Sony Group Corporation (SONY)Technology | Consumer Electronics | Tokyo, Japan | NYSE
20.68 USD
-0.17
(-0.815%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 20.80 +0.12 (0.580%) ⇧ (July 13, 2026, 7:59 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:18 a.m. EDT
The investment case for Sony rests on a stark dichotomy between its deteriorating core hardware business and its massive, undervalued entertainment empire. Fundamentally, the company is showing signs of distress in its traditional electronics segment, with free cash flow turning negative and earnings growth contracting sharply. However, the balance sheet remains robust with substantial cash reserves, and the long-term price trajectory tells a compelling story of recovery; despite a recent dip, the stock has gained nearly 300% over the last nine years, driven by sustained growth in its digital services and gaming divisions. Short-term momentum is shifting back in favor of bulls. After lagging significantly behind its moving averages, the stock has recently staged a recovery, closing near its 50-day average. This technical repair is supported by aggressive options positioning, where traders are stacking call contracts at $25 and $30, betting on a re-rating of the stock based on its entertainment prospects. The statistical forecast model offers a neutral signal, which is typical for a stock in a transitional phase, but it does not contradict the improving technicals or the bullish options flow. The dividend yield is modest and serves primarily as a floor rather than a primary income driver, reflecting the company's cautious capital allocation amidst the earnings miss. While the recent earnings miss and negative quarterly growth are concerning, the long-term fundamentals remain intact due to the dominance of its PlayStation and music businesses. The market appears to be pricing in a slow grind, but the options market and recent price action suggest a catalyst may be imminent to unlock the significant upside implied by analyst targets. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.067222 |
| AutoARIMA | 0.067223 |
| MSTL | 0.070218 |
| AutoTheta | 0.082372 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 49% |
| H-stat | 0.10 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.146 |
| Excess Kurtosis | -1.43 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Ex Dividend Date | 2026-03-29 |
| Last Dividend Date | 2025-03-30 |
| Debt to Equity Ratio | 19.513 |
| Revenue per Share | 2088.295 |
| Market Cap | 121,430,056,960 |
| Trailing P/E | 19.51 |
| Forward P/E | 17.38 |
| Beta | 0.74 |
| Profit Margins | -2.62% |
| Previous Name | Sony Corporation |
| Website | https://www.sony.com |
As of July 11, 2026, 5:18 a.m. EDT: Speculators are positioning for a moderate upside move, evidenced by heavy open interest walls at $25 and $30 strikes across monthly expirations. Call volume significantly outpaces put volume, particularly in the July and August windows where out-of-the-money call open interest dominates. While there is some defensive put buying near the $20 strike, the skew is distinctly bullish, suggesting traders expect a breakout above current resistance rather than a continuation of the downtrend.
| Date | Dividend | Yield % |
|---|---|---|
| 2025-03-31 | 0.070000 | 0.275699 |
| 2024-09-30 | 0.066400 | 0.343792 |
| 2024-03-27 | 0.057400 | 0.331639 |
| 2023-09-28 | 0.054400 | 0.328582 |
| 2023-03-30 | 0.057200 | 0.320233 |
| 2022-09-29 | 0.051600 | 0.396496 |
| 2022-03-29 | 0.053400 | 0.252363 |
| 2021-09-28 | 0.053200 | 0.234382 |
| 2021-03-29 | 0.054600 | 0.256098 |
| 2020-09-28 | 0.047800 | 0.309265 |
| 2020-03-27 | 0.045600 | 0.384356 |
| 2019-09-27 | 0.036800 | 0.313085 |
| 2019-03-28 | 0.036600 | 0.431604 |
| 2018-09-27 | 0.026400 | 0.221737 |
| 2018-03-28 | 0.027600 | 0.287022 |
| 2017-09-28 | 0.022200 | 0.302288 |
| 2017-03-28 | 0.018200 | 0.280345 |
| 2016-09-27 | 0.017600 | 0.262922 |
| 2016-03-28 | 0.018000 | 0.352250 |
| 2015-09-25 | 0.016200 | 0.319653 |
| 2014-03-26 | 0.024400 | 0.675900 |
| 2013-09-25 | 0.025400 | 0.601611 |
| 2013-03-26 | 0.031400 | 0.897656 |
| 2012-09-25 | 0.030400 | 1.261411 |
| 2012-03-27 | 0.039400 | 0.948483 |
| 2011-09-27 | 0.029200 | 0.759625 |
| 2011-03-28 | 0.039200 | 0.619273 |
| 2010-09-27 | 0.037200 | 0.602722 |
| 2010-03-26 | 0.027200 | 0.355835 |
| 2009-09-25 | 0.028800 | 0.489297 |
| 2009-03-27 | 0.026000 | 0.583745 |
| 2008-09-25 | 0.063800 | 0.989761 |
| 2008-03-26 | 0.023800 | 0.284145 |
| 2007-09-26 | 0.022600 | 0.239762 |
| 2007-03-28 | 0.020400 | 0.199141 |
| 2006-09-27 | 0.021400 | 0.257769 |
| 2006-03-28 | 0.021400 | 0.240126 |
| 2005-09-27 | 0.022600 | 0.332060 |
| 2004-09-27 | 0.022800 | 0.339690 |
| 2004-03-26 | 0.022600 | 0.271765 |
| 2003-09-25 | 0.021400 | 0.304410 |
| 2003-03-26 | 0.021400 | 0.287325 |
| 2002-09-25 | 0.021000 | 0.254237 |
| 2002-03-26 | 0.010800 | 0.106195 |
| 2001-09-25 | 0.020600 | 0.278003 |
| 2001-03-27 | 0.020800 | 0.135241 |
| 2000-09-26 | 0.023600 | 0.108257 |
| 2000-03-28 | 0.023300 | 0.094404 |
| 1999-09-27 | 0.022800 | 0.151307 |
| 1999-03-26 | 0.017500 | 0.185430 |
| 1998-09-25 | 0.018000 | 0.255319 |
| 1998-03-26 | 0.019600 | 0.225126 |
| 1997-09-25 | 0.020000 | 0.210526 |
| 1997-03-25 | 0.024300 | 0.353455 |
| 1996-09-25 | 0.022600 | 0.355206 |
| 1996-03-26 | 0.023500 | 0.391667 |
| 1995-09-27 | 0.023000 | 0.438095 |
| 1995-03-24 | 0.025000 | 0.540541 |
| 1994-09-23 | 0.025000 | 0.419287 |
| 1994-03-24 | 0.023500 | 0.406926 |
| 1993-09-23 | 0.023500 | 0.559524 |
| 1993-03-24 | 0.020500 | 0.581560 |
| 1992-09-23 | 0.019700 | 0.568953 |
| 1992-03-24 | 0.016000 | 0.522449 |
| 1991-09-23 | 0.384091 | 10.798725 |
| 1991-03-22 | 0.013727 | 0.308945 |
| 1990-09-21 | 0.013727 | 0.320418 |
| 1990-03-23 | 0.012182 | 0.269351 |
| 1989-09-22 | 0.013182 | 0.249466 |
| 1989-03-23 | 0.013273 | 0.284191 |
| 1988-09-23 | 0.006364 | 0.140359 |
| 1988-03-24 | 0.013182 | 0.358030 |
| 1987-09-23 | 0.012000 | 0.377143 |
| 1987-09-15 | 0.001273 | 0.040152 |
| 1987-03-24 | 0.009091 | 0.487810 |
| 1986-10-24 | 0.010818 | 0.514586 |
| 1986-04-23 | 0.009273 | 0.468979 |
| 1985-10-24 | 0.007818 | 0.481108 |
| 1985-04-23 | 0.007545 | 0.488206 |
| 1984-10-24 | 0.006727 | 0.455366 |
| 1984-04-23 | 0.007455 | 0.504646 |
| 1983-10-24 | 0.007091 | 0.533340 |
| 1983-04-25 | 0.006909 | 0.524131 |
| 1974-10-24 | 0.001527 | 0.453972 |
| 1974-04-23 | 0.001280 | 0.166038 |
| 1973-10-24 | 0.001309 | 0.117639 |
| 1973-04-23 | 0.001367 | 0.105597 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.14549178 |
| Address1 | 1-7-1 Konan Minato-ku |
| Address2 | Minato-ku |
| All Time High | 31.475 |
| All Time Low | 0.318182 |
| Ask | 20.86 |
| Ask Size | 3,700 |
| Average Analyst Rating | 1.5 - Strong Buy |
| Average Daily Volume10 Day | 4,989,510 |
| Average Daily Volume3 Month | 6,518,067 |
| Average Volume | 6,518,067 |
| Average Volume10Days | 4,989,510 |
| Beta | 0.744 |
| Bid | 20.62 |
| Bid Size | 3,100 |
| Book Value | 8.456179 |
| City | Tokyo |
| Compensation As Of Epoch Date | 1,798,675,200 |
| Country | Japan |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 20.68 |
| Current Ratio | 1.182 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 20.86 |
| Day Low | 20.66 |
| Debt To Equity | 19.513 |
| Display Name | Sony |
| Dividend Date | 1,780,876,800 |
| Dividend Rate | 0.16 |
| Dividend Yield | 0.76 |
| Earnings Call Timestamp End | 1,747,206,000 |
| Earnings Call Timestamp Start | 1,747,206,000 |
| Earnings Growth | -0.574 |
| Earnings Quarterly Growth | -0.581 |
| Earnings Timestamp | 1,785,501,000 |
| Earnings Timestamp End | 1,785,501,000 |
| Earnings Timestamp Start | 1,785,501,000 |
| Ebitda | 1,970,009,014,272 |
| Ebitda Margins | 0.15786 |
| Enterprise To Ebitda | 0.011 |
| Enterprise To Revenue | 0.002 |
| Enterprise Value | 21,447,862,272 |
| Eps Forward | 1.19 |
| Eps Trailing Twelve Months | 1.06 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,774,828,800 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 21.105 |
| Fifty Day Average Change | -0.42499924 |
| Fifty Day Average Change Percent | -0.020137373 |
| Fifty Two Week Change Percent | -14.549178 |
| Fifty Two Week High | 30.34 |
| Fifty Two Week High Change | -9.66 |
| Fifty Two Week High Change Percent | -0.31839156 |
| Fifty Two Week Low | 19.32 |
| Fifty Two Week Low Change | 1.3600006 |
| Fifty Two Week Low Change Percent | 0.070393406 |
| Fifty Two Week Range | 19.32 - 30.34 |
| Financial Currency | JPY |
| First Trade Date Milliseconds | 99,153,000,000 |
| Five Year Avg Dividend Yield | 0.6 |
| Float Shares | 5,905,599,570 |
| Forward Eps | 1.19 |
| Forward P E | 17.37815 |
| Free Cashflow | -1,357,953,368,064 |
| Full Exchange Name | NYSE |
| Full Time Employees | 94,900 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.31244 |
| Gross Profits | 3,899,145,060,352 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.000010000001 |
| Held Percent Institutions | 0.082370006 |
| Implied Shares Outstanding | 5,871,859,854 |
| Industry | Consumer Electronics |
| Industry Disp | Consumer Electronics |
| Industry Key | consumer-electronics |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,743,379,200 |
| Last Dividend Value | 0.07 |
| Last Fiscal Year End | 1,774,915,200 |
| Last Split Date | 1,728,432,000 |
| Last Split Factor | 5:1 |
| Long Business Summary | Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan. |
| Long Name | Sony Group Corporation |
| Market | us_market |
| Market Cap | 121,430,056,960 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_23021 |
| Most Recent Quarter | 1,774,915,200 |
| Name Change Date | 2,026-07-13 |
| Net Income To Common | 1,030,893,010,944 |
| Next Fiscal Year End | 1,806,451,200 |
| Non Diluted Market Cap | 121,916,042,597 |
| Number Of Analyst Opinions | 4 |
| Open | 20.66 |
| Operating Cashflow | 1,945,617,039,360 |
| Operating Margins | 0.10738 |
| Payout Ratio | 0.1425 |
| Peg Ratio | 1.91 |
| Phone | 81 3 6748 2111 |
| Post Market Change | 0.11999893 |
| Post Market Change Percent | 0.58026564 |
| Post Market Price | 20.8 |
| Post Market Time | 1,783,987,198 |
| Prev Name | Sony Corporation |
| Previous Close | 20.85 |
| Price Hint | 2 |
| Price To Book | 2.445549 |
| Price To Sales Trailing12 Months | 0.009730269 |
| Profit Margins | -0.02619 |
| Quick Ratio | 0.801 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.5 |
| Region | US |
| Regular Market Change | -0.17 |
| Regular Market Change Percent | -0.815348 |
| Regular Market Day High | 20.86 |
| Regular Market Day Low | 20.66 |
| Regular Market Day Range | 20.66 - 20.86 |
| Regular Market Open | 20.66 |
| Regular Market Previous Close | 20.85 |
| Regular Market Price | 20.68 |
| Regular Market Time | 1,783,972,802 |
| Regular Market Volume | 4,648,043 |
| Return On Assets | 0.03944 |
| Return On Equity | 0.12336001 |
| Revenue Growth | 0.083 |
| Revenue Per Share | 2,088.295 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Shares Outstanding | 5,871,859,854 |
| Shares Percent Shares Out | 0.0028 |
| Shares Short | 16,263,945 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 11,781,611 |
| Short Name | Sony Group Corporation |
| Short Percent Of Float | 0.0028 |
| Short Ratio | 2.76 |
| Source Interval | 15 |
| Symbol | SONY |
| Target High Price | 34.0 |
| Target Low Price | 22.0 |
| Target Mean Price | 29.375 |
| Target Median Price | 30.75 |
| Total Cash | 2,208,879,083,520 |
| Total Cash Per Share | 373.9 |
| Total Debt | 1,669,669,060,608 |
| Total Revenue | 12,479,619,923,968 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 25.0 |
| Trailing Annual Dividend Yield | 1.1990408 |
| Trailing Eps | 1.06 |
| Trailing P E | 19.509436 |
| Trailing Peg Ratio | 1.9128 |
| Triggerable | 1 |
| Two Hundred Day Average | 23.9675 |
| Two Hundred Day Average Change | -3.2875004 |
| Two Hundred Day Average Change Percent | -0.13716492 |
| Type Disp | Equity |
| Volume | 4,648,043 |
| Website | https://www.sony.com |
| Zip | 108-0075 |