Rollins, Inc. (ROL)Consumer Cyclical | Personal Services | Atlanta, United States | NYSE
33.45 USD
-0.44
(-1.298%) ⇩
(Oct. 16, 2026, 4 p.m.
EDT)
After hours: 33.16 -0.29 (-0.290%) ⇩ (Oct. 16, 2026, 7:50 p.m. EDT) |
Hot Take ↕ | Oct. 10, 2026, 1:15 a.m. EDT
Rollins presents a classic value trap scenario where the business fundamentals are actually quite robust, yet the market has punished the stock severely. The company boasts exceptional profitability metrics, including a 37% return on equity and healthy operating margins, alongside consistent revenue growth. However, the balance sheet is a significant liability; debt sits at roughly 78% of equity, and the current ratio is a precarious 0.63, indicating liquidity stress that likely spooked investors. This fear has driven the price down to 32, creating a 2.26% dividend yield that feels attractive but is priced in by the market. The short-term outlook remains bearish due to the heavy speculative selling pressure evident in the options chain, which suggests traders expect further downside. The statistical forecast also leans negative, though with low confidence. For the long term, the story is mixed: while the operational engine is strong, the high leverage and the fact that the stock is trading at a premium to book value despite the recent crash suggest the market hasn't fully accepted the new reality. The investment case hinges on whether management can deleverage quickly enough to restore the balance sheet health required to support a multiple expansion. Until then, the risk-reward profile is skewed toward patience rather than immediate conviction. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.050317 |
| AutoARIMA | 0.060547 |
| MSTL | 0.094990 |
| AutoETS | 0.099240 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 36% |
| H-stat | 12.12 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 1.22 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Ex Dividend Date | 2026-08-09 |
| Last Dividend Date | 2026-08-09 |
| Debt to Equity Ratio | 78.015 |
| Revenue per Share | 8.132 |
| Market Cap | 16,094,314,496 |
| Trailing P/E | 30.41 |
| Forward P/E | 26.10 |
| Beta | 0.73 |
| Profit Margins | 13.55% |
| Website | https://www.rollins.com |
As of Oct. 10, 2026, 1:15 a.m. EDT: Speculators are positioning for continued weakness with heavy put volume relative to calls across nearly all expirations. The put/call ratio is significantly elevated, particularly in the near-to-intermediate term (Nov 2026 and Feb 2027), where out-of-the-money puts show substantial open interest compared to calls. While there is some call activity at distant strikes (Jan 2029), the overwhelming majority of speculative positioning is defensive, suggesting a belief that the stock will struggle to recover from its recent lows without significant catalysts.
| Last Yield | 1yr Yield | 3yr Avg | 5yr Avg |
|---|---|---|---|
| 0.49% | 1.46% | 1.36% | 1.36% |
| Date | Dividend | Yield % |
|---|---|---|
| 2026-08-10 | 0.183000 | 0.491539 |
| 2026-05-11 | 0.183000 | 0.346067 |
| 2026-02-25 | 0.183000 | 0.309488 |
| 2025-11-10 | 0.183000 | 0.312500 |
| 2025-08-11 | 0.165000 | 0.282486 |
| 2025-05-12 | 0.165000 | 0.296070 |
| 2025-02-25 | 0.165000 | 0.321137 |
| 2024-11-12 | 0.165000 | 0.323023 |
| 2024-08-12 | 0.150000 | 0.313939 |
| 2024-05-09 | 0.150000 | 0.319081 |
| 2024-02-20 | 0.150000 | 0.366300 |
| 2023-11-09 | 0.150000 | 0.396197 |
| 2023-08-09 | 0.130000 | 0.318940 |
| 2023-05-09 | 0.130000 | 0.312726 |
| 2023-02-09 | 0.130000 | 0.367128 |
| 2022-11-09 | 0.130000 | 0.312876 |
| 2022-08-09 | 0.100000 | 0.269978 |
| 2022-05-09 | 0.100000 | 0.297530 |
| 2022-02-09 | 0.100000 | 0.318979 |
| 2021-11-09 | 0.180000 | 0.507757 |
| 2021-08-09 | 0.080000 | 0.212314 |
| 2021-05-07 | 0.080000 | 0.215517 |
| 2021-02-09 | 0.080000 | 0.210970 |
| 2020-11-09 | 0.140000 | 0.368809 |
| 2020-08-07 | 0.053333 | 0.145825 |
| 2020-05-08 | 0.053333 | 0.189169 |
| 2020-02-07 | 0.080000 | 0.310961 |
| 2019-11-07 | 0.103333 | 0.398661 |
| 2019-08-08 | 0.070000 | 0.316170 |
| 2019-05-09 | 0.070000 | 0.287829 |
| 2019-02-08 | 0.070000 | 0.277338 |
| 2018-11-08 | 0.083111 | 0.301515 |
| 2018-08-09 | 0.062222 | 0.249999 |
| 2018-05-09 | 0.062222 | 0.282030 |
| 2018-02-08 | 0.062222 | 0.307962 |
| 2017-11-09 | 0.095556 | 0.480771 |
| 2017-08-08 | 0.051111 | 0.259535 |
| 2017-05-08 | 0.051111 | 0.290403 |
| 2017-02-08 | 0.051111 | 0.321858 |
| 2016-11-08 | 0.088889 | 0.648509 |
| 2016-08-08 | 0.044444 | 0.365093 |
| 2016-05-06 | 0.044444 | 0.365895 |
| 2016-02-08 | 0.044444 | 0.392153 |
| 2015-11-06 | 0.080000 | 0.677456 |
| 2015-08-06 | 0.035556 | 0.271650 |
| 2015-05-06 | 0.035556 | 0.327604 |
| 2015-02-06 | 0.035556 | 0.358213 |
| 2014-11-06 | 0.060741 | 0.630190 |
| 2014-08-06 | 0.031111 | 0.368032 |
| 2014-05-07 | 0.031111 | 0.347336 |
| 2014-02-06 | 0.031111 | 0.377018 |
| 2013-11-06 | 0.053333 | 0.657170 |
| 2013-08-07 | 0.026667 | 0.357573 |
| 2013-05-08 | 0.026667 | 0.367502 |
| 2013-02-06 | 0.026667 | 0.360005 |
| 2012-11-07 | 0.059259 | 0.874504 |
| 2012-08-08 | 0.023704 | 0.338128 |
| 2012-05-08 | 0.023704 | 0.374537 |
| 2012-02-08 | 0.023704 | 0.374537 |
| 2011-11-08 | 0.020741 | 0.313905 |
| 2011-08-08 | 0.020741 | 0.418666 |
| 2011-05-06 | 0.020741 | 0.348784 |
| 2011-02-08 | 0.020741 | 0.359163 |
| 2010-11-08 | 0.017778 | 0.334950 |
| 2010-08-06 | 0.017778 | 0.417058 |
| 2010-05-06 | 0.017778 | 0.422938 |
| 2010-02-08 | 0.017778 | 0.471210 |
| 2009-11-06 | 0.013827 | 0.375935 |
| 2009-08-06 | 0.013827 | 0.381052 |
| 2009-05-06 | 0.013827 | 0.409592 |
| 2009-02-06 | 0.013827 | 0.395029 |
| 2008-11-06 | 0.012444 | 0.394970 |
| 2008-08-06 | 0.012444 | 0.377006 |
| 2008-05-07 | 0.012444 | 0.389115 |
| 2008-02-06 | 0.012444 | 0.346713 |
| 2007-11-07 | 0.009877 | 0.253134 |
| 2007-08-08 | 0.009877 | 0.270575 |
| 2007-05-09 | 0.009877 | 0.323570 |
| 2007-02-08 | 0.009877 | 0.334538 |
| 2006-11-08 | 0.008296 | 0.285704 |
| 2006-08-09 | 0.008296 | 0.298851 |
| 2006-05-05 | 0.008296 | 0.314360 |
| 2006-02-08 | 0.008296 | 0.300275 |
| 2005-11-08 | 0.006584 | 0.255610 |
| 2005-08-10 | 0.006584 | 0.255479 |
| 2005-05-06 | 0.006584 | 0.248742 |
| 2005-02-08 | 0.006584 | 0.296309 |
| 2004-11-08 | 0.005267 | 0.226394 |
| 2004-08-06 | 0.005267 | 0.273074 |
| 2004-05-06 | 0.005267 | 0.256058 |
| 2004-02-06 | 0.005267 | 0.250708 |
| 2003-11-06 | 0.004390 | 0.226779 |
| 2003-08-07 | 0.004390 | 0.287219 |
| 2003-05-07 | 0.004390 | 0.208007 |
| 2003-02-06 | 0.004390 | 0.251871 |
| 2002-11-06 | 0.002926 | 0.200375 |
| 2002-08-07 | 0.002926 | 0.254809 |
| 2002-05-08 | 0.002926 | 0.241982 |
| 2002-02-07 | 0.002926 | 0.261199 |
| 2001-08-08 | 0.002926 | 0.262985 |
| 2001-05-08 | 0.002926 | 0.267345 |
| 2001-02-07 | 0.002926 | 0.268782 |
| 2000-11-08 | 0.002926 | 0.271151 |
| 2000-08-08 | 0.002926 | 0.344782 |
| 2000-05-08 | 0.002926 | 0.355509 |
| 2000-02-08 | 0.002926 | 0.313684 |
| 1999-11-08 | 0.002926 | 0.307652 |
| 1999-08-06 | 0.002926 | 0.308840 |
| 1999-05-06 | 0.002926 | 0.298468 |
| 1999-02-08 | 0.002926 | 0.330535 |
| 1998-11-06 | 0.002926 | 0.281653 |
| 1998-08-06 | 0.008779 | 0.729471 |
| 1998-05-06 | 0.008779 | 0.749987 |
| 1998-02-06 | 0.008779 | 0.749987 |
| 1997-11-06 | 0.008779 | 0.699696 |
| 1997-08-06 | 0.008779 | 0.714273 |
| 1997-05-07 | 0.008779 | 0.769218 |
| 1997-02-06 | 0.008779 | 0.774181 |
| 1996-11-06 | 0.008487 | 0.768256 |
| 1996-08-07 | 0.008487 | 0.670559 |
| 1996-05-08 | 0.008487 | 0.637400 |
| 1996-02-07 | 0.008487 | 0.655405 |
| 1995-11-08 | 0.008194 | 0.717960 |
| 1995-08-08 | 0.008194 | 0.589483 |
| 1995-05-04 | 0.008194 | 0.493400 |
| 1995-02-06 | 0.008194 | 0.538470 |
| 1994-11-04 | 0.007316 | 0.531918 |
| 1994-08-04 | 0.007316 | 0.520836 |
| 1994-05-04 | 0.007316 | 0.456624 |
| 1994-02-04 | 0.007316 | 0.444447 |
| 1993-11-04 | 0.006438 | 0.494379 |
| 1993-08-04 | 0.006438 | 0.442208 |
| 1993-05-04 | 0.006438 | 0.483513 |
| 1993-02-04 | 0.006438 | 0.433495 |
| 1992-11-04 | 0.005853 | 0.444462 |
| 1992-08-04 | 0.005853 | 0.510659 |
| 1992-05-04 | 0.005853 | 0.504222 |
| 1992-01-31 | 0.005853 | 0.524038 |
| 1991-11-04 | 0.005658 | 0.627063 |
| 1991-08-05 | 0.005658 | 0.571461 |
| 1991-05-03 | 0.005658 | 0.610561 |
| 1991-02-04 | 0.005658 | 0.674457 |
| 1990-11-05 | 0.005463 | 0.817581 |
| 1990-08-06 | 0.005463 | 0.783276 |
| 1990-05-04 | 0.005463 | 0.788793 |
| 1990-02-05 | 0.005463 | 0.805818 |
| 1989-11-06 | 0.005267 | 0.776907 |
| 1989-08-04 | 0.005267 | 0.765886 |
| 1989-05-04 | 0.005267 | 0.739657 |
| 1989-02-06 | 0.005072 | 0.759064 |
| 1988-11-04 | 0.005072 | 0.727215 |
| 1988-08-04 | 0.005072 | 0.748143 |
| 1988-05-04 | 0.005072 | 0.845462 |
| 1988-02-04 | 0.004877 | 0.806401 |
| 1987-11-04 | 0.004877 | 0.781201 |
| 1987-08-04 | 0.004877 | 0.632872 |
| 1987-05-05 | 0.004877 | 0.714241 |
| 1987-02-04 | 0.004682 | 0.700698 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.40342426 |
| Address1 | 2,170 Piedmont Road, N.E. |
| All Time High | 66.14 |
| All Time Low | 0.139795 |
| Ask | 33.43 |
| Ask Size | 700 |
| Audit Risk | 6 |
| Average Analyst Rating | 2.6 - Hold |
| Average Daily Volume10 Day | 7,559,400 |
| Average Daily Volume3 Month | 6,628,331 |
| Average Volume | 6,628,331 |
| Average Volume10Days | 7,559,400 |
| Beta | 0.731 |
| Bid | 32.48 |
| Bid Size | 1,900 |
| Board Risk | 9 |
| Book Value | 2.971 |
| City | Atlanta |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 33.45 |
| Current Ratio | 0.629 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 34.3 |
| Day Low | 33.27 |
| Debt To Equity | 78.015 |
| Display Name | Rollins |
| Dividend Date | 1,788,998,400 |
| Dividend Rate | 0.73 |
| Dividend Yield | 2.18 |
| Earnings Call Timestamp End | 1,792,699,200 |
| Earnings Call Timestamp Start | 1,792,699,200 |
| Earnings Growth | 0.031 |
| Earnings Quarterly Growth | 0.017 |
| Earnings Timestamp | 1,792,612,800 |
| Earnings Timestamp End | 1,792,612,800 |
| Earnings Timestamp Start | 1,792,612,800 |
| Ebitda | 865,038,016 |
| Ebitda Margins | 0.22045 |
| Enterprise To Ebitda | 19.769 |
| Enterprise To Revenue | 4.358 |
| Enterprise Value | 17,100,531,712 |
| Eps Current Year | 1.16366 |
| Eps Forward | 1.28137 |
| Eps Trailing Twelve Months | 1.1 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,786,320,000 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 34.0244 |
| Fifty Day Average Change | -0.57439804 |
| Fifty Day Average Change Percent | -0.016881945 |
| Fifty Two Week Change Percent | -40.342426 |
| Fifty Two Week High | 66.14 |
| Fifty Two Week High Change | -32.69 |
| Fifty Two Week High Change Percent | -0.4942546 |
| Fifty Two Week Low | 29.29 |
| Fifty Two Week Low Change | 4.16 |
| Fifty Two Week Low Change Percent | 0.14202799 |
| Fifty Two Week Range | 29.29 - 66.14 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 322,151,400,000 |
| Five Year Avg Dividend Yield | 1.2 |
| Float Shares | 308,077,402 |
| Forward Eps | 1.28137 |
| Forward P E | 26.104872 |
| Free Cashflow | 501,737,504 |
| Full Exchange Name | NYSE |
| Full Time Employees | 22,000 |
| Fullday Change | -0.72999954 |
| Fullday Change Percent | -2.1540265 |
| Fullday Price | 33.45 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.52366 |
| Gross Profits | 2,054,855,936 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.3849 |
| Held Percent Institutions | 0.61342996 |
| Implied Shares Outstanding | 481,145,404 |
| Industry | Personal Services |
| Industry Disp | Personal Services |
| Industry Key | personal-services |
| Ir Website | http://ir.ccbn.com/ir.zhtml?t=ROL&s=2100 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,786,320,000 |
| Last Dividend Value | 0.183 |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,607,644,800 |
| Last Split Factor | 3:2 |
| Long Business Summary | Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, food service, and logistics. In addition, the company offers termite protection and ancillary services for both residential and commercial customers. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia. |
| Long Name | Rollins, Inc. |
| Market | us_market |
| Market Cap | 16,094,314,496 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_300753 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | 531,716,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 15,810,437,975 |
| Number Of Analyst Opinions | 17 |
| Open | 34.025 |
| Operating Cashflow | 646,966,016 |
| Operating Margins | 0.18799 |
| Overall Risk | 9 |
| Payout Ratio | 0.649 |
| Peg Ratio | 2.72 |
| Phone | 404 888 2000 |
| Post Market Change | -0.29000092 |
| Post Market Change Percent | -0.86696833 |
| Post Market Price | 33.16 |
| Post Market Time | 1,792,194,621 |
| Previous Close | 33.89 |
| Price Eps Current Year | 28.74551 |
| Price Hint | 2 |
| Price To Book | 11.258836 |
| Price To Sales Trailing12 Months | 4.1014876 |
| Profit Margins | 0.1355 |
| Quick Ratio | 0.424 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 2.57895 |
| Region | US |
| Regular Market Change | -0.439999 |
| Regular Market Change Percent | -1.29831 |
| Regular Market Day High | 34.3 |
| Regular Market Day Low | 33.27 |
| Regular Market Day Range | 33.27 - 34.3 |
| Regular Market Open | 34.025 |
| Regular Market Previous Close | 33.89 |
| Regular Market Price | 33.45 |
| Regular Market Time | 1,792,180,802 |
| Regular Market Volume | 5,472,819 |
| Return On Assets | 0.14061 |
| Return On Equity | 0.37008998 |
| Revenue Growth | 0.079 |
| Revenue Per Share | 8.132 |
| Sand P52 Week Change | 0.13723719 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 9 |
| Shares Outstanding | 481,145,404 |
| Shares Percent Shares Out | 0.056900002 |
| Shares Short | 27,371,805 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 15,282,254 |
| Short Name | Rollins, Inc. |
| Short Percent Of Float | 0.0934 |
| Short Ratio | 3.68 |
| Source Interval | 15 |
| State | GA |
| Symbol | ROL |
| Target High Price | 66.0 |
| Target Low Price | 27.0 |
| Target Mean Price | 40.76471 |
| Target Median Price | 40.0 |
| Total Cash | 109,085,000 |
| Total Cash Per Share | 0.227 |
| Total Debt | 1,115,303,040 |
| Total Revenue | 3,924,018,944 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.713 |
| Trailing Annual Dividend Yield | 0.021038655 |
| Trailing Eps | 1.1 |
| Trailing P E | 30.40909 |
| Trailing Peg Ratio | 2.6402 |
| Triggerable | 1 |
| Two Hundred Day Average | 48.2163 |
| Two Hundred Day Average Change | -14.7663 |
| Two Hundred Day Average Change Percent | -0.3062512 |
| Type Disp | Equity |
| Volume | 5,472,819 |
| Website | https://www.rollins.com |
| Zip | 30,324 |