Priority Technology Holdings, Inc. (PRTH)Technology | Software - Infrastructure | Alpharetta, United States | NasdaqCM
7.13 USD
+0.02
(0.281%)
⇧
(July 13, 2026, 4 p.m.
EDT)
After hours: 7.60 +0.47 (6.592%) ⇧ (July 13, 2026, 6:57 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 4:06 a.m. EDT
The investment case for Priority Technology is currently fractured by conflicting narratives. On one hand, the fundamentals look compelling: revenue is growing at 11%, earnings are up nearly 20%, and the forward P/E is attractive at roughly 5.7x. However, the market has priced in severe distress, evidenced by a negative book value (-$1.09/share) and a massive debt load ($1.05 billion) that dwarfs the company's cash reserves. This leverage creates a precarious situation where even modest earnings misses could trigger a liquidity crisis. The short-term outlook remains murky. Despite the recent price rally, the statistical forecasting model offers no directional bias, and the options market is screaming caution. The heavy put positioning at the $5 strike for October 2026 indicates that sophisticated traders see a high probability of a sharp decline to test the lows, likely driven by the looming CEO buyout vote and the associated uncertainty. Until the capital structure is resolved or the buyout is confirmed, the risk of a 'value trap'—where the cheap price reflects hidden insolvency risks rather than a bargain—remains too high to ignore. The lack of a dividend further strips away any defensive cushion for long-term holders. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.133440 |
| AutoETS | 0.133441 |
| AutoTheta | 0.133508 |
| MSTL | 0.135970 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 32% |
| H-stat | 12.29 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.525 |
| Excess Kurtosis | -0.78 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Revenue per Share | 12.156 |
| Market Cap | 587,192,384 |
| Trailing P/E | 10.19 |
| Forward P/E | 5.69 |
| Beta | 1.54 |
| Profit Margins | 5.85% |
| Website | https://prioritycommerce.com |
As of July 11, 2026, 4:06 a.m. EDT: Speculators are positioning for a range-bound outcome with a distinct skew toward downside protection. While there is notable open interest in out-of-the-money calls for the January 2027 expiration (betting on a move to $10), the overwhelming majority of put volume and open interest is concentrated in the October 2026 expiration at the $5 strike. This heavy concentration of puts suggests traders are hedging against a significant drop to the lower end of the trading range within the next six months, rather than betting aggressively on a breakout.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.021335185 |
| Address1 | 2,001 Westside Parkway |
| Address2 | Suite 155 |
| All Time High | 12.99 |
| All Time Low | 1.328 |
| Ask | 9.03 |
| Ask Size | 2 |
| Audit Risk | 9 |
| Average Analyst Rating | 1.4 - Strong Buy |
| Average Daily Volume10 Day | 614,760 |
| Average Daily Volume3 Month | 376,431 |
| Average Volume | 376,431 |
| Average Volume10Days | 614,760 |
| Beta | 1.544 |
| Bid | 5.14 |
| Bid Size | 2 |
| Board Risk | 7 |
| Book Value | -1.093 |
| City | Alpharetta |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 7.13 |
| Current Ratio | 1.084 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 7.205 |
| Day Low | 6.98 |
| Display Name | Priority Technology |
| Earnings Call Timestamp End | 1,778,508,000 |
| Earnings Call Timestamp Start | 1,778,508,000 |
| Earnings Growth | 0.199 |
| Earnings Quarterly Growth | 0.18 |
| Earnings Timestamp | 1,778,502,600 |
| Earnings Timestamp End | 1,786,019,400 |
| Earnings Timestamp Start | 1,786,019,400 |
| Ebitda | 197,492,992 |
| Ebitda Margins | 0.20195 |
| Enterprise To Ebitda | 7.846 |
| Enterprise To Revenue | 1.585 |
| Enterprise Value | 1,549,553,408 |
| Eps Current Year | 1.1175 |
| Eps Forward | 1.2525 |
| Eps Trailing Twelve Months | 0.7 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 6.2432 |
| Fifty Day Average Change | 0.8868003 |
| Fifty Day Average Change Percent | 0.14204259 |
| Fifty Two Week Change Percent | -2.1335185 |
| Fifty Two Week High | 8.594 |
| Fifty Two Week High Change | -1.4639997 |
| Fifty Two Week High Change Percent | -0.17035139 |
| Fifty Two Week Low | 4.44 |
| Fifty Two Week Low Change | 2.69 |
| Fifty Two Week Low Change Percent | 0.6058559 |
| Fifty Two Week Range | 4.44 - 8.594 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,481,034,600,000 |
| Float Shares | 33,271,489 |
| Forward Eps | 1.2525 |
| Forward P E | 5.6926146 |
| Free Cashflow | 76,253,752 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 1,186 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.39490002 |
| Gross Profits | 386,188,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.59424996 |
| Held Percent Institutions | 0.22198 |
| Implied Shares Outstanding | 82,355,170 |
| Industry | Software - Infrastructure |
| Industry Disp | Software - Infrastructure |
| Industry Key | software-infrastructure |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions. The company offers merchant solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was formerly known as Priority Holdings, LLC and changed its name to Priority Technology Holdings, Inc. in July 2018. Priority Technology Holdings, Inc. was founded in 2005 and is headquartered in Alpharetta, Georgia. |
| Long Name | Priority Technology Holdings, Inc. |
| Market | us_market |
| Market Cap | 587,192,384 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_409550498 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | 57,173,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 585,545,258 |
| Number Of Analyst Opinions | 5 |
| Open | 7.11 |
| Operating Cashflow | 113,888,000 |
| Operating Margins | 0.1497 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Phone | 404 952 2107 |
| Post Market Change | 0.4699998 |
| Post Market Change Percent | 6.591862 |
| Post Market Price | 7.6 |
| Post Market Time | 1,783,983,427 |
| Previous Close | 7.11 |
| Price Eps Current Year | 6.3803134 |
| Price Hint | 2 |
| Price To Book | -6.52333 |
| Price To Sales Trailing12 Months | 0.60043985 |
| Profit Margins | 0.05846 |
| Quick Ratio | 0.124 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.4 |
| Region | US |
| Regular Market Change | 0.02 |
| Regular Market Change Percent | 0.281294 |
| Regular Market Day High | 7.205 |
| Regular Market Day Low | 6.98 |
| Regular Market Day Range | 6.98 - 7.205 |
| Regular Market Open | 7.11 |
| Regular Market Previous Close | 7.11 |
| Regular Market Price | 7.13 |
| Regular Market Time | 1,783,972,800 |
| Regular Market Volume | 435,317 |
| Return On Assets | 0.04216 |
| Revenue Growth | 0.111 |
| Revenue Per Share | 12.156 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 82,355,170 |
| Shares Percent Shares Out | 0.025899999 |
| Shares Short | 2,131,481 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 1,274,056 |
| Short Name | Priority Technology Holdings, I |
| Short Percent Of Float | 0.0638 |
| Short Ratio | 3.73 |
| Source Interval | 15 |
| State | GA |
| Symbol | PRTH |
| Target High Price | 13.0 |
| Target Low Price | 7.5 |
| Target Mean Price | 10.1 |
| Target Median Price | 10.0 |
| Total Cash | 92,152,000 |
| Total Cash Per Share | 1.119 |
| Total Debt | 1,046,433,984 |
| Total Revenue | 977,937,024 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.7 |
| Trailing P E | 10.185715 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 5.9025 |
| Two Hundred Day Average Change | 1.2275 |
| Two Hundred Day Average Change Percent | 0.20796272 |
| Type Disp | Equity |
| Volume | 435,317 |
| Website | https://prioritycommerce.com |
| Zip | 30,004 |