Purple Innovation, Inc. (PRPL)Consumer Cyclical | Furnishings, Fixtures & Appliances | Lehi, United States | NasdaqGS
0.63 USD
0.00
(-0.159%) ⇩
(April 17, 2026, 4 p.m.
EDT)
After hours: 0.65 +0.02 (2.862%) ⇧ (April 17, 2026, 6:44 p.m. EDT) Short-term: ★★☆☆☆ | Long-term: ★☆☆☆☆ | Dividends: ☆☆☆☆☆ |
Hot Take | April 11, 2026, 3:29 p.m. EDT
PRPL is a highly volatile stock with a weak financial foundation, as evidenced by negative profit margins, a low market cap, and a high debt-to-equity ratio. The recent price action shows a lack of consistent momentum, with frequent fluctuations and a current price near the 52-week low. While there are some positive signs in the form of recent earnings reports and insider buying, the overall technical and fundamental picture is bearish. The options market indicates a strong bias towards downside protection, suggesting that investors are wary of further declines. Given the lack of dividends and the poor financial health, PRPL is not a suitable investment for either short-term traders or long-term investors. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.069375 |
| AutoTheta | 0.079986 |
| AutoETS | 0.080701 |
| AutoARIMA | 0.105024 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 48% |
| H-stat | 5.25 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.157 |
| Excess Kurtosis | -0.57 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Last Dividend Date | 2023-04-26 |
| Revenue per Share | 4.337 |
| Market Cap | 68,330,728 |
| Forward P/E | -3.96 |
| Beta | 1.84 |
| Profit Margins | -10.97% |
| Website | https://investors.purple.com |
As of April 11, 2026, 3:29 p.m. EDT: Options speculators are showing a clear bias towards puts, with elevated implied volatility (IV) and open interest (OI) on put options, especially around the $2.5 strike. This suggests a bearish sentiment among options traders, who are likely anticipating a decline in the stock price. The significant OI on put options, particularly for expirations in April and October, indicates that investors are hedging against downside risk or expecting a sharp drop. The calls, on the other hand, have lower OI and IV, suggesting limited bullish interest. The overall options activity signals a cautious outlook, with a focus on downside protection.
| Date | Dividend | Yield % |
|---|---|---|
| 2023-04-27 | 0.001 | 0.034364 |
| Attribute | Value |
|---|---|
| 52 Week Change | 0.086355805 |
| Address1 | 4,100 North Chapel Ridge Rd |
| Address2 | Suite 200 |
| All Time High | 41.08 |
| All Time Low | 0.545 |
| Ask | 0.8216 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 237,610 |
| Average Daily Volume3 Month | 277,059 |
| Average Volume | 277,059 |
| Average Volume10Days | 237,610 |
| Beta | 1.836 |
| Bid | 0.4456 |
| Bid Size | 2 |
| Book Value | -0.274 |
| City | Lehi |
| Compensation As Of Epoch Date | 1,735,603,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 0.629 |
| Current Ratio | 1.347 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 0.64 |
| Day Low | 0.6214 |
| Display Name | Purple Innovation |
| Earnings Call Timestamp End | 1,774,960,200 |
| Earnings Call Timestamp Start | 1,774,960,200 |
| Earnings Timestamp | 1,774,960,200 |
| Earnings Timestamp End | 1,777,984,200 |
| Earnings Timestamp Start | 1,777,984,200 |
| Ebitda | -12,262,000 |
| Ebitda Margins | -0.02616 |
| Enterprise To Ebitda | -20.385 |
| Enterprise To Revenue | 0.533 |
| Enterprise Value | 249,966,720 |
| Eps Current Year | -0.22213 |
| Eps Forward | -0.15903 |
| Eps Trailing Twelve Months | -0.48 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 0.67126 |
| Fifty Day Average Change | -0.04225999 |
| Fifty Day Average Change Percent | -0.06295622 |
| Fifty Two Week Change Percent | 8.63558 |
| Fifty Two Week High | 1.26 |
| Fifty Two Week High Change | -0.631 |
| Fifty Two Week High Change Percent | -0.50079364 |
| Fifty Two Week Low | 0.57 |
| Fifty Two Week Low Change | 0.059000015 |
| Fifty Two Week Low Change Percent | 0.1035088 |
| Fifty Two Week Range | 0.57 - 1.26 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,446,125,400,000 |
| Float Shares | 56,473,337 |
| Forward Eps | -0.15903 |
| Forward P E | -3.9552286 |
| Free Cashflow | -42,313,124 |
| Full Exchange Name | NasdaqGS |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.4044 |
| Gross Profits | 189,554,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.04686 |
| Held Percent Institutions | 0.59406 |
| Implied Shares Outstanding | 108,633,907 |
| Industry | Furnishings, Fixtures & Appliances |
| Industry Disp | Furnishings, Fixtures & Appliances |
| Industry Key | furnishings-fixtures-appliances |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Dividend Date | 1,682,553,600 |
| Last Dividend Value | 0.001 |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah. |
| Long Name | Purple Innovation, Inc. |
| Market | us_market |
| Market Cap | 68,330,728 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_532466377 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | -51,414,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 68,330,727 |
| Number Of Analyst Opinions | 3 |
| Open | 0.63 |
| Operating Cashflow | -33,830,000 |
| Operating Margins | -0.0155299995 |
| Payout Ratio | 0.0 |
| Peg Ratio | 3.7 |
| Phone | 801-756-2600 |
| Post Market Change | 0.018000007 |
| Post Market Change Percent | 2.8616862 |
| Post Market Price | 0.647 |
| Post Market Time | 1,776,465,862 |
| Previous Close | 0.63 |
| Price Eps Current Year | -2.8316753 |
| Price Hint | 4 |
| Price To Book | -2.2956204 |
| Price To Sales Trailing12 Months | 0.14578 |
| Profit Margins | -0.109689996 |
| Quick Ratio | 0.646 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.000999987 |
| Regular Market Change Percent | -0.158728 |
| Regular Market Day High | 0.64 |
| Regular Market Day Low | 0.6214 |
| Regular Market Day Range | 0.6214 - 0.64 |
| Regular Market Open | 0.63 |
| Regular Market Previous Close | 0.63 |
| Regular Market Price | 0.629 |
| Regular Market Time | 1,776,456,000 |
| Regular Market Volume | 251,508 |
| Return On Assets | -0.06341 |
| Revenue Growth | 0.091 |
| Revenue Per Share | 4.337 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 108,633,907 |
| Shares Percent Shares Out | 0.0159 |
| Shares Short | 1,724,986 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 1,706,745 |
| Short Name | Purple Innovation, Inc. |
| Short Percent Of Float | 0.0304 |
| Short Ratio | 6.43 |
| Source Interval | 15 |
| State | UT |
| Symbol | PRPL |
| Target High Price | 5.0 |
| Target Low Price | 0.85 |
| Target Mean Price | 2.45 |
| Target Median Price | 1.5 |
| Total Cash | 24,345,000 |
| Total Cash Per Share | 0.224 |
| Total Debt | 205,963,008 |
| Total Revenue | 468,724,992 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.48 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 0.802095 |
| Two Hundred Day Average Change | -0.17309499 |
| Two Hundred Day Average Change Percent | -0.2158036 |
| Type Disp | Equity |
| Volume | 251,508 |
| Website | https://investors.purple.com |
| Zip | 84,048 |