Under Armour, Inc. (UA)Consumer Cyclical | Apparel Manufacturing | Baltimore, United States | NYSE
4.75 USD
+0.09
(1.931%)
⇧
(Oct. 15, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | Oct. 10, 2026, 8:43 a.m. EDT
The investment case here is broken on both the immediate and long-term horizons. Fundamentally, the company is hemorrhaging value with negative profit margins, shrinking revenues, and a crushing return on equity of nearly -30%. The balance sheet is fragile, carrying debt that dwarfs its equity base. While the stock trades at a low multiple, this is a reflection of the market's verdict on a deteriorating business, not a margin of safety. The price history confirms this structural decay, showing an 86% drop over the last nine years with no recovery in sight. Short-term, the technicals are dire. The stock is trading well below its moving averages, and the recent price action shows continued weakness. Options activity screams caution; traders are positioning aggressively for downside moves, buying deep out-of-the-money puts while ignoring upside potential. This speculative flow aligns perfectly with the fundamental reality: there is no catalyst for a reversal yet. With no dividend to provide income and a high short ratio suggesting widespread skepticism among leveraged investors, the only logical move is to stay away until the fundamentals show a sustained, multi-year turnaround. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.301044 |
| AutoETS | 0.302602 |
| AutoARIMA | 0.302603 |
| AutoTheta | 0.415991 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 44% |
| H-stat | 4.01 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.048 |
| Excess Kurtosis | 0.18 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 96.356 |
| Revenue per Share | 11.553 |
| Market Cap | 2,040,341,248 |
| Forward P/E | 12.50 |
| Beta | 1.62 |
| Profit Margins | -9.99% |
| Website | https://www.underarmour.com |
As of Oct. 10, 2026, 8:43 a.m. EDT: Speculators are overwhelmingly bearish, with massive open interest in out-of-the-money puts relative to calls. The put/call ratio is skewed heavily toward downside protection, particularly at strikes significantly below the current price, indicating a strong expectation of further decline rather than a rebound.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.030368805 |
| Address1 | 101 Performance Drive |
| All Time High | 46.202057 |
| All Time Low | 3.95 |
| Ask | 0.0 |
| Ask Size | 2,900 |
| Average Daily Volume10 Day | 2,511,803 |
| Average Daily Volume3 Month | 2,636,255 |
| Average Volume | 2,636,255 |
| Average Volume10Days | 2,511,803 |
| Beta | 1.617 |
| Bid | 4.7 |
| Bid Size | 5,900 |
| Book Value | 3.325 |
| City | Baltimore |
| Compensation As Of Epoch Date | 1,798,675,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.75 |
| Current Ratio | 1.81 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 4.865 |
| Day Low | 4.685 |
| Debt To Equity | 96.356 |
| Display Name | Under Armour |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,793,971,800 |
| Earnings Call Timestamp Start | 1,793,971,800 |
| Earnings Timestamp | 1,793,968,200 |
| Earnings Timestamp End | 1,793,968,200 |
| Earnings Timestamp Start | 1,793,968,200 |
| Ebitda | 173,035,008 |
| Ebitda Margins | 0.035099998 |
| Enterprise To Ebitda | 17.456 |
| Enterprise To Revenue | 0.613 |
| Enterprise Value | 3,020,437,248 |
| Eps Forward | 0.38 |
| Eps Trailing Twelve Months | -1.15 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 4.8818 |
| Fifty Day Average Change | -0.13180017 |
| Fifty Day Average Change Percent | -0.026998274 |
| Fifty Two Week Change Percent | 3.0368805 |
| Fifty Two Week High | 7.9067 |
| Fifty Two Week High Change | -3.1567001 |
| Fifty Two Week High Change Percent | -0.39924368 |
| Fifty Two Week Low | 3.95 |
| Fifty Two Week Low Change | 0.79999995 |
| Fifty Two Week Low Change Percent | 0.20253164 |
| Fifty Two Week Range | 3.95 - 7.9067 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,458,739,800,000 |
| Float Shares | 286,120,285 |
| Forward Eps | 0.38 |
| Forward P E | 12.5 |
| Free Cashflow | 102,217,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 6,200 |
| Fullday Change | 0.11000013 |
| Fullday Change Percent | 2.360518 |
| Fullday Price | 4.75 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.45624 |
| Gross Profits | 2,249,387,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.11507 |
| Held Percent Institutions | 0.89242995 |
| Implied Shares Outstanding | 429,545,541 |
| Industry | Apparel Manufacturing |
| Industry Disp | Apparel Manufacturing |
| Industry Key | apparel-manufacturing |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,465,776,000 |
| Last Split Factor | 1.007098:1 |
| Long Business Summary | Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland. |
| Long Name | Under Armour, Inc. |
| Market | us_market |
| Market Cap | 2,040,341,248 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_8740684 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -492,486,016 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 1,929,340,817 |
| Open | 4.7 |
| Operating Cashflow | -14,803,000 |
| Operating Margins | -0.01604 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.18 |
| Phone | 410 468 2512 |
| Previous Close | 4.66 |
| Price Hint | 4 |
| Price To Book | 1.4285715 |
| Price To Sales Trailing12 Months | 0.41384307 |
| Profit Margins | -0.09989 |
| Quick Ratio | 0.806 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.0900002 |
| Regular Market Change Percent | 1.93133 |
| Regular Market Day High | 4.865 |
| Regular Market Day Low | 4.685 |
| Regular Market Day Range | 4.685 - 4.865 |
| Regular Market Open | 4.7 |
| Regular Market Previous Close | 4.66 |
| Regular Market Price | 4.75 |
| Regular Market Time | 1,792,094,402 |
| Regular Market Volume | 1,972,340 |
| Return On Assets | 0.00934 |
| Return On Equity | -0.29825002 |
| Revenue Growth | -0.032 |
| Revenue Per Share | 11.553 |
| Sand P52 Week Change | 0.16207206 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 206,256,035 |
| Shares Percent Shares Out | 0.0636 |
| Shares Short | 27,312,807 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 25,756,930 |
| Short Name | Under Armour, Inc. |
| Short Ratio | 10.69 |
| Source Interval | 15 |
| State | MD |
| Symbol | UA |
| Total Cash | 395,980,992 |
| Total Cash Per Share | 0.922 |
| Total Debt | 1,376,077,056 |
| Total Revenue | 4,930,229,248 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -1.15 |
| Trailing Peg Ratio | 1.1257 |
| Triggerable | 1 |
| Two Hundred Day Average | 5.849 |
| Two Hundred Day Average Change | -1.099 |
| Two Hundred Day Average Change Percent | -0.18789536 |
| Type Disp | Equity |
| Volume | 1,972,340 |
| Website | https://www.underarmour.com |
| Zip | 21,230 |