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Saga Communications, Inc. (SGA)

Communication Services | Broadcasting | Grosse Pointe Farms, United States | NasdaqGM
11.66 USD +11.66 (-2.427%) ⇧ (April 20, 2026, 4 p.m. EDT)

Short-term: ★☆☆☆☆ | Long-term: ☆☆☆☆☆ | Dividends: ★★★★☆
Hot Take | April 18, 2026, 11:18 p.m. EDT

Despite a misleadingly high 8.58% dividend yield and a healthy 20% payout ratio, Saga Communications (SGA) offers a trapping combination of a non-income adjusting payout (2024 special dividend), deteriorating core earnings (-15.6% revenue growth, negative EPS), significant industry-wide advertiser migration risks, and minimal technical momentum. The low Beta (0.026) does not compensate for the fundamental value trap; at 3 years down 38% with no growth trajectory, the stock is a 'sell on re-ratings' candidate until profitability is proven.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.045297
AutoARIMA0.047029
AutoETS0.049585
AutoTheta0.063847

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 47%
H-stat 5.54
Ljung-Box p 0.000
Jarque-Bera p 0.406
Excess Kurtosis -0.60
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-02-25
Last Dividend Date 2026-02-25
Debt to Equity Ratio 6.861
Revenue per Share 17.411
Market Cap 74,302,264
Forward P/E 24.29
Beta 0.03
Profit Margins -7.38%
Website https://www.sagacom.com

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.12% 8.42% 11.80% 14.24%
Dividend History
Date Dividend Yield %
2026-02-26 0.2500 2.120441
2025-11-24 0.2500 2.192640
2025-08-26 0.2500 2.045686
2025-06-06 0.2500 2.065525
2025-02-18 0.2500 2.217444
2024-11-25 0.2500 2.108479
2024-09-25 0.2500 1.930901
2024-06-03 0.2500 1.656073
2024-03-15 0.6000 3.068777
2024-02-16 0.2500 1.256160
2023-12-19 2.0000 9.946344
2023-11-24 0.2500 1.527976
2023-10-10 0.2500 1.598724
2023-05-19 0.2500 1.661541
2023-03-17 0.2500 1.525388
2022-12-20 2.2500 12.107464
2022-09-30 2.2500 12.752774
2022-06-10 0.2000 1.386468
2022-03-18 0.1600 1.117834
2021-12-23 0.6600 4.485125
2021-10-07 0.1600 1.200952
2021-06-29 0.1600 1.251512
2020-03-13 0.3200 1.972420
2019-12-26 0.3000 1.703272
2019-09-20 0.3000 1.677183
2019-06-13 0.3000 1.759566
2019-03-11 0.3000 1.592905
2018-12-07 0.5500 2.872276
2018-08-30 0.3000 1.451286
2018-05-30 0.3000 1.419629
2018-03-09 0.3000 1.458833
2017-12-15 1.1000 4.885174
2017-09-22 0.3000 1.319949
2017-05-18 0.3000 1.176774
2017-03-24 0.3000 1.157852
2016-12-01 0.5000 2.121040
2016-09-12 0.3000 1.396260
2016-06-13 0.2500 1.136596
2016-03-23 0.2500 1.277986
2015-11-25 0.5000 2.417616
2015-09-10 0.2000 1.194609
2015-06-18 0.2000 1.076483
2015-04-01 0.2000 0.981733
2014-12-11 1.4000 7.046065
2014-10-01 0.2000 1.223436
2014-07-09 0.2000 1.091141
2013-11-27 1.8000 7.558267
2012-11-13 1.2375 9.120666
Additional Data
dividendRate 1.0
dividendYield 8.58
exDividendDate 2026-02-26
trailingAnnualDividendRate 1.0
trailingAnnualDividendYield Infinity
lastDividendValue 0.25
lastDividendDate 2026-02-26
dividendDate 2026-03-20

Info Dump

Attribute Value
52 Week Change 0.019230723
Address1 73 Kercheval Avenue
All Time High 71.94
All Time Low 2.25
Ask 11.41
Ask Size 1
Average Daily Volume10 Day 2,540
Average Daily Volume3 Month 7,562
Average Volume 7,562
Average Volume10Days 2,540
Beta 0.026
Bid 11.7
Bid Size 1
Book Value 25.164
City Grosse Pointe Farms
Compensation As Of Epoch Date 1,735,603,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 11.66
Current Ratio 3.043
Custom Price Alert Confidence HIGH
Date Short Interest 1,774,915,200
Day High 11.795
Day Low 11.66
Debt To Equity 6.861
Display Name Saga Communications
Dividend Date 1,773,964,800
Dividend Rate 1.0
Dividend Yield 8.58
Earnings Call Timestamp End 1,778,166,000
Earnings Call Timestamp Start 1,778,166,000
Earnings Timestamp 1,778,157,000
Earnings Timestamp End 1,778,157,000
Earnings Timestamp Start 1,778,157,000
Ebitda 3,009,000
Ebitda Margins 0.02809
Enterprise To Ebitda 17.544
Enterprise To Revenue 0.493
Enterprise Value 52,790,868
Eps Forward 0.48
Eps Trailing Twelve Months -1.22
Esg Populated 0
Ex Dividend Date 1,772,064,000
Exchange NGM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 11.626
Fifty Day Average Change 0.033999443
Fifty Day Average Change Percent 0.0029244316
Fifty Two Week Change Percent 1.9230723
Fifty Two Week High 14.27
Fifty Two Week High Change -2.6100006
Fifty Two Week High Change Percent -0.18290123
Fifty Two Week Low 10.68
Fifty Two Week Low Change 0.97999954
Fifty Two Week Low Change Percent 0.091760255
Fifty Two Week Range 10.68 - 14.27
Financial Currency USD
First Trade Date Milliseconds 731,082,600,000
Five Year Avg Dividend Yield 3.2
Float Shares 3,548,867
Forward Eps 0.48
Forward P E 24.291666
Free Cashflow 2,541,125
Full Exchange Name NasdaqGM
Full Time Employees 580
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.15630001
Gross Profits 16,742,000
Has Pre Post Market Data 1
Held Percent Insiders 0.25608
Held Percent Institutions 0.56347
Implied Shares Outstanding 6,372,407
Industry Broadcasting
Industry Disp Broadcasting
Industry Key broadcasting
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,772,064,000
Last Dividend Value 0.25
Last Fiscal Year End 1,767,139,200
Last Split Date 1,358,380,800
Last Split Factor 4:3
Long Business Summary Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It also owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
Long Name Saga Communications, Inc.
Market us_market
Market Cap 74,302,264
Market State PRE
Max Age 86,400
Message Board Id finmb_321752
Most Recent Quarter 1,767,139,200
Net Income To Common -7,531,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 74,203,866
Number Of Analyst Opinions 1
Open 11.66
Operating Cashflow 5,464,000
Operating Margins -0.03592
Payout Ratio 20.0
Peg Ratio 4.31
Phone 313 886 7070
Previous Close 0.0
Price Hint 2
Price To Book 0.46336037
Price To Sales Trailing12 Months 0.69368756
Profit Margins -0.07375
Quick Ratio 2.881
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 11.66
Regular Market Change Percent -2.42678
Regular Market Day High 11.795
Regular Market Day Low 11.66
Regular Market Day Range 11.66 - 11.795
Regular Market Open 11.66
Regular Market Previous Close 0.0
Regular Market Price 11.66
Regular Market Time 1,776,715,200
Regular Market Volume 2,732
Return On Assets -0.00641
Return On Equity -0.04977
Revenue Growth -0.093
Revenue Per Share 17.411
Sand P52 Week Change 0.34445214
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 6,363,968
Shares Percent Shares Out 0.0018000001
Shares Short 11,511
Shares Short Previous Month Date 1,772,150,400
Shares Short Prior Month 9,569
Short Name Saga Communications, Inc.
Short Percent Of Float 0.0037
Short Ratio 1.32
Source Interval 15
State MI
Symbol SGA
Target High Price 18.0
Target Low Price 18.0
Target Mean Price 18.0
Target Median Price 18.0
Total Cash 31,806,000
Total Cash Per Share 4.998
Total Debt 10,393,000
Total Revenue 107,112,000
Tradeable 0
Trailing Annual Dividend Rate 1.0
Trailing Annual Dividend Yield Infinity
Trailing Eps -1.22
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 12.07615
Two Hundred Day Average Change -0.4161501
Two Hundred Day Average Change Percent -0.034460492
Type Disp Equity
Volume 2,732
Website https://www.sagacom.com
Zip 48,236