Urban-gro Inc (UGRO)Communication Services | Broadcasting | Lafayette, United States |
USD
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Hot Take ↕ | July 11, 2026, 7:53 a.m. UTC
The immediate outlook is severely compromised by a violent crash in share price over the last two weeks, dropping nearly 40% from recent highs to current lows, which suggests a complete loss of near-term momentum despite the company's recent strategic pivot. While the news cycle highlights a dramatic rebranding to 'Flash Sports & Media' and a potential billion-dollar opportunity in India's cricket ecosystem, these headlines appear to be disconnected from the market's reality, as the stock continues to trade far below its historical averages and fails to capitalize on the reported merger activity. Looking further ahead, the business fundamentals are in freefall; the company has endured four consecutive years of negative annual returns, with the most recent year seeing a catastrophic 78% decline, erasing over 93% of its value since 2020. This multi-year structural deterioration, combined with negative earnings, a negative book value, and a current ratio indicating severe liquidity distress, renders the enterprise a deep value trap rather than a bargain. Finally, there is no income component to consider, as the company has not paid a dividend in five years. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.824687 |
| AutoETS | 0.824692 |
| MSTL | 0.872058 |
| AutoTheta | 1.483179 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 22% |
| H-stat | 8.74 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.349 |
| Excess Kurtosis | -0.96 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 0.261 |
| Revenue per Share | 28.798 |
| Market Cap | 4,942,725 |
| Forward P/E | -13.13 |
| Beta | -2.90 |
| Profit Margins | -122.80% |
| Website | https://www.urban-gro.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.6472412 |
| Address1 | 1,751 Panorama Point |
| Address2 | Unit G |
| All Time High | 432.5 |
| All Time Low | 2.02 |
| Ask | 3.69 |
| Ask Size | 200 |
| Average Daily Volume10 Day | 1,112,893 |
| Average Volume | 2,553,435 |
| Average Volume10Days | 1,112,893 |
| Beta | -2.898 |
| Bid | 2.51 |
| Bid Size | 200 |
| Book Value | -73.463 |
| City | Lafayette |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Currency | USD |
| Current Price | 3.15 |
| Current Ratio | 0.055 |
| Date Short Interest | 1,780,012,800 |
| Day High | 3.5099 |
| Day Low | 2.83 |
| Debt To Equity | 0.261 |
| Ebitda | -17,052,084 |
| Ebitda Margins | -0.98003995 |
| Enterprise To Ebitda | -4.214 |
| Enterprise To Revenue | 4.13 |
| Enterprise Value | 71,858,952 |
| Exchange | NGM |
| Exchange Timezone Name | UTC |
| Fifty Day Average | 5.5037 |
| Fifty Two Week High | 37.0 |
| Fifty Two Week Low | 2.02 |
| Financial Currency | USD |
| First Trade Date Epoch Utc | 1,783,690,200 |
| Float Shares | 1,186,728 |
| Forward Eps | -0.24 |
| Forward P E | -13.125001 |
| Free Cashflow | 27,684,288 |
| Full Time Employees | 5 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.0100300005 |
| Gross Profits | 174,554 |
| Held Percent Insiders | 0.05669 |
| Held Percent Institutions | 0.0312 |
| Implied Shares Outstanding | 1,569,119 |
| Industry | Broadcasting |
| Industry Disp | Broadcasting |
| Industry Key | broadcasting |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,770,595,200 |
| Last Split Factor | 1:25 |
| Long Business Summary | urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events. It also holds exclusive commercial and media rights to professional cricket leagues; and produces international-standard broadcast content. In addition, the company manages franchise operations; and monetizes sponsorship, ticketing, and digital media opportunities. Further, it provides equipment systems, including commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. Additionally, the company operates as a general contractor to provide all the additional necessary parts to deliver clients' projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details. urban-gro, Inc. was founded in 2014 and is based in Lafayette, Colorado. |
| Long Name | Urban-gro Inc |
| Market Cap | 4,942,725 |
| Max Age | 86,400 |
| Message Board Id | finmb_431844712 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -23,333,900 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 100,653,543 |
| Open | 2.89 |
| Operating Cashflow | -1,742,893 |
| Operating Margins | -1.0892199 |
| Phone | 720 390 3880 |
| Previous Close | 0.0 |
| Price Hint | 4 |
| Price To Sales Trailing12 Months | 0.28407383 |
| Profit Margins | -1.2280201 |
| Quick Ratio | 0.049 |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Regular Market Day High | 3.5099 |
| Regular Market Day Low | 2.83 |
| Regular Market Open | 2.89 |
| Regular Market Previous Close | 0.0 |
| Regular Market Volume | 173,613 |
| Return On Assets | -0.08488 |
| Return On Equity | -0.27726 |
| Revenue Per Share | 28.798 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Shares Outstanding | 1,569,119 |
| Shares Percent Shares Out | 0.0136 |
| Shares Short | 17,068 |
| Shares Short Previous Month Date | 1,777,507,200 |
| Shares Short Prior Month | 60,021 |
| Short Name | urban-gro, Inc. |
| Short Percent Of Float | 0.014400001 |
| Short Ratio | 0.16 |
| State | CO |
| Symbol | UGRO |
| Time Zone Full Name | America/New_York |
| Time Zone Short Name | EDT |
| Total Cash | 305,139 |
| Total Cash Per Share | 0.242 |
| Total Debt | 514,574 |
| Total Revenue | 17,399,438 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | NaN |
| Trailing Eps | -42.62 |
| Trailing Peg Ratio | None |
| Two Hundred Day Average | 7.433219 |
| Underlying Symbol | UGRO |
| Uuid | 5e5296f5-d528-3dc4-9bc8-ef0e871c5345 |
| Volume | 173,613 |
| Website | https://www.urban-gro.com |
| Zip | 80,026 |