Reed's, Inc. (REED)Consumer Defensive | Beverages - Non-Alcoholic | Norwalk, United States | NYSE American
1.07 USD
-0.01
(-0.926%) ⇩
(July 13, 2026, 3:54 p.m.
EDT)
After hours: 1.07 |
Hot Take ↕ | July 11, 2026, 3:50 a.m. EDT
The investment case for this beverage company has collapsed entirely. Fundamentally, the business is bleeding cash with negative operating margins of nearly 87%, negative free cash flow, and a return on equity of -550%. The market has already priced in a severe crisis, evidenced by a 99% drop in share price over the last nine years and four consecutive years of declining revenue. Recent headlines confirm the deterioration: the company missed earnings estimates significantly, reported wider-than-expected losses, and is undergoing major restructuring including a CEO departure and a capital raise to stay afloat. While the stock recently moved up slightly due to a public offering and an exchange listing, this is a distress financing event, not a turnaround signal. With no dividend to provide income and a balance sheet showing debt significantly exceeding cash, there is no margin of safety here. The short-term outlook remains precarious as the company navigates these structural changes, and the long-term prospects are obscured by the depth of the decline and the lack of sustainable profitability. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.655836 |
| AutoARIMA | 0.679968 |
| AutoETS | 0.679970 |
| AutoTheta | 0.839934 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 29% |
| H-stat | 6.11 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.105 |
| Excess Kurtosis | -0.32 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 372.845 |
| Revenue per Share | 3.329 |
| Market Cap | 12,687,083 |
| Forward P/E | -0.95 |
| Beta | 0.22 |
| Profit Margins | -65.03% |
| Website | https://drinkreeds.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.82 |
| Address1 | 501 Merritt 7 Corporate Park |
| All Time High | 3,196.481 |
| All Time Low | 1.03 |
| Ask | 0.0 |
| Ask Size | 100 |
| Average Daily Volume10 Day | 34,980 |
| Average Daily Volume3 Month | 30,252 |
| Average Volume | 30,252 |
| Average Volume10Days | 34,980 |
| Beta | 0.224 |
| Bid | 0.0 |
| Bid Size | 1,200 |
| Book Value | 0.22 |
| City | Norwalk |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.07 |
| Current Ratio | 1.109 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 1.1372 |
| Day Low | 1.06 |
| Debt To Equity | 372.845 |
| Display Name | Reed's |
| Earnings Call Timestamp End | 1,747,225,800 |
| Earnings Call Timestamp Start | 1,747,225,800 |
| Earnings Timestamp End | 1,755,201,600 |
| Earnings Timestamp Start | 1,755,201,600 |
| Ebitda | -17,459,000 |
| Ebitda Margins | -0.55998003 |
| Enterprise To Ebitda | -1.045 |
| Enterprise To Revenue | 0.585 |
| Enterprise Value | 18,238,082 |
| Eps Forward | -1.13 |
| Eps Trailing Twelve Months | -2.17 |
| Esg Populated | 0 |
| Exchange | ASE |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.902 |
| Fifty Day Average Change | -0.8319999 |
| Fifty Day Average Change Percent | -0.43743423 |
| Fifty Two Week Change Percent | -82.0 |
| Fifty Two Week High | 12.0 |
| Fifty Two Week High Change | -10.93 |
| Fifty Two Week High Change Percent | -0.91083336 |
| Fifty Two Week Low | 1.03 |
| Fifty Two Week Low Change | 0.04000008 |
| Fifty Two Week Low Change Percent | 0.03883503 |
| Fifty Two Week Range | 1.03 - 12.0 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,167,402,600,000 |
| Float Shares | 3,693,838 |
| Forward Eps | -1.13 |
| Forward P E | -0.9469027 |
| Free Cashflow | -9,315,375 |
| Full Exchange Name | NYSE American |
| Full Time Employees | 44 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.2011 |
| Gross Profits | 6,270,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.54077 |
| Held Percent Institutions | 0.08525 |
| Implied Shares Outstanding | 11,857,086 |
| Industry | Beverages - Non-Alcoholic |
| Industry Disp | Beverages - Non - Alcoholic |
| Industry Key | beverages-non-alcoholic |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,762,128,000 |
| Last Split Factor | 1:6 |
| Long Business Summary | Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States and the Asia-Pacific region. The company offers reed's craft ginger beer; reed's real ginger ales; reed's ready to drink; reed's functional soda; flying cauldron soda; and virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through its website, Amazon, and third party e-commerce retailers; and Reed's and Virgil's brand names. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut. |
| Long Name | Reed's, Inc. |
| Market | us_market |
| Market Cap | 12,687,083 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_3562450 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -20,280,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 12,805,652 |
| Open | 1.15 |
| Operating Cashflow | -17,519,000 |
| Operating Margins | -0.8702 |
| Payout Ratio | 0.0 |
| Phone | 800 997 3337 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 1.07 |
| Post Market Time | 1,783,980,253 |
| Previous Close | 1.08 |
| Price Hint | 4 |
| Price To Book | 4.8636365 |
| Price To Sales Trailing12 Months | 0.40692422 |
| Profit Margins | -0.65029997 |
| Quick Ratio | 0.493 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.00999999 |
| Regular Market Change Percent | -0.925925 |
| Regular Market Day High | 1.1372 |
| Regular Market Day Low | 1.06 |
| Regular Market Day Range | 1.06 - 1.1372 |
| Regular Market Open | 1.15 |
| Regular Market Previous Close | 1.08 |
| Regular Market Price | 1.07 |
| Regular Market Time | 1,783,972,457 |
| Regular Market Volume | 7,178 |
| Return On Assets | -0.50943 |
| Return On Equity | -5.51251 |
| Revenue Growth | -0.288 |
| Revenue Per Share | 3.329 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Shares Outstanding | 11,857,086 |
| Shares Percent Shares Out | 0.0039 |
| Shares Short | 46,752 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 36,388 |
| Short Name | Reed's, Inc. |
| Short Percent Of Float | 0.0082 |
| Short Ratio | 1.85 |
| Source Interval | 15 |
| State | CT |
| Symbol | REED |
| Total Cash | 4,580,000 |
| Total Cash Per Share | 0.386 |
| Total Debt | 10,037,000 |
| Total Revenue | 31,178,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -2.17 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 3.69795 |
| Two Hundred Day Average Change | -2.6279497 |
| Two Hundred Day Average Change Percent | -0.71065044 |
| Type Disp | Equity |
| Volume | 7,178 |
| Website | https://drinkreeds.com |
| Zip | 6,851 |