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Sony Group Corporation (SONY)

Technology | Consumer Electronics | Tokyo, Japan | NYSE
20.68 USD -0.17 (-0.815%) ⇩ (July 13, 2026, 4 p.m. EDT)
Short-term:★★★⯪☆Long-term:★★★☆☆Dividends:★★⯪☆☆
Hot Take ↕ | July 11, 2026, 5:18 a.m. EDT

The investment case for Sony rests on a stark dichotomy between its deteriorating core hardware business and its massive, undervalued entertainment empire. Fundamentally, the company is showing signs of distress in its traditional electronics segment, with free cash flow turning negative and earnings growth contracting sharply. However, the balance sheet remains robust with substantial cash reserves, and the long-term price trajectory tells a compelling story of recovery; despite a recent dip, the stock has gained nearly 300% over the last nine years, driven by sustained growth in its digital services and gaming divisions. Short-term momentum is shifting back in favor of bulls. After lagging significantly behind its moving averages, the stock has recently staged a recovery, closing near its 50-day average. This technical repair is supported by aggressive options positioning, where traders are stacking call contracts at $25 and $30, betting on a re-rating of the stock based on its entertainment prospects. The statistical forecast model offers a neutral signal, which is typical for a stock in a transitional phase, but it does not contradict the improving technicals or the bullish options flow. The dividend yield is modest and serves primarily as a floor rather than a primary income driver, reflecting the company's cautious capital allocation amidst the earnings miss. While the recent earnings miss and negative quarterly growth are concerning, the long-term fundamentals remain intact due to the dominance of its PlayStation and music businesses. The market appears to be pricing in a slow grind, but the options market and recent price action suggest a catalyst may be imminent to unlock the significant upside implied by analyst targets.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.067222
AutoARIMA0.067223
MSTL0.070218
AutoTheta0.082372

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 49%
H-stat 0.10
Ljung-Box p 0.000
Jarque-Bera p 0.146
Excess Kurtosis -1.43
Attribute Value
Sector Technology
Ex Dividend Date 2026-03-29
Last Dividend Date 2025-03-30
Debt to Equity Ratio 19.513
Revenue per Share 2088.295
Market Cap 121,430,056,960
Trailing P/E 19.51
Forward P/E 17.38
Beta 0.74
Profit Margins -2.62%
Previous Name Sony Corporation
Website https://www.sony.com

As of July 11, 2026, 5:18 a.m. EDT: Speculators are positioning for a moderate upside move, evidenced by heavy open interest walls at $25 and $30 strikes across monthly expirations. Call volume significantly outpaces put volume, particularly in the July and August windows where out-of-the-money call open interest dominates. While there is some defensive put buying near the $20 strike, the skew is distinctly bullish, suggesting traders expect a breakout above current resistance rather than a continuation of the downtrend.

Dividend Data

Dividend History
Date Dividend Yield %
2025-03-31 0.070000 0.275699
2024-09-30 0.066400 0.343792
2024-03-27 0.057400 0.331639
2023-09-28 0.054400 0.328582
2023-03-30 0.057200 0.320233
2022-09-29 0.051600 0.396496
2022-03-29 0.053400 0.252363
2021-09-28 0.053200 0.234382
2021-03-29 0.054600 0.256098
2020-09-28 0.047800 0.309265
2020-03-27 0.045600 0.384356
2019-09-27 0.036800 0.313085
2019-03-28 0.036600 0.431604
2018-09-27 0.026400 0.221737
2018-03-28 0.027600 0.287022
2017-09-28 0.022200 0.302288
2017-03-28 0.018200 0.280345
2016-09-27 0.017600 0.262922
2016-03-28 0.018000 0.352250
2015-09-25 0.016200 0.319653
2014-03-26 0.024400 0.675900
2013-09-25 0.025400 0.601611
2013-03-26 0.031400 0.897656
2012-09-25 0.030400 1.261411
2012-03-27 0.039400 0.948483
2011-09-27 0.029200 0.759625
2011-03-28 0.039200 0.619273
2010-09-27 0.037200 0.602722
2010-03-26 0.027200 0.355835
2009-09-25 0.028800 0.489297
2009-03-27 0.026000 0.583745
2008-09-25 0.063800 0.989761
2008-03-26 0.023800 0.284145
2007-09-26 0.022600 0.239762
2007-03-28 0.020400 0.199141
2006-09-27 0.021400 0.257769
2006-03-28 0.021400 0.240126
2005-09-27 0.022600 0.332060
2004-09-27 0.022800 0.339690
2004-03-26 0.022600 0.271765
2003-09-25 0.021400 0.304410
2003-03-26 0.021400 0.287325
2002-09-25 0.021000 0.254237
2002-03-26 0.010800 0.106195
2001-09-25 0.020600 0.278003
2001-03-27 0.020800 0.135241
2000-09-26 0.023600 0.108257
2000-03-28 0.023300 0.094404
1999-09-27 0.022800 0.151307
1999-03-26 0.017500 0.185430
1998-09-25 0.018000 0.255319
1998-03-26 0.019600 0.225126
1997-09-25 0.020000 0.210526
1997-03-25 0.024300 0.353455
1996-09-25 0.022600 0.355206
1996-03-26 0.023500 0.391667
1995-09-27 0.023000 0.438095
1995-03-24 0.025000 0.540541
1994-09-23 0.025000 0.419287
1994-03-24 0.023500 0.406926
1993-09-23 0.023500 0.559524
1993-03-24 0.020500 0.581560
1992-09-23 0.019700 0.568953
1992-03-24 0.016000 0.522449
1991-09-23 0.384091 10.798725
1991-03-22 0.013727 0.308945
1990-09-21 0.013727 0.320418
1990-03-23 0.012182 0.269351
1989-09-22 0.013182 0.249466
1989-03-23 0.013273 0.284191
1988-09-23 0.006364 0.140359
1988-03-24 0.013182 0.358030
1987-09-23 0.012000 0.377143
1987-09-15 0.001273 0.040152
1987-03-24 0.009091 0.487810
1986-10-24 0.010818 0.514586
1986-04-23 0.009273 0.468979
1985-10-24 0.007818 0.481108
1985-04-23 0.007545 0.488206
1984-10-24 0.006727 0.455366
1984-04-23 0.007455 0.504646
1983-10-24 0.007091 0.533340
1983-04-25 0.006909 0.524131
1974-10-24 0.001527 0.453972
1974-04-23 0.001280 0.166038
1973-10-24 0.001309 0.117639
1973-04-23 0.001367 0.105597
Additional Data
dividendRate 0.16
dividendYield 0.77
exDividendDate 2026-03-30
trailingAnnualDividendRate 25.0
trailingAnnualDividendYield 1.1990408
lastDividendValue 0.07
lastDividendDate 2025-03-31
dividendDate 2026-06-08

Info Dump

Attribute Value
52 Week Change -0.14549178
Address1 1-7-1 Konan Minato-ku
Address2 Minato-ku
All Time High 31.475
All Time Low 0.318182
Ask 0.0
Ask Size 3,700
Average Analyst Rating 1.5 - Strong Buy
Average Daily Volume10 Day 4,989,510
Average Daily Volume3 Month 6,518,067
Average Volume 6,518,067
Average Volume10Days 4,989,510
Beta 0.744
Bid 0.0
Bid Size 3,100
Book Value 8.487788
City Tokyo
Compensation As Of Epoch Date 1,798,675,200
Country Japan
Crypto Tradeable 0
Currency USD
Current Price 20.68
Current Ratio 1.182
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 20.86
Day Low 20.66
Debt To Equity 19.513
Display Name Sony
Dividend Date 1,780,876,800
Dividend Rate 0.16
Dividend Yield 0.77
Earnings Call Timestamp End 1,747,206,000
Earnings Call Timestamp Start 1,747,206,000
Earnings Growth -0.574
Earnings Quarterly Growth -0.581
Earnings Timestamp 1,785,501,000
Earnings Timestamp End 1,785,501,000
Earnings Timestamp Start 1,785,501,000
Ebitda 1,970,009,014,272
Ebitda Margins 0.15786
Enterprise To Ebitda 0.01
Enterprise To Revenue 0.002
Enterprise Value 20,443,557,888
Eps Forward 1.19
Eps Trailing Twelve Months 1.06
Esg Populated 0
Ex Dividend Date 1,774,828,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 21.105
Fifty Day Average Change -0.42499924
Fifty Day Average Change Percent -0.020137373
Fifty Two Week Change Percent -14.549178
Fifty Two Week High 30.34
Fifty Two Week High Change -9.66
Fifty Two Week High Change Percent -0.31839156
Fifty Two Week Low 19.32
Fifty Two Week Low Change 1.3600006
Fifty Two Week Low Change Percent 0.070393406
Fifty Two Week Range 19.32 - 30.34
Financial Currency JPY
First Trade Date Milliseconds 99,153,000,000
Five Year Avg Dividend Yield 0.6
Float Shares 5,905,599,570
Forward Eps 1.19
Forward P E 17.37815
Free Cashflow -1,357,953,368,064
Full Exchange Name NYSE
Full Time Employees 94,900
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.31244
Gross Profits 3,899,145,060,352
Has Pre Post Market Data 1
Held Percent Insiders 0.000010000001
Held Percent Institutions 0.08251
Implied Shares Outstanding 5,871,859,854
Industry Consumer Electronics
Industry Disp Consumer Electronics
Industry Key consumer-electronics
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,743,379,200
Last Dividend Value 0.07
Last Fiscal Year End 1,774,915,200
Last Split Date 1,728,432,000
Last Split Factor 5:1
Long Business Summary Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
Long Name Sony Group Corporation
Market us_market
Market Cap 121,430,056,960
Market State PRE
Max Age 86,400
Message Board Id finmb_23021
Most Recent Quarter 1,774,915,200
Name Change Date 2,026-07-13
Net Income To Common 1,030,893,010,944
Next Fiscal Year End 1,806,451,200
Non Diluted Market Cap 121,916,042,597
Number Of Analyst Opinions 4
Open 20.66
Operating Cashflow 1,945,617,039,360
Operating Margins 0.10738
Payout Ratio 0.1425
Peg Ratio 1.91
Phone 81 3 6748 2111
Pre Market Change 0.18500137
Pre Market Change Percent 0.89437455
Pre Market Price 20.87
Pre Market Time 1,784,020,288
Prev Name Sony Corporation
Previous Close 20.85
Price Hint 2
Price To Book 2.4364417
Price To Sales Trailing12 Months 0.009730269
Profit Margins -0.02619
Quick Ratio 0.801
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.5
Region US
Regular Market Change -0.17
Regular Market Change Percent -0.815348
Regular Market Day High 20.86
Regular Market Day Low 20.66
Regular Market Day Range 20.66 - 20.86
Regular Market Open 20.66
Regular Market Previous Close 20.85
Regular Market Price 20.68
Regular Market Time 1,783,972,802
Regular Market Volume 4,648,043
Return On Assets 0.03944
Return On Equity 0.12336001
Revenue Growth 0.083
Revenue Per Share 2,088.295
Sand P52 Week Change 0.20847368
Sector Technology
Sector Disp Technology
Sector Key technology
Shares Outstanding 5,871,859,854
Shares Percent Shares Out 0.0028
Shares Short 16,263,945
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 11,781,611
Short Name Sony Group Corporation
Short Percent Of Float 0.0028
Short Ratio 2.76
Source Interval 15
Symbol SONY
Target High Price 34.0
Target Low Price 22.0
Target Mean Price 29.375
Target Median Price 30.75
Total Cash 2,208,879,083,520
Total Cash Per Share 373.9
Total Debt 1,669,669,060,608
Total Revenue 12,479,619,923,968
Tradeable 0
Trailing Annual Dividend Rate 25.0
Trailing Annual Dividend Yield 1.1990408
Trailing Eps 1.06
Trailing P E 19.509436
Trailing Peg Ratio 1.9128
Triggerable 1
Two Hundred Day Average 23.9675
Two Hundred Day Average Change -3.2875004
Two Hundred Day Average Change Percent -0.13716492
Type Disp Equity
Volume 4,648,043
Website https://www.sony.com
Zip 108-0075