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Under Armour, Inc. (UAA)

Consumer Cyclical | Apparel Manufacturing | Baltimore, United States | NYSE
4.92 USD +0.03 (0.717%) ⇧ (Oct. 16, 2026, 11:38 a.m. EDT)

Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 11:02 a.m. EDT

The investment case for Under Armour is currently broken by a perfect storm of deteriorating fundamentals and overwhelming market skepticism. The company is bleeding value, with revenue contracting by 3.2% and operating margins deeply negative at -1.6%. This operational rot is reflected in the stock's brutal multi-year trajectory, which has erased 87.6% of its value over the last nine years. While the forward P/E looks cheap at 25x, it is pricing in a recovery that hasn't materialized yet, given the trailing EPS is still negative and the latest year-on-year performance was another decline. Short-term, the technical picture is dire. The stock is trading significantly below its 50-day and 200-day moving averages, confirming a sustained downtrend. The recent price action shows a lack of buying support, with the stock struggling to hold above key psychological levels. The statistical forecast model offers no help, predicting a slight negative drift with low confidence, which aligns with the broader bearish sentiment. Crucially, there is no safety net for investors. The company has suspended dividends entirely, offering zero income to cushion the blow of potential further price drops. The options market confirms this pessimism; traders are aggressively buying puts to hedge against further declines, creating a dense wall of resistance at the 6.00 strike. This suggests that even at these depressed prices, the market expects the slide to continue. With a high beta of 1.62 amplifying volatility and a lack of fundamental catalysts to reverse the trend, this remains a high-risk situation where the odds favor further downside over a quick rebound.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.292585
MSTL0.300936
AutoETS0.303214
AutoARIMA0.307006

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 39%
H-stat 3.94
Ljung-Box p 0.000
Jarque-Bera p 0.063
Excess Kurtosis 0.12
Attribute Value
Sector Consumer Cyclical
Debt to Equity Ratio 96.356
Revenue per Share 11.553
Market Cap 2,111,216,256
Forward P/E 25.38
Beta 1.62
Profit Margins -9.99%
Website https://www.underarmour.com

As of Oct. 10, 2026, 11:02 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, evidenced by massive open interest in out-of-the-money puts (strikes 4.0, 6.0, 7.5, 8.0) compared to negligible call volume. The call side shows heavy concentration in far-out strikes (22.5) suggesting speculative lottery tickets rather than directional bets, while the put wall at 6.0 and 7.5 indicates a strong collective fear of a further decline toward the 4.00 level.


Info Dump

Attribute Value
52 Week Change 0.020920515
Address1 101 Performance Drive
All Time High 52.945
All Time Low 1.4925
Ask 4.93
Ask Size 26,700
Audit Risk 3
Average Analyst Rating 3.0 - Hold
Average Daily Volume10 Day 9,450,440
Average Daily Volume3 Month 8,967,035
Average Volume 8,967,035
Average Volume10Days 9,450,440
Beta 1.617
Bid 4.92
Bid Size 12,500
Board Risk 4
Book Value 3.325
City Baltimore
Compensation As Of Epoch Date 1,798,675,200
Compensation Risk 5
Country United States
Crypto Tradeable 0
Currency USD
Current Price 4.915
Current Ratio 1.81
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 4.97
Day Low 4.89
Debt To Equity 96.356
Display Name Under Armour
Dividend Yield 0.0
Earnings Call Timestamp End 1,793,971,800
Earnings Call Timestamp Start 1,793,971,800
Earnings Timestamp 1,793,968,200
Earnings Timestamp End 1,793,968,200
Earnings Timestamp Start 1,793,968,200
Ebitda 173,035,008
Ebitda Margins 0.035099998
Enterprise To Ebitda 17.778
Enterprise To Revenue 0.624
Enterprise Value 3,076,278,272
Eps Current Year 0.10828
Eps Forward 0.19367
Eps Trailing Twelve Months -1.15
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 5.025
Fifty Day Average Change -0.11000013
Fifty Day Average Change Percent -0.021890573
Fifty Two Week Change Percent 2.0920515
Fifty Two Week High 8.15
Fifty Two Week High Change -3.2349997
Fifty Two Week High Change Percent -0.39693248
Fifty Two Week Low 4.13
Fifty Two Week Low Change 0.78499985
Fifty Two Week Low Change Percent 0.1900726
Fifty Two Week Range 4.13 - 8.15
Financial Currency USD
First Trade Date Milliseconds 1,132,324,200,000
Float Shares 286,120,285
Forward Eps 0.19367
Forward P E 25.37822
Free Cashflow 102,217,624
Full Exchange Name NYSE
Full Time Employees 6,200
Fullday Change 0.034999847
Fullday Change Percent 0.71721
Fullday Price 4.915
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.45624
Gross Profits 2,249,387,008
Has Pre Post Market Data 1
Held Percent Insiders 0.09075
Held Percent Institutions 1.14061
Implied Shares Outstanding 429,545,541
Industry Apparel Manufacturing
Industry Disp Apparel Manufacturing
Industry Key apparel-manufacturing
Is Earnings Date Estimate 0
Language en-US
Last Fiscal Year End 1,774,915,200
Last Split Date 1,460,073,600
Last Split Factor 2:1
Long Business Summary Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Long Name Under Armour, Inc.
Market us_market
Market Cap 2,111,216,256
Market State REGULAR
Max Age 86,400
Message Board Id finmb_8740684
Most Recent Quarter 1,782,777,600
Net Income To Common -492,486,016
Next Fiscal Year End 1,806,451,200
Non Diluted Market Cap 2,013,357,700
Number Of Analyst Opinions 19
Open 4.91
Operating Cashflow -14,803,000
Operating Margins -0.01604
Overall Risk 8
Payout Ratio 0.0
Peg Ratio 1.21
Phone 410 468 2512
Previous Close 4.88
Price Eps Current Year 45.391575
Price Hint 4
Price To Book 1.4781954
Price To Sales Trailing12 Months 0.4282187
Profit Margins -0.09989
Quick Ratio 0.806
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.0
Region US
Regular Market Change 0.034999847
Regular Market Change Percent 0.71721
Regular Market Day High 4.97
Regular Market Day Low 4.89
Regular Market Day Range 4.89 - 4.97
Regular Market Open 4.91
Regular Market Previous Close 4.88
Regular Market Price 4.915
Regular Market Time 1,792,165,099
Regular Market Volume 1,299,168
Return On Assets 0.00934
Return On Equity -0.29825002
Revenue Growth -0.032
Revenue Per Share 11.553
Sand P52 Week Change 0.16207206
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 10
Shares Outstanding 188,839,506
Shares Percent Shares Out 0.1517
Shares Short 65,144,528
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 52,894,333
Short Name Under Armour, Inc.
Short Percent Of Float 0.45540002
Short Ratio 7.01
Source Interval 15
State MD
Symbol UAA
Target High Price 12.0
Target Low Price 4.0
Target Mean Price 6.27105
Target Median Price 5.5
Total Cash 395,980,992
Total Cash Per Share 0.922
Total Debt 1,376,077,056
Total Revenue 4,930,229,248
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -1.15
Trailing Peg Ratio 1.1991
Triggerable 1
Two Hundred Day Average 5.9833
Two Hundred Day Average Change -1.0683002
Two Hundred Day Average Change Percent -0.178547
Type Disp Equity
Volume 1,299,168
Website https://www.underarmour.com
Zip 21,230