| Total Revenue | 12,657,999,872 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -2.35 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 86.99585 |
| Two Hundred Day Average Change | -0.62584686 |
| Two Hundred Day Average Change Percent | -0.0071939854 |
| Type Disp | Equity |
| Volume | 2,721,946 |
| Website | https://www.wayfair.com |
| Zip | 2,116 |