Suja Life, Inc. (SUJA)Consumer Defensive | Beverages - Non-Alcoholic | Oceanside, United States | NasdaqGS
9.37 USD
+0.37
(4.111%)
⇧
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 9.75 +0.38 (4.055%) ⇧ (Aug. 28, 2026, 7:36 p.m. EDT) |
Hot Take ↕ | Aug. 22, 2026, 1:32 a.m. EDT
The immediate outlook is severely clouded by a violent technical breakdown; the stock has collapsed from a recent high of $11.40 to the current $7.68, trading well below both the 50-day and 200-day moving averages, which signals significant downward momentum despite the recent recovery attempt. While the company boasts impressive operational metrics—specifically a 66% surge in EBITDA and rapid expansion into 37,000 stores—the market appears to be pricing in severe execution risks or a failed IPO, as evidenced by the massive gap between the $21 IPO price and the current trading level. The balance sheet remains fragile with debt significantly outweighing equity, and the lack of any analyst coverage suggests deep uncertainty about future profitability. Consequently, the short-term trend remains bearish due to the price dislocation, while the long-term potential is currently obscured by these structural and valuation concerns, preventing a confident buy recommendation. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.192783 |
| AutoARIMA | 0.296789 |
| AutoETS | 0.296797 |
| MSTL | 0.321982 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 34% |
| H-stat | 0.75 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.831 |
| Excess Kurtosis | 0.14 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 101.41 |
| Revenue per Share | 14.923 |
| Market Cap | 361,916,352 |
| Forward P/E | 22.49 |
| Profit Margins | -10.41% |
| Website | https://www.sujalife.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.4957983 |
| Address1 | 3,831 Ocean Ranch Blvd. |
| All Time High | 18.48 |
| All Time Low | 5.59 |
| Ask | 11.39 |
| Ask Size | 2 |
| Average Analyst Rating | 1.8 - Buy |
| Average Daily Volume10 Day | 921,490 |
| Average Daily Volume3 Month | 568,508 |
| Average Volume | 568,508 |
| Average Volume10Days | 921,490 |
| Bid | 9.36 |
| Bid Size | 1 |
| Book Value | 4.945 |
| City | Oceanside |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 9.37 |
| Current Ratio | 1.532 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 9.55 |
| Day Low | 8.76 |
| Debt To Equity | 101.41 |
| Display Name | Suja Life |
| Earnings Call Timestamp End | 1,785,875,400 |
| Earnings Call Timestamp Start | 1,785,875,400 |
| Earnings Timestamp | 1,785,873,600 |
| Earnings Timestamp End | 1,794,340,800 |
| Earnings Timestamp Start | 1,794,340,800 |
| Ebitda | 49,139,000 |
| Ebitda Margins | 0.13842 |
| Enterprise To Ebitda | 9.467 |
| Enterprise To Revenue | 1.31 |
| Enterprise Value | 465,180,128 |
| Eps Current Year | 0.265 |
| Eps Forward | 0.41667 |
| Eps Trailing Twelve Months | -0.79 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 9.0766 |
| Fifty Day Average Change | 0.2933998 |
| Fifty Day Average Change Percent | 0.032324858 |
| Fifty Two Week Change Percent | -49.57983 |
| Fifty Two Week High | 18.48 |
| Fifty Two Week High Change | -9.11 |
| Fifty Two Week High Change Percent | -0.49296537 |
| Fifty Two Week Low | 5.59 |
| Fifty Two Week Low Change | 3.7799997 |
| Fifty Two Week Low Change Percent | 0.6762074 |
| Fifty Two Week Range | 5.59 - 18.48 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,778,160,600,000 |
| Float Shares | 8,996,648 |
| Forward Eps | 0.41667 |
| Forward P E | 22.48782 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 590 |
| Fullday Change | 0.37 |
| Fullday Change Percent | 4.11111 |
| Fullday Price | 9.75 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.48648 |
| Gross Profits | 172,706,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.21138 |
| Held Percent Institutions | 0.88167 |
| Implied Shares Outstanding | 38,625,012 |
| Industry | Beverages - Non-Alcoholic |
| Industry Disp | Beverages - Non - Alcoholic |
| Industry Key | beverages-non-alcoholic |
| Ipo Expected Date | 2,026-05-07 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,766,966,400 |
| Long Business Summary | Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States. It offers cold-pressed juices and wellness shots in various flavors under the Suja Organic brand name; wellness shots under the Vive Organic brand name; and soda made with real fruit juices under the Slice brand name. It sells its products through a network of distributors and retail stores, as well as via online channels. Suja Life, Inc. was founded in 2012 and is headquartered in Oceanside, California. |
| Long Name | Suja Life, Inc. |
| Market | us_market |
| Market Cap | 361,916,352 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_231904193 |
| Most Recent Quarter | 1,782,691,200 |
| Net Income To Common | -20,155,000 |
| Next Fiscal Year End | 1,798,502,400 |
| Non Diluted Market Cap | 214,098,300 |
| Number Of Analyst Opinions | 4 |
| Open | 9.08 |
| Operating Cashflow | 6,180,000 |
| Operating Margins | 0.05407 |
| Payout Ratio | 0.0 |
| Phone | (855) 879-7852 |
| Post Market Change | 0.3800001 |
| Post Market Change Percent | 4.0554976 |
| Post Market Price | 9.75 |
| Post Market Time | 1,787,960,192 |
| Previous Close | 9.0 |
| Price Eps Current Year | 35.358494 |
| Price Hint | 2 |
| Price To Book | 1.8948432 |
| Price To Sales Trailing12 Months | 1.019454 |
| Profit Margins | -0.10408 |
| Quick Ratio | 0.847 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 1.8 |
| Region | US |
| Regular Market Change | 0.37 |
| Regular Market Change Percent | 4.11111 |
| Regular Market Day High | 9.55 |
| Regular Market Day Low | 8.76 |
| Regular Market Day Range | 8.76 - 9.55 |
| Regular Market Open | 9.08 |
| Regular Market Previous Close | 9.0 |
| Regular Market Price | 9.37 |
| Regular Market Time | 1,787,947,200 |
| Regular Market Volume | 1,147,291 |
| Revenue Growth | 0.116 |
| Revenue Per Share | 14.923 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Shares Outstanding | 38,625,012 |
| Shares Percent Shares Out | 0.045300003 |
| Shares Short | 721,651 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 585,050 |
| Short Name | Suja Life, Inc. |
| Short Ratio | 1.63 |
| Source Interval | 15 |
| State | CA |
| Symbol | SUJA |
| Target High Price | 27.0 |
| Target Low Price | 8.0 |
| Target Mean Price | 18.0 |
| Target Median Price | 18.5 |
| Total Cash | 20,585,000 |
| Total Cash Per Share | 0.865 |
| Total Debt | 191,584,992 |
| Total Revenue | 355,009,984 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.79 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 11.057949 |
| Two Hundred Day Average Change | -1.6879492 |
| Two Hundred Day Average Change Percent | -0.15264577 |
| Type Disp | Equity |
| Volume | 1,147,291 |
| Website | https://www.sujalife.com |
| Zip | 92,056 |