| Indicators | Browse All

comScore, Inc. (SCOR)

Technology | Software - Application | Reston, United States | NasdaqGS
4.03 USD +0.21 (5.497%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)

Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 10:50 a.m. EDT

The immediate outlook is sharply negative, driven by a brutal multi-year collapse where the stock has lost nearly 99% of its value over the last nine years. While the most recent annual report shows a technical recovery, the underlying business is deteriorating rapidly with revenue shrinking by 11% and operating margins plunging to -11.7%. The balance sheet is fragile, with debt-to-equity at 5.2 and negative free cash flow, while the forward P/E is negative due to expected losses. There is no dividend to provide any cushion, and the recent price action confirms a continued downtrend, dropping from $4.84 just two weeks ago to $4.03 today. This is a classic value trap where the low price reflects a broken business model rather than a bargain opportunity.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.246508
MSTL0.247518
AutoETS0.250509
AutoARIMA0.266487

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 31%
H-stat 16.43
Ljung-Box p 0.000
Jarque-Bera p 0.026
Excess Kurtosis -1.04
Attribute Value
Sector Technology
Debt to Equity Ratio 5.2
Revenue per Share 33.671
Market Cap 61,192,836
Trailing P/E 0.51
Forward P/E -16.12
Beta 1.12
Profit Margins -5.06%
Website https://www.comscore.com

Info Dump

Attribute Value
52 Week Change -0.5083655
Address1 11,950 Democracy Drive
Address2 Suite 600
All Time High 1,300.0
All Time Low 3.42
Ask 3.86
Ask Size 5
Average Daily Volume10 Day 50,970
Average Daily Volume3 Month 34,818
Average Volume 34,818
Average Volume10Days 50,970
Beta 1.122
Bid 3.14
Bid Size 2
Book Value 5.892
City Reston
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 4.03
Current Ratio 0.763
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 4.07
Day Low 3.75
Debt To Equity 5.2
Display Name comScore
Dividend Yield 0.0
Earnings Call Timestamp End 1,786,568,400
Earnings Call Timestamp Start 1,786,568,400
Earnings Timestamp 1,786,564,800
Earnings Timestamp End 1,793,736,000
Earnings Timestamp Start 1,793,736,000
Ebitda 2,181,000
Ebitda Margins 0.00629
Enterprise To Ebitda 61.648
Enterprise To Revenue 0.388
Enterprise Value 134,454,832
Eps Current Year -1.7
Eps Forward -0.25
Eps Trailing Twelve Months 7.96
Esg Populated 0
Exchange NMS
Exchange Data Delayed By 15
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fax 703 438 2051
Fifty Day Average 5.1666
Fifty Day Average Change -1.1366
Fifty Day Average Change Percent -0.21998993
Fifty Two Week Change Percent -50.83655
Fifty Two Week High 9.34
Fifty Two Week High Change -5.31
Fifty Two Week High Change Percent -0.56852245
Fifty Two Week Low 3.42
Fifty Two Week Low Change 0.61000013
Fifty Two Week Low Change Percent 0.17836261
Fifty Two Week Range 3.42 - 9.34
Financial Currency USD
First Trade Date Milliseconds 1,182,951,000,000
Float Shares 2,679,730
Forward Eps -0.25
Forward P E -16.12
Free Cashflow -16,102,875
Full Exchange Name NasdaqGS
Full Time Employees 1,116
Fullday Change 0.21000028
Fullday Change Percent 5.4404216
Fullday Price 4.03
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.39521
Gross Profits 137,115,008
Has Pre Post Market Data 1
Held Percent Insiders 0.33133
Held Percent Institutions 0.39900002
Implied Shares Outstanding 15,184,326
Industry Software - Application
Industry Disp Software - Application
Industry Key software-application
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,703,030,400
Last Split Factor 1:20
Long Business Summary comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
Long Name comScore, Inc.
Market us_market
Market Cap 61,192,836
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_33539685
Most Recent Quarter 1,782,777,600
Net Income To Common 23,954,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 75,997,551
Number Of Analyst Opinions 1
Open 3.88
Operating Cashflow 20,783,000
Operating Margins -0.11733
Payout Ratio 0.0
Peg Ratio 1.49
Phone 703 438 2000
Previous Close 3.82
Price Eps Current Year -2.3705883
Price Hint 4
Price To Book 0.68397826
Price To Sales Trailing12 Months 0.17637923
Profit Margins -0.05059
Quick Ratio 0.606
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.21
Regular Market Change Percent 5.49739
Regular Market Day High 4.07
Regular Market Day Low 3.75
Regular Market Day Range 3.75 - 4.07
Regular Market Open 3.88
Regular Market Previous Close 3.82
Regular Market Price 4.03
Regular Market Time 1,792,094,400
Regular Market Volume 12,909
Return On Assets -0.00935
Return On Equity -0.0962
Revenue Growth -0.113
Revenue Per Share 33.671
Sand P52 Week Change 0.16440773
Sector Technology
Sector Disp Technology
Sector Key technology
Shares Outstanding 15,184,326
Shares Percent Shares Out 0.0021
Shares Short 32,345
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 27,716
Short Name comScore, Inc.
Short Percent Of Float 0.0066000004
Short Ratio 0.88
Source Interval 15
State VA
Symbol SCOR
Target High Price 5.0
Target Low Price 5.0
Target Mean Price 5.0
Target Median Price 5.0
Total Cash 25,707,000
Total Cash Per Share 1.693
Total Debt 9,315,000
Total Revenue 346,939,008
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 7.96
Trailing P E 0.50628144
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 6.8355
Two Hundred Day Average Change -2.8054996
Two Hundred Day Average Change Percent -0.4104308
Type Disp Equity
Volume 12,909
Website https://www.comscore.com
Zip 20,190