Reformation Inc. (REF)Consumer Cyclical | Apparel Retail | Vernon, United States | NYSE
13.56 USD
-0.21
(-1.525%) ⇩
(Oct. 14, 2026, 4 p.m.
EDT)
After hours: 13.56 |
Hot Take ↕ | Oct. 10, 2026, 5:08 a.m. EDT
The investment case for Reformation is currently bifurcated between a compelling turnaround narrative and a lack of tangible execution proof. Fundamentally, the company shows signs of life with revenue growing 24% and earnings surging 77%, while the forward P/E of 18x suggests the market prices in a successful recovery. However, the trailing P/E of 68x and the massive debt-to-equity ratio of 115% reveal that the past twelve months were a struggle to generate profit, and the balance sheet remains fragile. The absence of any dividend history confirms this is a pure growth/speculative play, not an income vehicle. Technically, the stock is trapped between its 50-day and 200-day averages, having failed to break out despite recent earnings beats. This consolidation suggests institutional hesitation to add to positions until a clear trend emerges. While the options market is betting on a move higher toward the $17.50 strike by early 2027, the lack of recent news headlines and the flat statistical forecast indicate that the catalyst for this rally is still missing. Until the company demonstrates sustained profitability and begins to deleverage, the high valuation multiple poses a significant risk of a 'value trap' scenario where the stock fails to appreciate despite improving fundamentals. |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 115.55 |
| Revenue per Share | 11.318 |
| Market Cap | 801,115,584 |
| Trailing P/E | 67.80 |
| Forward P/E | 18.15 |
| Profit Margins | 2.05% |
| Previous Name | LYMI, Inc. |
| Website | https://www.thereformation.com |
As of Oct. 10, 2026, 5:08 a.m. EDT: Speculators are positioning for a modest upside move, evidenced by heavy open interest in $17.50 calls for the February 2027 expiration compared to negligible put volume. However, the immediate term shows mixed signals with significant open interest in both $15.00 calls and $10.00/$12.50 puts for the November 2026 expiry, suggesting a range-bound outlook rather than a strong directional bet. Implied volatility remains elevated relative to the low option premiums, indicating uncertainty.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.086870015 |
| Address1 | 5,801 S. 2nd St. |
| All Time High | 17.26 |
| All Time Low | 11.85 |
| Ask | 15.04 |
| Ask Size | 100 |
| Average Analyst Rating | 1.4 - Strong Buy |
| Average Daily Volume10 Day | 437,000 |
| Average Daily Volume3 Month | 631,639 |
| Average Volume | 631,639 |
| Average Volume10Days | 437,000 |
| Bid | 13.0 |
| Bid Size | 300 |
| Book Value | 7.566 |
| City | Vernon |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 13.56 |
| Current Ratio | 1.577 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 13.73 |
| Day Low | 13.42 |
| Debt To Equity | 115.55 |
| Display Name | Reformation |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,789,074,000 |
| Earnings Call Timestamp Start | 1,789,074,000 |
| Earnings Growth | 0.769 |
| Earnings Quarterly Growth | 0.794 |
| Earnings Timestamp | 1,789,070,400 |
| Earnings Timestamp End | 1,794,340,800 |
| Earnings Timestamp Start | 1,794,340,800 |
| Ebitda | 30,848,000 |
| Ebitda Margins | 0.05475 |
| Enterprise To Ebitda | 37.597 |
| Enterprise To Revenue | 2.058 |
| Enterprise Value | 1,159,800,576 |
| Eps Current Year | 0.51152 |
| Eps Forward | 0.7473 |
| Eps Trailing Twelve Months | 0.2 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 14.175 |
| Fifty Day Average Change | -0.6149998 |
| Fifty Day Average Change Percent | -0.04338623 |
| Fifty Two Week Change Percent | -8.687001 |
| Fifty Two Week High | 17.26 |
| Fifty Two Week High Change | -3.6999998 |
| Fifty Two Week High Change Percent | -0.21436846 |
| Fifty Two Week Low | 11.85 |
| Fifty Two Week Low Change | 1.71 |
| Fifty Two Week Low Change Percent | 0.1443038 |
| Fifty Two Week Range | 11.85 - 17.26 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,785,418,200,000 |
| Float Shares | 15,932,511 |
| Forward Eps | 0.7473 |
| Forward P E | 18.145323 |
| Full Exchange Name | NYSE |
| Full Time Employees | 1,353 |
| Fullday Change | -0.30999947 |
| Fullday Change Percent | -2.2017007 |
| Fullday Price | 13.56 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.61291003 |
| Gross Profits | 345,358,016 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.61693 |
| Held Percent Institutions | 0.110860005 |
| Implied Shares Outstanding | 59,079,320 |
| Industry | Apparel Retail |
| Industry Disp | Apparel Retail |
| Industry Key | apparel-retail |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,766,793,600 |
| Long Business Summary | Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California. |
| Long Name | Reformation Inc. |
| Market | us_market |
| Market Cap | 801,115,584 |
| Market State | POST |
| Max Age | 86,400 |
| Message Board Id | finmb_630500395 |
| Most Recent Quarter | 1,782,518,400 |
| Name Change Date | 2,026-10-14 |
| Net Income To Common | 11,534,000 |
| Next Fiscal Year End | 1,798,329,600 |
| Non Diluted Market Cap | 736,719,120 |
| Number Of Analyst Opinions | 8 |
| Open | 13.54 |
| Operating Cashflow | 40,906,000 |
| Operating Margins | 0.12361 |
| Payout Ratio | 0.0 |
| Phone | 213 282 2025 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 13.56 |
| Post Market Time | 1,792,008,605 |
| Prev Name | LYMI, Inc. |
| Previous Close | 13.77 |
| Price Eps Current Year | 26.509226 |
| Price Hint | 2 |
| Price To Book | 1.7922285 |
| Price To Sales Trailing12 Months | 1.4217461 |
| Profit Margins | 0.020469999 |
| Quick Ratio | 0.794 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.44444 |
| Region | US |
| Regular Market Change | -0.21 |
| Regular Market Change Percent | -1.52505 |
| Regular Market Day High | 13.73 |
| Regular Market Day Low | 13.42 |
| Regular Market Day Range | 13.42 - 13.73 |
| Regular Market Open | 13.54 |
| Regular Market Previous Close | 13.77 |
| Regular Market Price | 13.56 |
| Regular Market Time | 1,792,008,002 |
| Regular Market Volume | 278,651 |
| Revenue Growth | 0.241 |
| Revenue Per Share | 11.318 |
| Sand P52 Week Change | 0.17004645 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 59,079,320 |
| Shares Percent Shares Out | 0.0432 |
| Shares Short | 2,551,273 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 2,199,543 |
| Short Name | Reformation Inc. |
| Short Ratio | 4.24 |
| Source Interval | 15 |
| State | CA |
| Symbol | REF |
| Target High Price | 21.0 |
| Target Low Price | 16.0 |
| Target Mean Price | 19.25 |
| Target Median Price | 20.0 |
| Total Cash | 76,627,000 |
| Total Cash Per Share | 1.297 |
| Total Debt | 435,312,000 |
| Total Revenue | 563,473,024 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.2 |
| Trailing P E | 67.8 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 14.280944 |
| Two Hundred Day Average Change | -0.72094345 |
| Two Hundred Day Average Change Percent | -0.0504829 |
| Type Disp | Equity |
| Volume | 278,651 |
| Website | https://www.thereformation.com |
| Zip | 90,058 |