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Reformation Inc. (REF)

Consumer Cyclical | Apparel Retail | Vernon, United States | NYSE
15.00 USD +0.30 (2.041%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 15.00

Short-term:★★☆☆☆Long-term:★☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | Aug. 22, 2026, 5:15 a.m. EDT

The immediate outlook is bearish due to a distinct lack of momentum and deteriorating operational efficiency. Despite a reported 30% revenue growth, the company is hemorrhaging cash with operating margins sitting at -11%, indicating that top-line expansion is not translating into profitability. The stock has failed to break out of its trading range, currently trading below both its 50-day and 200-day averages, which suggests persistent selling pressure and a failure to generate technical strength. Without a turnaround in profitability, the high valuation multiples remain unjustified, making this a risky hold for the near term. On a longer horizon, the investment case is severely compromised by the company's inability to sustain earnings power. The combination of negative operating margins and a trailing P/E of nearly 145x signals a classic value trap where growth numbers mask fundamental business decay. The balance sheet is also concerning, with debt significantly outweighing cash reserves, creating a fragile capital structure that limits strategic flexibility. There is no evidence of a dominant competitive moat or the sustained revenue acceleration required to justify a premium valuation in the apparel sector. Finally, there is absolutely no income component to consider. The company has not issued a dividend in the last five years, offering zero yield to investors who might be seeking defensive income. This leaves the entire return proposition dependent on speculative price appreciation, which is currently unsupported by either earnings quality or technical momentum.

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Attribute Value
Sector Consumer Cyclical
Debt to Equity Ratio 75.555
Revenue per Share 10.712
Market Cap 886,143,104
Trailing P/E 136.36
Forward P/E 21.61
Profit Margins 1.13%
Website https://www.thereformation.com

Info Dump

Attribute Value
52 Week Change -0.005305052
Address1 5,801 S. 2nd St.
All Time High 17.26
All Time Low 12.83
Ask 16.16
Ask Size 200
Average Analyst Rating 1.4 - Strong Buy
Average Daily Volume10 Day 422,040
Average Daily Volume3 Month 754,513
Average Volume 754,513
Average Volume10Days 422,040
Bid 13.1
Bid Size 1,000
Book Value 9.125
City Vernon
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 15.0
Current Ratio 1.575
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 15.28
Day Low 14.61
Debt To Equity 75.555
Display Name Reformation
Ebitda 34,610,000
Ebitda Margins 0.064899996
Enterprise To Ebitda 30.185
Enterprise To Revenue 1.959
Enterprise Value 1,044,691,776
Eps Current Year 0.412
Eps Forward 0.69419
Eps Trailing Twelve Months 0.11
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 15.258636
Fifty Day Average Change -0.25863647
Fifty Day Average Change Percent -0.01695017
Fifty Two Week Change Percent -0.5305052
Fifty Two Week High 17.26
Fifty Two Week High Change -2.2600002
Fifty Two Week High Change Percent -0.1309386
Fifty Two Week Low 12.83
Fifty Two Week Low Change 2.17
Fifty Two Week Low Change Percent 0.16913484
Fifty Two Week Range 12.83 - 17.26
Financial Currency USD
First Trade Date Milliseconds 1,785,418,200,000
Float Shares 13,367,984
Forward Eps 0.69419
Forward P E 21.607916
Full Exchange Name NYSE
Full Time Employees 1,261
Fullday Change 0.3
Fullday Change Percent 2.04082
Fullday Price 15.0
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.62366
Gross Profits 332,606,016
Has Pre Post Market Data 1
Held Percent Insiders 0.66661
Held Percent Institutions 0.0016699999
Implied Shares Outstanding 59,076,208
Industry Apparel Retail
Industry Disp Apparel Retail
Industry Key apparel-retail
Language en-US
Last Fiscal Year End 1,766,793,600
Long Business Summary Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California.
Long Name Reformation Inc.
Market us_market
Market Cap 886,143,104
Market State CLOSED
Max Age 86,400
Message Board Id finmb_630500395
Most Recent Quarter 1,774,656,000
Net Income To Common 6,041,000
Next Fiscal Year End 1,798,329,600
Non Diluted Market Cap 868,420,257
Number Of Analyst Opinions 8
Open 14.69
Operating Cashflow 33,002,000
Operating Margins -0.11033
Payout Ratio 0.0
Phone 213 282 2025
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 15.0
Post Market Time 1,787,959,806
Previous Close 14.7
Price Eps Current Year 36.40777
Price Hint 2
Price To Book 1.6438357
Price To Sales Trailing12 Months 1.6615816
Profit Margins 0.01133
Quick Ratio 0.713
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.44444
Region US
Regular Market Change 0.3
Regular Market Change Percent 2.04082
Regular Market Day High 15.28
Regular Market Day Low 14.61
Regular Market Day Range 14.61 - 15.28
Regular Market Open 14.69
Regular Market Previous Close 14.7
Regular Market Price 15.0
Regular Market Time 1,787,947,202
Regular Market Volume 267,146
Revenue Growth 0.304
Revenue Per Share 10.712
Sand P52 Week Change 0.20204377
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Shares Outstanding 59,076,208
Shares Percent Shares Out 0.0149
Shares Short 355,460
Short Name Reformation Inc.
Short Ratio 0.09
Source Interval 15
State CA
Symbol REF
Target High Price 21.0
Target Low Price 16.0
Target Mean Price 19.25
Target Median Price 20.0
Total Cash 41,217,000
Total Cash Per Share 0.831
Total Debt 341,948,000
Total Revenue 533,312,992
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 0.11
Trailing P E 136.36363
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 15.258636
Two Hundred Day Average Change -0.25863647
Two Hundred Day Average Change Percent -0.01695017
Type Disp Equity
Volume 267,146
Website https://www.thereformation.com
Zip 90,058