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Suja Life, Inc. (SUJA)

Consumer Defensive | Beverages - Non-Alcoholic | Oceanside, United States | NasdaqGS
11.94 USD +0.45 (3.916%) ⇧ (Oct. 14, 2026, 4 p.m. EDT)

Short-term:★★⯪☆☆Long-term:★★⯪☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 1:36 a.m. EDT

The immediate outlook is neutral despite a recent bounce; the stock has recovered from lows near $5.59 to trade around $10.86, yet it remains significantly below its $18.48 high and trades at a discount to its $10.60 two-hundred-day average, suggesting the broader market has not yet fully priced in the recovery. While the company reports robust 11.6% revenue growth and expanding store presence, the financial health is compromised by negative profit margins (-10.4%) and a heavy debt load relative to equity (101.4% debt-to-equity), which creates significant downside risk if sales momentum stalls. The absence of any dividend history eliminates income appeal entirely, leaving investors reliant solely on capital appreciation. With no multi-year price trajectory data available to confirm a sustained trend reversal, the investment case remains speculative rather than confirmed.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.174102
AutoETS0.180057
AutoARIMA0.180062
AutoTheta0.237688

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 35%
H-stat 0.13
Ljung-Box p 0.000
Jarque-Bera p 0.202
Excess Kurtosis -0.85
Attribute Value
Sector Consumer Defensive
Debt to Equity Ratio 101.41
Revenue per Share 14.923
Market Cap 461,182,624
Forward P/E 28.66
Profit Margins -10.41%
Website https://www.sujalife.com

Info Dump

Attribute Value
52 Week Change -0.33109242
Address1 3,831 Ocean Ranch Blvd.
All Time High 18.48
All Time Low 5.59
Ask 13.52
Ask Size 2
Average Analyst Rating 1.7 - Buy
Average Daily Volume10 Day 231,530
Average Daily Volume3 Month 574,412
Average Volume 574,412
Average Volume10Days 231,530
Bid 8.08
Bid Size 2
Book Value 4.945
City Oceanside
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 11.94
Current Ratio 1.532
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 11.94
Day Low 11.02
Debt To Equity 101.41
Display Name Suja Life
Dividend Yield 0.0
Earnings Call Timestamp End 1,785,875,400
Earnings Call Timestamp Start 1,785,875,400
Earnings Timestamp 1,785,873,600
Earnings Timestamp End 1,794,340,800
Earnings Timestamp Start 1,794,340,800
Ebitda 49,139,000
Ebitda Margins 0.13842
Enterprise To Ebitda 10.711
Enterprise To Revenue 1.483
Enterprise Value 526,317,088
Eps Current Year 0.265
Eps Forward 0.41667
Eps Trailing Twelve Months -0.78
Esg Populated 0
Exchange NMS
Exchange Data Delayed By 15
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 8.776
Fifty Day Average Change 3.1639996
Fifty Day Average Change Percent 0.36052868
Fifty Two Week Change Percent -33.10924
Fifty Two Week High 18.48
Fifty Two Week High Change -6.54
Fifty Two Week High Change Percent -0.3538961
Fifty Two Week Low 5.59
Fifty Two Week Low Change 6.3499994
Fifty Two Week Low Change Percent 1.1359569
Fifty Two Week Range 5.59 - 18.48
Financial Currency USD
First Trade Date Milliseconds 1,778,160,600,000
Float Shares 5,597,005
Forward Eps 0.41667
Forward P E 28.65577
Full Exchange Name NasdaqGS
Full Time Employees 590
Fullday Change 0.4499998
Fullday Change Percent 3.9164474
Fullday Price 11.94
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.48648
Gross Profits 172,706,000
Has Pre Post Market Data 1
Held Percent Insiders 0.21178
Held Percent Institutions 0.99063003
Implied Shares Outstanding 38,625,012
Industry Beverages - Non-Alcoholic
Industry Disp Beverages - Non - Alcoholic
Industry Key beverages-non-alcoholic
Ipo Expected Date 2,026-05-07
Is Earnings Date Estimate 0
Language en-US
Last Fiscal Year End 1,766,966,400
Long Business Summary Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand name; and soda made with real fruit juices under the Slice brand name. It sells its products through a network of distributors and retail stores, as well as via online channels. Suja Life, Inc. was founded in 2012 and is headquartered in Oceanside, California.
Long Name Suja Life, Inc.
Market us_market
Market Cap 461,182,624
Market State PRE
Max Age 86,400
Message Board Id finmb_231904193
Most Recent Quarter 1,782,691,200
Net Income To Common -20,155,000
Next Fiscal Year End 1,798,502,400
Non Diluted Market Cap 191,974,809
Number Of Analyst Opinions 5
Open 11.32
Operating Cashflow 6,180,000
Operating Margins 0.05407
Phone (855) 879-7852
Previous Close 11.49
Price Eps Current Year 45.056606
Price Hint 2
Price To Book 2.41456
Price To Sales Trailing12 Months 1.2990694
Profit Margins -0.10408
Quick Ratio 0.847
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.66667
Region US
Regular Market Change 0.4499998
Regular Market Change Percent 3.9164476
Regular Market Day High 11.94
Regular Market Day Low 11.02
Regular Market Day Range 11.02 - 11.94
Regular Market Open 11.32
Regular Market Previous Close 11.49
Regular Market Price 11.94
Regular Market Time 1,792,008,000
Regular Market Volume 299,569
Revenue Growth 0.116
Revenue Per Share 14.923
Sand P52 Week Change 0.16440773
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Shares Outstanding 38,625,012
Shares Percent Shares Out 0.052199997
Shares Short 1,240,774
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 1,152,587
Short Name Suja Life, Inc.
Short Percent Of Float 0.0388
Short Ratio 2.95
Source Interval 15
State CA
Symbol SUJA
Target High Price 27.0
Target Low Price 8.0
Target Mean Price 18.4
Target Median Price 20.0
Total Cash 20,585,000
Total Cash Per Share 0.865
Total Debt 191,584,992
Total Revenue 355,009,984
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -0.78
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 10.618919
Two Hundred Day Average Change 1.3210802
Two Hundred Day Average Change Percent 0.124408156
Type Disp Equity
Volume 299,569
Website https://www.sujalife.com
Zip 92,056