Pursuit Attractions and Hospitality, Inc. (PRSU)Consumer Cyclical | Travel Services | Denver, United States | NYSE
41.33 USD
+0.29
(0.707%)
⇧
(April 17, 2026, 4 p.m.
EDT)
After hours: 41.60 +0.27 (0.661%) ⇧ (April 17, 2026, 6:28 p.m. EDT) Short-term: ★☆☆☆☆ | Long-term: ☆☆☆☆☆ | Dividends: ☆☆☆☆☆ |
Hot Take | April 18, 2026, 11:31 p.m. EDT
PRSU is currently in a structural value trap with deteriorating fundamentals (negative operating margins, high debt-to-equity of 29x, and a short ratio of 6x indicating contagious short interest) compounded by a lack of dividends and a fully unsupported call order book. The January 'Strong Buy' rating appears to be an anomaly or outdated model lag, as the current pricing and options flow signal a bearish consensus despite the recent price uptick. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.061629 |
| AutoTheta | 0.065101 |
| AutoETS | 0.065442 |
| AutoARIMA | 0.065637 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 25% |
| H-stat | 7.01 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.003 |
| Excess Kurtosis | 0.75 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Ex Dividend Date | 2020-03-12 |
| Last Dividend Date | 2020-03-12 |
| Debt to Equity Ratio | 29.562 |
| Revenue per Share | 15.936 |
| Market Cap | 1,158,042,880 |
| Trailing P/E | 46.97 |
| Forward P/E | 25.51 |
| Beta | 1.37 |
| Profit Margins | 5.01% |
| Previous Name | Viad Corp |
| Website | https://www.pursuit.com |
As of April 18, 2026, 11:31 p.m. EDT: Call activity is negligible, concentrated entirely in the money (OTM positioning is zero) for May, while June calls show mild intrinsic positioning. Conversely, the put market displays significant bearish positioning: June 35.00 puts (at-the-money relative to recent prices) show the highest Open Interest with 30 contracts and 21 traded, while significant Out-of-the-Money (OTM) put volume (21 contracts) and OI is present in the Sept expirations at deep strikes (25, 30). The discrepancy between dead call volume and active put writing suggests speculators are positioning for downside or neutral range, anchoring the 1-month implied volatility higher than the 3-month IV.
| Date | Dividend | Yield % |
|---|---|---|
| 2020-03-13 | 0.100000 | 0.335570 |
| 2019-12-13 | 0.100000 | 0.150346 |
| 2019-09-12 | 0.100000 | 0.150321 |
| 2019-06-06 | 0.100000 | 0.156617 |
| 2019-03-14 | 0.100000 | 0.185947 |
| 2018-12-13 | 0.100000 | 0.211941 |
| 2018-09-06 | 0.100000 | 0.165868 |
| 2018-05-31 | 0.100000 | 0.191578 |
| 2018-03-15 | 0.100000 | 0.185622 |
| 2017-12-14 | 0.100000 | 0.180838 |
| 2017-09-07 | 0.100000 | 0.185443 |
| 2017-05-31 | 0.100000 | 0.231228 |
| 2017-03-08 | 0.100000 | 0.223410 |
| 2016-12-14 | 0.100000 | 0.227119 |
| 2016-09-07 | 0.100000 | 0.283892 |
| 2016-06-01 | 0.100000 | 0.324888 |
| 2016-03-09 | 0.100000 | 0.353676 |
| 2015-12-16 | 0.100000 | 0.344641 |
| 2015-09-09 | 0.100000 | 0.376300 |
| 2015-06-03 | 0.100000 | 0.383790 |
| 2015-03-11 | 0.100000 | 0.390971 |
| 2014-12-17 | 0.100000 | 0.405433 |
| 2014-09-10 | 0.100000 | 0.480532 |
| 2014-06-04 | 0.100000 | 0.473895 |
| 2014-03-12 | 0.100000 | 0.447277 |
| 2014-02-05 | 1.500000 | 6.700295 |
| 2013-12-18 | 0.094162 | 0.406912 |
| 2013-11-05 | 2.354049 | 11.341457 |
| 2013-09-04 | 0.085602 | 0.564299 |
| 2013-06-05 | 0.085602 | 0.508460 |
| 2013-03-13 | 0.085602 | 0.474800 |
| 2012-12-12 | 0.085602 | 0.531176 |
| 2012-09-05 | 0.085602 | 0.633020 |
| 2012-05-30 | 0.034241 | 0.294837 |
| 2012-03-14 | 0.034241 | 0.282215 |
| 2011-12-14 | 0.034241 | 0.304763 |
| 2011-09-07 | 0.034241 | 0.271829 |
| 2011-06-01 | 0.034241 | 0.228730 |
| 2011-03-09 | 0.034241 | 0.231967 |
| 2010-12-15 | 0.034241 | 0.205689 |
| 2010-09-08 | 0.034241 | 0.341349 |
| 2010-06-02 | 0.034241 | 0.235729 |
| 2010-03-10 | 0.034241 | 0.256017 |
| 2009-12-16 | 0.034241 | 0.264698 |
| 2009-09-09 | 0.034241 | 0.286988 |
| 2009-06-03 | 0.034241 | 0.331668 |
| 2009-03-11 | 0.034241 | 0.414849 |
| 2008-12-17 | 0.034241 | 0.208710 |
| 2008-09-10 | 0.034241 | 0.176578 |
| 2008-06-04 | 0.034241 | 0.163929 |
| 2008-03-12 | 0.034241 | 0.155452 |
| 2007-12-12 | 0.034241 | 0.171373 |
| 2007-09-12 | 0.034241 | 0.160088 |
| 2007-05-30 | 0.034241 | 0.121243 |
| 2007-03-21 | 0.034241 | 0.138802 |
| 2006-12-13 | 0.034241 | 0.134127 |
| 2006-09-06 | 0.034241 | 0.153599 |
| 2006-06-07 | 0.034241 | 0.173163 |
| 2006-03-21 | 0.034241 | 0.167041 |
| 2005-12-14 | 0.034241 | 0.170708 |
| 2005-09-07 | 0.034241 | 0.181223 |
| 2005-06-01 | 0.034241 | 0.194827 |
| 2005-03-21 | 0.034241 | 0.199384 |
| 2004-12-15 | 0.034241 | 0.217812 |
| 2004-09-01 | 0.034241 | 0.227685 |
| Attribute | Value |
|---|---|
| 52 Week Change | 0.4246812 |
| Address1 | 1,401 17th Street |
| Address2 | Suite 1400 |
| All Time High | 72.27 |
| All Time Low | 10.520459 |
| Ask | 43.83 |
| Ask Size | 200 |
| Audit Risk | 4 |
| Average Analyst Rating | 1.0 - Strong Buy |
| Average Daily Volume10 Day | 238,660 |
| Average Daily Volume3 Month | 241,080 |
| Average Volume | 241,080 |
| Average Volume10Days | 238,660 |
| Beta | 1.372 |
| Bid | 38.67 |
| Bid Size | 600 |
| Board Risk | 1 |
| Book Value | 20.773 |
| City | Denver |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 2 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 41.33 |
| Current Ratio | 0.808 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 42.605 |
| Day Low | 41.33 |
| Debt To Equity | 29.562 |
| Display Name | Pursuit Attractions and Hospitality |
| Dividend Date | 1,585,699,200 |
| Earnings Call Timestamp End | 1,772,056,800 |
| Earnings Call Timestamp Start | 1,772,056,800 |
| Earnings Timestamp | 1,772,053,200 |
| Earnings Timestamp End | 1,778,184,000 |
| Earnings Timestamp Start | 1,778,184,000 |
| Ebitda | 110,335,000 |
| Ebitda Margins | 0.24388 |
| Enterprise To Ebitda | 12.695 |
| Enterprise To Revenue | 3.096 |
| Enterprise Value | 1,400,696,704 |
| Eps Current Year | 1.37 |
| Eps Forward | 1.62 |
| Eps Trailing Twelve Months | 0.88 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,584,057,600 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 37.3696 |
| Fifty Day Average Change | 3.9604034 |
| Fifty Day Average Change Percent | 0.105979286 |
| Fifty Two Week Change Percent | 42.468117 |
| Fifty Two Week High | 42.8 |
| Fifty Two Week High Change | -1.4699974 |
| Fifty Two Week High Change Percent | -0.034345735 |
| Fifty Two Week Low | 26.66 |
| Fifty Two Week Low Change | 14.670002 |
| Fifty Two Week Low Change Percent | 0.55026263 |
| Fifty Two Week Range | 26.66 - 42.8 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,087,911,000,000 |
| Five Year Avg Dividend Yield | 0.89 |
| Float Shares | 20,755,107 |
| Forward Eps | 1.62 |
| Forward P E | 25.512346 |
| Free Cashflow | 52,243,124 |
| Full Exchange Name | NYSE |
| Full Time Employees | 2,100 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,775,001,600 |
| Gross Margins | 0.92347 |
| Gross Profits | 417,793,984 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.0099599995 |
| Held Percent Institutions | 1.10044 |
| Implied Shares Outstanding | 28,019,424 |
| Industry | Travel Services |
| Industry Disp | Travel Services |
| Industry Key | travel-services |
| Ir Website | http://viad.investorroom.com/ |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Dividend Date | 1,584,057,600 |
| Last Dividend Value | 0.1 |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,391,558,400 |
| Last Split Factor | 1,062:1000 |
| Long Business Summary | Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado. |
| Long Name | Pursuit Attractions and Hospitality, Inc. |
| Market | us_market |
| Market Cap | 1,158,042,880 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_177500 |
| Most Recent Quarter | 1,767,139,200 |
| Name Change Date | 2,026-04-19 |
| Net Income To Common | 24,876,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 1,134,478,081 |
| Number Of Analyst Opinions | 4 |
| Open | 41.73 |
| Operating Cashflow | 74,270,000 |
| Operating Margins | -0.47082 |
| Overall Risk | 2 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.98 |
| Phone | 602 207 1000 |
| Post Market Change | 0.27333832 |
| Post Market Change Percent | 0.6613557 |
| Post Market Price | 41.60334 |
| Post Market Time | 1,776,464,881 |
| Prev Name | Viad Corp |
| Previous Close | 41.04 |
| Price Eps Current Year | 30.167885 |
| Price Hint | 2 |
| Price To Book | 1.9896019 |
| Price To Sales Trailing12 Months | 2.5596802 |
| Profit Margins | 0.050100002 |
| Quick Ratio | 0.521 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.0 |
| Region | US |
| Regular Market Change | 0.290001 |
| Regular Market Change Percent | 0.70663 |
| Regular Market Day High | 42.605 |
| Regular Market Day Low | 41.33 |
| Regular Market Day Range | 41.33 - 42.605 |
| Regular Market Open | 41.73 |
| Regular Market Previous Close | 41.04 |
| Regular Market Price | 41.33 |
| Regular Market Time | 1,776,456,002 |
| Regular Market Volume | 313,990 |
| Return On Assets | 0.04599 |
| Return On Equity | 0.06032 |
| Revenue Growth | 0.246 |
| Revenue Per Share | 15.936 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 27,449,264 |
| Shares Percent Shares Out | 0.0523 |
| Shares Short | 1,465,932 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 1,501,346 |
| Short Name | Pursuit Attractions and Hospita |
| Short Percent Of Float | 0.0836 |
| Short Ratio | 6.05 |
| Source Interval | 15 |
| State | CO |
| Symbol | PRSU |
| Target High Price | 50.0 |
| Target Low Price | 45.0 |
| Target Mean Price | 47.0 |
| Target Median Price | 46.5 |
| Total Cash | 31,118,000 |
| Total Cash Per Share | 1.111 |
| Total Debt | 195,220,992 |
| Total Revenue | 452,416,992 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.88 |
| Trailing P E | 46.96591 |
| Trailing Peg Ratio | 1.9823 |
| Triggerable | 1 |
| Two Hundred Day Average | 35.15315 |
| Two Hundred Day Average Change | 6.176853 |
| Two Hundred Day Average Change Percent | 0.17571266 |
| Type Disp | Equity |
| Volume | 313,990 |
| Website | https://www.pursuit.com |
| Zip | 80,202 |