SOBR Safe, Inc. (SOBR)Technology | Scientific & Technical Instruments | Greenwood Village, United States | NasdaqCM
1.20 USD
+0.77
(176.753%)
⇧
(July 13, 2026, 4 p.m.
EDT)
After hours: 1.08 -0.12 (-0.120%) ⇩ (July 13, 2026, 7:59 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:09 a.m. EDT
The immediate outlook is severely compromised by a catastrophic collapse in the underlying business, rendering any short-term technical bounce a dangerous trap. While the stock recently spiked on merger rumors and heavy volume, the fundamentals tell a story of total failure: revenue has contracted by nearly 9% annually, operating margins are deeply negative at -29%, and the company is burning through cash with free cash flow of -$4.8 million. The balance sheet is fragile, with debt-to-equity exceeding 3.7x and negative returns on both assets and equity. The price history confirms this structural implosion, showing a 99.6% loss of value over the last nine years, including a staggering 97% drop in the most recent year. With no dividend to provide income and a forward P/E that is negative due to losses, there is no margin of safety here. The recent price action is merely volatility around a sinking ship, offering no credible setup for a near-term recovery given the deteriorating operational reality. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.245402 |
| AutoETS | 0.245409 |
| AutoTheta | 0.246055 |
| MSTL | 0.256314 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 31% |
| H-stat | 0.40 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.318 |
| Excess Kurtosis | -0.98 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Debt to Equity Ratio | 3.794 |
| Revenue per Share | 0.244 |
| Market Cap | 3,451,874 |
| Forward P/E | -3.64 |
| Beta | 0.80 |
| Website | https://sobrsafe.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.9 |
| Address1 | 6,400 South Fiddlers Green Circle |
| Address2 | Suite 1400 |
| All Time High | 159,500.0 |
| All Time Low | 0.349 |
| Ask | 1.48 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 1,196,040 |
| Average Daily Volume3 Month | 7,221,072 |
| Average Volume | 7,221,072 |
| Average Volume10Days | 1,196,040 |
| Beta | 0.795 |
| Bid | 0.49 |
| Bid Size | 1 |
| Book Value | 0.96 |
| City | Greenwood Village |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.2 |
| Current Ratio | 2.177 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 1.57 |
| Day Low | 0.4902 |
| Debt To Equity | 3.794 |
| Display Name | SOBR Safe |
| Dividend Date | 1,591,574,400 |
| Earnings Timestamp End | 1,755,288,000 |
| Earnings Timestamp Start | 1,754,942,400 |
| Ebitda | -8,693,244 |
| Ebitda Margins | 0.0 |
| Enterprise To Ebitda | -0.146 |
| Enterprise To Revenue | 2.95 |
| Enterprise Value | 1,267,759 |
| Eps Forward | -0.33 |
| Eps Trailing Twelve Months | -5.58 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.04264 |
| Fifty Day Average Change | 0.15736008 |
| Fifty Day Average Change Percent | 0.15092465 |
| Fifty Two Week Change Percent | -90.0 |
| Fifty Two Week High | 4.8 |
| Fifty Two Week High Change | -3.6000001 |
| Fifty Two Week High Change Percent | -0.75 |
| Fifty Two Week Low | 0.349 |
| Fifty Two Week Low Change | 0.8510001 |
| Fifty Two Week Low Change Percent | 2.4383955 |
| Fifty Two Week Range | 0.349 - 4.8 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,238,765,400,000 |
| Float Shares | 2,288,078 |
| Forward Eps | -0.33 |
| Forward P E | -3.6363637 |
| Free Cashflow | -4,840,393 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 18 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.53386 |
| Gross Profits | 229,455 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.13217 |
| Held Percent Institutions | 0.09822 |
| Implied Shares Outstanding | 2,876,562 |
| Industry | Scientific & Technical Instruments |
| Industry Disp | Scientific & Technical Instruments |
| Industry Key | scientific-technical-instruments |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,743,724,800 |
| Last Split Factor | 1:10 |
| Long Business Summary | SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America. The company offers SOBRcheck and SOBRsure that enables non-invasive alcohol monitoring and detection, biometric identity verification, and qualified, real-time cloud-based informational alerts and reporting; and SOBRsafe, touch-based alcohol awareness tracking products. It sells its products directly through channel partners, sales agents or through enterprise and consumer digital channels. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado. |
| Long Name | SOBR Safe, Inc. |
| Market | us_market |
| Market Cap | 3,451,874 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_590360905 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -9,364,971 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 1,395,679 |
| Open | 0.532 |
| Operating Cashflow | -7,843,671 |
| Operating Margins | -29.23948 |
| Payout Ratio | 0.0 |
| Phone | 844 762 7723 |
| Post Market Change | -0.11989999 |
| Post Market Change Percent | -9.991665 |
| Post Market Price | 1.0801 |
| Post Market Time | 1,783,987,194 |
| Previous Close | 0.4336 |
| Price Hint | 4 |
| Price To Book | 1.2500001 |
| Price To Sales Trailing12 Months | 8.031219 |
| Profit Margins | 0.0 |
| Quick Ratio | 1.871 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.7664 |
| Regular Market Change Percent | 176.753 |
| Regular Market Day High | 1.57 |
| Regular Market Day Low | 0.4902 |
| Regular Market Day Range | 0.4902 - 1.57 |
| Regular Market Open | 0.532 |
| Regular Market Previous Close | 0.4336 |
| Regular Market Price | 1.2 |
| Regular Market Time | 1,783,972,801 |
| Regular Market Volume | 259,655,097 |
| Return On Assets | -0.6874 |
| Return On Equity | -1.3191099 |
| Revenue Growth | -0.088 |
| Revenue Per Share | 0.244 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Shares Outstanding | 2,876,562 |
| Shares Percent Shares Out | 0.0124 |
| Shares Short | 35,664 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 249,297 |
| Short Name | SOBR Safe, Inc. |
| Short Percent Of Float | 0.0138 |
| Short Ratio | 0.19 |
| Source Interval | 15 |
| State | CO |
| Symbol | SOBR |
| Total Cash | 2,122,209 |
| Total Cash Per Share | 0.756 |
| Total Debt | 100,149 |
| Total Revenue | 429,807 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -5.58 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.57199 |
| Two Hundred Day Average Change | -0.37198997 |
| Two Hundred Day Average Change Percent | -0.23663634 |
| Type Disp | Equity |
| Volume | 259,655,097 |
| Website | https://sobrsafe.com |
| Zip | 80,111 |