Under Armour, Inc. (UAA)Consumer Cyclical | Apparel Manufacturing | Baltimore, United States | NYSE
4.92 USD
+0.03
(0.717%)
⇧
(Oct. 16, 2026, 11:38 a.m.
EDT)
|
Hot Take ↕ | Oct. 10, 2026, 11:02 a.m. EDT
The investment case for Under Armour is currently broken by a perfect storm of deteriorating fundamentals and overwhelming market skepticism. The company is bleeding value, with revenue contracting by 3.2% and operating margins deeply negative at -1.6%. This operational rot is reflected in the stock's brutal multi-year trajectory, which has erased 87.6% of its value over the last nine years. While the forward P/E looks cheap at 25x, it is pricing in a recovery that hasn't materialized yet, given the trailing EPS is still negative and the latest year-on-year performance was another decline. Short-term, the technical picture is dire. The stock is trading significantly below its 50-day and 200-day moving averages, confirming a sustained downtrend. The recent price action shows a lack of buying support, with the stock struggling to hold above key psychological levels. The statistical forecast model offers no help, predicting a slight negative drift with low confidence, which aligns with the broader bearish sentiment. Crucially, there is no safety net for investors. The company has suspended dividends entirely, offering zero income to cushion the blow of potential further price drops. The options market confirms this pessimism; traders are aggressively buying puts to hedge against further declines, creating a dense wall of resistance at the 6.00 strike. This suggests that even at these depressed prices, the market expects the slide to continue. With a high beta of 1.62 amplifying volatility and a lack of fundamental catalysts to reverse the trend, this remains a high-risk situation where the odds favor further downside over a quick rebound. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.292585 |
| MSTL | 0.300936 |
| AutoETS | 0.303214 |
| AutoARIMA | 0.307006 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 39% |
| H-stat | 3.94 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.063 |
| Excess Kurtosis | 0.12 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 96.356 |
| Revenue per Share | 11.553 |
| Market Cap | 2,111,216,256 |
| Forward P/E | 25.38 |
| Beta | 1.62 |
| Profit Margins | -9.99% |
| Website | https://www.underarmour.com |
As of Oct. 10, 2026, 11:02 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, evidenced by massive open interest in out-of-the-money puts (strikes 4.0, 6.0, 7.5, 8.0) compared to negligible call volume. The call side shows heavy concentration in far-out strikes (22.5) suggesting speculative lottery tickets rather than directional bets, while the put wall at 6.0 and 7.5 indicates a strong collective fear of a further decline toward the 4.00 level.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.020920515 |
| Address1 | 101 Performance Drive |
| All Time High | 52.945 |
| All Time Low | 1.4925 |
| Ask | 4.93 |
| Ask Size | 26,700 |
| Audit Risk | 3 |
| Average Analyst Rating | 3.0 - Hold |
| Average Daily Volume10 Day | 9,450,440 |
| Average Daily Volume3 Month | 8,967,035 |
| Average Volume | 8,967,035 |
| Average Volume10Days | 9,450,440 |
| Beta | 1.617 |
| Bid | 4.92 |
| Bid Size | 12,500 |
| Board Risk | 4 |
| Book Value | 3.325 |
| City | Baltimore |
| Compensation As Of Epoch Date | 1,798,675,200 |
| Compensation Risk | 5 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.915 |
| Current Ratio | 1.81 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 4.97 |
| Day Low | 4.89 |
| Debt To Equity | 96.356 |
| Display Name | Under Armour |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,793,971,800 |
| Earnings Call Timestamp Start | 1,793,971,800 |
| Earnings Timestamp | 1,793,968,200 |
| Earnings Timestamp End | 1,793,968,200 |
| Earnings Timestamp Start | 1,793,968,200 |
| Ebitda | 173,035,008 |
| Ebitda Margins | 0.035099998 |
| Enterprise To Ebitda | 17.778 |
| Enterprise To Revenue | 0.624 |
| Enterprise Value | 3,076,278,272 |
| Eps Current Year | 0.10828 |
| Eps Forward | 0.19367 |
| Eps Trailing Twelve Months | -1.15 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 5.025 |
| Fifty Day Average Change | -0.11000013 |
| Fifty Day Average Change Percent | -0.021890573 |
| Fifty Two Week Change Percent | 2.0920515 |
| Fifty Two Week High | 8.15 |
| Fifty Two Week High Change | -3.2349997 |
| Fifty Two Week High Change Percent | -0.39693248 |
| Fifty Two Week Low | 4.13 |
| Fifty Two Week Low Change | 0.78499985 |
| Fifty Two Week Low Change Percent | 0.1900726 |
| Fifty Two Week Range | 4.13 - 8.15 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,132,324,200,000 |
| Float Shares | 286,120,285 |
| Forward Eps | 0.19367 |
| Forward P E | 25.37822 |
| Free Cashflow | 102,217,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 6,200 |
| Fullday Change | 0.034999847 |
| Fullday Change Percent | 0.71721 |
| Fullday Price | 4.915 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.45624 |
| Gross Profits | 2,249,387,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.09075 |
| Held Percent Institutions | 1.14061 |
| Implied Shares Outstanding | 429,545,541 |
| Industry | Apparel Manufacturing |
| Industry Disp | Apparel Manufacturing |
| Industry Key | apparel-manufacturing |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,460,073,600 |
| Last Split Factor | 2:1 |
| Long Business Summary | Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland. |
| Long Name | Under Armour, Inc. |
| Market | us_market |
| Market Cap | 2,111,216,256 |
| Market State | REGULAR |
| Max Age | 86,400 |
| Message Board Id | finmb_8740684 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -492,486,016 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 2,013,357,700 |
| Number Of Analyst Opinions | 19 |
| Open | 4.91 |
| Operating Cashflow | -14,803,000 |
| Operating Margins | -0.01604 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.21 |
| Phone | 410 468 2512 |
| Previous Close | 4.88 |
| Price Eps Current Year | 45.391575 |
| Price Hint | 4 |
| Price To Book | 1.4781954 |
| Price To Sales Trailing12 Months | 0.4282187 |
| Profit Margins | -0.09989 |
| Quick Ratio | 0.806 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 3.0 |
| Region | US |
| Regular Market Change | 0.034999847 |
| Regular Market Change Percent | 0.71721 |
| Regular Market Day High | 4.97 |
| Regular Market Day Low | 4.89 |
| Regular Market Day Range | 4.89 - 4.97 |
| Regular Market Open | 4.91 |
| Regular Market Previous Close | 4.88 |
| Regular Market Price | 4.915 |
| Regular Market Time | 1,792,165,099 |
| Regular Market Volume | 1,299,168 |
| Return On Assets | 0.00934 |
| Return On Equity | -0.29825002 |
| Revenue Growth | -0.032 |
| Revenue Per Share | 11.553 |
| Sand P52 Week Change | 0.16207206 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 188,839,506 |
| Shares Percent Shares Out | 0.1517 |
| Shares Short | 65,144,528 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 52,894,333 |
| Short Name | Under Armour, Inc. |
| Short Percent Of Float | 0.45540002 |
| Short Ratio | 7.01 |
| Source Interval | 15 |
| State | MD |
| Symbol | UAA |
| Target High Price | 12.0 |
| Target Low Price | 4.0 |
| Target Mean Price | 6.27105 |
| Target Median Price | 5.5 |
| Total Cash | 395,980,992 |
| Total Cash Per Share | 0.922 |
| Total Debt | 1,376,077,056 |
| Total Revenue | 4,930,229,248 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -1.15 |
| Trailing Peg Ratio | 1.1991 |
| Triggerable | 1 |
| Two Hundred Day Average | 5.9833 |
| Two Hundred Day Average Change | -1.0683002 |
| Two Hundred Day Average Change Percent | -0.178547 |
| Type Disp | Equity |
| Volume | 1,299,168 |
| Website | https://www.underarmour.com |
| Zip | 21,230 |