RUM Group Inc. (RUM)Communication Services | Internet Content & Information | Longboat Key, United States | NasdaqGM
8.98 USD
-0.45
(-4.772%) ⇩
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 8.97 -0.01 (-0.011%) ⇩ (Aug. 28, 2026, 7:59 p.m. EDT) |
Hot Take ↕ | Aug. 22, 2026, 1:12 a.m. EDT
The immediate outlook is driven by a powerful confluence of corporate transformation and speculative momentum. RUM Group has successfully pivoted from a content platform to a high-performance computing infrastructure play, with GPU utilization hitting 85% following the acquisition of Northern Data and the rebranding. This operational shift has triggered a massive re-rating by the market, pushing the stock from its lows toward the $9 level. The options chain confirms this sentiment, with heavy call buying establishing a floor around $10 and a target zone near $12, indicating that smart money is pricing in a continuation of this trend. However, the long-term investment thesis remains severely compromised by the company's financial reality. Despite the impressive revenue growth of 60%, the business is burning cash aggressively, with operating cash flow and free cash flow both deeply negative. The company carries substantial debt relative to its equity, and the return on equity is significantly negative. The stock trades at a premium multiple of sales despite having no earnings power, making it a classic high-risk, high-reward momentum play rather than a value opportunity. The recent price surge is a reaction to the new strategic direction, but until profitability is achieved, the balance sheet fragility poses a significant threat to any extended bull run. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.151520 |
| AutoTheta | 0.151752 |
| AutoETS | 0.152176 |
| MSTL | 0.162577 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 31% |
| H-stat | 0.82 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.004 |
| Excess Kurtosis | 0.35 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 35.194 |
| Revenue per Share | 0.441 |
| Market Cap | 4,452,375,552 |
| Forward P/E | -28.97 |
| Beta | 1.15 |
| Profit Margins | -134.60% |
| Website | https://rumble.com |
As of Aug. 22, 2026, 1:12 a.m. EDT: Speculators are aggressively positioning for a significant upside breakout, evidenced by massive open interest walls at $10 and $12 strikes across multiple expirations. Call volume far exceeds put volume, particularly in the September and October windows where new flow is concentrated well above the current price. While there is some defensive put buying at lower strikes ($6-$7), the overwhelming capital deployment is directional bullishness targeting a move toward $12+, suggesting traders expect the recent rebranding and GPU utilization news to catalyze a sustained rally.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.22176874 |
| Address1 | 444 Gulf of Mexico Drive |
| All Time High | 18.52 |
| All Time Low | 3.33 |
| Ask | 8.14 |
| Ask Size | 2 |
| Audit Risk | 9 |
| Average Analyst Rating | 2.5 - Buy |
| Average Daily Volume10 Day | 4,761,880 |
| Average Daily Volume3 Month | 3,635,022 |
| Average Volume | 3,635,022 |
| Average Volume10Days | 4,761,880 |
| Beta | 1.15 |
| Bid | 4.57 |
| Bid Size | 2 |
| Board Risk | 9 |
| Book Value | 3.342 |
| City | Longboat Key |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 8.98 |
| Current Ratio | 2.118 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 9.7715 |
| Day Low | 8.95 |
| Debt To Equity | 35.194 |
| Display Name | RUM |
| Earnings Call Timestamp End | 1,786,395,600 |
| Earnings Call Timestamp Start | 1,786,395,600 |
| Earnings Timestamp | 1,786,392,000 |
| Earnings Timestamp End | 1,794,254,400 |
| Earnings Timestamp Start | 1,794,254,400 |
| Ebitda | -90,852,176 |
| Ebitda Margins | -0.77218 |
| Enterprise To Ebitda | -43.801 |
| Enterprise To Revenue | 33.822 |
| Enterprise Value | 3,979,456,512 |
| Eps Forward | -0.31 |
| Eps Trailing Twelve Months | -0.56 |
| Esg Populated | 0 |
| Exchange | NGM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 6.8302 |
| Fifty Day Average Change | 2.1497993 |
| Fifty Day Average Change Percent | 0.3147491 |
| Fifty Two Week Change Percent | 22.176874 |
| Fifty Two Week High | 10.595 |
| Fifty Two Week High Change | -1.6150007 |
| Fifty Two Week High Change Percent | -0.15243046 |
| Fifty Two Week Low | 4.62 |
| Fifty Two Week Low Change | 4.3599997 |
| Fifty Two Week Low Change Percent | 0.9437229 |
| Fifty Two Week Range | 4.62 - 10.595 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,618,407,000,000 |
| Float Shares | 133,850,382 |
| Forward Eps | -0.31 |
| Forward P E | -28.967741 |
| Free Cashflow | -152,408,928 |
| Full Exchange Name | NasdaqGM |
| Full Time Employees | 156 |
| Fullday Change | -0.450001 |
| Fullday Change Percent | -4.77201 |
| Fullday Price | 8.9687 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,785,542,400 |
| Gross Margins | 0.078600004 |
| Gross Profits | 9,247,829 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.51572 |
| Held Percent Institutions | 0.2056 |
| Implied Shares Outstanding | 495,810,194 |
| Industry | Internet Content & Information |
| Industry Disp | Internet Content & Information |
| Industry Key | internet-content-information |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | RUM Group Inc. provides video sharing and cloud services platform in the United States, Canada, and internationally. The company offers Rumble Video, a free and subscription-based video sharing platform; Rumble Studio, a multi-platform livestreaming and monetization service for creators; Rumble Advertising Center, an in-house advertising marketplace; and Rumble Wallet, a non-custodial crypto wallet integrated directly into the Rumble platform enabling audiences to tip creators natively in crypto. It also provides Rumble Cloud, an infrastructure as a service that offers a portfolio of compute, storage, security, and networking offerings. In addition, the company offers banner/display advertising, video pre-roll/mid-roll advertising, and creator sponsorships, as well as subscriptions, pay-per-view, tipping services, and develops and operates high-performance computing (HPC) and artificial intelligence (AI) solutions. RUM Group Inc. was formerly known as Rumble Inc. and changed its name to RUM Group Inc. in June 2026. RUM Group Inc. was founded in 2013 and is headquartered in Longboat Key, Florida. |
| Long Name | RUM Group Inc. |
| Market | us_market |
| Market Cap | 4,452,375,552 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_608737847 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -158,370,320 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 4,675,490,128 |
| Number Of Analyst Opinions | 1 |
| Open | 9.3 |
| Operating Cashflow | -106,199,392 |
| Operating Margins | -0.99171996 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 941 210 0196 |
| Post Market Change | -0.011299133 |
| Post Market Change Percent | -0.12582554 |
| Post Market Price | 8.9687 |
| Post Market Time | 1,787,961,589 |
| Previous Close | 9.43 |
| Price Hint | 2 |
| Price To Book | 2.6870136 |
| Price To Sales Trailing12 Months | 37.841854 |
| Profit Margins | -1.34603 |
| Quick Ratio | 1.412 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.5 |
| Region | US |
| Regular Market Change | -0.450001 |
| Regular Market Change Percent | -4.77201 |
| Regular Market Day High | 9.7715 |
| Regular Market Day Low | 8.95 |
| Regular Market Day Range | 8.95 - 9.7715 |
| Regular Market Open | 9.3 |
| Regular Market Previous Close | 9.43 |
| Regular Market Price | 8.98 |
| Regular Market Time | 1,787,947,200 |
| Regular Market Volume | 3,312,608 |
| Return On Assets | -0.059299998 |
| Return On Equity | -0.18409 |
| Revenue Growth | 0.609 |
| Revenue Per Share | 0.441 |
| Sand P52 Week Change | 0.20204377 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 276,328,597 |
| Shares Percent Shares Out | 0.053200003 |
| Shares Short | 26,374,084 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 26,494,352 |
| Short Name | RUM Group Inc. |
| Short Percent Of Float | 0.1545 |
| Short Ratio | 9.11 |
| Source Interval | 15 |
| State | FL |
| Symbol | RUM |
| Target High Price | 22.0 |
| Target Low Price | 22.0 |
| Target Mean Price | 22.0 |
| Target Median Price | 22.0 |
| Total Cash | 203,269,520 |
| Total Cash Per Share | 0.508 |
| Total Debt | 501,775,360 |
| Total Revenue | 117,657,432 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.56 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 6.55105 |
| Two Hundred Day Average Change | 2.4289494 |
| Two Hundred Day Average Change Percent | 0.3707725 |
| Type Disp | Equity |
| Volume | 3,312,608 |
| Website | https://rumble.com |
| Zip | 34,228 |