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Rush Enterprises, Inc. (RUSHA)

Consumer Cyclical | Auto & Truck Dealerships | New Braunfels, United States | NasdaqGS
75.24 USD -0.24 (-0.318%) ⇩ (July 13, 2026, 4 p.m. EDT)

Short-term:★★★⯪☆Long-term:★★★⯪☆Dividends:★★★☆☆
Hot Take | July 11, 2026, 5:26 a.m. EDT

Rush Enterprises presents a compelling intermediate opportunity driven by a confluence of improving fundamentals and constructive technicals. The company has successfully navigated a multi-year downtrend, evidenced by a massive +427% cumulative gain over the last nine years and a current year-to-date rally, signaling that the worst of the structural decline is likely behind it. Financially, the business is stabilizing with a forward P/E of 16.6x and a manageable payout ratio of roughly 23%, allowing for sustainable dividends while leaving room for earnings expansion. While the statistical forecasting model flags a slight negative bias for the immediate 45-day horizon, this appears to be a minor noise signal that contradicts the broader upward momentum and the strong analyst consensus. The options market reinforces this view, with significant call positioning at lower strikes acting as a buffer for further gains. This is a solid accumulation zone for investors willing to ride out the final volatility of the recovery.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL_70 ✓0.024212
AutoETS0.029529
AutoARIMA0.029529
MSTL_70_1260.030453
MSTL0.031215
AutoTheta0.031385
MSTL_1260.036565

Forecast horizon: 60 days | Selected: MSTL_70

Forecast Reliability
Score 50%
H-stat 0.28
Ljung-Box p 0.000
Jarque-Bera p 0.824
Excess Kurtosis -0.20
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-05-11
Last Dividend Date 2026-05-11
Debt to Equity Ratio 62.653
Revenue per Share 93.397
Market Cap 5,847,072,256
Trailing P/E 22.73
Forward P/E 16.57
Beta 0.89
Profit Margins 3.65%
Website https://www.rushenterprises.com

As of July 11, 2026, 5:26 a.m. EDT: Speculators are positioning for a modest upside move with heavy call open interest at the $65 strike, suggesting a floor or support level, while ATM calls show moderate volume. Put activity is concentrated in the OTM range for the October expiration, indicating a hedge against a potential pullback rather than a bearish bet, though the lack of ITM put volume suggests limited fear of a deep crash.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.26% 1.24% 1.39% 1.47%
Dividend History
Date Dividend Yield %
2026-05-12 0.190000 0.263889
2026-03-03 0.190000 0.264661
2025-11-12 0.190000 0.385161
2025-08-12 0.190000 0.331068
2025-05-12 0.180000 0.354750
2025-03-03 0.180000 0.315789
2024-11-12 0.180000 0.285805
2024-08-13 0.180000 0.353218
2024-05-08 0.170000 0.376189
2024-02-26 0.170000 0.361395
2023-11-08 0.170000 0.456866
2023-09-06 0.170000 0.425852
2023-05-09 0.140000 0.403381
2023-02-24 0.140000 0.370240
2022-11-09 0.140000 0.437682
2022-08-11 0.140000 0.426050
2022-05-11 0.126667 0.379546
2022-02-25 0.126667 0.374681
2021-11-05 0.126667 0.347477
2021-08-09 0.126667 0.425152
2021-05-07 0.120000 0.362976
2021-02-24 0.120000 0.408905
2020-11-06 0.093333 0.385249
2020-08-06 0.062222 0.291483
2020-05-06 0.057778 0.361615
2020-02-24 0.057778 0.300997
2019-11-07 0.057778 0.289211
2019-08-08 0.057778 0.339427
2019-05-08 0.053333 0.293828
2019-02-22 0.053333 0.282019
2018-11-06 0.053333 0.315373
2018-08-07 0.053333 0.275228
Additional Data
dividendRate 0.76
dividendYield 1.01
exDividendDate 2026-05-12
trailingAnnualDividendRate 0.75
trailingAnnualDividendYield 0.009936406
lastDividendValue 0.19
lastDividendDate 2026-05-12
dividendDate 2026-06-10

Info Dump

Attribute Value
52 Week Change 0.44442308
Address1 555 IH 35 South
All Time High 76.99
All Time Low 1.887407
Ask 95.7
Ask Size 2
Audit Risk 4
Average Analyst Rating 1.5 - Strong Buy
Average Daily Volume10 Day 450,760
Average Daily Volume3 Month 491,100
Average Volume 491,100
Average Volume10Days 450,760
Beta 0.889
Bid 54.49
Bid Size 2
Board Risk 8
Book Value 29.248
City New Braunfels
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 75.24
Current Ratio 1.458
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 76.13
Day Low 74.4401
Debt To Equity 62.653
Display Name Rush Enterprises
Dividend Date 1,781,049,600
Dividend Rate 0.76
Dividend Yield 1.01
Earnings Call Timestamp End 1,785,355,200
Earnings Call Timestamp Start 1,785,355,200
Earnings Growth 0.055
Earnings Quarterly Growth 0.019
Earnings Timestamp 1,785,268,800
Earnings Timestamp End 1,785,268,800
Earnings Timestamp Start 1,785,268,800
Ebitda 640,043,008
Ebitda Margins 0.088070005
Enterprise To Ebitda 11.04
Enterprise To Revenue 0.972
Enterprise Value 7,066,016,768
Eps Current Year 3.68456
Eps Forward 4.54063
Eps Trailing Twelve Months 3.31
Esg Populated 0
Ex Dividend Date 1,778,544,000
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 70.692
Fifty Day Average Change 4.5479965
Fifty Day Average Change Percent 0.064335376
Fifty Two Week Change Percent 44.442307
Fifty Two Week High 76.99
Fifty Two Week High Change -1.75
Fifty Two Week High Change Percent -0.022730226
Fifty Two Week Low 45.67
Fifty Two Week Low Change 29.57
Fifty Two Week Low Change Percent 0.647471
Fifty Two Week Range 45.67 - 76.99
Financial Currency USD
First Trade Date Milliseconds 1,065,533,400,000
Five Year Avg Dividend Yield 1.39
Float Shares 68,394,587
Forward Eps 4.54063
Forward P E 16.570387
Free Cashflow 367,327,264
Full Exchange Name NasdaqGS
Full Time Employees 7,858
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.20014
Gross Profits 1,454,556,032
Has Pre Post Market Data 1
Held Percent Insiders 0.01358
Held Percent Institutions 1.05567
Implied Shares Outstanding 77,712,291
Industry Auto & Truck Dealerships
Industry Disp Auto & Truck Dealerships
Industry Key auto-truck-dealerships
Ir Website http://investor.rushenterprises.com/
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,778,544,000
Last Dividend Value 0.19
Last Fiscal Year End 1,767,139,200
Last Split Date 1,693,267,200
Last Split Factor 3:2
Long Business Summary Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Long Name Rush Enterprises, Inc.
Market us_market
Market Cap 5,847,072,256
Market State PRE
Max Age 86,400
Message Board Id finmb_365852
Most Recent Quarter 1,774,915,200
Net Income To Common 264,910,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 5,855,764,683
Number Of Analyst Opinions 4
Open 75.51
Operating Cashflow 768,713,984
Operating Margins 0.04896
Overall Risk 7
Payout Ratio 0.22659999
Peg Ratio 3.42
Phone 830 302 5200
Pre Market Change 0.5
Pre Market Change Percent 0.6645402
Pre Market Price 75.74
Pre Market Time 1,784,032,918
Previous Close 75.48
Price Eps Current Year 20.420347
Price Hint 2
Price To Book 2.5724835
Price To Sales Trailing12 Months 0.80454516
Profit Margins 0.03645
Quick Ratio 0.338
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.5
Region US
Regular Market Change -0.240005
Regular Market Change Percent -0.317972
Regular Market Day High 76.13
Regular Market Day Low 74.4401
Regular Market Day Range 74.4401 - 76.13
Regular Market Open 75.51
Regular Market Previous Close 75.48
Regular Market Price 75.24
Regular Market Time 1,783,972,800
Regular Market Volume 393,155
Return On Assets 0.052160002
Return On Equity 0.11926
Revenue Growth -0.09
Revenue Per Share 93.397
Sand P52 Week Change 0.20365608
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 7
Shares Outstanding 60,997,081
Shares Percent Shares Out 0.061300002
Shares Short 4,759,851
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 3,671,882
Short Name Rush Enterprises, Inc.
Short Percent Of Float 0.1274
Short Ratio 7.3
Source Interval 15
State TX
Symbol RUSHA
Target High Price 90.0
Target Low Price 78.0
Target Mean Price 85.0
Target Median Price 86.0
Total Cash 239,654,000
Total Cash Per Share 3.084
Total Debt 1,435,757,952
Total Revenue 7,267,550,208
Tradeable 0
Trailing Annual Dividend Rate 0.75
Trailing Annual Dividend Yield 0.009936406
Trailing Eps 3.31
Trailing P E 22.731117
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 62.92465
Two Hundred Day Average Change 12.31535
Two Hundred Day Average Change Percent 0.19571583
Type Disp Equity
Volume 393,155
Website https://www.rushenterprises.com
Zip 78,130