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Prudential Financial, Inc. (PRU)

Financial Services | Insurance - Life | Newark, United States | NYSE
116.17 USD +0.80 (0.693%) ⇧ (July 13, 2026, 4 p.m. EDT)
After hours: 115.29 -0.88 (-0.880%) ⇩ (July 13, 2026, 7:46 p.m. EDT)

Short-term:★★★☆☆Long-term:★★★☆☆Dividends:★★★★☆
Hot Take | July 11, 2026, 4:02 a.m. EDT

PRU presents a classic value trap candidate with a high dividend yield masking underlying earnings weakness. While the stock trades above key moving averages, suggesting short-term technical strength, the analyst consensus targets significantly below the current price, warning of a correction. The balance sheet is leveraged, and earnings are contracting despite revenue growth, which limits long-term upside. Investors should view this primarily as an income play rather than a capital appreciation vehicle, given the mixed fundamental signals and defensive positioning in the options market.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL_126 ✓0.031608
MSTL_70_1260.038983
MSTL0.055345
AutoARIMA0.056021
AutoETS0.056021
AutoTheta0.056041
MSTL_700.058108

Forecast horizon: 60 days | Selected: MSTL_126

Forecast Reliability
Score 52%
H-stat 2.66
Ljung-Box p 0.000
Jarque-Bera p 0.686
Excess Kurtosis -0.12
Attribute Value
Sector Financial Services
Ex Dividend Date 2026-05-25
Last Dividend Date 2026-05-25
Debt to Equity Ratio 158.972
Revenue per Share 180.748
Market Cap 40,348,758,016
Trailing P/E 11.96
Forward P/E 7.95
Beta 0.84
Profit Margins 5.48%
Website https://www.prudential.com

As of July 11, 2026, 4:02 a.m. EDT: Speculators are positioning for a range-bound outcome with a slight downside bias near term, evidenced by heavy put open interest at strikes below the current price. However, significant volume in deep out-of-the-money calls indicates asymmetric upside speculation, creating a volatile environment where traders are hedging against a drop while betting on a recovery.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.36% 5.31% 5.00% 4.89%
Dividend History
Date Dividend Yield %
2026-05-26 1.400 1.364256
2026-02-17 1.400 1.355670
2025-11-18 1.350 1.315277
2025-08-19 1.350 1.270588
2025-05-20 1.350 1.275149
2025-02-18 1.350 1.207621
2024-11-19 1.300 1.043255
2024-08-20 1.300 1.147801
2024-05-20 1.300 1.104503
2024-02-16 1.300 1.211782
2023-11-20 1.250 1.325838
2023-08-21 1.250 1.370464
2023-05-22 1.250 1.524390
2023-02-17 1.250 1.231163
2022-11-21 1.200 1.121705
2022-08-22 1.200 1.210776
2022-05-23 1.200 1.183432
2022-02-14 1.200 1.036269
2021-11-22 1.150 1.069966
2021-08-23 1.150 1.100268
2021-05-24 1.150 1.081539
2021-02-12 1.150 1.422211
2020-11-23 1.100 1.431546
2020-08-24 1.100 1.592126
2020-05-22 1.100 1.954513
2020-02-14 1.100 1.164268
2019-11-25 1.000 1.067578
2019-08-19 1.000 1.216249
2019-05-24 1.000 1.023018
2019-02-19 1.000 1.064396
2018-11-23 0.900 1.003680
2018-08-20 0.900 0.916870
2018-05-21 0.900 0.885740
2018-02-20 0.900 0.829646
2017-11-24 0.750 0.688579
2017-08-18 0.750 0.735655
2017-05-19 0.750 0.721223
2017-02-17 0.750 0.675007
2016-11-18 0.700 0.706001
2016-08-19 0.700 0.918876
2016-05-20 0.700 0.901249
2016-02-19 0.700 1.070991
2015-11-20 0.700 0.808968
2015-08-21 0.580 0.718088
2015-05-21 0.580 0.677333
2015-02-20 0.580 0.717733
2014-11-21 0.580 0.685741
2014-08-22 0.530 0.597857
2014-05-22 0.530 0.650626
2014-02-21 0.530 0.631479
2013-11-22 0.530 0.588431
2013-08-23 0.400 0.508259
2013-05-24 0.400 0.601866
2013-02-22 0.400 0.713267
2012-11-16 1.600 3.282725
2011-11-18 1.450 2.987843
2010-11-19 1.150 2.138341
2009-11-20 0.700 1.468429
2008-11-20 0.580 4.224326
2007-11-21 1.150 1.248914
2006-11-22 0.950 1.180564
2005-11-18 0.780 1.026856
2004-11-19 0.625 1.314959
2003-11-21 0.500 1.351351
2002-11-21 0.400 1.341382
Additional Data
dividendRate 5.6
dividendYield 4.85
exDividendDate 2026-05-26
trailingAnnualDividendRate 5.45
trailingAnnualDividendYield 0.047239315
lastDividendValue 1.4
lastDividendDate 2026-05-26
dividendDate 2026-06-11

Info Dump

Attribute Value
52 Week Change 0.093450904
Address1 751 Broad Street
All Time High 130.55
All Time Low 10.63
Ask 116.24
Ask Size 100
Audit Risk 2
Average Analyst Rating 3.4 - Hold
Average Daily Volume10 Day 1,782,470
Average Daily Volume3 Month 2,055,667
Average Volume 2,055,667
Average Volume10Days 1,782,470
Beta 0.84
Bid 116.2
Bid Size 400
Board Risk 4
Book Value 92.061
City Newark
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 4
Country United States
Crypto Tradeable 0
Currency USD
Current Price 116.17
Current Ratio 0.81
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 117.16
Day Low 115.855
Debt To Equity 158.972
Display Name Prudential Financial
Dividend Date 1,781,136,000
Dividend Rate 5.6
Dividend Yield 4.85
Earnings Call Timestamp End 1,785,960,000
Earnings Call Timestamp Start 1,785,960,000
Earnings Growth -0.143
Earnings Quarterly Growth -0.156
Earnings Timestamp 1,785,873,600
Earnings Timestamp End 1,785,873,600
Earnings Timestamp Start 1,785,873,600
Ebitda 5,103,249,920
Ebitda Margins 0.08063
Enterprise To Ebitda 11.777
Enterprise To Revenue 0.95
Enterprise Value 60,102,991,872
Eps Current Year 13.70229
Eps Forward 14.61905
Eps Trailing Twelve Months 9.71
Esg Populated 0
Ex Dividend Date 1,779,753,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 104.9384
Fifty Day Average Change 11.231598
Fifty Day Average Change Percent 0.10703039
Fifty Two Week Change Percent 9.345091
Fifty Two Week High 119.76
Fifty Two Week High Change -3.590004
Fifty Two Week High Change Percent -0.029976653
Fifty Two Week Low 91.89
Fifty Two Week Low Change 24.279999
Fifty Two Week Low Change Percent 0.26422897
Fifty Two Week Range 91.89 - 119.76
Financial Currency USD
First Trade Date Milliseconds 1,008,253,800,000
Five Year Avg Dividend Yield 4.78
Float Shares 345,910,420
Forward Eps 14.61905
Forward P E 7.9464808
Free Cashflow 10,378,999,808
Full Exchange Name NYSE
Full Time Employees 36,607
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.28956
Gross Profits 18,325,999,616
Has Pre Post Market Data 1
Held Percent Insiders 0.00174
Held Percent Institutions 0.64662004
Implied Shares Outstanding 347,325,107
Industry Insurance - Life
Industry Disp Insurance - Life
Industry Key insurance-life
Ir Website http://www.investor.prudential.com/phoenix.zhtml?c=129695&p=irol-irhome
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,779,753,600
Last Dividend Value 1.4
Last Fiscal Year End 1,767,139,200
Long Business Summary Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
Long Name Prudential Financial, Inc.
Market us_market
Market Cap 40,348,758,016
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_1038328
Most Recent Quarter 1,774,915,200
Net Income To Common 3,425,999,872
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 40,070,897,594
Number Of Analyst Opinions 15
Open 116.51
Operating Cashflow 9,784,999,936
Operating Margins 0.04721
Overall Risk 1
Payout Ratio 0.56130004
Peg Ratio 1.25
Phone 973 802 6000
Post Market Change -0.87999725
Post Market Change Percent -0.7575082
Post Market Price 115.29
Post Market Time 1,783,986,397
Previous Close 115.37
Price Eps Current Year 8.478145
Price Hint 2
Price To Book 1.2618808
Price To Sales Trailing12 Months 0.63753194
Profit Margins 0.054759998
Quick Ratio 0.715
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 3.38889
Region US
Regular Market Change 0.799995
Regular Market Change Percent 0.693417
Regular Market Day High 117.16
Regular Market Day Low 115.855
Regular Market Day Range 115.855 - 117.16
Regular Market Open 116.51
Regular Market Previous Close 115.37
Regular Market Price 116.17
Regular Market Time 1,783,972,802
Regular Market Volume 1,343,585
Return On Assets 0.00409
Return On Equity 0.10711
Revenue Growth 0.153
Revenue Per Share 180.748
Sand P52 Week Change 0.20847368
Sector Financial Services
Sector Disp Financial Services
Sector Key financial-services
Share Holder Rights Risk 1
Shares Outstanding 347,325,107
Shares Percent Shares Out 0.0342
Shares Short 11,864,209
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 12,358,911
Short Name Prudential Financial, Inc.
Short Percent Of Float 0.038900003
Short Ratio 6.1
Source Interval 15
State NJ
Symbol PRU
Target High Price 117.0
Target Low Price 90.0
Target Mean Price 102.46667
Target Median Price 105.0
Total Cash 38,684,000,256
Total Cash Per Share 111.481
Total Debt 55,523,999,744
Total Revenue 63,288,999,936
Tradeable 0
Trailing Annual Dividend Rate 5.45
Trailing Annual Dividend Yield 0.047239315
Trailing Eps 9.71
Trailing P E 11.963955
Trailing Peg Ratio 1.2543
Triggerable 1
Two Hundred Day Average 104.51285
Two Hundred Day Average Change 11.65715
Two Hundred Day Average Change Percent 0.11153796
Type Disp Equity
Volume 1,343,585
Website https://www.prudential.com
Zip 7,102