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Rollins, Inc. (ROL)

Consumer Cyclical | Personal Services | Atlanta, United States | NYSE
55.00 USD +0.51 (0.936%) ⇧ (April 17, 2026, 4 p.m. EDT)
After hours: 56.06 +1.06 (1.927%) ⇧ (April 17, 2026, 7:58 p.m. EDT)

Short-term: ★★☆☆☆ | Long-term: ★★★☆☆ | Dividends: ★★★☆☆
Hot Take | April 11, 2026, 2:53 p.m. EDT

Rollins, Inc. (ROL) shows a mixed outlook. Short-term momentum is weak, with recent price fluctuations and a slightly bearish forecast. However, the company has a consistent dividend history, which makes it appealing to income-focused investors. Long-term fundamentals are solid, with a reasonable payout ratio and positive earnings growth, but the high debt-to-equity ratio and volatile price movements suggest caution. Investors should consider the current price relative to its 52-week range and the overall market conditions before making decisions.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.098367
AutoARIMA0.098367
MSTL0.101187
AutoTheta0.112033

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 42%
H-stat 18.40
Ljung-Box p 0.000
Jarque-Bera p 0.136
Excess Kurtosis -1.25
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-02-24
Last Dividend Date 2026-02-24
Debt to Equity Ratio 75.529
Revenue per Share 7.769
Market Cap 26,509,385,728
Trailing P/E 50.46
Forward P/E 39.34
Beta 0.84
Profit Margins 14.00%
Website https://www.rollins.com

As of April 11, 2026, 2:53 p.m. EDT: Options activity indicates mixed sentiment. Call options are showing higher open interest and volume on the upside, suggesting some bullish speculation, especially around strikes like 57.5 and 62.5. However, put options also show activity, particularly around strikes like 52.5 and 55.0, indicating some bearish positioning. The IV levels are moderate, but the overall options activity doesn't strongly signal a clear direction, suggesting uncertainty in the near term.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.31% 1.21% 1.31% 1.31%
Dividend History
Date Dividend Yield %
2026-02-25 0.183000 0.309488
2025-11-10 0.183000 0.313448
2025-08-11 0.165000 0.284230
2025-05-12 0.165000 0.298739
2025-02-25 0.165000 0.324977
2024-11-12 0.165000 0.327938
2024-08-12 0.150000 0.319753
2024-05-09 0.150000 0.326013
2024-02-20 0.150000 0.375466
2023-11-09 0.150000 0.407600
2023-08-09 0.130000 0.329417
2023-05-09 0.130000 0.324040
2023-02-09 0.130000 0.381601
2022-11-09 0.130000 0.326404
2022-08-09 0.100000 0.282526
2022-05-09 0.100000 0.312185
2022-02-09 0.100000 0.335677
2021-11-09 0.180000 0.536100
2021-08-09 0.080000 0.225300
2021-05-07 0.080000 0.229179
2021-02-09 0.080000 0.224831
2020-11-09 0.140000 0.393885
2020-08-07 0.053333 0.156259
2020-05-08 0.053333 0.203008
2020-02-07 0.080000 0.334351
2019-11-07 0.103333 0.429959
2019-08-08 0.070000 0.342373
2019-05-09 0.070000 0.312687
2019-02-08 0.070000 0.302153
2018-11-08 0.083111 0.329414
2018-08-09 0.062222 0.273964
2018-05-09 0.062222 0.309836
2018-02-08 0.062222 0.339276
2017-11-09 0.095556 0.531219
2017-08-08 0.051111 0.288137
2017-05-08 0.051111 0.323250
2017-02-08 0.051111 0.359295
2016-11-08 0.088889 0.726263
2016-08-08 0.044444 0.411547
2016-05-06 0.044444 0.413946
2016-02-08 0.044444 0.445300
2015-11-06 0.080000 0.772217
2015-08-06 0.035556 0.311769
2015-05-06 0.035556 0.376986
2015-02-06 0.035556 0.413555
2014-11-06 0.060741 0.730145
2014-08-06 0.031111 0.429135
2014-05-07 0.031111 0.406496
2014-02-06 0.031111 0.442792
2013-11-06 0.053333 0.774779
2013-08-07 0.026667 0.424385
2013-05-08 0.026667 0.437725
2013-02-06 0.026667 0.430379
2012-11-07 0.059259 1.049225
2012-08-08 0.023704 0.409182
2012-05-08 0.023704 0.454763
2012-02-08 0.023704 0.456493
2011-11-08 0.020741 0.384016
2011-08-08 0.020741 0.513816
2011-05-06 0.020741 0.429698
2011-02-08 0.020741 0.444040
2010-11-08 0.017778 0.415602
2010-08-06 0.017778 0.519215
2010-05-06 0.017778 0.528711
2010-02-08 0.017778 0.591484
2009-11-06 0.013827 0.474087
2009-08-06 0.013827 0.482345
2009-05-06 0.013827 0.520455
2009-02-06 0.013827 0.504012
2008-11-06 0.012444 0.505993
2008-08-06 0.012444 0.484869
2008-05-07 0.012444 0.502307
2008-02-06 0.012444 0.449324
2007-11-07 0.009877 0.329190
2007-08-08 0.009877 0.352730
2007-05-09 0.009877 0.423020
2007-02-08 0.009877 0.438780
2006-11-08 0.008296 0.376001
2006-08-09 0.008296 0.394437
2006-05-05 0.008296 0.416147
2006-02-08 0.008296 0.398758
2005-11-08 0.006584 0.340480
2005-08-10 0.006584 0.341179
2005-05-06 0.006584 0.333020
2005-02-08 0.006584 0.397706
2004-11-08 0.005267 0.304782
2004-08-06 0.005267 0.368453
2004-05-06 0.005267 0.346400
2004-02-06 0.005267 0.340021
2003-11-06 0.004390 0.308337
2003-08-07 0.004390 0.391414
2003-05-07 0.004390 0.284312
2003-02-06 0.004390 0.344978
2002-11-06 0.002926 0.275131
2002-08-07 0.002926 0.350584
2002-05-08 0.002926 0.333796
2002-02-07 0.002926 0.361203
2001-08-08 0.002926 0.364611
2001-05-08 0.002926 0.371597
2001-02-07 0.002926 0.374575
2000-11-08 0.002926 0.378906
2000-08-08 0.002926 0.483132
2000-05-08 0.002926 0.499864
2000-02-08 0.002926 0.442623
1999-11-08 0.002926 0.435499
1999-08-06 0.002926 0.438535
1999-05-06 0.002926 0.425126
1999-02-08 0.002926 0.472215
1998-11-06 0.002926 0.403667
1998-08-06 0.008779 1.048477
1998-05-06 0.008779 1.086060
1998-02-06 0.008779 1.094267
1997-11-06 0.008779 1.028461
1997-08-06 0.008779 1.057419
1997-05-07 0.008779 1.146975
1997-02-06 0.008779 1.163210
1996-11-06 0.008487 1.163314
1996-08-07 0.008487 1.023187
1996-05-08 0.008487 0.979157
1996-02-07 0.008487 1.013239
1995-11-08 0.008194 1.117229
1995-08-08 0.008194 0.923690
1995-05-04 0.008194 0.777717
1995-02-06 0.008194 0.852948
1994-11-04 0.007316 0.847315
1994-08-04 0.007316 0.834171
1994-05-04 0.007316 0.735098
1994-02-04 0.007316 0.718748
1993-11-04 0.006438 0.803033
1993-08-04 0.006438 0.721743
1993-05-04 0.006438 0.792629
1993-02-04 0.006438 0.714124
1992-11-04 0.005853 0.735380
1992-08-04 0.005853 0.848676
1992-05-04 0.005853 0.842279
1992-01-31 0.005853 0.879856
1991-11-04 0.005658 1.058356
1991-08-05 0.005658 0.970468
1991-05-03 0.005658 1.042799
1991-02-04 0.005658 1.158894
1990-11-05 0.005463 1.414470
1990-08-06 0.005463 1.366291
1990-05-04 0.005463 1.386407
1990-02-05 0.005463 1.427512
1989-11-06 0.005267 1.387396
1989-08-04 0.005267 1.378425
1989-05-04 0.005267 1.341347
1989-02-06 0.005072 1.386799
1988-11-04 0.005072 1.338700
1988-08-04 0.005072 1.387243
1988-05-04 0.005072 1.579599
1988-02-04 0.004877 1.519363
1987-11-04 0.004877 1.483753
1987-08-04 0.004877 1.211491
1987-05-05 0.004877 1.375962
1987-02-04 0.004682 1.359583
Additional Data
dividendRate 0.73
dividendYield 1.33
exDividendDate 2026-02-25
trailingAnnualDividendRate 0.678
trailingAnnualDividendYield 0.012442649
lastDividendValue 0.183
lastDividendDate 2026-02-25
dividendDate 2026-03-10

Info Dump

Attribute Value
52 Week Change -0.0043851733
Address1 2,170 Piedmont Road, N.E.
All Time High 66.14
All Time Low 0.139795
Ask 56.06
Ask Size 400
Audit Risk 6
Average Analyst Rating 2.1 - Buy
Average Daily Volume10 Day 2,433,270
Average Daily Volume3 Month 3,176,034
Average Volume 3,176,034
Average Volume10Days 2,433,270
Beta 0.84
Bid 53.97
Bid Size 200
Board Risk 9
Book Value 2.856
City Atlanta
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 9
Country United States
Crypto Tradeable 0
Currency USD
Current Price 55.0
Current Ratio 0.602
Custom Price Alert Confidence HIGH
Date Short Interest 1,774,915,200
Day High 55.66
Day Low 54.58
Debt To Equity 75.529
Display Name Rollins
Dividend Date 1,773,100,800
Dividend Rate 0.73
Dividend Yield 1.33
Earnings Call Timestamp End 1,776,947,400
Earnings Call Timestamp Start 1,776,947,400
Earnings Growth 0.099
Earnings Quarterly Growth 0.102
Earnings Timestamp 1,776,888,000
Earnings Timestamp End 1,776,888,000
Earnings Timestamp Start 1,776,888,000
Ebitda 854,012,032
Ebitda Margins 0.22707
Enterprise To Ebitda 32.082
Enterprise To Revenue 7.285
Enterprise Value 27,398,072,320
Eps Current Year 1.24555
Eps Forward 1.39797
Eps Trailing Twelve Months 1.09
Esg Populated 0
Ex Dividend Date 1,771,977,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 57.3194
Fifty Day Average Change -2.3194008
Fifty Day Average Change Percent -0.040464498
Fifty Two Week Change Percent -0.43851733
Fifty Two Week High 66.14
Fifty Two Week High Change -11.139999
Fifty Two Week High Change Percent -0.1684306
Fifty Two Week Low 51.77
Fifty Two Week Low Change 3.2299995
Fifty Two Week Low Change Percent 0.062391337
Fifty Two Week Range 51.77 - 66.14
Financial Currency USD
First Trade Date Milliseconds 322,151,400,000
Five Year Avg Dividend Yield 1.13
Float Shares 308,846,773
Forward Eps 1.39797
Forward P E 39.342762
Free Cashflow 555,212,736
Full Exchange Name NYSE
Full Time Employees 21,946
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,775,001,600
Gross Margins 0.52752
Gross Profits 1,984,044,032
Has Pre Post Market Data 1
Held Percent Insiders 0.38371
Held Percent Institutions 0.5938
Implied Shares Outstanding 481,988,844
Industry Personal Services
Industry Disp Personal Services
Industry Key personal-services
Ir Website http://ir.ccbn.com/ir.zhtml?t=ROL&s=2100
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,771,977,600
Last Dividend Value 0.183
Last Fiscal Year End 1,767,139,200
Last Split Date 1,607,644,800
Last Split Factor 3:2
Long Business Summary Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Long Name Rollins, Inc.
Market us_market
Market Cap 26,509,385,728
Market State CLOSED
Max Age 86,400
Message Board Id finmb_300753
Most Recent Quarter 1,767,139,200
Net Income To Common 526,704,992
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 26,263,572,109
Number Of Analyst Opinions 16
Open 54.65
Operating Cashflow 678,107,008
Operating Margins 0.17643
Overall Risk 9
Payout Ratio 0.6228
Peg Ratio 4.06
Phone 404 888 2000
Post Market Change 1.0600014
Post Market Change Percent 1.9272752
Post Market Price 56.06
Post Market Time 1,776,470,281
Previous Close 54.49
Price Eps Current Year 44.1572
Price Hint 2
Price To Book 19.257704
Price To Sales Trailing12 Months 7.0484
Profit Margins 0.14004
Quick Ratio 0.442
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.05556
Region US
Regular Market Change 0.509998
Regular Market Change Percent 0.935948
Regular Market Day High 55.66
Regular Market Day Low 54.58
Regular Market Day Range 54.58 - 55.66
Regular Market Open 54.65
Regular Market Previous Close 54.49
Regular Market Price 55.0
Regular Market Time 1,776,456,002
Regular Market Volume 1,511,759
Return On Assets 0.15293999
Return On Equity 0.38944
Revenue Growth 0.097
Revenue Per Share 7.769
Sand P52 Week Change 0.36506534
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 9
Shares Outstanding 481,988,844
Shares Percent Shares Out 0.0248
Shares Short 11,931,852
Shares Short Previous Month Date 1,772,150,400
Shares Short Prior Month 10,486,601
Short Name Rollins, Inc.
Short Percent Of Float 0.040599998
Short Ratio 3.97
Source Interval 15
State GA
Symbol ROL
Target High Price 72.0
Target Low Price 50.0
Target Mean Price 62.93125
Target Median Price 66.0
Total Cash 100,004,000
Total Cash Per Share 0.208
Total Debt 1,038,004,992
Total Revenue 3,761,050,112
Tradeable 0
Trailing Annual Dividend Rate 0.678
Trailing Annual Dividend Yield 0.012442649
Trailing Eps 1.09
Trailing P E 50.458714
Trailing Peg Ratio 4.0238
Triggerable 1
Two Hundred Day Average 58.1344
Two Hundred Day Average Change -3.1343994
Two Hundred Day Average Change Percent -0.053916432
Type Disp Equity
Volume 1,511,759
Website https://www.rollins.com
Zip 30,324