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Reformation Inc. (REF)

Consumer Cyclical | Apparel Retail | Vernon, United States | NYSE
13.56 USD -0.21 (-1.525%) ⇩ (Oct. 14, 2026, 4 p.m. EDT)
After hours: 13.56

Short-term:★★☆☆☆Long-term:★★⯪☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 5:08 a.m. EDT

The investment case for Reformation is currently bifurcated between a compelling turnaround narrative and a lack of tangible execution proof. Fundamentally, the company shows signs of life with revenue growing 24% and earnings surging 77%, while the forward P/E of 18x suggests the market prices in a successful recovery. However, the trailing P/E of 68x and the massive debt-to-equity ratio of 115% reveal that the past twelve months were a struggle to generate profit, and the balance sheet remains fragile. The absence of any dividend history confirms this is a pure growth/speculative play, not an income vehicle. Technically, the stock is trapped between its 50-day and 200-day averages, having failed to break out despite recent earnings beats. This consolidation suggests institutional hesitation to add to positions until a clear trend emerges. While the options market is betting on a move higher toward the $17.50 strike by early 2027, the lack of recent news headlines and the flat statistical forecast indicate that the catalyst for this rally is still missing. Until the company demonstrates sustained profitability and begins to deleverage, the high valuation multiple poses a significant risk of a 'value trap' scenario where the stock fails to appreciate despite improving fundamentals.

None
Attribute Value
Sector Consumer Cyclical
Debt to Equity Ratio 115.55
Revenue per Share 11.318
Market Cap 801,115,584
Trailing P/E 67.80
Forward P/E 18.15
Profit Margins 2.05%
Previous Name LYMI, Inc.
Website https://www.thereformation.com

As of Oct. 10, 2026, 5:08 a.m. EDT: Speculators are positioning for a modest upside move, evidenced by heavy open interest in $17.50 calls for the February 2027 expiration compared to negligible put volume. However, the immediate term shows mixed signals with significant open interest in both $15.00 calls and $10.00/$12.50 puts for the November 2026 expiry, suggesting a range-bound outlook rather than a strong directional bet. Implied volatility remains elevated relative to the low option premiums, indicating uncertainty.


Info Dump

Attribute Value
52 Week Change -0.086870015
Address1 5,801 S. 2nd St.
All Time High 17.26
All Time Low 11.85
Ask 15.04
Ask Size 100
Average Analyst Rating 1.4 - Strong Buy
Average Daily Volume10 Day 437,000
Average Daily Volume3 Month 631,639
Average Volume 631,639
Average Volume10Days 437,000
Bid 13.0
Bid Size 300
Book Value 7.566
City Vernon
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 13.56
Current Ratio 1.577
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 13.73
Day Low 13.42
Debt To Equity 115.55
Display Name Reformation
Dividend Yield 0.0
Earnings Call Timestamp End 1,789,074,000
Earnings Call Timestamp Start 1,789,074,000
Earnings Growth 0.769
Earnings Quarterly Growth 0.794
Earnings Timestamp 1,789,070,400
Earnings Timestamp End 1,794,340,800
Earnings Timestamp Start 1,794,340,800
Ebitda 30,848,000
Ebitda Margins 0.05475
Enterprise To Ebitda 37.597
Enterprise To Revenue 2.058
Enterprise Value 1,159,800,576
Eps Current Year 0.51152
Eps Forward 0.7473
Eps Trailing Twelve Months 0.2
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 14.175
Fifty Day Average Change -0.6149998
Fifty Day Average Change Percent -0.04338623
Fifty Two Week Change Percent -8.687001
Fifty Two Week High 17.26
Fifty Two Week High Change -3.6999998
Fifty Two Week High Change Percent -0.21436846
Fifty Two Week Low 11.85
Fifty Two Week Low Change 1.71
Fifty Two Week Low Change Percent 0.1443038
Fifty Two Week Range 11.85 - 17.26
Financial Currency USD
First Trade Date Milliseconds 1,785,418,200,000
Float Shares 15,932,511
Forward Eps 0.7473
Forward P E 18.145323
Full Exchange Name NYSE
Full Time Employees 1,353
Fullday Change -0.30999947
Fullday Change Percent -2.2017007
Fullday Price 13.56
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.61291003
Gross Profits 345,358,016
Has Pre Post Market Data 1
Held Percent Insiders 0.61693
Held Percent Institutions 0.110860005
Implied Shares Outstanding 59,079,320
Industry Apparel Retail
Industry Disp Apparel Retail
Industry Key apparel-retail
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,766,793,600
Long Business Summary Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California.
Long Name Reformation Inc.
Market us_market
Market Cap 801,115,584
Market State POST
Max Age 86,400
Message Board Id finmb_630500395
Most Recent Quarter 1,782,518,400
Name Change Date 2,026-10-14
Net Income To Common 11,534,000
Next Fiscal Year End 1,798,329,600
Non Diluted Market Cap 736,719,120
Number Of Analyst Opinions 8
Open 13.54
Operating Cashflow 40,906,000
Operating Margins 0.12361
Payout Ratio 0.0
Phone 213 282 2025
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 13.56
Post Market Time 1,792,008,605
Prev Name LYMI, Inc.
Previous Close 13.77
Price Eps Current Year 26.509226
Price Hint 2
Price To Book 1.7922285
Price To Sales Trailing12 Months 1.4217461
Profit Margins 0.020469999
Quick Ratio 0.794
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.44444
Region US
Regular Market Change -0.21
Regular Market Change Percent -1.52505
Regular Market Day High 13.73
Regular Market Day Low 13.42
Regular Market Day Range 13.42 - 13.73
Regular Market Open 13.54
Regular Market Previous Close 13.77
Regular Market Price 13.56
Regular Market Time 1,792,008,002
Regular Market Volume 278,651
Revenue Growth 0.241
Revenue Per Share 11.318
Sand P52 Week Change 0.17004645
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Shares Outstanding 59,079,320
Shares Percent Shares Out 0.0432
Shares Short 2,551,273
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 2,199,543
Short Name Reformation Inc.
Short Ratio 4.24
Source Interval 15
State CA
Symbol REF
Target High Price 21.0
Target Low Price 16.0
Target Mean Price 19.25
Target Median Price 20.0
Total Cash 76,627,000
Total Cash Per Share 1.297
Total Debt 435,312,000
Total Revenue 563,473,024
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 0.2
Trailing P E 67.8
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 14.280944
Two Hundred Day Average Change -0.72094345
Two Hundred Day Average Change Percent -0.0504829
Type Disp Equity
Volume 278,651
Website https://www.thereformation.com
Zip 90,058