Sturm, Ruger & Company, Inc. (RGR)Industrials | Aerospace & Defense | Southport, United States | NYSE
38.11 USD
+0.24
(0.621%)
⇧
(July 15, 2026, 11:23 a.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 4:42 a.m. EDT
The investment case for Sturm, Ruger is currently broken by a confluence of deteriorating fundamentals and overwhelming speculative fear. The company is trapped in a multi-year structural decline, having lost nearly half its value over the last nine years with four consecutive years of negative annual returns. This is not a temporary setback; the market has priced in a severe deterioration of business quality, reflected in negative earnings growth, negative returns on equity, and a massive enterprise-to-EBITDA multiple that signals deep distress despite low debt. While the dividend yield exists, it is a token payout on a shrinking franchise, likely insufficient to offset capital losses. Furthermore, the options market is screaming caution, with traders loading up on cheap insurance against a crash rather than betting on a recovery. Until the multi-year price trajectory turns positive and the balance sheet shows sustained operational improvement, this remains a high-risk situation where the trend is firmly against the buyer. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.017239 |
| AutoARIMA | 0.018067 |
| AutoETS | 0.018068 |
| AutoTheta | 0.058567 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 51% |
| H-stat | 1.81 |
| Ljung-Box p | 0.001 |
| Jarque-Bera p | 0.402 |
| Excess Kurtosis | -0.51 |
| Attribute | Value |
|---|---|
| Sector | Industrials |
| Ex Dividend Date | 2026-05-13 |
| Last Dividend Date | 2026-05-13 |
| Debt to Equity Ratio | 0.583 |
| Revenue per Share | 34.337 |
| Market Cap | 607,555,776 |
| Forward P/E | 19.24 |
| Beta | 0.22 |
| Profit Margins | -2.18% |
| Website | https://www.ruger.com |
As of July 11, 2026, 4:42 a.m. EDT: Speculators are aggressively positioning for downside protection, evidenced by massive open interest in deep out-of-the-money puts (strikes 20 and 30) compared to negligible call volume. This 'bear put' skew suggests a high probability of further price weakness or a significant drop below current levels, while call activity remains sparse and focused on near-term anchors.
| Last Yield | 1yr Yield | 3yr Avg | 5yr Avg |
|---|---|---|---|
| 0.28% | 1.08% | 1.61% | 4.31% |
| Date | Dividend | Yield % |
|---|---|---|
| 2026-05-14 | 0.11000 | 0.275897 |
| 2026-03-16 | 0.08000 | 0.204082 |
| 2025-11-17 | 0.04000 | 0.132144 |
| 2025-08-15 | 0.16000 | 0.467290 |
| 2025-05-16 | 0.18000 | 0.487673 |
| 2025-03-14 | 0.24000 | 0.593765 |
| 2024-11-13 | 0.11000 | 0.277567 |
| 2024-08-15 | 0.19000 | 0.455526 |
| 2024-05-17 | 0.16000 | 0.371661 |
| 2024-03-14 | 0.23000 | 0.509075 |
| 2023-11-14 | 0.17000 | 0.373544 |
| 2023-08-14 | 0.36000 | 0.666914 |
| 2023-05-12 | 0.32000 | 0.592483 |
| 2023-03-09 | 0.42000 | 0.752958 |
| 2022-12-14 | 5.00000 | 9.274717 |
| 2022-11-15 | 0.41000 | 0.732274 |
| 2022-08-16 | 0.47000 | 0.800681 |
| 2022-05-13 | 0.68000 | 1.037376 |
| 2022-03-10 | 0.86000 | 1.220204 |
| 2021-11-12 | 0.79000 | 1.081895 |
| 2021-08-13 | 1.00000 | 1.238083 |
| 2021-05-14 | 0.86000 | 1.141947 |
| 2021-03-11 | 0.71000 | 0.998172 |
| 2020-11-12 | 0.56000 | 0.854831 |
| 2020-08-13 | 5.42000 | 6.526975 |
| 2020-05-15 | 0.35000 | 0.600858 |
| 2020-03-12 | 0.18000 | 0.412844 |
| 2019-11-14 | 0.11000 | 0.243794 |
| 2019-08-14 | 0.14000 | 0.329955 |
| 2019-05-16 | 0.29000 | 0.547170 |
| 2019-03-14 | 0.28000 | 0.559888 |
| 2018-11-15 | 0.21000 | 0.368874 |
| 2018-08-16 | 0.34000 | 0.573356 |
| 2018-05-21 | 0.32000 | 0.530680 |
| 2018-03-14 | 0.23000 | 0.459082 |
| 2017-11-14 | 0.21000 | 0.433437 |
| 2017-08-11 | 0.23000 | 0.460000 |
| 2017-05-17 | 0.48000 | 0.769848 |
| 2017-03-15 | 0.44000 | 0.829406 |
| 2016-11-16 | 0.41000 | 0.783190 |
| 2016-08-10 | 0.49000 | 0.734963 |
| 2016-05-11 | 0.48000 | 0.732489 |
| 2016-03-09 | 0.35000 | 0.462596 |
| 2015-11-12 | 0.25000 | 0.504643 |
| 2015-08-12 | 0.36000 | 0.574529 |
| 2015-05-13 | 0.32000 | 0.580341 |
| 2015-03-11 | 0.17000 | 0.327175 |
| 2014-11-07 | 0.14000 | 0.378788 |
| 2014-08-13 | 0.45000 | 0.887399 |
| 2014-05-14 | 0.49000 | 0.749350 |
| 2014-03-12 | 0.54000 | 0.864000 |
| 2013-11-13 | 0.58000 | 0.784632 |
| 2013-08-14 | 0.65000 | 1.181603 |
| 2013-05-08 | 0.49000 | 0.967423 |
| 2013-03-06 | 0.40400 | 0.715931 |
| 2012-11-07 | 0.38200 | 0.801174 |
| 2012-08-09 | 0.37700 | 0.820636 |
| 2012-05-10 | 0.32400 | 0.662035 |
| 2012-03-07 | 0.21200 | 0.505484 |
| 2011-11-09 | 0.14100 | 0.449617 |
| 2011-08-10 | 0.14200 | 0.535647 |
| 2011-05-11 | 0.09700 | 0.444954 |
| 2011-03-09 | 0.05000 | 0.252525 |
| 2010-11-09 | 0.07800 | 0.497449 |
| 2010-08-11 | 0.10000 | 0.714796 |
| 2010-05-12 | 0.09300 | 0.531429 |
| 2010-03-10 | 0.06000 | 0.465839 |
| 2009-11-10 | 0.09600 | 0.868778 |
| 2009-08-12 | 0.12300 | 1.035354 |
| 2009-05-13 | 0.08600 | 0.809031 |
| 2005-08-30 | 0.10000 | 1.063830 |
| 2005-05-27 | 0.10000 | 1.242236 |
| 2005-02-25 | 0.10000 | 1.246883 |
| 2004-11-29 | 0.10000 | 1.098901 |
| 2004-08-30 | 0.10000 | 1.103753 |
| 2004-05-27 | 0.20000 | 1.673640 |
| 2004-02-26 | 0.20000 | 1.473839 |
| 2003-11-26 | 0.20000 | 1.736111 |
| 2003-08-27 | 0.20000 | 1.808318 |
| 2003-05-28 | 0.20000 | 2.072539 |
| 2003-02-26 | 0.20000 | 2.195390 |
| 2002-11-26 | 0.20000 | 1.845018 |
| 2002-08-28 | 0.20000 | 1.564945 |
| 2002-05-29 | 0.20000 | 1.439885 |
| 2002-02-27 | 0.20000 | 1.600000 |
| 2001-11-28 | 0.20000 | 1.716738 |
| 2001-08-29 | 0.20000 | 2.014099 |
| 2001-05-30 | 0.20000 | 2.100840 |
| 2001-02-27 | 0.20000 | 1.949318 |
| 2000-11-29 | 0.20000 | 2.388060 |
| 2000-08-30 | 0.20000 | 2.406015 |
| 2000-05-30 | 0.20000 | 1.987578 |
| 2000-02-28 | 0.20000 | 2.105263 |
| 1999-11-29 | 0.20000 | 2.222222 |
| 1999-08-30 | 0.20000 | 2.077922 |
| 1999-05-27 | 0.20000 | 1.807910 |
| 1999-02-25 | 0.20000 | 2.077922 |
| 1998-11-27 | 0.20000 | 1.608040 |
| 1998-08-28 | 0.20000 | 1.481481 |
| 1998-05-28 | 0.20000 | 1.077441 |
| 1998-02-26 | 0.20000 | 0.990712 |
| 1997-11-26 | 0.20000 | 1.107266 |
| 1997-08-27 | 0.20000 | 1.003135 |
| 1997-05-29 | 0.20000 | 1.088435 |
| 1997-02-26 | 0.20000 | 1.134752 |
| 1996-11-26 | 0.20000 | 1.111111 |
| 1996-08-13 | 0.20000 | 0.960961 |
| 1996-05-29 | 0.20000 | 0.824742 |
| 1996-02-28 | 0.20000 | 1.138790 |
| 1995-11-29 | 0.17500 | 1.176471 |
| 1995-08-30 | 0.17500 | 1.052632 |
| 1995-05-25 | 0.17500 | 1.266968 |
| 1995-02-23 | 0.17500 | 1.138211 |
| 1994-11-25 | 0.15000 | 1.111111 |
| 1994-08-26 | 0.15000 | 1.121495 |
| 1994-05-25 | 0.15000 | 1.000000 |
| 1994-02-23 | 0.15000 | 1.076233 |
| 1993-11-24 | 0.15000 | 1.043478 |
| 1993-08-26 | 0.12500 | 0.925926 |
| 1993-05-25 | 0.12500 | 1.052632 |
| 1993-02-23 | 0.12500 | 1.307190 |
| 1992-11-24 | 0.25000 | 2.702703 |
| 1992-08-26 | 0.12500 | 1.351351 |
| 1992-07-27 | 0.10000 | 1.099656 |
| 1992-05-26 | 0.07500 | 0.937500 |
| 1992-02-24 | 0.07500 | 0.975610 |
| 1991-11-22 | 0.07500 | 1.188119 |
| 1991-08-26 | 0.07500 | 1.325967 |
| 1991-05-24 | 0.07500 | 1.250000 |
| 1991-02-25 | 0.07500 | 1.250000 |
| 1990-11-26 | 0.07500 | 1.325967 |
| 1990-08-27 | 0.07500 | 1.250000 |
| 1990-05-25 | 0.06250 | 1.086957 |
| 1990-02-23 | 0.06250 | 1.041667 |
| 1989-11-27 | 0.18750 | 2.419355 |
| 1989-08-28 | 0.06250 | 0.757576 |
| 1989-05-25 | 0.03125 | 0.510204 |
| 1989-02-23 | 0.06250 | 1.190476 |
| 1988-11-25 | 0.06250 | 1.219512 |
| 1988-08-26 | 0.09375 | 1.807229 |
| 1988-08-01 | 0.62500 | 11.363636 |
| 1988-05-25 | 0.09375 | 1.973684 |
| 1988-02-24 | 0.09375 | 2.272727 |
| 1987-11-24 | 0.06250 | 1.818182 |
| 1987-08-26 | 0.06250 | 1.388889 |
| 1987-05-26 | 0.06250 | 1.351351 |
| 1987-02-23 | 0.06250 | 1.515152 |
| Attribute | Value |
|---|---|
| 52 Week Change | 0.06615996 |
| Address1 | 1 Lacey Place |
| All Time High | 92.49 |
| All Time Low | 0.3125 |
| Ask | 38.28 |
| Ask Size | 300 |
| Audit Risk | 9 |
| Average Daily Volume10 Day | 93,230 |
| Average Daily Volume3 Month | 132,245 |
| Average Volume | 132,245 |
| Average Volume10Days | 93,230 |
| Beta | 0.224 |
| Bid | 38.02 |
| Bid Size | 100 |
| Board Risk | 3 |
| Book Value | 17.764 |
| City | Southport |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 4 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 38.105 |
| Current Ratio | 3.499 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 38.315 |
| Day Low | 38.0734 |
| Debt To Equity | 0.583 |
| Display Name | Sturm, Ruger & Company |
| Dividend Date | 1,780,012,800 |
| Dividend Rate | 0.44 |
| Dividend Yield | 1.16 |
| Earnings Call Timestamp End | 1,778,099,400 |
| Earnings Call Timestamp Start | 1,778,099,400 |
| Earnings Growth | -0.983 |
| Earnings Quarterly Growth | -0.984 |
| Earnings Timestamp | 1,778,097,600 |
| Earnings Timestamp End | 1,785,355,200 |
| Earnings Timestamp Start | 1,785,355,200 |
| Ebitda | 5,778,000 |
| Ebitda Margins | 0.01047 |
| Enterprise To Ebitda | 86.586 |
| Enterprise To Revenue | 0.907 |
| Enterprise Value | 500,291,872 |
| Eps Current Year | 1.7 |
| Eps Forward | 1.98 |
| Eps Trailing Twelve Months | -0.73 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,778,716,800 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fax | 603 863 6165 |
| Fifty Day Average | 39.1158 |
| Fifty Day Average Change | -1.0107994 |
| Fifty Day Average Change Percent | -0.025841206 |
| Fifty Two Week Change Percent | 6.6159964 |
| Fifty Two Week High | 48.21 |
| Fifty Two Week High Change | -10.105 |
| Fifty Two Week High Change Percent | -0.20960382 |
| Fifty Two Week Low | 28.33 |
| Fifty Two Week Low Change | 9.775 |
| Fifty Two Week Low Change Percent | 0.3450406 |
| Fifty Two Week Range | 28.33 - 48.21 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 105,283,800,000 |
| Five Year Avg Dividend Yield | 3.03 |
| Float Shares | 14,002,084 |
| Forward Eps | 1.98 |
| Forward P E | 19.24495 |
| Free Cashflow | 35,612,248 |
| Full Exchange Name | NYSE |
| Full Time Employees | 1,780 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.14526 |
| Gross Profits | 80,137,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.15288 |
| Held Percent Institutions | 0.63282 |
| Implied Shares Outstanding | 15,944,253 |
| Industry | Aerospace & Defense |
| Industry Disp | Aerospace & Defense |
| Industry Key | aerospace-defense |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Dividend Date | 1,778,716,800 |
| Last Dividend Value | 0.11 |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,761,264,000 |
| Last Split Factor | 374:1000 |
| Long Business Summary | Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; over-under shotguns; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. It also provides steel investment castings and metal injection molding (MIM) parts. The company sells its firearm products to the commercial sporting market through independent wholesale distributors; and its investment castings and MIM parts directly or through manufacturers' representatives. It also exports its firearm products through a network of selected commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. The company was founded in 1949 and is based in Southport, Connecticut. |
| Long Name | Sturm, Ruger & Company, Inc. |
| Market | us_market |
| Market Cap | 607,555,776 |
| Market State | REGULAR |
| Max Age | 86,400 |
| Message Board Id | finmb_305647 |
| Most Recent Quarter | 1,774,656,000 |
| Net Income To Common | -12,031,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 603,808,861 |
| Number Of Analyst Opinions | 2 |
| Open | 37.71 |
| Operating Cashflow | 61,913,000 |
| Operating Margins | 0.01592 |
| Overall Risk | 4 |
| Payout Ratio | 4.9286 |
| Phone | 203 259 7843 |
| Previous Close | 37.87 |
| Price Eps Current Year | 22.414705 |
| Price Hint | 2 |
| Price To Book | 2.1450686 |
| Price To Sales Trailing12 Months | 1.101293 |
| Profit Margins | -0.02181 |
| Quick Ratio | 2.819 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.23500061 |
| Regular Market Change Percent | 0.62054557 |
| Regular Market Day High | 38.315 |
| Regular Market Day Low | 38.0734 |
| Regular Market Day Range | 38.0734 - 38.315 |
| Regular Market Open | 37.71 |
| Regular Market Previous Close | 37.87 |
| Regular Market Price | 38.105 |
| Regular Market Time | 1,784,128,996 |
| Regular Market Volume | 7,143 |
| Return On Assets | -0.03009 |
| Return On Equity | -0.03979 |
| Revenue Growth | 0.041 |
| Revenue Per Share | 34.337 |
| Sand P52 Week Change | 0.2043345 |
| Sector | Industrials |
| Sector Disp | Industrials |
| Sector Key | industrials |
| Share Holder Rights Risk | 4 |
| Shares Outstanding | 15,944,253 |
| Shares Percent Shares Out | 0.036199998 |
| Shares Short | 577,316 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 500,941 |
| Short Name | Sturm, Ruger & Company, Inc. |
| Short Percent Of Float | 0.0377 |
| Short Ratio | 3.87 |
| Source Interval | 15 |
| State | CT |
| Symbol | RGR |
| Target High Price | 48.0 |
| Target Low Price | 46.0 |
| Target Mean Price | 47.0 |
| Target Median Price | 47.0 |
| Total Cash | 105,168,000 |
| Total Cash Per Share | 6.596 |
| Total Debt | 1,651,000 |
| Total Revenue | 551,675,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.3 |
| Trailing Annual Dividend Yield | 0.007921838 |
| Trailing Eps | -0.73 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 38.4782 |
| Two Hundred Day Average Change | -0.37319946 |
| Two Hundred Day Average Change Percent | -0.009698985 |
| Type Disp | Equity |
| Volume | 7,143 |
| Website | https://www.ruger.com |
| Zip | 6,890 |