Under Armour, Inc. (UAA)Consumer Cyclical | Apparel Manufacturing | Baltimore, United States | NYSE
6.75 USD
-0.04
(-0.589%) ⇩
(July 13, 2026, 4:02 p.m.
EDT)
After hours: 6.86 +0.11 (1.630%) ⇧ (July 13, 2026, 7:45 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 3:44 a.m. EDT
The fundamental reality here is stark: the company is burning cash, posting negative free cash flow, and suffering from four consecutive years of declining annual revenue. The stock has lost over 80% of its value since 2016, and despite a recent 25% pop, the underlying business metrics remain broken with negative returns on equity and shrinking sales. There is no dividend to cushion the blow, and the balance sheet is weighed down by significant debt relative to equity. While the recent news headlines suggest a temporary reprieve in sentiment and the addition to the Russell 2000 index provides some liquidity, the technical picture remains precarious. The stock is trading below its 50-day moving average, and the statistical forecast models—which are notoriously bad at predicting turning points in distressed assets—lean slightly negative. The options market is screaming for volatility, with massive bets placed on both a collapse and a miracle, which is the hallmark of a speculative trap rather than an investment opportunity. Until the company demonstrates sustained revenue growth and a path to profitability, this remains a high-risk speculative play with a long-term outlook that is deeply bearish. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.065554 |
| AutoETS | 0.067901 |
| AutoARIMA | 0.067901 |
| MSTL | 0.068510 |
| MSTL_90 | 0.069157 |
| MSTL_126 | 0.098291 |
| MSTL_90_126 | 0.100628 |
Forecast horizon: 60 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 39% |
| H-stat | 2.19 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.151 |
| Excess Kurtosis | -0.44 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 137.139 |
| Revenue per Share | 11.642 |
| Market Cap | 2,877,692,928 |
| Forward P/E | 28.77 |
| Beta | 1.67 |
| Profit Margins | -9.98% |
| Website | https://www.underarmour.com |
As of July 11, 2026, 3:44 a.m. EDT: Options activity reveals a distinct 'straddle' setup rather than a directional bet. While there is heavy open interest in out-of-the-money calls (specifically at the $22.50 strike for 2027/2028 expirations), indicating speculative hopes for a massive recovery, the put volume is equally aggressive and concentrated at lower strikes ($5.00 and $6.00). This symmetry suggests traders are pricing in extreme volatility and a potential binary outcome—either a deep crash or a miraculous rebound—rather than a steady trend. The high implied volatility across both sides confirms the market views this as a high-risk, low-probability environment.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.028612316 |
| Address1 | 101 Performance Drive |
| All Time High | 52.945 |
| All Time Low | 1.4925 |
| Ask | 0.0 |
| Ask Size | 5,100 |
| Audit Risk | 10 |
| Average Analyst Rating | 2.9 - Hold |
| Average Daily Volume10 Day | 10,705,160 |
| Average Daily Volume3 Month | 8,553,424 |
| Average Volume | 8,553,424 |
| Average Volume10Days | 10,705,160 |
| Beta | 1.67 |
| Bid | 0.0 |
| Bid Size | 16,000 |
| Board Risk | 5 |
| Book Value | 3.318 |
| City | Baltimore |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 4 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 6.75 |
| Current Ratio | 1.621 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 6.955 |
| Day Low | 6.7484 |
| Debt To Equity | 137.139 |
| Earnings Call Timestamp End | 1,778,589,000 |
| Earnings Call Timestamp Start | 1,778,589,000 |
| Earnings Timestamp | 1,786,105,800 |
| Earnings Timestamp End | 1,786,105,800 |
| Earnings Timestamp Start | 1,786,105,800 |
| Ebitda | 218,618,000 |
| Ebitda Margins | 0.04402 |
| Enterprise To Ebitda | 20.621 |
| Enterprise To Revenue | 0.908 |
| Enterprise Value | 4,508,157,952 |
| Eps Current Year | 0.10801 |
| Eps Forward | 0.23463 |
| Eps Trailing Twelve Months | -1.15 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 5.9188 |
| Fifty Day Average Change | 0.8312001 |
| Fifty Day Average Change Percent | 0.1404339 |
| Fifty Two Week Change Percent | -2.8612316 |
| Fifty Two Week High | 8.15 |
| Fifty Two Week High Change | -1.3999996 |
| Fifty Two Week High Change Percent | -0.1717791 |
| Fifty Two Week Low | 4.13 |
| Fifty Two Week Low Change | 2.62 |
| Fifty Two Week Low Change Percent | 0.63438255 |
| Fifty Two Week Range | 4.13 - 8.15 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,132,324,200,000 |
| Float Shares | 302,046,923 |
| Forward Eps | 0.23463 |
| Forward P E | 28.7687 |
| Free Cashflow | -528,018,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 6,200 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.45749 |
| Gross Profits | 2,272,050,944 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.0027200002 |
| Held Percent Institutions | 1.10987 |
| Implied Shares Outstanding | 426,324,892 |
| Industry | Apparel Manufacturing |
| Industry Disp | Apparel Manufacturing |
| Industry Key | apparel-manufacturing |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,460,073,600 |
| Last Split Factor | 2:1 |
| Long Business Summary | Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland. |
| Long Name | Under Armour, Inc. |
| Market | us_market |
| Market Cap | 2,877,692,928 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_8740684 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -495,643,008 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 2,858,199,646 |
| Number Of Analyst Opinions | 19 |
| Open | 6.76 |
| Operating Cashflow | -75,088,000 |
| Operating Margins | 0.08818 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.84 |
| Phone | 410 468 2512 |
| Post Market Change | 0.11000013 |
| Post Market Change Percent | 1.6296316 |
| Post Market Price | 6.86 |
| Post Market Time | 1,783,986,342 |
| Previous Close | 6.79 |
| Price Eps Current Year | 62.494213 |
| Price Hint | 2 |
| Price To Book | 2.034358 |
| Price To Sales Trailing12 Months | 0.5794359 |
| Profit Margins | -0.0998 |
| Quick Ratio | 0.599 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 2.92308 |
| Region | US |
| Regular Market Change | -0.04 |
| Regular Market Change Percent | -0.589101 |
| Regular Market Day High | 6.955 |
| Regular Market Day Low | 6.7484 |
| Regular Market Day Range | 6.7484 - 6.955 |
| Regular Market Open | 6.76 |
| Regular Market Previous Close | 6.79 |
| Regular Market Price | 6.75 |
| Regular Market Time | 1,783,972,966 |
| Regular Market Volume | 5,714,912 |
| Return On Assets | 0.01563 |
| Return On Equity | -0.29997 |
| Revenue Growth | -0.008 |
| Revenue Per Share | 11.642 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 188,839,506 |
| Shares Percent Shares Out | 0.13260001 |
| Shares Short | 56,524,047 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 48,417,499 |
| Short Name | Under Armour, Inc. |
| Short Percent Of Float | 0.35279998 |
| Short Ratio | 6.39 |
| Source Interval | 15 |
| State | MD |
| Symbol | UAA |
| Target High Price | 12.5 |
| Target Low Price | 4.0 |
| Target Mean Price | 6.28158 |
| Target Median Price | 5.5 |
| Total Cash | 309,168,000 |
| Total Cash Per Share | 0.725 |
| Total Debt | 1,939,633,024 |
| Total Revenue | 4,966,369,792 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -1.15 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 5.676 |
| Two Hundred Day Average Change | 1.0739999 |
| Two Hundred Day Average Change Percent | 0.18921773 |
| Type Disp | Equity |
| Volume | 5,714,912 |
| Website | https://www.underarmour.com |
| Zip | 21,230 |