Vera Bradley, Inc. (VRA)Consumer Cyclical | Footwear & Accessories | Roanoke, United States | NasdaqGS
5.85 USD
-0.14
(-2.256%) ⇩
(Oct. 16, 2026, 4 p.m.
EDT)
After hours: 5.82 -0.03 (-0.027%) ⇩ (Oct. 16, 2026, 5:48 p.m. EDT) |
Hot Take ↕ | Oct. 10, 2026, 2:35 a.m. EDT
The investment case for Vera Bradley is currently broken by a severe deterioration in business quality and a complete absence of shareholder returns. Fundamentally, the company is trapped in a multi-year decline, having lost over 86% of its value since 2016, with the last two years showing consecutive negative annual returns. Despite a recent headline about beating revenue estimates, the underlying economics remain dire: negative earnings per share, negative return on equity, and a forward P/E that is mathematically undefined due to losses. The balance sheet is fragile, carrying debt that exceeds its cash reserves. There is no income component to this trade; the company has suspended dividends entirely, offering zero yield to investors. While the stock recently crossed above its 200-day moving average, suggesting a temporary technical bounce, this is likely a relief rally off a depressed floor rather than a sign of a sustainable turnaround. The options market confirms this pessimism, with traders aggressively buying cheap put insurance while avoiding expensive calls, betting on continued weakness or stagnation. Until the company demonstrates sustained profitability and a path to returning capital to shareholders, this remains a speculative hold with significant downside risk. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.206366 |
| AutoETS | 0.207596 |
| MSTL | 0.208866 |
| AutoTheta | 0.223042 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 29% |
| H-stat | 94.52 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.129 |
| Excess Kurtosis | -1.24 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 53.632 |
| Revenue per Share | 9.753 |
| Market Cap | 167,828,688 |
| Forward P/E | 53.18 |
| Beta | 1.50 |
| Profit Margins | -3.65% |
| Website | https://verabradley.com |
As of Oct. 10, 2026, 2:35 a.m. EDT: Speculators are heavily positioned for downside protection, with massive open interest in out-of-the-money puts (strikes $2.50 and $5.00) compared to negligible call volume. This 'put skew' suggests a consensus expectation of further volatility or a drop toward the $2.50 floor rather than a rally. The lack of significant call positioning indicates a lack of speculative bullish conviction.
| Attribute | Value |
|---|---|
| 52 Week Change | 1.659091 |
| Address1 | 12,420 Stonebridge Road |
| All Time High | 52.36 |
| All Time Low | 1.39 |
| Ask | 7.53 |
| Ask Size | 2 |
| Average Analyst Rating | 1.0 - Strong Buy |
| Average Daily Volume10 Day | 546,350 |
| Average Daily Volume3 Month | 457,437 |
| Average Volume | 457,437 |
| Average Volume10Days | 546,350 |
| Beta | 1.501 |
| Bid | 5.82 |
| Bid Size | 1 |
| Book Value | 4.613 |
| City | Roanoke |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 5.85 |
| Current Ratio | 2.441 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 6.19 |
| Day Low | 5.8 |
| Debt To Equity | 53.632 |
| Display Name | Vera Bradley |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,789,475,400 |
| Earnings Call Timestamp Start | 1,789,475,400 |
| Earnings Timestamp | 1,789,475,400 |
| Earnings Timestamp End | 1,789,475,400 |
| Earnings Timestamp Start | 1,789,475,400 |
| Ebitda | -1,457,000 |
| Ebitda Margins | -0.0053100004 |
| Enterprise To Ebitda | -140.39 |
| Enterprise To Revenue | 0.745 |
| Enterprise Value | 204,547,680 |
| Eps Current Year | -0.22 |
| Eps Forward | 0.11 |
| Eps Trailing Twelve Months | -0.36 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 15 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 3.972 |
| Fifty Day Average Change | 1.878 |
| Fifty Day Average Change Percent | 0.47280967 |
| Fifty Two Week Change Percent | 165.9091 |
| Fifty Two Week High | 6.19 |
| Fifty Two Week High Change | -0.34000015 |
| Fifty Two Week High Change Percent | -0.054927327 |
| Fifty Two Week Low | 1.39 |
| Fifty Two Week Low Change | 4.46 |
| Fifty Two Week Low Change Percent | 3.2086332 |
| Fifty Two Week Range | 1.39 - 6.19 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,287,667,800,000 |
| Float Shares | 18,884,313 |
| Forward Eps | 0.11 |
| Forward P E | 53.181816 |
| Free Cashflow | 53,081,000 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 1,360 |
| Fullday Change | -0.16179991 |
| Fullday Change Percent | -2.7034237 |
| Fullday Price | 5.85 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.50426996 |
| Gross Profits | 138,418,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.29966 |
| Held Percent Institutions | 0.37811002 |
| Implied Shares Outstanding | 28,688,664 |
| Industry | Footwear & Accessories |
| Industry Disp | Footwear & Accessories |
| Industry Key | footwear-accessories |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,769,817,600 |
| Long Business Summary | Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana. |
| Long Name | Vera Bradley, Inc. |
| Market | us_market |
| Market Cap | 167,828,688 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_4524855 |
| Most Recent Quarter | 1,785,542,400 |
| Net Income To Common | -10,033,000 |
| Next Fiscal Year End | 1,801,353,600 |
| Non Diluted Market Cap | 115,615,315 |
| Number Of Analyst Opinions | 1 |
| Open | 5.925 |
| Operating Cashflow | 31,048,000 |
| Operating Margins | 0.05898 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.15 |
| Phone | 877 708 8372 |
| Post Market Change | -0.026799679 |
| Post Market Change Percent | -0.45811418 |
| Post Market Price | 5.8232 |
| Post Market Time | 1,792,187,293 |
| Previous Close | 5.985 |
| Price Eps Current Year | -26.590908 |
| Price Hint | 2 |
| Price To Book | 1.2681552 |
| Price To Sales Trailing12 Months | 0.61141557 |
| Profit Margins | -0.03655 |
| Quick Ratio | 0.917 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.0 |
| Region | US |
| Regular Market Change | -0.135 |
| Regular Market Change Percent | -2.25564 |
| Regular Market Day High | 6.19 |
| Regular Market Day Low | 5.8 |
| Regular Market Day Range | 5.8 - 6.19 |
| Regular Market Open | 5.925 |
| Regular Market Previous Close | 5.985 |
| Regular Market Price | 5.85 |
| Regular Market Time | 1,792,180,801 |
| Regular Market Volume | 517,153 |
| Return On Assets | -0.02138 |
| Return On Equity | -0.07355 |
| Revenue Growth | 0.011 |
| Revenue Per Share | 9.753 |
| Sand P52 Week Change | 0.13723719 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 28,688,664 |
| Shares Percent Shares Out | 0.020599999 |
| Shares Short | 591,101 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 689,821 |
| Short Name | Vera Bradley, Inc. |
| Short Percent Of Float | 0.0294 |
| Short Ratio | 0.66 |
| Source Interval | 15 |
| State | IN |
| Symbol | VRA |
| Target High Price | 7.0 |
| Target Low Price | 7.0 |
| Target Mean Price | 7.0 |
| Target Median Price | 7.0 |
| Total Cash | 34,249,000 |
| Total Cash Per Share | 1.194 |
| Total Debt | 70,968,000 |
| Total Revenue | 274,492,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.36 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 3.5018 |
| Two Hundred Day Average Change | 2.3481998 |
| Two Hundred Day Average Change Percent | 0.67056936 |
| Type Disp | Equity |
| Volume | 517,153 |
| Website | https://verabradley.com |
| Zip | 46,783 |