Purple Innovation, Inc. (PRPL)Consumer Cyclical | Furnishings, Fixtures & Appliances | Lehi, United States | NasdaqGS
4.28 USD
-0.21
(-4.677%) ⇩
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 4.28 |
Hot Take ↕ | Aug. 22, 2026, 3:33 a.m. EDT
The investment case for Purple Innovation is currently broken by a confluence of deteriorating fundamentals and a severe multi-year price collapse. The company is generating negative free cash flow, reporting negative operating margins, and suffering a staggering 88% loss in shareholder value over the last nine years. Crucially, the trailing four years of annual returns have been negative, confirming a structural deterioration that the market has priced in. While the stock trades at a fraction of book value due to these impairments, the lack of revenue growth and the recent announcement of a reverse split signal distress rather than opportunity. The recent price action shows a sharp decline from the mid-$9s to the mid-$5s, reinforcing the bearish trend. With no dividend to provide income and a balance sheet showing significant debt relative to cash, the risk-reward profile is unfavorable. The consensus target price appears disconnected from reality given the operational headwinds, making this a security to avoid until there is clear evidence of a turnaround in both earnings and revenue. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 1.263357 |
| AutoARIMA | 1.263358 |
| MSTL | 1.265115 |
| AutoTheta | 1.269619 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 15% |
| H-stat | 2619.88 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.025 |
| Excess Kurtosis | -1.81 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Last Dividend Date | 2023-04-26 |
| Revenue per Share | 104.561 |
| Market Cap | 18,661,268 |
| Forward P/E | -0.76 |
| Beta | 1.47 |
| Profit Margins | -10.74% |
| Website | https://www.purple.com |
As of Aug. 22, 2026, 3:33 a.m. EDT: Speculators are overwhelmingly positioned for further downside. Call volume is concentrated deep in-the-money at strikes significantly below the current price, while put activity focuses on out-of-the-money strikes just below the current level. This distribution suggests a 'catch-a-fall' strategy rather than a bullish reversal expectation, with traders betting on continued weakness or a test of lower support levels.
| Date | Dividend | Yield % |
|---|---|---|
| 2023-04-27 | 0.025 | 0.859107 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.83522934 |
| Address1 | 4,100 North Chapel Ridge Road |
| Address2 | Suite 200 |
| All Time High | 1,027.0 |
| All Time Low | 4.399 |
| Ask | 5.5 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 26,920 |
| Average Daily Volume3 Month | 21,226 |
| Average Volume | 21,226 |
| Average Volume10Days | 26,920 |
| Beta | 1.468 |
| Bid | 3.18 |
| Bid Size | 2 |
| Book Value | -13.836 |
| City | Lehi |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.28 |
| Current Ratio | 0.521 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 4.53 |
| Day Low | 4.25 |
| Display Name | Purple Innovation |
| Earnings Call Timestamp End | 1,786,393,800 |
| Earnings Call Timestamp Start | 1,786,393,800 |
| Earnings Timestamp | 1,786,392,000 |
| Earnings Timestamp End | 1,793,736,000 |
| Earnings Timestamp Start | 1,793,736,000 |
| Ebitda | -12,222,000 |
| Ebitda Margins | -0.02695 |
| Enterprise To Ebitda | -17.221 |
| Enterprise To Revenue | 0.464 |
| Enterprise Value | 210,480,304 |
| Eps Current Year | -6.96 |
| Eps Forward | -5.66333 |
| Eps Trailing Twelve Months | -10.79 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 7.8719 |
| Fifty Day Average Change | -3.5918999 |
| Fifty Day Average Change Percent | -0.45629388 |
| Fifty Two Week Change Percent | -83.522934 |
| Fifty Two Week High | 28.75 |
| Fifty Two Week High Change | -24.47 |
| Fifty Two Week High Change Percent | -0.8511304 |
| Fifty Two Week Low | 4.25 |
| Fifty Two Week Low Change | 0.03000021 |
| Fifty Two Week Low Change Percent | 0.007058873 |
| Fifty Two Week Range | 4.25 - 28.75 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,446,125,400,000 |
| Float Shares | 2,256,478 |
| Forward Eps | -5.66333 |
| Forward P E | -0.75573915 |
| Free Cashflow | -19,290,250 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 1,100 |
| Fullday Change | -0.21 |
| Fullday Change Percent | -4.67705 |
| Fullday Price | 4.28 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.40802 |
| Gross Profits | 185,018,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.049310002 |
| Held Percent Institutions | 0.5714 |
| Implied Shares Outstanding | 4,360,109 |
| Industry | Furnishings, Fixtures & Appliances |
| Industry Disp | Furnishings, Fixtures & Appliances |
| Industry Key | furnishings-fixtures-appliances |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,682,553,600 |
| Last Dividend Value | 0.025 |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,784,505,600 |
| Last Split Factor | 1:25 |
| Long Business Summary | Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah. |
| Long Name | Purple Innovation, Inc. |
| Market | us_market |
| Market Cap | 18,661,268 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_532466377 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -48,703,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 19,661,499 |
| Number Of Analyst Opinions | 1 |
| Open | 4.53 |
| Operating Cashflow | -3,132,000 |
| Operating Margins | -0.04325 |
| Payout Ratio | 0.0 |
| Peg Ratio | 3.7 |
| Phone | 801 756 2600 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 4.28 |
| Post Market Time | 1,787,959,806 |
| Previous Close | 4.49 |
| Price Eps Current Year | -0.61494255 |
| Price Hint | 4 |
| Price To Book | -0.30933797 |
| Price To Sales Trailing12 Months | 0.041153606 |
| Profit Margins | -0.1074 |
| Quick Ratio | 0.225 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.21 |
| Regular Market Change Percent | -4.67705 |
| Regular Market Day High | 4.53 |
| Regular Market Day Low | 4.25 |
| Regular Market Day Range | 4.25 - 4.53 |
| Regular Market Open | 4.53 |
| Regular Market Previous Close | 4.49 |
| Regular Market Price | 4.28 |
| Regular Market Time | 1,787,947,200 |
| Regular Market Volume | 66,134 |
| Return On Assets | -0.06624 |
| Revenue Growth | -0.065 |
| Revenue Per Share | 104.561 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 4,353,109 |
| Shares Percent Shares Out | 0.0226 |
| Shares Short | 98,529 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 73,857 |
| Short Name | Purple Innovation, Inc. |
| Short Percent Of Float | 0.0433 |
| Short Ratio | 3.08 |
| Source Interval | 15 |
| State | UT |
| Symbol | PRPL |
| Target High Price | 25.0 |
| Target Low Price | 25.0 |
| Target Mean Price | 25.0 |
| Target Median Price | 25.0 |
| Total Cash | 23,300,000 |
| Total Cash Per Share | 5.352 |
| Total Debt | 215,182,000 |
| Total Revenue | 453,454,016 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -10.79 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 14.0406 |
| Two Hundred Day Average Change | -9.760599 |
| Two Hundred Day Average Change Percent | -0.6951697 |
| Type Disp | Equity |
| Volume | 66,134 |
| Website | https://www.purple.com |
| Zip | 84,048 |