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Prudential Financial, Inc. (PRU)

Financial Services | Insurance - Life | Newark, United States | NYSE
101.65 USD +1.87 (1.874%) ⇧ (April 17, 2026, 4 p.m. EDT)
After hours: 101.60 -0.05 (-0.050%) ⇩ (April 17, 2026, 7:55 p.m. EDT)

Short-term: ★★★☆☆ | Long-term: ★★★★☆ | Dividends: ★★★★★
Hot Take | April 11, 2026, 3:26 p.m. EDT

PRU is a solid long-term investment with a strong dividend yield and consistent payout history, making it attractive for income-focused investors. The recent price movements show some volatility, but the fundamentals remain strong. While the short-term outlook is mixed, the long-term fundamentals and high dividend yield suggest a 'buy and hold' strategy. The options activity indicates a cautious market sentiment, with traders hedging against potential downside, but there's also a potential for a short-term rebound based on the ATM activity.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.071300
AutoARIMA0.071818
AutoETS0.071819
AutoTheta0.107264

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 48%
H-stat 5.16
Ljung-Box p 0.000
Jarque-Bera p 0.469
Excess Kurtosis -0.14
Attribute Value
Sector Financial Services
Ex Dividend Date 2026-02-16
Last Dividend Date 2026-02-16
Debt to Equity Ratio 124.482
Revenue per Share 174.056
Market Cap 35,374,198,784
Trailing P/E 10.18
Forward P/E 6.68
Beta 0.94
Profit Margins 5.84%
Website https://www.prudential.com

As of April 11, 2026, 3:26 p.m. EDT: The options data suggests a mixed sentiment. The calls and puts show a concentration of activity around the ATM strike of 97.5, indicating potential for price stability or a possible breakout. However, the presence of significant OI and IV spikes on the puts, especially for strikes below the current price, suggests some bearish speculation. The overall volume and open interest indicate that traders are cautious, with a slight tilt towards short-term volatility. The options activity reflects a balanced view with both bullish and bearish positions, but the higher IV on puts implies more concern about downside risk.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.36% 5.32% 5.42% 5.43%
Dividend History
Date Dividend Yield %
2026-02-17 1.400 1.355670
2025-11-18 1.350 1.333118
2025-08-19 1.350 1.304841
2025-05-20 1.350 1.326318
2025-02-18 1.350 1.271984
2024-11-19 1.300 1.112318
2024-08-20 1.300 1.236328
2024-05-20 1.300 1.203201
2024-02-16 1.300 1.334366
2023-11-20 1.250 1.477534
2023-08-21 1.250 1.547468
2023-05-22 1.250 1.744777
2023-02-17 1.250 1.430960
2022-11-21 1.200 1.319738
2022-08-22 1.200 1.440640
2022-05-23 1.200 1.424639
2022-02-14 1.200 1.262836
2021-11-22 1.150 1.317086
2021-08-23 1.150 1.369166
2021-05-24 1.150 1.360859
2021-02-12 1.150 1.808974
2020-11-23 1.100 1.846964
2020-08-24 1.100 2.084452
2020-05-22 1.100 2.601347
2020-02-14 1.100 1.579706
2019-11-25 1.000 1.465381
2019-08-19 1.000 1.687222
2019-05-24 1.000 1.436680
2019-02-19 1.000 1.510342
2018-11-23 0.900 1.439477
2018-08-20 0.900 1.328105
2018-05-21 0.900 1.294805
2018-02-20 0.900 1.223557
2017-11-24 0.750 1.023933
2017-08-18 0.750 1.101467
2017-05-19 0.750 1.087806
2017-02-17 0.750 1.025533
2016-11-18 0.700 1.079847
2016-08-19 0.700 1.415437
2016-05-20 0.700 1.401101
2016-02-19 0.700 1.680103
2015-11-20 0.700 1.282632
2015-08-21 0.580 1.147733
2015-05-21 0.580 1.090041
2015-02-20 0.580 1.162934
2014-11-21 0.580 1.119181
2014-08-22 0.530 0.982527
2014-05-22 0.530 1.075575
2014-02-21 0.530 1.050789
2013-11-22 0.530 0.985338
2013-08-23 0.400 0.856120
2013-05-24 0.400 1.018918
2013-02-22 0.400 1.214766
2012-11-16 1.600 5.631689
2011-11-18 1.450 5.293794
2010-11-19 1.150 3.900688
2009-11-20 0.700 2.736430
2008-11-20 0.580 7.986941
2007-11-21 1.150 2.444682
2006-11-22 0.950 2.339132
2005-11-18 0.780 2.058810
2004-11-19 0.625 2.663604
2003-11-21 0.500 2.773094
2002-11-21 0.400 2.790189
Additional Data
dividendRate 5.45
dividendYield 5.36
exDividendDate 2026-02-17
trailingAnnualDividendRate 5.4
trailingAnnualDividendYield 0.054119065
lastDividendValue 1.4
lastDividendDate 2026-02-17
dividendDate 2026-03-12

Info Dump

Attribute Value
52 Week Change 0.030040264
Address1 751 Broad Street
All Time High 130.55
All Time Low 10.63
Ask 101.78
Ask Size 100
Audit Risk 3
Average Analyst Rating 2.9 - Hold
Average Daily Volume10 Day 1,923,600
Average Daily Volume3 Month 2,392,827
Average Volume 2,392,827
Average Volume10Days 1,923,600
Beta 0.94
Bid 101.77
Bid Size 300
Board Risk 4
Book Value 93.228
City Newark
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 4
Country United States
Crypto Tradeable 0
Currency USD
Current Price 101.65
Current Ratio 0.916
Custom Price Alert Confidence HIGH
Date Short Interest 1,774,915,200
Day High 102.84
Day Low 100.21
Debt To Equity 124.482
Display Name Prudential Financial
Dividend Date 1,773,273,600
Dividend Rate 5.45
Dividend Yield 5.36
Earnings Call Timestamp End 1,778,079,600
Earnings Call Timestamp Start 1,778,079,600
Earnings Timestamp 1,778,011,200
Earnings Timestamp End 1,778,011,200
Earnings Timestamp Start 1,778,011,200
Ebitda 5,242,999,808
Ebitda Margins 0.08562
Enterprise To Ebitda 7.975
Enterprise To Revenue 0.683
Enterprise Value 41,814,200,320
Eps Current Year 13.92334
Eps Forward 15.20776
Eps Trailing Twelve Months 9.99
Esg Populated 0
Ex Dividend Date 1,771,286,400
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 98.289
Fifty Day Average Change 3.361
Fifty Day Average Change Percent 0.034195077
Fifty Two Week Change Percent 3.0040264
Fifty Two Week High 119.76
Fifty Two Week High Change -18.11
Fifty Two Week High Change Percent -0.15121911
Fifty Two Week Low 91.89
Fifty Two Week Low Change 9.760002
Fifty Two Week Low Change Percent 0.10621397
Fifty Two Week Range 91.89 - 119.76
Financial Currency USD
First Trade Date Milliseconds 1,008,253,800,000
Five Year Avg Dividend Yield 4.74
Float Shares 346,945,560
Forward Eps 15.20776
Forward P E 6.6840878
Free Cashflow 12,618,874,880
Full Exchange Name NYSE
Full Time Employees 36,607
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,775,001,600
Gross Margins 0.29603
Gross Profits 18,126,999,552
Has Pre Post Market Data 1
Held Percent Insiders 0.00178
Held Percent Institutions 0.6317
Implied Shares Outstanding 348,000,000
Industry Insurance - Life
Industry Disp Insurance - Life
Industry Key insurance-life
Ir Website http://www.investor.prudential.com/phoenix.zhtml?c=129695&p=irol-irhome
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,771,286,400
Last Dividend Value 1.4
Last Fiscal Year End 1,767,139,200
Long Business Summary Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.
Long Name Prudential Financial, Inc.
Market us_market
Market Cap 35,374,198,784
Market State CLOSED
Max Age 86,400
Message Board Id finmb_1038328
Most Recent Quarter 1,767,139,200
Net Income To Common 3,535,000,064
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 35,355,771,159
Number Of Analyst Opinions 15
Open 100.21
Operating Cashflow 6,271,000,064
Operating Margins 0.1041
Overall Risk 1
Payout Ratio 0.5405
Peg Ratio 1.15
Phone 973 802 6000
Post Market Change -0.05000305
Post Market Change Percent -0.049191393
Post Market Price 101.6
Post Market Time 1,776,470,150
Previous Close 99.78
Price Eps Current Year 7.300691
Price Hint 2
Price To Book 1.0903378
Price To Sales Trailing12 Months 0.5776983
Profit Margins 0.0584
Quick Ratio 0.811
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 2.94444
Region US
Regular Market Change 1.87
Regular Market Change Percent 1.87413
Regular Market Day High 102.84
Regular Market Day Low 100.21
Regular Market Day Range 100.21 - 102.84
Regular Market Open 100.21
Regular Market Previous Close 99.78
Regular Market Price 101.65
Regular Market Time 1,776,456,003
Regular Market Volume 1,967,548
Return On Assets 0.00424
Return On Equity 0.11359999
Revenue Growth 0.312
Revenue Per Share 174.056
Sand P52 Week Change 0.36506534
Sector Financial Services
Sector Disp Financial Services
Sector Key financial-services
Share Holder Rights Risk 1
Shares Outstanding 347,818,703
Shares Percent Shares Out 0.0318
Shares Short 11,052,862
Shares Short Previous Month Date 1,772,150,400
Shares Short Prior Month 8,316,225
Short Name Prudential Financial, Inc.
Short Percent Of Float 0.036199998
Short Ratio 4.62
Source Interval 15
State NJ
Symbol PRU
Target High Price 124.0
Target Low Price 91.0
Target Mean Price 105.8
Target Median Price 105.0
Total Cash 40,995,000,320
Total Cash Per Share 117.802
Total Debt 44,292,001,792
Total Revenue 61,233,000,448
Tradeable 0
Trailing Annual Dividend Rate 5.4
Trailing Annual Dividend Yield 0.054119065
Trailing Eps 9.99
Trailing P E 10.175176
Trailing Peg Ratio 1.1752
Triggerable 1
Two Hundred Day Average 104.98545
Two Hundred Day Average Change -3.3354492
Two Hundred Day Average Change Percent -0.031770587
Type Disp Equity
Volume 1,967,548
Website https://www.prudential.com
Zip 7,102