comScore, Inc. (SCOR)Technology | Software - Application | Reston, United States | NasdaqGS
5.16 USD
-0.13
(-2.457%) ⇩
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 5.16 |
Hot Take ↕ | Aug. 22, 2026, 4:19 a.m. EDT
The immediate outlook is severely bearish as the stock trades significantly below its 50-day and 200-day averages, indicating heavy selling pressure and a lack of technical support. While the price recently dipped below $5, the broader trend remains firmly downward. Looking further ahead, the business fundamentals are deteriorating rapidly; revenue has contracted by over 11% year-over-year, profitability has vanished with negative operating margins, and the company is burning cash. The multi-year price trajectory confirms this structural decline, showing four consecutive years of negative annual returns and a catastrophic 98.8% drop since the start of the observation window. This prolonged decline suggests the market has correctly identified a failing business model rather than a temporary setback. Finally, there is no dividend income to offset these risks, as the company has not paid a dividend in the last five years. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.068505 |
| AutoETS | 0.068543 |
| MSTL | 0.069912 |
| AutoARIMA | 0.072219 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 24% |
| H-stat | 15.44 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 2.02 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Debt to Equity Ratio | 5.2 |
| Revenue per Share | 33.671 |
| Market Cap | 78,351,120 |
| Trailing P/E | 0.74 |
| Forward P/E | -20.64 |
| Beta | 1.10 |
| Profit Margins | -5.06% |
| Website | https://www.comscore.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.19165379 |
| Address1 | 11,950 Democracy Drive |
| Address2 | Suite 600 |
| All Time High | 1,300.0 |
| All Time Low | 4.39 |
| Ask | 5.15 |
| Ask Size | 1 |
| Average Daily Volume10 Day | 46,830 |
| Average Daily Volume3 Month | 33,653 |
| Average Volume | 33,653 |
| Average Volume10Days | 46,830 |
| Beta | 1.101 |
| Bid | 5.07 |
| Bid Size | 1 |
| Book Value | 5.892 |
| City | Reston |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 5.16 |
| Current Ratio | 0.763 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 5.5375 |
| Day Low | 5.02 |
| Debt To Equity | 5.2 |
| Display Name | comScore |
| Earnings Call Timestamp End | 1,786,568,400 |
| Earnings Call Timestamp Start | 1,786,568,400 |
| Earnings Timestamp | 1,786,564,800 |
| Earnings Timestamp End | 1,793,736,000 |
| Earnings Timestamp Start | 1,793,736,000 |
| Ebitda | 2,181,000 |
| Ebitda Margins | 0.00629 |
| Enterprise To Ebitda | 69.515 |
| Enterprise To Revenue | 0.437 |
| Enterprise Value | 151,613,120 |
| Eps Current Year | -1.7 |
| Eps Forward | -0.25 |
| Eps Trailing Twelve Months | 7.02 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fax | 703 438 2051 |
| Fifty Day Average | 6.8492 |
| Fifty Day Average Change | -1.6891999 |
| Fifty Day Average Change Percent | -0.24662735 |
| Fifty Two Week Change Percent | -19.165379 |
| Fifty Two Week High | 10.18 |
| Fifty Two Week High Change | -5.0200005 |
| Fifty Two Week High Change Percent | -0.4931238 |
| Fifty Two Week Low | 4.6 |
| Fifty Two Week Low Change | 0.55999994 |
| Fifty Two Week Low Change Percent | 0.12173912 |
| Fifty Two Week Range | 4.6 - 10.18 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,182,951,000,000 |
| Float Shares | 9,321,658 |
| Forward Eps | -0.25 |
| Forward P E | -20.64 |
| Free Cashflow | -16,102,875 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 1,116 |
| Fullday Change | -0.13 |
| Fullday Change Percent | -2.45747 |
| Fullday Price | 5.16 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.39521 |
| Gross Profits | 137,115,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.32738 |
| Held Percent Institutions | 0.39668998 |
| Implied Shares Outstanding | 15,184,326 |
| Industry | Software - Application |
| Industry Disp | Software - Application |
| Industry Key | software-application |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,703,030,400 |
| Last Split Factor | 1:20 |
| Long Business Summary | comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia. |
| Long Name | comScore, Inc. |
| Market | us_market |
| Market Cap | 78,351,120 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_33539685 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | 23,954,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 80,325,084 |
| Number Of Analyst Opinions | 1 |
| Open | 5.28 |
| Operating Cashflow | 20,783,000 |
| Operating Margins | -0.11733 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.49 |
| Phone | 703 438 2000 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 5.16 |
| Post Market Time | 1,787,959,805 |
| Previous Close | 5.29 |
| Price Eps Current Year | -3.035294 |
| Price Hint | 2 |
| Price To Book | 0.8757637 |
| Price To Sales Trailing12 Months | 0.22583543 |
| Profit Margins | -0.05059 |
| Quick Ratio | 0.606 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.13 |
| Regular Market Change Percent | -2.45747 |
| Regular Market Day High | 5.5375 |
| Regular Market Day Low | 5.02 |
| Regular Market Day Range | 5.02 - 5.5375 |
| Regular Market Open | 5.28 |
| Regular Market Previous Close | 5.29 |
| Regular Market Price | 5.16 |
| Regular Market Time | 1,787,947,200 |
| Regular Market Volume | 123,892 |
| Return On Assets | -0.00935 |
| Return On Equity | -0.0962 |
| Revenue Growth | -0.113 |
| Revenue Per Share | 33.671 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Shares Outstanding | 15,184,326 |
| Shares Percent Shares Out | 0.0013 |
| Shares Short | 19,137 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 11,069 |
| Short Name | comScore, Inc. |
| Short Percent Of Float | 0.0039 |
| Short Ratio | 1.22 |
| Source Interval | 15 |
| State | VA |
| Symbol | SCOR |
| Target High Price | 5.0 |
| Target Low Price | 5.0 |
| Target Mean Price | 5.0 |
| Target Median Price | 5.0 |
| Total Cash | 25,707,000 |
| Total Cash Per Share | 1.693 |
| Total Debt | 9,315,000 |
| Total Revenue | 346,939,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 7.02 |
| Trailing P E | 0.7350427 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 7.17445 |
| Two Hundred Day Average Change | -2.01445 |
| Two Hundred Day Average Change Percent | -0.28078112 |
| Type Disp | Equity |
| Volume | 123,892 |
| Website | https://www.comscore.com |
| Zip | 20,190 |