Snap Inc. (SNAP)Communication Services | Internet Content & Information | Santa Monica, United States | NYSE
4.66 USD
-0.02
(-0.427%) ⇩
(July 13, 2026, 4:04 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 6:32 a.m. EDT
The investment case for Snap is currently fractured by a stark divergence between its deteriorating business reality and speculative hopes for a rebound. Fundamentally, the company is trapped in a multi-year value trap; despite a recent recovery in price, the underlying trajectory remains deeply bearish with a 41% cumulative loss over the last eight years and a single year of negative growth at the end of the window. The balance sheet is fragile, carrying debt that exceeds cash reserves, while operating margins remain negative and return on equity is severely impaired. This structural weakness is not being ignored by the market; the heavy concentration of put options suggests investors are actively hedging against further deterioration, viewing the current price as a floor rather than a launchpad. While the stock trades at a low multiple relative to sales, this is a market verdict on the lack of sustainable competitive advantage, not a margin of safety. Without a clear turnaround in profitability or a dominant shift in user engagement, the long-term outlook remains weak, offering little justification for a buy-and-hold strategy despite the allure of a cheap entry point. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.071937 |
| AutoTheta | 0.073671 |
| MSTL | 0.091567 |
| AutoARIMA | 0.112318 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 25% |
| H-stat | 19.63 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 1.93 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 201.585 |
| Revenue per Share | 3.603 |
| Market Cap | 7,722,370,048 |
| Forward P/E | 6.31 |
| Beta | 1.05 |
| Profit Margins | -6.72% |
| Website | https://www.snap.com |
As of July 11, 2026, 6:32 a.m. EDT: Speculators are heavily positioning for downside protection with massive open interest in out-of-the-money puts (strikes $4.00-$6.00) across nearly all expirations, indicating a fear of further decline. Conversely, call activity is concentrated near the money ($5.00-$6.00 strikes) with significant volume spikes, suggesting traders are betting on a bounce or volatility expansion rather than a sustained rally. The implied volatility skew shows elevated premiums for deep out-of-the-money puts relative to calls, reinforcing the asymmetric risk perception.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.509434 |
| Address1 | 3,000 31st Street |
| All Time High | 83.34 |
| All Time Low | 3.81 |
| Ask | 4.68 |
| Ask Size | 60,800 |
| Audit Risk | 9 |
| Average Analyst Rating | 2.7 - Hold |
| Average Daily Volume10 Day | 38,233,540 |
| Average Daily Volume3 Month | 47,258,068 |
| Average Volume | 47,258,068 |
| Average Volume10Days | 38,233,540 |
| Beta | 1.049 |
| Bid | 4.64 |
| Bid Size | 49,500 |
| Board Risk | 3 |
| Book Value | 1.228 |
| City | Santa Monica |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 8 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.66 |
| Current Ratio | 3.525 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 4.775 |
| Day Low | 4.64 |
| Debt To Equity | 201.585 |
| Display Name | Snap |
| Earnings Call Timestamp End | 1,785,787,200 |
| Earnings Call Timestamp Start | 1,785,787,200 |
| Earnings Timestamp | 1,785,787,200 |
| Earnings Timestamp End | 1,785,787,200 |
| Earnings Timestamp Start | 1,785,787,200 |
| Ebitda | -242,156,000 |
| Ebitda Margins | -0.03972 |
| Enterprise To Ebitda | -37.583 |
| Enterprise To Revenue | 1.493 |
| Enterprise Value | 9,101,066,240 |
| Eps Current Year | 0.59961 |
| Eps Forward | 0.73858 |
| Eps Trailing Twelve Months | -0.24 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 5.3796 |
| Fifty Day Average Change | -0.7196002 |
| Fifty Day Average Change Percent | -0.13376462 |
| Fifty Two Week Change Percent | -50.943398 |
| Fifty Two Week High | 10.41 |
| Fifty Two Week High Change | -5.75 |
| Fifty Two Week High Change Percent | -0.5523535 |
| Fifty Two Week Low | 3.81 |
| Fifty Two Week Low Change | 0.8499999 |
| Fifty Two Week Low Change Percent | 0.22309709 |
| Fifty Two Week Range | 3.81 - 10.41 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,488,465,000,000 |
| Float Shares | 1,078,248,333 |
| Forward Eps | 0.73858 |
| Forward P E | 6.3094044 |
| Free Cashflow | 673,405,888 |
| Full Exchange Name | NYSE |
| Full Time Employees | 5,381 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.55794 |
| Gross Profits | 3,401,784,064 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.22577 |
| Held Percent Institutions | 0.46362 |
| Implied Shares Outstanding | 1,657,160,934 |
| Industry | Internet Content & Information |
| Industry Disp | Internet Content & Information |
| Industry Key | internet-content-information |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California. |
| Long Name | Snap Inc. |
| Market | us_market |
| Market Cap | 7,722,370,048 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_224055283 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -409,852,992 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 7,839,429,319 |
| Number Of Analyst Opinions | 36 |
| Open | 4.7 |
| Operating Cashflow | 831,339,008 |
| Operating Margins | -0.048699997 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Peg Ratio | 508.87 |
| Phone | 310 399 3339 |
| Pre Market Change | -0.038000107 |
| Pre Market Change Percent | -0.81457895 |
| Pre Market Price | 4.627 |
| Pre Market Time | 1,784,023,124 |
| Previous Close | 4.68 |
| Price Eps Current Year | 7.7717185 |
| Price Hint | 4 |
| Price To Book | 3.7947881 |
| Price To Sales Trailing12 Months | 1.2665808 |
| Profit Margins | -0.06722 |
| Quick Ratio | 3.303 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 2.69767 |
| Region | US |
| Regular Market Change | -0.02 |
| Regular Market Change Percent | -0.42735 |
| Regular Market Day High | 4.775 |
| Regular Market Day Low | 4.64 |
| Regular Market Day Range | 4.64 - 4.775 |
| Regular Market Open | 4.7 |
| Regular Market Previous Close | 4.68 |
| Regular Market Price | 4.66 |
| Regular Market Time | 1,783,973,090 |
| Regular Market Volume | 25,855,622 |
| Return On Assets | -0.03419 |
| Return On Equity | -0.18648 |
| Revenue Growth | 0.121 |
| Revenue Per Share | 3.603 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 1,403,010,701 |
| Shares Percent Shares Out | 0.0672 |
| Shares Short | 113,125,166 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 111,554,348 |
| Short Name | Snap Inc. |
| Short Percent Of Float | 0.1029 |
| Short Ratio | 2.37 |
| Source Interval | 15 |
| State | CA |
| Symbol | SNAP |
| Target High Price | 15.0 |
| Target Low Price | 4.0 |
| Target Mean Price | 7.42778 |
| Target Median Price | 7.0 |
| Total Cash | 2,822,883,072 |
| Total Cash Per Share | 1.703 |
| Total Debt | 4,201,579,008 |
| Total Revenue | 6,097,020,928 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.24 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 6.43465 |
| Two Hundred Day Average Change | -1.7746501 |
| Two Hundred Day Average Change Percent | -0.2757959 |
| Type Disp | Equity |
| Volume | 25,855,622 |
| Website | https://www.snap.com |
| Zip | 90,405 |