Vital Farms, Inc. (VITL)Consumer Defensive | Farm Products | Austin, United States | NasdaqGM
12.78 USD
-0.17
(-1.313%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 13.00 +0.22 (1.721%) ⇧ (July 13, 2026, 7:19 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 3:07 a.m. EDT
The immediate outlook is severely bearish, driven by a perfect storm of deteriorating fundamentals and overwhelming speculative fear. The company is actively exiting its core butter business due to losses, operating margins are negative, and free cash flow is deeply negative, indicating a structural crisis rather than a temporary stumble. This fundamental rot is reflected in the price action, which has erased nearly half its value over the last year despite a recent technical bounce off lows. Crucially, the options market confirms this pessimism; the sheer volume of put open interest compared to calls signals that traders are betting hard on further declines, likely targeting the $7.50 level where significant support exists. With no dividend to cushion the blow and a forward P/E that implies a massive earnings contraction, the stock lacks a safety net. The recent price recovery is likely a dead-cat bounce against the broader market decline, not a sign of reversal, as the underlying business model appears to be fracturing under competitive pressure. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.173073 |
| MSTL | 0.213496 |
| AutoTheta | 0.213956 |
| AutoETS | 0.225384 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 43% |
| H-stat | 0.10 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.591 |
| Excess Kurtosis | -0.70 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 16.39 |
| Revenue per Share | 17.56 |
| Market Cap | 547,603,264 |
| Trailing P/E | 12.29 |
| Forward P/E | 28.76 |
| Beta | 1.07 |
| Profit Margins | 6.10% |
| Website | https://vitalfarms.com |
As of July 11, 2026, 3:07 a.m. EDT: Speculators are heavily positioned for downside protection, with out-of-the-money put open interest significantly outweighing call open interest across nearly all expirations. The massive concentration of put volume at strikes well below the current price (e.g., $7.50 and $10.00) suggests a strong consensus expectation of a significant drop, while call activity remains thin and focused on near-term anchors rather than speculative upside.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.66108346 |
| Address1 | 3,601 South Congress Avenue |
| Address2 | Suite C100 |
| All Time High | 53.125 |
| All Time Low | 7.89 |
| Ask | 16.19 |
| Ask Size | 2 |
| Audit Risk | 8 |
| Average Analyst Rating | 2.5 - Buy |
| Average Daily Volume10 Day | 1,996,620 |
| Average Daily Volume3 Month | 3,157,572 |
| Average Volume | 3,157,572 |
| Average Volume10Days | 1,996,620 |
| Beta | 1.066 |
| Bid | 9.57 |
| Bid Size | 2 |
| Board Risk | 6 |
| Book Value | 7.841 |
| City | Austin |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 6 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 12.78 |
| Current Ratio | 1.766 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 13.3099 |
| Day Low | 12.63 |
| Debt To Equity | 16.39 |
| Display Name | Vital Farms |
| Earnings Call Timestamp End | 1,778,157,000 |
| Earnings Call Timestamp Start | 1,778,157,000 |
| Earnings Timestamp | 1,778,157,000 |
| Earnings Timestamp End | 1,786,019,400 |
| Earnings Timestamp Start | 1,786,019,400 |
| Ebitda | 79,484,000 |
| Ebitda Margins | 0.101330005 |
| Enterprise To Ebitda | 6.925 |
| Enterprise To Revenue | 0.702 |
| Enterprise Value | 550,407,232 |
| Eps Current Year | -0.42286 |
| Eps Forward | 0.44429 |
| Eps Trailing Twelve Months | 1.04 |
| Esg Populated | 0 |
| Exchange | NGM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 10.7298 |
| Fifty Day Average Change | 2.0501995 |
| Fifty Day Average Change Percent | 0.19107528 |
| Fifty Two Week Change Percent | -66.108345 |
| Fifty Two Week High | 53.125 |
| Fifty Two Week High Change | -40.345 |
| Fifty Two Week High Change Percent | -0.7594353 |
| Fifty Two Week Low | 7.95 |
| Fifty Two Week Low Change | 4.83 |
| Fifty Two Week Low Change Percent | 0.60754716 |
| Fifty Two Week Range | 7.95 - 53.125 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,596,202,200,000 |
| Float Shares | 34,435,160 |
| Forward Eps | 0.44429 |
| Forward P E | 28.764994 |
| Free Cashflow | -53,856,752 |
| Full Exchange Name | NasdaqGM |
| Full Time Employees | 739 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.35208 |
| Gross Profits | 276,177,984 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.18391001 |
| Held Percent Institutions | 1.01895 |
| Implied Shares Outstanding | 42,848,454 |
| Industry | Farm Products |
| Industry Disp | Farm Products |
| Industry Key | farm-products |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,766,880,000 |
| Long Business Summary | Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. It offers its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. The company was founded in 2007 and is headquartered in Austin, Texas. |
| Long Name | Vital Farms, Inc. |
| Market | us_market |
| Market Cap | 547,603,264 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_231730321 |
| Most Recent Quarter | 1,774,742,400 |
| Net Income To Common | 47,859,000 |
| Next Fiscal Year End | 1,798,416,000 |
| Non Diluted Market Cap | 554,887,479 |
| Number Of Analyst Opinions | 8 |
| Open | 13.1 |
| Operating Cashflow | 9,886,000 |
| Operating Margins | -0.012460001 |
| Overall Risk | 7 |
| Payout Ratio | 0.0 |
| Phone | 877 455 3063 |
| Post Market Change | 0.22000027 |
| Post Market Change Percent | 1.7214419 |
| Post Market Price | 13.0 |
| Post Market Time | 1,783,984,755 |
| Previous Close | 12.95 |
| Price Eps Current Year | -30.222769 |
| Price Hint | 2 |
| Price To Book | 1.6298941 |
| Price To Sales Trailing12 Months | 0.6981085 |
| Profit Margins | 0.06101 |
| Quick Ratio | 0.905 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.5 |
| Region | US |
| Regular Market Change | -0.17 |
| Regular Market Change Percent | -1.31274 |
| Regular Market Day High | 13.3099 |
| Regular Market Day Low | 12.63 |
| Regular Market Day Range | 12.63 - 13.3099 |
| Regular Market Open | 13.1 |
| Regular Market Previous Close | 12.95 |
| Regular Market Price | 12.78 |
| Regular Market Time | 1,783,972,800 |
| Regular Market Volume | 1,317,414 |
| Return On Assets | 0.09239 |
| Return On Equity | 0.15443 |
| Revenue Growth | 0.154 |
| Revenue Per Share | 17.56 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 9 |
| Shares Outstanding | 42,848,454 |
| Shares Percent Shares Out | 0.173 |
| Shares Short | 7,412,289 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 11,415,334 |
| Short Name | Vital Farms, Inc. |
| Short Percent Of Float | 0.2494 |
| Short Ratio | 2.8 |
| Source Interval | 15 |
| State | TX |
| Symbol | VITL |
| Target High Price | 16.0 |
| Target Low Price | 10.0 |
| Target Mean Price | 12.0 |
| Target Median Price | 12.0 |
| Total Cash | 51,432,000 |
| Total Cash Per Share | 1.2 |
| Total Debt | 54,236,000 |
| Total Revenue | 784,409,984 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 1.04 |
| Trailing P E | 12.288462 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 23.630075 |
| Two Hundred Day Average Change | -10.850076 |
| Two Hundred Day Average Change Percent | -0.4591638 |
| Type Disp | Equity |
| Volume | 1,317,414 |
| Website | https://vitalfarms.com |
| Zip | 78,704 |