Under Armour, Inc. (UA)Consumer Cyclical | Apparel Manufacturing | Baltimore, United States | NYSE
4.94 USD
-0.02
(-0.403%) ⇩
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 4.95 +0.01 (0.202%) ⇧ (Aug. 28, 2026, 7:40 p.m. EDT) |
Hot Take ↕ | Aug. 22, 2026, 4:34 a.m. EDT
The investment case for Under Armour is currently broken by a fundamental reality check: the company is losing money while shrinking its top line. With negative profit margins, negative operating cash flow, and a trailing twelve-month revenue decline of 3.2%, the business is failing to generate the capital needed to sustain its operations or reward shareholders. The stock has suffered a catastrophic 87% drawdown over the last nine years, reflecting the market's harsh verdict on this deteriorating franchise. There is no safety net here. The company does not pay a dividend, offering no income floor to offset the capital loss. While the forward P/E suggests a potential turnaround in earnings, the path to profitability remains obscured by persistent losses and a debt load that dwarfs equity. The recent price action confirms this pessimism, with the stock trading below its 50-day and 200-day moving averages, indicating continued selling pressure. Options activity reinforces this bearish sentiment, with heavy speculation on further downside moves. Until there is concrete evidence of a sustained return to profitability and a reversal in the revenue slide, this remains a speculative trap for value investors and a clear sell for those seeking capital preservation. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.117554 |
| AutoTheta | 0.122293 |
| AutoARIMA | 0.122598 |
| AutoETS | 0.122598 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 42% |
| H-stat | 2.35 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.092 |
| Excess Kurtosis | -1.34 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 96.356 |
| Revenue per Share | 11.553 |
| Market Cap | 2,121,954,944 |
| Forward P/E | 13.00 |
| Beta | 1.65 |
| Profit Margins | -9.99% |
| Website | https://www.underarmour.com |
As of Aug. 22, 2026, 4:34 a.m. EDT: Speculators are overwhelmingly positioning for downside protection rather than upside participation. Put open interest significantly exceeds call open interest across all expirations, with deep out-of-the-money puts (strikes well below current price) holding substantial volume and open interest. This indicates a strong consensus among retail traders that further price declines are likely, creating a 'bear put' environment where the market is betting against the stock continuing to fall.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.004065037 |
| Address1 | 101 Performance Drive |
| All Time High | 46.202057 |
| All Time Low | 3.95 |
| Ask | 4.98 |
| Ask Size | 14,600 |
| Average Daily Volume10 Day | 2,293,184 |
| Average Daily Volume3 Month | 3,049,811 |
| Average Volume | 3,049,811 |
| Average Volume10Days | 2,293,184 |
| Beta | 1.651 |
| Bid | 4.97 |
| Bid Size | 13,700 |
| Book Value | 3.325 |
| City | Baltimore |
| Compensation As Of Epoch Date | 1,798,675,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.94 |
| Current Ratio | 1.81 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 5.035 |
| Day Low | 4.94 |
| Debt To Equity | 96.356 |
| Display Name | Under Armour |
| Earnings Call Timestamp End | 1,786,105,800 |
| Earnings Call Timestamp Start | 1,786,105,800 |
| Earnings Timestamp | 1,786,105,800 |
| Earnings Timestamp End | 1,793,881,800 |
| Earnings Timestamp Start | 1,793,881,800 |
| Ebitda | 173,035,008 |
| Ebitda Margins | 0.035099998 |
| Enterprise To Ebitda | 17.927 |
| Enterprise To Revenue | 0.629 |
| Enterprise Value | 3,102,051,072 |
| Eps Forward | 0.38 |
| Eps Trailing Twelve Months | -1.15 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 6.1146 |
| Fifty Day Average Change | -1.1746001 |
| Fifty Day Average Change Percent | -0.19209762 |
| Fifty Two Week Change Percent | 0.40650368 |
| Fifty Two Week High | 7.9067 |
| Fifty Two Week High Change | -2.9667 |
| Fifty Two Week High Change Percent | -0.37521344 |
| Fifty Two Week Low | 3.95 |
| Fifty Two Week Low Change | 0.99 |
| Fifty Two Week Low Change Percent | 0.2506329 |
| Fifty Two Week Range | 3.95 - 7.9067 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,458,739,800,000 |
| Float Shares | 305,033,175 |
| Forward Eps | 0.38 |
| Forward P E | 13.0 |
| Free Cashflow | 102,217,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 6,200 |
| Fullday Change | -0.02 |
| Fullday Change Percent | -0.403225 |
| Fullday Price | 4.95 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.45624 |
| Gross Profits | 2,249,387,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.10312 |
| Held Percent Institutions | 0.89252996 |
| Implied Shares Outstanding | 429,545,541 |
| Industry | Apparel Manufacturing |
| Industry Disp | Apparel Manufacturing |
| Industry Key | apparel-manufacturing |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,465,776,000 |
| Last Split Factor | 1.007098:1 |
| Long Business Summary | Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland. |
| Long Name | Under Armour, Inc. |
| Market | us_market |
| Market Cap | 2,121,954,944 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_8740684 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -492,486,016 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 2,155,107,728 |
| Open | 4.99 |
| Operating Cashflow | -14,803,000 |
| Operating Margins | -0.01604 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.15 |
| Phone | 410 468 2512 |
| Post Market Change | 0.009999752 |
| Post Market Change Percent | 0.20242412 |
| Post Market Price | 4.95 |
| Post Market Time | 1,787,960,419 |
| Previous Close | 4.96 |
| Price Hint | 4 |
| Price To Book | 1.4857143 |
| Price To Sales Trailing12 Months | 0.43039683 |
| Profit Margins | -0.09989 |
| Quick Ratio | 0.806 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.02 |
| Regular Market Change Percent | -0.403225 |
| Regular Market Day High | 5.035 |
| Regular Market Day Low | 4.94 |
| Regular Market Day Range | 4.94 - 5.035 |
| Regular Market Open | 4.99 |
| Regular Market Previous Close | 4.96 |
| Regular Market Price | 4.94 |
| Regular Market Time | 1,787,947,202 |
| Regular Market Volume | 2,163,877 |
| Return On Assets | 0.00934 |
| Return On Equity | -0.29825002 |
| Revenue Growth | -0.032 |
| Revenue Per Share | 11.553 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 206,256,035 |
| Shares Percent Shares Out | 0.0592 |
| Shares Short | 25,256,832 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 26,948,164 |
| Short Name | Under Armour, Inc. |
| Short Ratio | 9.02 |
| Source Interval | 15 |
| State | MD |
| Symbol | UA |
| Total Cash | 395,980,992 |
| Total Cash Per Share | 0.922 |
| Total Debt | 1,376,077,056 |
| Total Revenue | 4,930,229,248 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -1.15 |
| Trailing Peg Ratio | 1.1407 |
| Triggerable | 1 |
| Two Hundred Day Average | 5.81285 |
| Two Hundred Day Average Change | -0.87284994 |
| Two Hundred Day Average Change Percent | -0.15015869 |
| Type Disp | Equity |
| Volume | 2,163,877 |
| Website | https://www.underarmour.com |
| Zip | 21,230 |