The Simply Good Foods Company (SMPL)Consumer Defensive | Packaged Foods | Denver, United States | NasdaqCM
13.31 USD
+0.54
(4.229%)
⇧
(July 13, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 3:01 a.m. EDT
The investment case for this consumer staple is currently broken by deteriorating fundamentals and a complete absence of shareholder returns. Revenue is contracting at a 6.3% annual rate while the company burns cash, resulting in negative earnings and a return on equity that is deeply negative. The balance sheet is fragile, carrying debt levels that dwarf its equity base, which leaves no room for error in a sector facing margin pressure. Consequently, there is no dividend to provide income, and the stock offers no safety margin despite trading below book value. On the short end, the technical picture is grim; the stock is trading significantly below its 200-day moving average, indicating a long-term downtrend that has only recently paused. While the forward P/E looks cheap, it is a trap built on negative trailing earnings and a shrinking top line. The options market confirms this pessimism, with traders aggressively buying downside protection rather than betting on a rebound. Until the company demonstrates a path to profitability and stabilizes its sales, this remains a speculative hold at best, likely destined for further downside. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.077321 |
| MSTL | 0.105794 |
| AutoETS | 0.121036 |
| AutoARIMA | 0.121039 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 42% |
| H-stat | 0.69 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.304 |
| Excess Kurtosis | -0.46 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 31.624 |
| Revenue per Share | 14.599 |
| Market Cap | 1,177,152,512 |
| Forward P/E | 7.83 |
| Beta | 0.13 |
| Profit Margins | -14.28% |
| Website | https://www.thesimplygoodfoodscompany.com |
As of July 11, 2026, 3:01 a.m. EDT: Speculators are positioning for continued weakness, evidenced by massive open interest in out-of-the-money puts relative to calls. The put/call ratio is heavily skewed toward downside protection, with significant barriers placed at strikes well below the current price. While some call volume exists at higher strikes, the overwhelming majority of option flow suggests a bearish bias and a lack of conviction in an immediate recovery.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.6249633 |
| Address1 | 1,225 17th Street |
| Address2 | Suite 1000 |
| All Time High | 45.77 |
| All Time Low | 10.21 |
| Ask | 16.6 |
| Ask Size | 2 |
| Audit Risk | 3 |
| Average Analyst Rating | 2.3 - Buy |
| Average Daily Volume10 Day | 3,205,560 |
| Average Daily Volume3 Month | 2,575,195 |
| Average Volume | 2,575,195 |
| Average Volume10Days | 3,205,560 |
| Beta | 0.129 |
| Bid | 9.51 |
| Bid Size | 2 |
| Board Risk | 1 |
| Book Value | 16.035 |
| City | Denver |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 1 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 13.31 |
| Current Ratio | 4.796 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 13.45 |
| Day Low | 12.81 |
| Debt To Equity | 31.624 |
| Dividend Date | 1,424,390,400 |
| Earnings Call Timestamp End | 1,783,600,200 |
| Earnings Call Timestamp Start | 1,783,600,200 |
| Earnings Timestamp | 1,783,600,200 |
| Earnings Timestamp End | 1,783,600,200 |
| Earnings Timestamp Start | 1,783,600,200 |
| Ebitda | 217,475,008 |
| Ebitda Margins | 0.15621 |
| Enterprise To Ebitda | 6.906 |
| Enterprise To Revenue | 1.079 |
| Enterprise Value | 1,501,989,888 |
| Eps Current Year | 1.64594 |
| Eps Forward | 1.69892 |
| Eps Trailing Twelve Months | -2.2 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 12.309 |
| Fifty Day Average Change | 1.0010004 |
| Fifty Day Average Change Percent | 0.08132264 |
| Fifty Two Week Change Percent | -62.49633 |
| Fifty Two Week High | 34.19 |
| Fifty Two Week High Change | -20.879997 |
| Fifty Two Week High Change Percent | -0.61070484 |
| Fifty Two Week Low | 10.21 |
| Fifty Two Week Low Change | 3.1000004 |
| Fifty Two Week Low Change Percent | 0.30362394 |
| Fifty Two Week Range | 10.21 - 34.19 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,499,693,400,000 |
| Float Shares | 80,155,869 |
| Forward Eps | 1.69892 |
| Forward P E | 7.834389 |
| Free Cashflow | 107,168,376 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 328 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.33273998 |
| Gross Profits | 463,248,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.09047 |
| Held Percent Institutions | 1.03589 |
| Implied Shares Outstanding | 88,441,207 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,756,512,000 |
| Long Business Summary | The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado. |
| Long Name | The Simply Good Foods Company |
| Market | us_market |
| Market Cap | 1,177,152,512 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_366893563 |
| Most Recent Quarter | 1,780,099,200 |
| Net Income To Common | -198,758,000 |
| Next Fiscal Year End | 1,788,048,000 |
| Non Diluted Market Cap | 1,179,179,064 |
| Number Of Analyst Opinions | 8 |
| Open | 12.825 |
| Operating Cashflow | 147,540,000 |
| Operating Margins | 0.12784 |
| Overall Risk | 2 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.64 |
| Phone | 303 633 2840 |
| Pre Market Change | -0.10000038 |
| Pre Market Change Percent | -0.7513176 |
| Pre Market Price | 13.21 |
| Pre Market Time | 1,784,026,904 |
| Previous Close | 12.77 |
| Price Eps Current Year | 8.086565 |
| Price Hint | 2 |
| Price To Book | 0.8300593 |
| Price To Sales Trailing12 Months | 0.8455128 |
| Profit Margins | -0.14276 |
| Quick Ratio | 2.893 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.27273 |
| Region | US |
| Regular Market Change | 0.54 |
| Regular Market Change Percent | 4.22866 |
| Regular Market Day High | 13.45 |
| Regular Market Day Low | 12.81 |
| Regular Market Day Range | 12.81 - 13.45 |
| Regular Market Open | 12.825 |
| Regular Market Previous Close | 12.77 |
| Regular Market Price | 13.31 |
| Regular Market Time | 1,783,972,800 |
| Regular Market Volume | 2,657,663 |
| Return On Assets | 0.05382 |
| Return On Equity | -0.12197 |
| Revenue Growth | -0.063 |
| Revenue Per Share | 14.599 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 4 |
| Shares Outstanding | 88,441,207 |
| Shares Percent Shares Out | 0.081499994 |
| Shares Short | 7,211,389 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 6,697,201 |
| Short Name | The Simply Good Foods Company |
| Short Percent Of Float | 0.1301 |
| Short Ratio | 3.27 |
| Source Interval | 15 |
| State | CO |
| Symbol | SMPL |
| Target High Price | 20.0 |
| Target Low Price | 12.0 |
| Target Mean Price | 14.875 |
| Target Median Price | 14.0 |
| Total Cash | 123,884,000 |
| Total Cash Per Share | 1.4 |
| Total Debt | 448,464,000 |
| Total Revenue | 1,392,235,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -2.2 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 16.956076 |
| Two Hundred Day Average Change | -3.6460752 |
| Two Hundred Day Average Change Percent | -0.21503061 |
| Type Disp | Equity |
| Volume | 2,657,663 |
| Website | https://www.thesimplygoodfoodscompany.com |
| Zip | 80,202 |