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Vital Farms, Inc. (VITL)

Consumer Defensive | Farm Products | Austin, United States | NasdaqGM
12.78 USD -0.17 (-1.313%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 13.00 +0.22 (1.721%) ⇧ (July 13, 2026, 7:19 p.m. EDT)

Short-term:★⯪☆☆☆Long-term:★★☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 3:07 a.m. EDT

The immediate outlook is severely bearish, driven by a perfect storm of deteriorating fundamentals and overwhelming speculative fear. The company is actively exiting its core butter business due to losses, operating margins are negative, and free cash flow is deeply negative, indicating a structural crisis rather than a temporary stumble. This fundamental rot is reflected in the price action, which has erased nearly half its value over the last year despite a recent technical bounce off lows. Crucially, the options market confirms this pessimism; the sheer volume of put open interest compared to calls signals that traders are betting hard on further declines, likely targeting the $7.50 level where significant support exists. With no dividend to cushion the blow and a forward P/E that implies a massive earnings contraction, the stock lacks a safety net. The recent price recovery is likely a dead-cat bounce against the broader market decline, not a sign of reversal, as the underlying business model appears to be fracturing under competitive pressure.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.173073
MSTL0.213496
AutoTheta0.213956
AutoETS0.225384

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 43%
H-stat 0.10
Ljung-Box p 0.000
Jarque-Bera p 0.591
Excess Kurtosis -0.70
Attribute Value
Sector Consumer Defensive
Debt to Equity Ratio 16.39
Revenue per Share 17.56
Market Cap 547,603,264
Trailing P/E 12.29
Forward P/E 28.76
Beta 1.07
Profit Margins 6.10%
Website https://vitalfarms.com

As of July 11, 2026, 3:07 a.m. EDT: Speculators are heavily positioned for downside protection, with out-of-the-money put open interest significantly outweighing call open interest across nearly all expirations. The massive concentration of put volume at strikes well below the current price (e.g., $7.50 and $10.00) suggests a strong consensus expectation of a significant drop, while call activity remains thin and focused on near-term anchors rather than speculative upside.


Info Dump

Attribute Value
52 Week Change -0.66108346
Address1 3,601 South Congress Avenue
Address2 Suite C100
All Time High 53.125
All Time Low 7.89
Ask 16.19
Ask Size 2
Audit Risk 8
Average Analyst Rating 2.5 - Buy
Average Daily Volume10 Day 1,996,620
Average Daily Volume3 Month 3,157,572
Average Volume 3,157,572
Average Volume10Days 1,996,620
Beta 1.066
Bid 9.57
Bid Size 2
Board Risk 6
Book Value 7.841
City Austin
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 12.78
Current Ratio 1.766
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 13.3099
Day Low 12.63
Debt To Equity 16.39
Display Name Vital Farms
Earnings Call Timestamp End 1,778,157,000
Earnings Call Timestamp Start 1,778,157,000
Earnings Timestamp 1,778,157,000
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 79,484,000
Ebitda Margins 0.101330005
Enterprise To Ebitda 6.925
Enterprise To Revenue 0.702
Enterprise Value 550,407,232
Eps Current Year -0.42286
Eps Forward 0.44429
Eps Trailing Twelve Months 1.04
Esg Populated 0
Exchange NGM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 10.7298
Fifty Day Average Change 2.0501995
Fifty Day Average Change Percent 0.19107528
Fifty Two Week Change Percent -66.108345
Fifty Two Week High 53.125
Fifty Two Week High Change -40.345
Fifty Two Week High Change Percent -0.7594353
Fifty Two Week Low 7.95
Fifty Two Week Low Change 4.83
Fifty Two Week Low Change Percent 0.60754716
Fifty Two Week Range 7.95 - 53.125
Financial Currency USD
First Trade Date Milliseconds 1,596,202,200,000
Float Shares 34,435,160
Forward Eps 0.44429
Forward P E 28.764994
Free Cashflow -53,856,752
Full Exchange Name NasdaqGM
Full Time Employees 739
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.35208
Gross Profits 276,177,984
Has Pre Post Market Data 1
Held Percent Insiders 0.18391001
Held Percent Institutions 1.01895
Implied Shares Outstanding 42,848,454
Industry Farm Products
Industry Disp Farm Products
Industry Key farm-products
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,766,880,000
Long Business Summary Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. It offers its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. The company was founded in 2007 and is headquartered in Austin, Texas.
Long Name Vital Farms, Inc.
Market us_market
Market Cap 547,603,264
Market State PREPRE
Max Age 86,400
Message Board Id finmb_231730321
Most Recent Quarter 1,774,742,400
Net Income To Common 47,859,000
Next Fiscal Year End 1,798,416,000
Non Diluted Market Cap 554,887,479
Number Of Analyst Opinions 8
Open 13.1
Operating Cashflow 9,886,000
Operating Margins -0.012460001
Overall Risk 7
Payout Ratio 0.0
Phone 877 455 3063
Post Market Change 0.22000027
Post Market Change Percent 1.7214419
Post Market Price 13.0
Post Market Time 1,783,984,755
Previous Close 12.95
Price Eps Current Year -30.222769
Price Hint 2
Price To Book 1.6298941
Price To Sales Trailing12 Months 0.6981085
Profit Margins 0.06101
Quick Ratio 0.905
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.5
Region US
Regular Market Change -0.17
Regular Market Change Percent -1.31274
Regular Market Day High 13.3099
Regular Market Day Low 12.63
Regular Market Day Range 12.63 - 13.3099
Regular Market Open 13.1
Regular Market Previous Close 12.95
Regular Market Price 12.78
Regular Market Time 1,783,972,800
Regular Market Volume 1,317,414
Return On Assets 0.09239
Return On Equity 0.15443
Revenue Growth 0.154
Revenue Per Share 17.56
Sand P52 Week Change 0.20847368
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 9
Shares Outstanding 42,848,454
Shares Percent Shares Out 0.173
Shares Short 7,412,289
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 11,415,334
Short Name Vital Farms, Inc.
Short Percent Of Float 0.2494
Short Ratio 2.8
Source Interval 15
State TX
Symbol VITL
Target High Price 16.0
Target Low Price 10.0
Target Mean Price 12.0
Target Median Price 12.0
Total Cash 51,432,000
Total Cash Per Share 1.2
Total Debt 54,236,000
Total Revenue 784,409,984
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 1.04
Trailing P E 12.288462
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 23.630075
Two Hundred Day Average Change -10.850076
Two Hundred Day Average Change Percent -0.4591638
Type Disp Equity
Volume 1,317,414
Website https://vitalfarms.com
Zip 78,704