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Rollins, Inc. (ROL)

Consumer Cyclical | Personal Services | Atlanta, United States | NYSE
36.38 USD +0.44 (1.224%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 36.24 -0.14 (-0.140%) ⇩ (Aug. 28, 2026, 7:40 p.m. EDT)
Short-term:★★☆☆☆Long-term:★★★⯪☆Dividends:★★★⯪☆
Hot Take ↕ | Aug. 22, 2026, 2:39 a.m. EDT

The immediate outlook for Rollins is defined by a sharp disconnect between its deteriorating technical structure and its resilient underlying business. The stock has lost nearly 45% of its value over the last six months, trading well below its 200-day average, which has triggered a wave of defensive put buying. Speculators are actively betting on a floor near the mid-30s, creating a safety net that limits further downside in the near term. However, this defensive positioning masks the reality that the company is currently trapped in a value gap; while revenue has grown for 99 consecutive quarters, the market has punished the stock for missing earnings estimates and facing headwinds in the pest control sector. The valuation is now compelling, trading at a forward P/E of roughly 28x with a healthy payout ratio, yet the lack of recent earnings acceleration keeps the short-term trend bearish. For investors, the setup suggests a 'buy the dip' scenario where the downside is capped by option flows and the upside is supported by a fundamentally sound franchise, but the path to recovery will likely be slow and choppy until earnings growth can be demonstrated again.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.046455
MSTL0.056210
AutoETS0.060657
AutoARIMA0.061077

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 52%
H-stat 0.58
Ljung-Box p 0.000
Jarque-Bera p 0.052
Excess Kurtosis -0.94
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-08-09
Last Dividend Date 2026-08-09
Debt to Equity Ratio 78.015
Revenue per Share 8.132
Market Cap 17,504,069,632
Trailing P/E 32.77
Forward P/E 27.97
Beta 0.74
Profit Margins 13.55%
Website https://www.rollins.com

As of Aug. 22, 2026, 2:39 a.m. EDT: Speculators are positioning defensively with heavy put volume at strikes below the current price, particularly the 32.5 strike which shows significant new buying flow. This creates a 'floor' expectation around the mid-30s. Conversely, call interest is concentrated in out-of-the-money strikes (42.5 and 60.0) for later expirations, suggesting a speculative hope for a recovery to previous highs, but the immediate term sentiment is skewed toward downside protection rather than aggressive upside bets.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.49% 1.46% 1.36% 1.36%
Dividend History
Date Dividend Yield %
2026-08-10 0.183000 0.491539
2026-05-11 0.183000 0.346067
2026-02-25 0.183000 0.309488
2025-11-10 0.183000 0.312500
2025-08-11 0.165000 0.282486
2025-05-12 0.165000 0.296070
2025-02-25 0.165000 0.321137
2024-11-12 0.165000 0.323023
2024-08-12 0.150000 0.313939
2024-05-09 0.150000 0.319081
2024-02-20 0.150000 0.366300
2023-11-09 0.150000 0.396197
2023-08-09 0.130000 0.318940
2023-05-09 0.130000 0.312726
2023-02-09 0.130000 0.367128
2022-11-09 0.130000 0.312876
2022-08-09 0.100000 0.269978
2022-05-09 0.100000 0.297530
2022-02-09 0.100000 0.318979
2021-11-09 0.180000 0.507757
2021-08-09 0.080000 0.212314
2021-05-07 0.080000 0.215517
2021-02-09 0.080000 0.210970
2020-11-09 0.140000 0.368809
2020-08-07 0.053333 0.145825
2020-05-08 0.053333 0.189169
2020-02-07 0.080000 0.310961
2019-11-07 0.103333 0.398661
2019-08-08 0.070000 0.316170
2019-05-09 0.070000 0.287829
2019-02-08 0.070000 0.277338
2018-11-08 0.083111 0.301515
2018-08-09 0.062222 0.249999
2018-05-09 0.062222 0.282030
2018-02-08 0.062222 0.307962
2017-11-09 0.095556 0.480771
2017-08-08 0.051111 0.259535
2017-05-08 0.051111 0.290403
2017-02-08 0.051111 0.321858
2016-11-08 0.088889 0.648509
2016-08-08 0.044444 0.365093
2016-05-06 0.044444 0.365895
2016-02-08 0.044444 0.392153
2015-11-06 0.080000 0.677456
2015-08-06 0.035556 0.271650
2015-05-06 0.035556 0.327604
2015-02-06 0.035556 0.358213
2014-11-06 0.060741 0.630190
2014-08-06 0.031111 0.368032
2014-05-07 0.031111 0.347336
2014-02-06 0.031111 0.377018
2013-11-06 0.053333 0.657170
2013-08-07 0.026667 0.357573
2013-05-08 0.026667 0.367502
2013-02-06 0.026667 0.360005
2012-11-07 0.059259 0.874504
2012-08-08 0.023704 0.338128
2012-05-08 0.023704 0.374537
2012-02-08 0.023704 0.374537
2011-11-08 0.020741 0.313905
2011-08-08 0.020741 0.418666
2011-05-06 0.020741 0.348784
2011-02-08 0.020741 0.359163
2010-11-08 0.017778 0.334950
2010-08-06 0.017778 0.417058
2010-05-06 0.017778 0.422938
2010-02-08 0.017778 0.471210
2009-11-06 0.013827 0.375935
2009-08-06 0.013827 0.381052
2009-05-06 0.013827 0.409592
2009-02-06 0.013827 0.395029
2008-11-06 0.012444 0.394970
2008-08-06 0.012444 0.377006
2008-05-07 0.012444 0.389115
2008-02-06 0.012444 0.346713
2007-11-07 0.009877 0.253134
2007-08-08 0.009877 0.270575
2007-05-09 0.009877 0.323570
2007-02-08 0.009877 0.334538
2006-11-08 0.008296 0.285704
2006-08-09 0.008296 0.298851
2006-05-05 0.008296 0.314360
2006-02-08 0.008296 0.300275
2005-11-08 0.006584 0.255610
2005-08-10 0.006584 0.255479
2005-05-06 0.006584 0.248742
2005-02-08 0.006584 0.296309
2004-11-08 0.005267 0.226394
2004-08-06 0.005267 0.273074
2004-05-06 0.005267 0.256058
2004-02-06 0.005267 0.250708
2003-11-06 0.004390 0.226779
2003-08-07 0.004390 0.287219
2003-05-07 0.004390 0.208007
2003-02-06 0.004390 0.251871
2002-11-06 0.002926 0.200375
2002-08-07 0.002926 0.254809
2002-05-08 0.002926 0.241982
2002-02-07 0.002926 0.261199
2001-08-08 0.002926 0.262985
2001-05-08 0.002926 0.267345
2001-02-07 0.002926 0.268782
2000-11-08 0.002926 0.271151
2000-08-08 0.002926 0.344782
2000-05-08 0.002926 0.355509
2000-02-08 0.002926 0.313684
1999-11-08 0.002926 0.307652
1999-08-06 0.002926 0.308840
1999-05-06 0.002926 0.298468
1999-02-08 0.002926 0.330535
1998-11-06 0.002926 0.281653
1998-08-06 0.008779 0.729471
1998-05-06 0.008779 0.749987
1998-02-06 0.008779 0.749987
1997-11-06 0.008779 0.699696
1997-08-06 0.008779 0.714273
1997-05-07 0.008779 0.769218
1997-02-06 0.008779 0.774181
1996-11-06 0.008487 0.768256
1996-08-07 0.008487 0.670559
1996-05-08 0.008487 0.637400
1996-02-07 0.008487 0.655405
1995-11-08 0.008194 0.717960
1995-08-08 0.008194 0.589483
1995-05-04 0.008194 0.493400
1995-02-06 0.008194 0.538470
1994-11-04 0.007316 0.531918
1994-08-04 0.007316 0.520836
1994-05-04 0.007316 0.456624
1994-02-04 0.007316 0.444447
1993-11-04 0.006438 0.494379
1993-08-04 0.006438 0.442208
1993-05-04 0.006438 0.483513
1993-02-04 0.006438 0.433495
1992-11-04 0.005853 0.444462
1992-08-04 0.005853 0.510659
1992-05-04 0.005853 0.504222
1992-01-31 0.005853 0.524038
1991-11-04 0.005658 0.627063
1991-08-05 0.005658 0.571461
1991-05-03 0.005658 0.610561
1991-02-04 0.005658 0.674457
1990-11-05 0.005463 0.817581
1990-08-06 0.005463 0.783276
1990-05-04 0.005463 0.788793
1990-02-05 0.005463 0.805818
1989-11-06 0.005267 0.776907
1989-08-04 0.005267 0.765886
1989-05-04 0.005267 0.739657
1989-02-06 0.005072 0.759064
1988-11-04 0.005072 0.727215
1988-08-04 0.005072 0.748143
1988-05-04 0.005072 0.845462
1988-02-04 0.004877 0.806401
1987-11-04 0.004877 0.781201
1987-08-04 0.004877 0.632872
1987-05-05 0.004877 0.714241
1987-02-04 0.004682 0.700698
Additional Data
dividendRate 0.73
dividendYield 2.03
exDividendDate 2026-08-10
trailingAnnualDividendRate 0.713
trailingAnnualDividendYield 0.01983862
lastDividendValue 0.183
lastDividendDate 2026-08-10
dividendDate 2026-09-10

Info Dump

Attribute Value
52 Week Change -0.365802
Address1 2,170 Piedmont Road, N.E.
All Time High 66.14
All Time Low 0.139795
Ask 36.65
Ask Size 300
Audit Risk 6
Average Analyst Rating 2.5 - Hold
Average Daily Volume10 Day 4,017,690
Average Daily Volume3 Month 5,286,161
Average Volume 5,286,161
Average Volume10Days 4,017,690
Beta 0.744
Bid 36.46
Bid Size 400
Board Risk 9
Book Value 2.971
City Atlanta
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 9
Country United States
Crypto Tradeable 0
Currency USD
Current Price 36.38
Current Ratio 0.629
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 36.51
Day Low 35.97
Debt To Equity 78.015
Display Name Rollins
Dividend Date 1,788,998,400
Dividend Rate 0.73
Dividend Yield 2.03
Earnings Call Timestamp End 1,784,809,800
Earnings Call Timestamp Start 1,784,809,800
Earnings Growth 0.031
Earnings Quarterly Growth 0.017
Earnings Timestamp 1,784,750,400
Earnings Timestamp End 1,793,217,600
Earnings Timestamp Start 1,793,217,600
Ebitda 865,038,016
Ebitda Margins 0.22045
Enterprise To Ebitda 21.398
Enterprise To Revenue 4.717
Enterprise Value 18,510,286,848
Eps Current Year 1.17133
Eps Forward 1.30057
Eps Trailing Twelve Months 1.11
Esg Populated 0
Ex Dividend Date 1,786,320,000
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 40.5212
Fifty Day Average Change -4.141197
Fifty Day Average Change Percent -0.10219829
Fifty Two Week Change Percent -36.5802
Fifty Two Week High 66.14
Fifty Two Week High Change -29.759998
Fifty Two Week High Change Percent -0.44995463
Fifty Two Week Low 35.81
Fifty Two Week Low Change 0.5699997
Fifty Two Week Low Change Percent 0.015917333
Fifty Two Week Range 35.81 - 66.14
Financial Currency USD
First Trade Date Milliseconds 322,151,400,000
Five Year Avg Dividend Yield 1.15
Float Shares 308,981,956
Forward Eps 1.30057
Forward P E 27.972351
Free Cashflow 501,737,504
Full Exchange Name NYSE
Full Time Employees 22,000
Fullday Change 0.440002
Fullday Change Percent 1.22427
Fullday Price 36.24
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.52366
Gross Profits 2,054,855,936
Has Pre Post Market Data 1
Held Percent Insiders 0.38422
Held Percent Institutions 0.61324
Implied Shares Outstanding 481,145,404
Industry Personal Services
Industry Disp Personal Services
Industry Key personal-services
Ir Website http://ir.ccbn.com/ir.zhtml?t=ROL&s=2100
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,786,320,000
Last Dividend Value 0.183
Last Fiscal Year End 1,767,139,200
Last Split Date 1,607,644,800
Last Split Factor 3:2
Long Business Summary Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Long Name Rollins, Inc.
Market us_market
Market Cap 17,504,069,632
Market State CLOSED
Max Age 86,400
Message Board Id finmb_300753
Most Recent Quarter 1,782,777,600
Net Income To Common 531,716,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 17,292,365,819
Number Of Analyst Opinions 17
Open 36.07
Operating Cashflow 646,966,016
Operating Margins 0.18799
Overall Risk 9
Payout Ratio 0.649
Peg Ratio 3.14
Phone 404 888 2000
Post Market Change -0.13999939
Post Market Change Percent -0.38482514
Post Market Price 36.24
Post Market Time 1,787,960,443
Previous Close 35.94
Price Eps Current Year 31.058712
Price Hint 2
Price To Book 12.245036
Price To Sales Trailing12 Months 4.4607506
Profit Margins 0.1355
Quick Ratio 0.424
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 2.52632
Region US
Regular Market Change 0.440002
Regular Market Change Percent 1.22427
Regular Market Day High 36.51
Regular Market Day Low 35.97
Regular Market Day Range 35.97 - 36.51
Regular Market Open 36.07
Regular Market Previous Close 35.94
Regular Market Price 36.38
Regular Market Time 1,787,947,202
Regular Market Volume 2,723,387
Return On Assets 0.14061
Return On Equity 0.37008998
Revenue Growth 0.079
Revenue Per Share 8.132
Sand P52 Week Change 0.20504117
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 9
Shares Outstanding 481,145,404
Shares Percent Shares Out 0.0275
Shares Short 13,227,372
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 13,091,162
Short Name Rollins, Inc.
Short Percent Of Float 0.045100003
Short Ratio 2.11
Source Interval 15
State GA
Symbol ROL
Target High Price 66.0
Target Low Price 32.0
Target Mean Price 45.58824
Target Median Price 45.0
Total Cash 109,085,000
Total Cash Per Share 0.227
Total Debt 1,115,303,040
Total Revenue 3,924,018,944
Tradeable 0
Trailing Annual Dividend Rate 0.713
Trailing Annual Dividend Yield 0.01983862
Trailing Eps 1.11
Trailing P E 32.774776
Trailing Peg Ratio 3.1079
Triggerable 1
Two Hundred Day Average 52.9415
Two Hundred Day Average Change -16.5615
Two Hundred Day Average Change Percent -0.31282642
Type Disp Equity
Volume 2,723,387
Website https://www.rollins.com
Zip 30,324