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Pursuit Attractions and Hospitality, Inc. (PRSU)

Consumer Cyclical | Travel Services | Denver, United States | NYSE
52.96 USD -0.88 (-1.634%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 52.96

Short-term:★★⯪☆☆Long-term:★★⯪☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 4:37 a.m. EDT

The investment case for Pursuit Attractions and Hospitality is currently fractured by a severe disconnect between its operational reality and its market valuation. While the company boasts impressive top-line growth of 37.4% and healthy gross margins above 92%, it is hemorrhaging cash with negative free cash flow and crushing operating losses of nearly 43%. This operational bleed is priced into the stock at a premium multiple of nearly 50x trailing earnings, a valuation that ignores the fundamental risk of a business that cannot yet generate profit from its sales. The recent price action shows a modest recovery, climbing from the $50 range to trade near $54, which is technically above its 50-day moving average. However, this momentum is fragile given the company's inability to turn the corner on profitability. The statistical forecasting models offer no directional guidance, reflecting the high uncertainty surrounding the path to earnings. Furthermore, the options market is virtually silent, providing no speculative tailwinds to support a short-term rally. Long-term investors must weigh the potential for a turnaround against the danger of a value trap. The stock trades at a significant discount to its book value, yet the persistent operating losses suggest that the current share price may not reflect the full extent of the capital destruction occurring within the business. With no dividend to provide income and a balance sheet carrying substantial debt relative to its cash reserves, the margin for error is slim. Until the company demonstrates a sustained path to positive operating cash flow, the high valuation remains unjustified.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.102041
AutoARIMA0.107549
AutoETS0.107549
AutoTheta0.108011

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 38%
H-stat 137.79
Ljung-Box p 0.000
Jarque-Bera p 0.081
Excess Kurtosis -0.68
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2020-03-12
Last Dividend Date 2020-03-12
Debt to Equity Ratio 37.423
Revenue per Share 16.469
Market Cap 1,453,713,024
Trailing P/E 49.96
Forward P/E 29.48
Beta 1.35
Profit Margins 6.19%
Previous Name Viad Corp
Website https://www.pursuit.com

As of July 11, 2026, 4:37 a.m. EDT: Options activity is extremely thin with negligible open interest and volume across all expirations. There is no meaningful positioning in either calls or puts to indicate a specific speculative bias. The lack of liquidity suggests the market is currently indifferent or unable to form a consensus view on near-term direction via derivatives.


Dividend Data

Dividend History
Date Dividend Yield %
2020-03-13 0.100000 0.335570
2019-12-13 0.100000 0.149858
2019-09-12 0.100000 0.149611
2019-06-06 0.100000 0.155642
2019-03-14 0.100000 0.184502
2018-12-13 0.100000 0.209908
2018-09-06 0.100000 0.163934
2018-05-31 0.100000 0.189036
2018-03-15 0.100000 0.182815
2017-12-14 0.100000 0.177778
2017-09-07 0.100000 0.181984
2017-05-31 0.100000 0.226501
2017-03-08 0.100000 0.218341
2016-12-14 0.100000 0.221484
2016-09-07 0.100000 0.276243
2016-06-01 0.100000 0.315259
2016-03-09 0.100000 0.342114
2015-12-16 0.100000 0.332226
2015-09-09 0.100000 0.361533
2015-06-03 0.100000 0.367377
2015-03-11 0.100000 0.372856
2014-12-17 0.100000 0.385208
2014-09-10 0.100000 0.454752
2014-06-04 0.100000 0.446429
2014-03-12 0.100000 0.419463
2014-02-05 1.500000 6.257822
2013-12-18 0.094162 0.356252
2013-11-05 2.354049 9.893154
2013-09-04 0.085602 0.443264
2013-06-05 0.085602 0.397615
2013-03-13 0.085602 0.369823
2012-12-12 0.085602 0.412202
2012-09-05 0.085602 0.489238
2012-05-30 0.034241 0.226759
2012-03-14 0.034241 0.216569
2011-12-14 0.034241 0.233374
2011-09-07 0.034241 0.207686
2011-06-01 0.034241 0.174369
2011-03-09 0.034241 0.176524
2010-12-15 0.034241 0.156251
2010-09-08 0.034241 0.258902
2010-06-02 0.034241 0.178334
2010-03-10 0.034241 0.193332
2009-12-16 0.034241 0.199503
2009-09-09 0.034241 0.215868
2009-06-03 0.034241 0.248913
2009-03-11 0.034241 0.310562
2008-12-17 0.034241 0.155765
2008-09-10 0.034241 0.131580
2008-06-04 0.034241 0.121989
2008-03-12 0.034241 0.115541
2007-12-12 0.034241 0.127228
2007-09-12 0.034241 0.118695
2007-05-30 0.034241 0.089788
2007-03-21 0.034241 0.102697
2006-12-13 0.034241 0.099133
2006-09-06 0.034241 0.113412
2006-06-07 0.034241 0.127715
2006-03-21 0.034241 0.123040
2005-12-14 0.034241 0.125590
2005-09-07 0.034241 0.133157
2005-06-01 0.034241 0.142960
2005-03-21 0.034241 0.146093
2004-12-15 0.034241 0.159364
2004-09-01 0.034241 0.166322
Additional Data
exDividendDate 2020-03-13
trailingAnnualDividendRate 0.0
trailingAnnualDividendYield 0.0
lastDividendValue 0.1
lastDividendDate 2020-03-13
dividendDate 2020-04-01

Info Dump

Attribute Value
52 Week Change 0.7250881
Address1 1,401 17th Street
Address2 Suite 1400
All Time High 72.27
All Time Low 10.520459
Ask 0.0
Ask Size 100
Audit Risk 5
Average Analyst Rating 1.0 - Strong Buy
Average Daily Volume10 Day 378,110
Average Daily Volume3 Month 262,114
Average Volume 262,114
Average Volume10Days 378,110
Beta 1.351
Bid 21.71
Bid Size 100
Board Risk 2
Book Value 19.451
City Denver
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 2
Country United States
Crypto Tradeable 0
Currency USD
Current Price 52.96
Current Ratio 1.536
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 54.345
Day Low 52.84
Debt To Equity 37.423
Display Name Pursuit Attractions and Hospitality
Dividend Date 1,585,699,200
Earnings Call Timestamp End 1,778,101,200
Earnings Call Timestamp Start 1,778,101,200
Earnings Timestamp 1,778,097,600
Earnings Timestamp End 1,786,046,400
Earnings Timestamp Start 1,786,046,400
Ebitda 117,862,000
Ebitda Margins 0.25266
Enterprise To Ebitda 14.584
Enterprise To Revenue 3.685
Enterprise Value 1,718,934,272
Eps Current Year 1.58667
Eps Forward 1.79667
Eps Trailing Twelve Months 1.06
Esg Populated 0
Ex Dividend Date 1,584,057,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 46.966
Fifty Day Average Change 5.9939995
Fifty Day Average Change Percent 0.12762423
Fifty Two Week Change Percent 72.50881
Fifty Two Week High 56.52
Fifty Two Week High Change -3.5600014
Fifty Two Week High Change Percent -0.062986575
Fifty Two Week Low 27.92
Fifty Two Week Low Change 25.039999
Fifty Two Week Low Change Percent 0.8968481
Fifty Two Week Range 27.92 - 56.52
Financial Currency USD
First Trade Date Milliseconds 1,087,911,000,000
Five Year Avg Dividend Yield 0.89
Float Shares 13,370,762
Forward Eps 1.79667
Forward P E 29.476755
Free Cashflow -38,106,376
Full Exchange Name NYSE
Full Time Employees 2,100
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.92427003
Gross Profits 431,153,984
Has Pre Post Market Data 1
Held Percent Insiders 0.01
Held Percent Institutions 1.11412
Implied Shares Outstanding 27,449,264
Industry Travel Services
Industry Disp Travel Services
Industry Key travel-services
Ir Website http://viad.investorroom.com/
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,584,057,600
Last Dividend Value 0.1
Last Fiscal Year End 1,767,139,200
Last Split Date 1,391,558,400
Last Split Factor 1,062:1000
Long Business Summary Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
Long Name Pursuit Attractions and Hospitality, Inc.
Market us_market
Market Cap 1,453,713,024
Market State PREPRE
Max Age 86,400
Message Board Id finmb_177500
Most Recent Quarter 1,774,915,200
Name Change Date 2,026-07-13
Net Income To Common 30,964,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 1,477,868,373
Number Of Analyst Opinions 4
Open 53.86
Operating Cashflow 69,182,000
Operating Margins -0.43467
Overall Risk 3
Payout Ratio 0.0
Peg Ratio 2.27
Phone 602 207 1000
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 52.96
Post Market Time 1,783,981,120
Prev Name Viad Corp
Previous Close 53.84
Price Eps Current Year 33.37808
Price Hint 2
Price To Book 2.7227392
Price To Sales Trailing12 Months 3.116346
Profit Margins 0.061880004
Quick Ratio 0.314
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.0
Region US
Regular Market Change -0.880001
Regular Market Change Percent -1.63447
Regular Market Day High 54.345
Regular Market Day Low 52.84
Regular Market Day Range 52.84 - 54.345
Regular Market Open 53.86
Regular Market Previous Close 53.84
Regular Market Price 52.96
Regular Market Time 1,783,972,802
Regular Market Volume 109,293
Return On Assets 0.05131
Return On Equity 0.07497
Revenue Growth 0.374
Revenue Per Share 16.469
Sand P52 Week Change 0.20847368
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 5
Shares Outstanding 27,449,264
Shares Percent Shares Out 0.0438
Shares Short 1,203,330
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 1,246,758
Short Name Pursuit Attractions and Hospita
Short Percent Of Float 0.0692
Short Ratio 3.6
Source Interval 15
State CO
Symbol PRSU
Target High Price 70.0
Target Low Price 49.0
Target Mean Price 58.0
Target Median Price 56.5
Total Cash 34,500,000
Total Cash Per Share 1.263
Total Debt 228,900,992
Total Revenue 466,480,000
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 1.06
Trailing P E 49.962265
Trailing Peg Ratio 2.2717
Triggerable 1
Two Hundred Day Average 38.7494
Two Hundred Day Average Change 14.210598
Two Hundred Day Average Change Percent 0.36673078
Type Disp Equity
Volume 109,293
Website https://www.pursuit.com
Zip 80,202