| Indicators | Browse All

Saga Communications, Inc. (SGA)

Communication Services | Broadcasting | Grosse Pointe Farms, United States | NasdaqGM
9.07 USD +0.06 (0.666%) ⇧ (July 13, 2026, 4 p.m. EDT)
After hours: 9.07

Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:★★☆☆☆
Hot Take | July 11, 2026, 2:39 a.m. EDT

The immediate outlook is severely clouded by a deteriorating business reality. Despite a recent bounce in share price, the company is trapped in a multi-year structural decline, having lost nearly 68% of its value over the last nine years with three consecutive years of negative annual returns. Fundamentally, the enterprise is bleeding cash, reporting negative operating margins and negative earnings per share, while revenue contracts annually. This is not a value opportunity; it is a failing broadcaster where the market has correctly priced in the lack of growth and profitability. The recent price recovery appears to be a technical anomaly rather than a reversal of fortunes, given the overwhelming weight of negative momentum and poor operational metrics. Regarding the income aspect, the headline 11% yield is a dangerous illusion born of a collapsing stock price. While the company has maintained a quarterly payout of $0.25 recently, the payout ratio of 20% suggests the dividend is currently being funded by operations rather than eroding equity, which is a positive sign for immediate sustainability. However, with the business shrinking and profits negative, there is no room for error. The dividend is likely to be cut if the operational bleed continues, making this a speculative play on a potentially temporary yield rather than a reliable income stream. Investors seeking safety will find neither the growth nor the dividend sustainable here.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.157319
AutoETS0.181060
MSTL0.184267
AutoTheta0.186107

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 40%
H-stat 37.25
Ljung-Box p 0.000
Jarque-Bera p 0.194
Excess Kurtosis -1.31
Attribute Value
Sector Communication Services
Ex Dividend Date 2026-05-21
Last Dividend Date 2026-05-21
Debt to Equity Ratio 6.842
Revenue per Share 17.227
Market Cap 57,797,728
Forward P/E 18.90
Beta -0.05
Profit Margins -8.24%
Website https://www.sagacom.com

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.61% 8.84% 10.75% 11.43%
Dividend History
Date Dividend Yield %
2026-05-22 0.2500 2.609603
2026-02-26 0.2500 2.120441
2025-11-24 0.2500 2.149613
2025-08-26 0.2500 1.963865
2025-06-06 0.2500 1.945525
2025-02-18 0.2500 2.049180
2024-11-25 0.2500 1.909855
2024-09-25 0.2500 1.715855
2024-06-03 0.2500 1.446759
2024-03-15 0.6000 2.643172
2024-02-16 0.2500 1.053963
2023-12-19 2.0000 8.257639
2023-11-24 0.2500 1.173709
2023-10-10 0.2500 1.213592
2023-05-19 0.2500 1.246261
2023-03-17 0.2500 1.130199
2022-12-20 2.2500 8.875740
2022-09-30 2.2500 8.604207
2022-06-10 0.2000 0.862813
2022-03-18 0.1600 0.689655
2021-12-23 0.6600 2.747710
2021-10-07 0.1600 0.715884
2021-06-29 0.1600 0.740741
2020-03-13 0.3200 1.159000
2019-12-26 0.3000 0.987167
2019-09-20 0.3000 0.962464
2019-06-13 0.3000 1.000000
2019-03-11 0.3000 0.896057
2018-12-07 0.5500 1.601165
2018-08-30 0.3000 0.796813
2018-05-30 0.3000 0.773196
2018-03-09 0.3000 0.788436
2017-12-15 1.1000 2.619048
2017-09-22 0.3000 0.689655
2017-05-18 0.3000 0.610376
2017-03-24 0.3000 0.596896
2016-12-01 0.5000 1.086957
2016-09-12 0.3000 0.708048
2016-06-13 0.2500 0.572213
2016-03-23 0.2500 0.639713
2015-11-25 0.5000 1.202790
2015-09-10 0.2000 0.587372
2015-06-18 0.2000 0.526177
2015-04-01 0.2000 0.477327
2014-12-11 1.4000 3.410475
2014-10-01 0.2000 0.571265
2014-07-09 0.2000 0.506457
2013-11-27 1.8000 3.490401
2012-11-13 1.2375 4.056047
Additional Data
dividendRate 1.0
dividendYield 11.1
exDividendDate 2026-05-22
trailingAnnualDividendRate 1.0
trailingAnnualDividendYield 0.11098779
lastDividendValue 0.25
lastDividendDate 2026-05-22
dividendDate 2026-06-12

Info Dump

Attribute Value
52 Week Change -0.3340724
Address1 73 Kercheval Avenue
All Time High 71.94
All Time Low 2.25
Ask 11.52
Ask Size 2
Average Daily Volume10 Day 12,130
Average Daily Volume3 Month 15,532
Average Volume 15,532
Average Volume10Days 12,130
Beta -0.046
Bid 6.63
Bid Size 2
Book Value 23.305
City Grosse Pointe Farms
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 9.07
Current Ratio 2.807
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 9.2999
Day Low 8.91
Debt To Equity 6.842
Display Name Saga Communications
Dividend Date 1,781,222,400
Dividend Rate 1.0
Dividend Yield 11.1
Earnings Call Timestamp End 1,778,166,000
Earnings Call Timestamp Start 1,778,166,000
Earnings Timestamp 1,778,157,000
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 1,806,000
Ebitda Margins 0.01708
Enterprise To Ebitda 20.725
Enterprise To Revenue 0.354
Enterprise Value 37,430,188
Eps Forward 0.48
Eps Trailing Twelve Months -1.35
Esg Populated 0
Ex Dividend Date 1,779,408,000
Exchange NGM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 9.5452
Fifty Day Average Change -0.47520065
Fifty Day Average Change Percent -0.04978425
Fifty Two Week Change Percent -33.40724
Fifty Two Week High 13.9
Fifty Two Week High Change -4.83
Fifty Two Week High Change Percent -0.34748203
Fifty Two Week Low 8.24
Fifty Two Week Low Change 0.8299999
Fifty Two Week Low Change Percent 0.10072815
Fifty Two Week Range 8.24 - 13.9
Financial Currency USD
First Trade Date Milliseconds 731,082,600,000
Five Year Avg Dividend Yield 5.65
Float Shares 3,548,867
Forward Eps 0.48
Forward P E 18.895834
Free Cashflow 3,454,250
Full Exchange Name NasdaqGM
Full Time Employees 580
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.14511
Gross Profits 15,348,000
Has Pre Post Market Data 1
Held Percent Insiders 0.24996
Held Percent Institutions 0.57697
Implied Shares Outstanding 6,372,407
Industry Broadcasting
Industry Disp Broadcasting
Industry Key broadcasting
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,779,408,000
Last Dividend Value 0.25
Last Fiscal Year End 1,767,139,200
Last Split Date 1,358,380,800
Last Split Factor 4:3
Long Business Summary Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
Long Name Saga Communications, Inc.
Market us_market
Market Cap 57,797,728
Market State PREPRE
Max Age 86,400
Message Board Id finmb_321752
Most Recent Quarter 1,774,915,200
Net Income To Common -8,314,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 57,339,351
Number Of Analyst Opinions 1
Open 9.0
Operating Cashflow 4,507,000
Operating Margins -0.14409
Payout Ratio 20.0
Peg Ratio 4.31
Phone 313 886 7070
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 9.07
Post Market Time 1,783,973,404
Previous Close 9.01
Price Hint 2
Price To Book 0.38918686
Price To Sales Trailing12 Months 0.5464628
Profit Margins -0.08243
Quick Ratio 2.57
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.0599995
Regular Market Change Percent 0.665921
Regular Market Day High 9.2999
Regular Market Day Low 8.91
Regular Market Day Range 8.91 - 9.2999
Regular Market Open 9.0
Regular Market Previous Close 9.01
Regular Market Price 9.07
Regular Market Time 1,783,972,800
Regular Market Volume 12,075
Return On Assets -0.00964
Return On Equity -0.055910002
Revenue Growth -0.056
Revenue Per Share 17.227
Sand P52 Week Change 0.20847368
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 6,363,968
Shares Percent Shares Out 0.00090000004
Shares Short 5,617
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 8,586
Short Name Saga Communications, Inc.
Short Percent Of Float 0.0018000001
Short Ratio 0.25
Source Interval 15
State MI
Symbol SGA
Target High Price 14.0
Target Low Price 14.0
Target Mean Price 14.0
Target Median Price 14.0
Total Cash 30,438,000
Total Cash Per Share 4.783
Total Debt 10,147,000
Total Revenue 105,767,000
Tradeable 0
Trailing Annual Dividend Rate 1.0
Trailing Annual Dividend Yield 0.11098779
Trailing Eps -1.35
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 11.2224
Two Hundred Day Average Change -2.1524
Two Hundred Day Average Change Percent -0.19179499
Type Disp Equity
Volume 12,075
Website https://www.sagacom.com
Zip 48,236