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Primo Brands Corporation (PRMB)

Consumer Defensive | Beverages - Non-Alcoholic | Tampa, United States | NYSE
23.79 USD -0.20 (-0.834%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 23.84 +0.05 (0.210%) ⇧ (July 13, 2026, 7:55 p.m. EDT)
Short-term:★★★⯪☆Long-term:★★★☆☆Dividends:★★⯪☆☆
Hot Take ↕ | July 11, 2026, 3:42 a.m. EDT

The immediate setup looks like a textbook breakout play. The stock has cleared its key moving averages, trading well above the 200-day line, and the technicals suggest momentum is building toward the analyst mean target of roughly $27. This is supported by a shift in leadership and the beginning of modest growth in their direct delivery channel. However, the underlying business remains fragile; revenue growth is barely positive at 0.8%, and earnings are contracting. The valuation is stretched with a trailing P/E of 126x, implying the market is pricing in a massive turnaround that hasn't happened yet. While the short-term catalysts and technicals justify a bullish entry, the long-term picture is murky due to these weak fundamentals and a debt-to-equity ratio exceeding 190%. The dividend yield of 2% is attractive but appears to be a result of depressed earnings rather than robust free cash flow coverage, making it a neutral holding rather than a reliable income play.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.157216
AutoETS0.168301
AutoARIMA0.168303
AutoTheta0.171511

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 37%
H-stat 2.93
Ljung-Box p 0.000
Jarque-Bera p 0.000
Excess Kurtosis 1.06
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-06-03
Last Dividend Date 2026-06-03
Debt to Equity Ratio 193.098
Revenue per Share 18.064
Market Cap 8,632,643,584
Trailing P/E 125.21
Forward P/E 16.09
Beta 0.71
Profit Margins 0.88%
Website https://www.primobrands.com

As of July 11, 2026, 3:42 a.m. EDT: Speculators are positioning for a moderate upside move, evidenced by heavy open interest in out-of-the-money calls (strikes 26.0 and 35.0) relative to puts. However, there is a significant defensive hedge layer with massive put open interest at deep strikes (10.0 and 15.0) and notable new volume at the 22.5 strike, suggesting a 'long with a collar' strategy rather than pure bullish conviction.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.52% 2.11% 2.92% 2.51%
Dividend History
Date Dividend Yield %
2026-06-04 0.1200 0.521286
2026-03-06 0.1200 0.544465
2025-11-25 0.1000 0.645995
2025-08-21 0.1000 0.401445
2025-06-06 0.1000 0.317662
2025-03-07 0.1000 0.316356
2024-11-22 0.0900 0.311203
2024-11-05 0.8200 3.265631
2024-08-22 0.0900 0.408534
2024-06-07 0.0900 0.392842
2024-03-07 0.0900 0.548781
2023-11-20 0.0800 0.558269
2023-08-23 0.0800 0.534402
2023-06-01 0.0800 0.617761
2023-03-09 0.0800 0.531561
2022-11-28 0.0700 0.465426
2022-08-23 0.0700 0.495751
2022-06-09 0.0700 0.491918
2022-03-10 0.0700 0.503960
2021-11-22 0.0600 0.327332
2021-08-18 0.0600 0.359497
2021-06-03 0.0600 0.347021
2021-03-11 0.0600 0.356930
2020-11-23 0.0600 0.406229
2020-08-18 0.0600 0.406780
2020-06-04 0.0600 0.481541
2020-03-09 0.0600 0.425834
2019-11-25 0.0600 0.448430
2019-08-20 0.0600 0.484261
2019-05-30 0.0600 0.466926
2019-03-11 0.0600 0.394997
2018-11-26 0.0600 0.404585
2018-08-21 0.0600 0.372671
2018-05-31 0.0600 0.380228
2018-03-12 0.0600 0.387097
2017-11-27 0.0600 0.346420
2017-08-21 0.0600 0.391901
2017-05-31 0.0600 0.454890
2017-03-10 0.0600 0.488599
2016-11-25 0.0600 0.503778
2016-08-23 0.0600 0.366077
2016-06-01 0.0600 0.412655
2016-03-07 0.0600 0.472813
2015-11-27 0.0600 0.570885
2015-08-25 0.0600 0.579710
2015-06-03 0.0600 0.621762
2015-03-09 0.0600 0.619195
2014-08-26 0.0600 0.820793
2014-06-04 0.0550 0.789096
2014-03-07 0.0550 0.682382
2013-11-27 0.0570 0.671378
2013-08-27 0.0570 0.721519
2013-05-28 0.0580 0.682353
2013-03-18 0.0600 0.621762
2012-11-30 0.0600 0.697674
1998-06-22 0.0250 0.353982
1998-04-17 0.0250 0.350877
1997-12-15 0.0250 0.273973
1997-09-17 0.0250 0.236686
1997-07-01 0.0180 0.169412
1996-02-15 0.0250 0.370370
1995-11-17 0.0250 0.300752
1995-08-18 0.0250 0.259740
1995-05-15 0.0190 0.212587
1995-02-13 0.0250 0.277778
1994-11-14 0.0250 0.263158
1994-08-15 0.0250 0.224719
1994-05-16 0.0200 0.121212
1994-02-14 0.0200 0.064777
1993-11-10 0.0200 0.056338
1993-08-09 0.0200 0.061538
1993-05-17 0.0100 0.058824
1993-02-12 0.0100 0.072398
1992-11-03 0.0080 0.092754
1992-08-10 0.0085 0.160000
Additional Data
dividendRate 0.48
dividendYield 2.0
exDividendDate 2026-06-04
trailingAnnualDividendRate 0.42
trailingAnnualDividendYield 0.017507294
lastDividendValue 0.12
lastDividendDate 2026-06-04
dividendDate 2026-06-15

Info Dump

Attribute Value
52 Week Change -0.1646936
Address1 1,150 Assembly Drive
Address2 Suite 800
All Time High 37.75
All Time Low 0.59
Ask 24.38
Ask Size 500
Audit Risk 1
Average Analyst Rating 1.8 - Buy
Average Daily Volume10 Day 3,321,970
Average Daily Volume3 Month 3,769,740
Average Volume 3,769,740
Average Volume10Days 3,321,970
Beta 0.713
Bid 23.5
Bid Size 600
Board Risk 5
Book Value 8.148
City Tampa
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 7
Country United States
Crypto Tradeable 0
Currency USD
Current Price 23.79
Current Ratio 0.975
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 24.205
Day Low 23.63
Debt To Equity 193.098
Display Name Primo Brands
Dividend Date 1,781,481,600
Dividend Rate 0.48
Dividend Yield 2.0
Earnings Call Timestamp End 1,785,960,000
Earnings Call Timestamp Start 1,785,960,000
Earnings Growth -0.058
Earnings Quarterly Growth -0.049
Earnings Timestamp 1,785,933,000
Earnings Timestamp End 1,785,933,000
Earnings Timestamp Start 1,785,933,000
Ebitda 1,322,800,000
Ebitda Margins 0.19813
Enterprise To Ebitda 10.624
Enterprise To Revenue 2.105
Enterprise Value 14,053,343,232
Eps Current Year 1.28304
Eps Forward 1.47819
Eps Trailing Twelve Months 0.19
Esg Populated 0
Ex Dividend Date 1,780,531,200
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 23.426
Fifty Day Average Change 0.36400032
Fifty Day Average Change Percent 0.015538304
Fifty Two Week Change Percent -16.46936
Fifty Two Week High 29.23
Fifty Two Week High Change -5.4399986
Fifty Two Week High Change Percent -0.18611012
Fifty Two Week Low 14.36
Fifty Two Week Low Change 9.430001
Fifty Two Week Low Change Percent 0.65668535
Fifty Two Week Range 14.36 - 29.23
Financial Currency USD
First Trade Date Milliseconds 708,701,400,000
Float Shares 242,378,056
Forward Eps 1.47819
Forward P E 16.094007
Free Cashflow 415,537,504
Full Exchange Name NYSE
Full Time Employees 12,000
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.31039
Gross Profits 2,072,300,032
Has Pre Post Market Data 1
Held Percent Insiders 0.01271
Held Percent Institutions 1.11888
Implied Shares Outstanding 362,868,562
Industry Beverages - Non-Alcoholic
Industry Disp Beverages - Non - Alcoholic
Industry Key beverages-non-alcoholic
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,531,200
Last Dividend Value 0.12
Last Fiscal Year End 1,767,139,200
Last Split Date 743,644,800
Last Split Factor 2:1
Long Business Summary Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Tampa, Florida.
Long Name Primo Brands Corporation
Market us_market
Market Cap 8,632,643,584
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_2202455
Most Recent Quarter 1,774,915,200
Net Income To Common 73,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 8,705,216,802
Number Of Analyst Opinions 11
Open 24.0
Operating Cashflow 749,500,032
Operating Margins 0.1102
Overall Risk 5
Payout Ratio 2.2105
Phone 813 544 8515
Post Market Change 0.049999237
Post Market Change Percent 0.21016912
Post Market Price 23.84
Post Market Time 1,783,986,918
Previous Close 23.99
Price Eps Current Year 18.5419
Price Hint 2
Price To Book 2.9197352
Price To Sales Trailing12 Months 1.2930087
Profit Margins 0.00879
Quick Ratio 0.626
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.75
Region US
Regular Market Change -0.199999
Regular Market Change Percent -0.833676
Regular Market Day High 24.205
Regular Market Day Low 23.63
Regular Market Day Range 23.63 - 24.205
Regular Market Open 24.0
Regular Market Previous Close 23.99
Regular Market Price 23.79
Regular Market Time 1,783,972,802
Regular Market Volume 1,942,937
Return On Assets 0.040570002
Return On Equity 0.02321
Revenue Growth 0.008
Revenue Per Share 18.064
Sand P52 Week Change 0.20847368
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 7
Shares Outstanding 362,868,562
Shares Percent Shares Out 0.09020001
Shares Short 32,735,858
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 38,516,392
Short Name Primo Brands Corporation
Short Percent Of Float 0.35979998
Short Ratio 10.12
Source Interval 15
State FL
Symbol PRMB
Target High Price 35.0
Target Low Price 22.0
Target Mean Price 27.63636
Target Median Price 28.0
Total Cash 289,600,000
Total Cash Per Share 0.798
Total Debt 5,710,300,160
Total Revenue 6,676,400,128
Tradeable 0
Trailing Annual Dividend Rate 0.42
Trailing Annual Dividend Yield 0.017507294
Trailing Eps 0.19
Trailing P E 125.21053
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 20.2084
Two Hundred Day Average Change 3.5816002
Two Hundred Day Average Change Percent 0.17723323
Type Disp Equity
Volume 1,942,937
Website https://www.primobrands.com
Zip 33,607