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Primo Brands Corporation (PRMB)

Consumer Defensive | Beverages - Non-Alcoholic | Tampa, United States | NYSE
18.98 USD +0.20 (1.065%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)

Short-term:★★☆☆☆Long-term:★★⯪☆☆Dividends:★⯪☆☆☆
Hot Take ↕ | Oct. 10, 2026, 6:45 a.m. EDT

The immediate outlook is clouded by a severe disconnect between the company's financial reality and its compensation obligations. The payout ratio of 146% indicates the dividend is being funded entirely by debt issuance rather than operating cash flow, a dangerous strategy that erodes the balance sheet. This structural weakness is reflected in the market's pricing: despite a massive 87% surge last year, the stock has corrected sharply, trading well below its 52-week high. The recent price action shows a lack of momentum, hovering near the 200-day average without a clear trend. While the forward P/E suggests analysts expect a turnaround, the current trajectory and the unsustainable nature of the dividend suggest the stock is currently a value trap waiting for the debt cycle to resolve.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.051349
AutoETS0.052680
AutoARIMA0.052680
MSTL0.052948

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 41%
H-stat 5.12
Ljung-Box p 0.000
Jarque-Bera p 0.317
Excess Kurtosis -0.53
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-08-23
Last Dividend Date 2026-08-23
Debt to Equity Ratio 191.165
Revenue per Share 18.391
Market Cap 6,869,691,392
Trailing P/E 63.27
Forward P/E 12.87
Beta 0.69
Profit Margins 1.49%
Website https://www.primobrands.com

As of Oct. 10, 2026, 6:45 a.m. EDT: Speculators are positioning defensively with heavy open interest in out-of-the-money puts (strikes 10 and 26) relative to calls, suggesting a fear of significant downside volatility. While there is some volume in deep out-of-the-money calls, the overwhelming bulk of positioning is in put protection, indicating a bearish sentiment regarding near-term price stability.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.52% 2.23% 2.92% 2.54%
Dividend History
Date Dividend Yield %
2026-08-24 0.1200 0.521286
2026-06-04 0.1200 0.521286
2026-03-06 0.1200 0.544465
2025-11-25 0.1000 0.645995
2025-08-21 0.1000 0.401445
2025-06-06 0.1000 0.317662
2025-03-07 0.1000 0.316356
2024-11-22 0.0900 0.311203
2024-11-05 0.8200 3.265631
2024-08-22 0.0900 0.408534
2024-06-07 0.0900 0.392842
2024-03-07 0.0900 0.548781
2023-11-20 0.0800 0.558269
2023-08-23 0.0800 0.534402
2023-06-01 0.0800 0.617761
2023-03-09 0.0800 0.531561
2022-11-28 0.0700 0.465426
2022-08-23 0.0700 0.495751
2022-06-09 0.0700 0.491918
2022-03-10 0.0700 0.503960
2021-11-22 0.0600 0.327332
2021-08-18 0.0600 0.359497
2021-06-03 0.0600 0.347021
2021-03-11 0.0600 0.356930
2020-11-23 0.0600 0.406229
2020-08-18 0.0600 0.406780
2020-06-04 0.0600 0.481541
2020-03-09 0.0600 0.425834
2019-11-25 0.0600 0.448430
2019-08-20 0.0600 0.484261
2019-05-30 0.0600 0.466926
2019-03-11 0.0600 0.394997
2018-11-26 0.0600 0.404585
2018-08-21 0.0600 0.372671
2018-05-31 0.0600 0.380228
2018-03-12 0.0600 0.387097
2017-11-27 0.0600 0.346420
2017-08-21 0.0600 0.391901
2017-05-31 0.0600 0.454890
2017-03-10 0.0600 0.488599
2016-11-25 0.0600 0.503778
2016-08-23 0.0600 0.366077
2016-06-01 0.0600 0.412655
2016-03-07 0.0600 0.472813
2015-11-27 0.0600 0.570885
2015-08-25 0.0600 0.579710
2015-06-03 0.0600 0.621762
2015-03-09 0.0600 0.619195
2014-08-26 0.0600 0.820793
2014-06-04 0.0550 0.789096
2014-03-07 0.0550 0.682382
2013-11-27 0.0570 0.671378
2013-08-27 0.0570 0.721519
2013-05-28 0.0580 0.682353
2013-03-18 0.0600 0.621762
2012-11-30 0.0600 0.697674
1998-06-22 0.0250 0.353982
1998-04-17 0.0250 0.350877
1997-12-15 0.0250 0.273973
1997-09-17 0.0250 0.236686
1997-07-01 0.0180 0.169412
1996-02-15 0.0250 0.370370
1995-11-17 0.0250 0.300752
1995-08-18 0.0250 0.259740
1995-05-15 0.0190 0.212587
1995-02-13 0.0250 0.277778
1994-11-14 0.0250 0.263158
1994-08-15 0.0250 0.224719
1994-05-16 0.0200 0.121212
1994-02-14 0.0200 0.064777
1993-11-10 0.0200 0.056338
1993-08-09 0.0200 0.061538
1993-05-17 0.0100 0.058824
1993-02-12 0.0100 0.072398
1992-11-03 0.0080 0.092754
1992-08-10 0.0085 0.160000
Additional Data
dividendYield 2.53
exDividendDate 2026-08-24
trailingAnnualDividendRate 0.44
trailingAnnualDividendYield 0.02342918
lastDividendValue 0.12
lastDividendDate 2026-08-24
dividendDate 2026-09-08

Info Dump

Attribute Value
52 Week Change -0.1415649
Address1 1,150 Assembly Drive
Address2 Suite 800
All Time High 37.75
All Time Low 0.59
Ask 0.0
Ask Size 700
Audit Risk 1
Average Analyst Rating 1.8 - Buy
Average Daily Volume10 Day 5,093,000
Average Daily Volume3 Month 4,273,725
Average Volume 4,273,725
Average Volume10Days 5,093,000
Beta 0.694
Bid 0.0
Bid Size 500
Board Risk 5
Book Value 8.222
City Tampa
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 6
Country United States
Crypto Tradeable 0
Currency USD
Current Price 18.98
Current Ratio 1.052
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 19.475
Day Low 18.9
Debt To Equity 191.165
Display Name Primo Brands
Dividend Date 1,788,825,600
Dividend Yield 2.53
Earnings Call Timestamp End 1,793,908,800
Earnings Call Timestamp Start 1,793,908,800
Earnings Growth 1.628
Earnings Quarterly Growth 1.507
Earnings Timestamp 1,793,881,800
Earnings Timestamp End 1,793,881,800
Earnings Timestamp Start 1,793,881,800
Ebitda 1,340,700,032
Ebitda Margins 0.19884
Enterprise To Ebitda 9.104
Enterprise To Revenue 1.81
Enterprise Value 12,205,679,616
Eps Current Year 1.3048
Eps Forward 1.47519
Eps Trailing Twelve Months 0.3
Esg Populated 0
Ex Dividend Date 1,787,529,600
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 21.371
Fifty Day Average Change -2.3910007
Fifty Day Average Change Percent -0.11188062
Fifty Two Week Change Percent -14.15649
Fifty Two Week High 26.21
Fifty Two Week High Change -7.2299995
Fifty Two Week High Change Percent -0.2758489
Fifty Two Week Low 14.36
Fifty Two Week Low Change 4.62
Fifty Two Week Low Change Percent 0.321727
Fifty Two Week Range 14.36 - 26.21
Financial Currency USD
First Trade Date Milliseconds 708,701,400,000
Float Shares 262,192,140
Forward Eps 1.47519
Forward P E 12.866138
Free Cashflow 403,337,504
Full Exchange Name NYSE
Full Time Employees 12,000
Fullday Change 0.19999886
Fullday Change Percent 1.0649565
Fullday Price 18.98
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.3075
Gross Profits 2,073,299,968
Has Pre Post Market Data 1
Held Percent Insiders 0.01301
Held Percent Institutions 1.07003
Implied Shares Outstanding 361,943,705
Industry Beverages - Non-Alcoholic
Industry Disp Beverages - Non - Alcoholic
Industry Key beverages-non-alcoholic
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,787,529,600
Last Dividend Value 0.12
Last Fiscal Year End 1,767,139,200
Last Split Date 743,644,800
Last Split Factor 2:1
Long Business Summary Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Tampa, Florida.
Long Name Primo Brands Corporation
Market us_market
Market Cap 6,869,691,392
Market State PRE
Max Age 86,400
Message Board Id finmb_2202455
Most Recent Quarter 1,782,777,600
Net Income To Common 111,700,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 7,148,388,173
Number Of Analyst Opinions 11
Open 18.96
Operating Cashflow 823,000,000
Operating Margins 0.11502
Overall Risk 5
Payout Ratio 1.4667
Phone 813 544 8515
Previous Close 18.78
Price Eps Current Year 14.546289
Price Hint 2
Price To Book 2.3084407
Price To Sales Trailing12 Months 1.0188642
Profit Margins 0.014880001
Quick Ratio 0.701
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.75
Region US
Regular Market Change 0.199999
Regular Market Change Percent 1.06496
Regular Market Day High 19.475
Regular Market Day Low 18.9
Regular Market Day Range 18.9 - 19.475
Regular Market Open 18.96
Regular Market Previous Close 18.78
Regular Market Price 18.98
Regular Market Time 1,792,094,402
Regular Market Volume 4,246,243
Return On Assets 0.04157
Return On Equity 0.03588
Revenue Growth 0.038
Revenue Per Share 18.391
Sand P52 Week Change 0.16207206
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 7
Shares Outstanding 361,943,705
Shares Percent Shares Out 0.0844
Shares Short 30,565,719
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 28,356,057
Short Name Primo Brands Corporation
Short Percent Of Float 0.3394
Short Ratio 6.65
Source Interval 15
State FL
Symbol PRMB
Target High Price 35.0
Target Low Price 24.0
Target Mean Price 30.0
Target Median Price 30.0
Total Cash 368,900,000
Total Cash Per Share 1.018
Total Debt 5,697,099,776
Total Revenue 6,742,499,840
Tradeable 0
Trailing Annual Dividend Rate 0.44
Trailing Annual Dividend Yield 0.02342918
Trailing Eps 0.3
Trailing P E 63.266663
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 21.26355
Two Hundred Day Average Change -2.2835503
Two Hundred Day Average Change Percent -0.10739271
Type Disp Equity
Volume 4,246,243
Website https://www.primobrands.com
Zip 33,607