Reformation Inc. (REF)Consumer Cyclical | Apparel Retail | Vernon, United States | NYSE
15.00 USD
+0.30
(2.041%)
⇧
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 15.00 |
Hot Take ↕ | Aug. 22, 2026, 5:15 a.m. EDT
The immediate outlook is bearish due to a distinct lack of momentum and deteriorating operational efficiency. Despite a reported 30% revenue growth, the company is hemorrhaging cash with operating margins sitting at -11%, indicating that top-line expansion is not translating into profitability. The stock has failed to break out of its trading range, currently trading below both its 50-day and 200-day averages, which suggests persistent selling pressure and a failure to generate technical strength. Without a turnaround in profitability, the high valuation multiples remain unjustified, making this a risky hold for the near term. On a longer horizon, the investment case is severely compromised by the company's inability to sustain earnings power. The combination of negative operating margins and a trailing P/E of nearly 145x signals a classic value trap where growth numbers mask fundamental business decay. The balance sheet is also concerning, with debt significantly outweighing cash reserves, creating a fragile capital structure that limits strategic flexibility. There is no evidence of a dominant competitive moat or the sustained revenue acceleration required to justify a premium valuation in the apparel sector. Finally, there is absolutely no income component to consider. The company has not issued a dividend in the last five years, offering zero yield to investors who might be seeking defensive income. This leaves the entire return proposition dependent on speculative price appreciation, which is currently unsupported by either earnings quality or technical momentum. |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 75.555 |
| Revenue per Share | 10.712 |
| Market Cap | 886,143,104 |
| Trailing P/E | 136.36 |
| Forward P/E | 21.61 |
| Profit Margins | 1.13% |
| Website | https://www.thereformation.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.005305052 |
| Address1 | 5,801 S. 2nd St. |
| All Time High | 17.26 |
| All Time Low | 12.83 |
| Ask | 16.16 |
| Ask Size | 200 |
| Average Analyst Rating | 1.4 - Strong Buy |
| Average Daily Volume10 Day | 422,040 |
| Average Daily Volume3 Month | 754,513 |
| Average Volume | 754,513 |
| Average Volume10Days | 422,040 |
| Bid | 13.1 |
| Bid Size | 1,000 |
| Book Value | 9.125 |
| City | Vernon |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 15.0 |
| Current Ratio | 1.575 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 15.28 |
| Day Low | 14.61 |
| Debt To Equity | 75.555 |
| Display Name | Reformation |
| Ebitda | 34,610,000 |
| Ebitda Margins | 0.064899996 |
| Enterprise To Ebitda | 30.185 |
| Enterprise To Revenue | 1.959 |
| Enterprise Value | 1,044,691,776 |
| Eps Current Year | 0.412 |
| Eps Forward | 0.69419 |
| Eps Trailing Twelve Months | 0.11 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 15.258636 |
| Fifty Day Average Change | -0.25863647 |
| Fifty Day Average Change Percent | -0.01695017 |
| Fifty Two Week Change Percent | -0.5305052 |
| Fifty Two Week High | 17.26 |
| Fifty Two Week High Change | -2.2600002 |
| Fifty Two Week High Change Percent | -0.1309386 |
| Fifty Two Week Low | 12.83 |
| Fifty Two Week Low Change | 2.17 |
| Fifty Two Week Low Change Percent | 0.16913484 |
| Fifty Two Week Range | 12.83 - 17.26 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,785,418,200,000 |
| Float Shares | 13,367,984 |
| Forward Eps | 0.69419 |
| Forward P E | 21.607916 |
| Full Exchange Name | NYSE |
| Full Time Employees | 1,261 |
| Fullday Change | 0.3 |
| Fullday Change Percent | 2.04082 |
| Fullday Price | 15.0 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.62366 |
| Gross Profits | 332,606,016 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.66661 |
| Held Percent Institutions | 0.0016699999 |
| Implied Shares Outstanding | 59,076,208 |
| Industry | Apparel Retail |
| Industry Disp | Apparel Retail |
| Industry Key | apparel-retail |
| Language | en-US |
| Last Fiscal Year End | 1,766,793,600 |
| Long Business Summary | Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California. |
| Long Name | Reformation Inc. |
| Market | us_market |
| Market Cap | 886,143,104 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_630500395 |
| Most Recent Quarter | 1,774,656,000 |
| Net Income To Common | 6,041,000 |
| Next Fiscal Year End | 1,798,329,600 |
| Non Diluted Market Cap | 868,420,257 |
| Number Of Analyst Opinions | 8 |
| Open | 14.69 |
| Operating Cashflow | 33,002,000 |
| Operating Margins | -0.11033 |
| Payout Ratio | 0.0 |
| Phone | 213 282 2025 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 15.0 |
| Post Market Time | 1,787,959,806 |
| Previous Close | 14.7 |
| Price Eps Current Year | 36.40777 |
| Price Hint | 2 |
| Price To Book | 1.6438357 |
| Price To Sales Trailing12 Months | 1.6615816 |
| Profit Margins | 0.01133 |
| Quick Ratio | 0.713 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.44444 |
| Region | US |
| Regular Market Change | 0.3 |
| Regular Market Change Percent | 2.04082 |
| Regular Market Day High | 15.28 |
| Regular Market Day Low | 14.61 |
| Regular Market Day Range | 14.61 - 15.28 |
| Regular Market Open | 14.69 |
| Regular Market Previous Close | 14.7 |
| Regular Market Price | 15.0 |
| Regular Market Time | 1,787,947,202 |
| Regular Market Volume | 267,146 |
| Revenue Growth | 0.304 |
| Revenue Per Share | 10.712 |
| Sand P52 Week Change | 0.20204377 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 59,076,208 |
| Shares Percent Shares Out | 0.0149 |
| Shares Short | 355,460 |
| Short Name | Reformation Inc. |
| Short Ratio | 0.09 |
| Source Interval | 15 |
| State | CA |
| Symbol | REF |
| Target High Price | 21.0 |
| Target Low Price | 16.0 |
| Target Mean Price | 19.25 |
| Target Median Price | 20.0 |
| Total Cash | 41,217,000 |
| Total Cash Per Share | 0.831 |
| Total Debt | 341,948,000 |
| Total Revenue | 533,312,992 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.11 |
| Trailing P E | 136.36363 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 15.258636 |
| Two Hundred Day Average Change | -0.25863647 |
| Two Hundred Day Average Change Percent | -0.01695017 |
| Type Disp | Equity |
| Volume | 267,146 |
| Website | https://www.thereformation.com |
| Zip | 90,058 |