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Saga Communications, Inc. (SGA)

Communication Services | Broadcasting | Grosse Pointe Farms, United States | NasdaqGM
8.91 USD +0.01 (0.112%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 8.91

Short-term:★★⯪☆☆Long-term:★☆☆☆☆Dividends:★★⯪☆☆
Hot Take | Aug. 22, 2026, 2:48 a.m. EDT

The investment case for this broadcaster is currently fractured by a severe multi-year structural decline. Despite a recent bounce off support levels, the underlying business has suffered three consecutive years of negative annual returns, dragging the total value down nearly 68% over the last nine years. This persistent downward trajectory suggests the market views the core operations as deteriorating, rendering any current price level a reflection of deep distress rather than a margin of safety. While the company maintains a fortress-like balance sheet with minimal debt relative to equity and a robust current ratio, the inability to generate positive earnings growth or revenue expansion—both of which are contracting—indicates a failing competitive position. The dividend, while yielding over 10%, appears to be a token payout funded by cash reserves rather than sustainable free cash flow, given the negative operating margins and shrinking top line. With earnings per share in negative territory and no credible path to profitability in sight, the stock lacks the fundamental resilience required for a long-term hold. The recent price action shows some technical stabilization, but without a reversal in the multi-year trend or a turnaround in fundamentals, the outlook remains cautiously bearish.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.039262
AutoTheta0.106935
MSTL0.157790
AutoARIMA0.171737

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 46%
H-stat 3.72
Ljung-Box p 0.000
Jarque-Bera p 0.488
Excess Kurtosis -0.46
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-05-21
Last Dividend Date 2026-05-21
Debt to Equity Ratio 6.84
Revenue per Share 16.97
Market Cap 56,649,672
Forward P/E 18.56
Beta -0.06
Profit Margins -8.55%
Website https://www.sagacom.com

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.61% 6.88% 10.75% 11.43%
Dividend History
Date Dividend Yield %
2026-05-22 0.2500 2.609603
2026-02-26 0.2500 2.120441
2025-11-24 0.2500 2.149613
2025-08-26 0.2500 1.963865
2025-06-06 0.2500 1.945525
2025-02-18 0.2500 2.049180
2024-11-25 0.2500 1.909855
2024-09-25 0.2500 1.715855
2024-06-03 0.2500 1.446759
2024-03-15 0.6000 2.643172
2024-02-16 0.2500 1.053963
2023-12-19 2.0000 8.257639
2023-11-24 0.2500 1.173709
2023-10-10 0.2500 1.213592
2023-05-19 0.2500 1.246261
2023-03-17 0.2500 1.130199
2022-12-20 2.2500 8.875740
2022-09-30 2.2500 8.604207
2022-06-10 0.2000 0.862813
2022-03-18 0.1600 0.689655
2021-12-23 0.6600 2.747710
2021-10-07 0.1600 0.715884
2021-06-29 0.1600 0.740741
2020-03-13 0.3200 1.159000
2019-12-26 0.3000 0.987167
2019-09-20 0.3000 0.962464
2019-06-13 0.3000 1.000000
2019-03-11 0.3000 0.896057
2018-12-07 0.5500 1.601165
2018-08-30 0.3000 0.796813
2018-05-30 0.3000 0.773196
2018-03-09 0.3000 0.788436
2017-12-15 1.1000 2.619048
2017-09-22 0.3000 0.689655
2017-05-18 0.3000 0.610376
2017-03-24 0.3000 0.596896
2016-12-01 0.5000 1.086957
2016-09-12 0.3000 0.708048
2016-06-13 0.2500 0.572213
2016-03-23 0.2500 0.639713
2015-11-25 0.5000 1.202790
2015-09-10 0.2000 0.587372
2015-06-18 0.2000 0.526177
2015-04-01 0.2000 0.477327
2014-12-11 1.4000 3.410475
2014-10-01 0.2000 0.571265
2014-07-09 0.2000 0.506457
2013-11-27 1.8000 3.490401
2012-11-13 1.2375 4.056047
Additional Data
dividendRate 1.0
dividendYield 11.13
exDividendDate 2026-05-22
trailingAnnualDividendRate 1.0
trailingAnnualDividendYield 0.11235955
lastDividendValue 0.25
lastDividendDate 2026-05-22
dividendDate 2026-06-12

Info Dump

Attribute Value
52 Week Change -0.24957842
Address1 73 Kercheval Avenue
All Time High 71.94
All Time Low 2.25
Ask 11.84
Ask Size 2
Average Daily Volume10 Day 18,210
Average Daily Volume3 Month 16,853
Average Volume 16,853
Average Volume10Days 18,210
Beta -0.06
Bid 6.48
Bid Size 2
Book Value 23.314
City Grosse Pointe Farms
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 8.91
Current Ratio 2.24
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 9.025
Day Low 8.835
Debt To Equity 6.84
Display Name Saga Communications
Dividend Date 1,781,222,400
Dividend Rate 1.0
Dividend Yield 11.13
Earnings Call Timestamp End 1,786,633,200
Earnings Call Timestamp Start 1,786,633,200
Earnings Growth -0.143
Earnings Quarterly Growth -0.149
Earnings Timestamp 1,786,624,200
Earnings Timestamp End 1,794,486,600
Earnings Timestamp Start 1,794,486,600
Ebitda -833,000
Ebitda Margins -0.00801
Enterprise To Ebitda -46.752
Enterprise To Revenue 0.375
Enterprise Value 38,944,672
Eps Forward 0.48
Eps Trailing Twelve Months -1.37
Esg Populated 0
Ex Dividend Date 1,779,408,000
Exchange NGM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 9.0684
Fifty Day Average Change -0.15840054
Fifty Day Average Change Percent -0.017467307
Fifty Two Week Change Percent -24.957842
Fifty Two Week High 13.19
Fifty Two Week High Change -4.2799997
Fifty Two Week High Change Percent -0.32448825
Fifty Two Week Low 8.24
Fifty Two Week Low Change 0.6700001
Fifty Two Week Low Change Percent 0.08131069
Fifty Two Week Range 8.24 - 13.19
Financial Currency USD
First Trade Date Milliseconds 731,082,600,000
Five Year Avg Dividend Yield 5.65
Float Shares 3,567,594
Forward Eps 0.48
Forward P E 18.5625
Free Cashflow 1,568,125
Full Exchange Name NasdaqGM
Full Time Employees 580
Fullday Change 0.0100002
Fullday Change Percent 0.112362
Fullday Price 8.91
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.11844
Gross Profits 12,311,000
Has Pre Post Market Data 1
Held Percent Insiders 0.25019
Held Percent Institutions 0.57528996
Implied Shares Outstanding 6,357,988
Industry Broadcasting
Industry Disp Broadcasting
Industry Key broadcasting
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,779,408,000
Last Dividend Value 0.25
Last Fiscal Year End 1,767,139,200
Last Split Date 1,358,380,800
Last Split Factor 4:3
Long Business Summary Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
Long Name Saga Communications, Inc.
Market us_market
Market Cap 56,649,672
Market State CLOSED
Max Age 86,400
Message Board Id finmb_321752
Most Recent Quarter 1,782,777,600
Net Income To Common -8,475,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 57,140,509
Number Of Analyst Opinions 1
Open 9.0
Operating Cashflow 2,068,000
Operating Margins -0.033859998
Payout Ratio 20.0
Peg Ratio 4.31
Phone 313 886 7070
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 8.91
Post Market Time 1,787,959,805
Previous Close 8.9
Price Hint 2
Price To Book 0.3821738
Price To Sales Trailing12 Months 0.54502285
Profit Margins -0.085489996
Quick Ratio 2.037
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.0100002
Regular Market Change Percent 0.112362
Regular Market Day High 9.025
Regular Market Day Low 8.835
Regular Market Day Range 8.835 - 9.025
Regular Market Open 9.0
Regular Market Previous Close 8.9
Regular Market Price 8.91
Regular Market Time 1,787,947,201
Regular Market Volume 8,958
Return On Assets -0.01737
Return On Equity -0.05698
Revenue Growth -0.065
Revenue Per Share 16.97
Sand P52 Week Change 0.20504117
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 6,357,988
Shares Percent Shares Out 0.0021
Shares Short 13,144
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 12,811
Short Name Saga Communications, Inc.
Short Percent Of Float 0.0043
Short Ratio 0.87
Source Interval 15
State MI
Symbol SGA
Target High Price 14.0
Target Low Price 14.0
Target Mean Price 14.0
Target Median Price 14.0
Total Cash 27,844,000
Total Cash Per Share 4.379
Total Debt 10,139,000
Total Revenue 103,940,000
Tradeable 0
Trailing Annual Dividend Rate 1.0
Trailing Annual Dividend Yield 0.11235955
Trailing Eps -1.37
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 10.6629
Two Hundred Day Average Change -1.7529001
Two Hundred Day Average Change Percent -0.16439244
Type Disp Equity
Volume 8,958
Website https://www.sagacom.com
Zip 48,236