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PROG Holdings, Inc. (PRG)

Industrials | Rental & Leasing Services | Draper, United States | NYSE
31.11 USD +1.29 (4.326%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)

Short-term:★★☆☆☆Long-term:★★★⯪☆Dividends:★★★☆☆
Hot Take ↕ | Oct. 10, 2026, 6:51 a.m. EDT

PROG Holdings presents a compelling value case marred by recent operational headwinds. Fundamentally, the business is robust: revenue is growing at a healthy 22%, ROE sits at a respectable 17%, and the balance sheet is fortified with a 4.5x current ratio and a low payout ratio of 17%. This financial strength supports a solid long-term buy rating, though the single year of price decline prevents a top-tier 'exceptional' classification. However, the short-term outlook is clouded by a sharp 36% drop in the trailing twelve-month price action. While the recent 5% surge post-earnings suggests a potential bottoming process, the momentum remains fragile. The statistical forecast model offers no directional guidance, reflecting the noise in the current price action. Crucially, the options market is screaming caution; the sheer volume of put buying at strikes significantly below the current price indicates that traders are bracing for further volatility or a deeper correction. Until the price stabilizes above key moving averages and the heavy put selling pressure subsides, the risk-reward profile leans toward patience rather than aggressive entry.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.128709
AutoETS0.131171
AutoARIMA0.131171
AutoTheta0.201472

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 41%
H-stat 27.77
Ljung-Box p 0.000
Jarque-Bera p 0.419
Excess Kurtosis -0.72
Attribute Value
Sector Industrials
Ex Dividend Date 2026-08-17
Last Dividend Date 2026-08-17
Debt to Equity Ratio 110.148
Revenue per Share 65.583
Market Cap 1,239,162,112
Trailing P/E 9.97
Forward P/E 5.61
Beta 1.78
Profit Margins 5.61%
Previous Name Aaron's, Inc.
Website https://progholdings.com

As of Oct. 10, 2026, 6:51 a.m. EDT: Speculators are heavily positioning for downside protection with massive open interest in out-of-the-money puts (17.3k contracts at the $25 strike for November expiration), suggesting a fear of a significant drop to the mid-$20s. Conversely, call activity is sparse and concentrated near the money, indicating limited speculative appetite for immediate upside despite the stock trading well below analyst targets.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.34% 1.75% 1.44% 0.86%
Dividend History
Date Dividend Yield %
2026-08-18 0.140000 0.337106
2026-05-19 0.140000 0.423857
2026-03-12 0.140000 0.489682
2025-11-18 0.130000 0.496562
2025-08-19 0.130000 0.390156
2025-05-20 0.130000 0.439783
2025-03-13 0.130000 0.496562
2024-11-19 0.120000 0.256355
2024-08-20 0.120000 0.264201
2024-05-24 0.120000 0.338028
2024-03-13 0.120000 0.374065
2020-11-13 0.038168 0.074938
2020-09-16 0.033927 0.069869
2020-06-17 0.033927 0.090273
2020-03-19 0.033927 0.219298
2019-12-18 0.033927 0.067340
2019-09-18 0.029686 0.057851
2019-06-17 0.029686 0.057471
2019-03-18 0.029686 0.067632
2018-12-19 0.029686 0.082859
2018-09-19 0.025445 0.057703
2018-06-18 0.025445 0.066934
2018-03-22 0.025445 0.065302
2017-12-12 0.025445 0.083286
2017-09-14 0.023749 0.065712
2017-06-23 0.023749 0.072727
2017-03-13 0.023749 0.098592
2016-12-08 0.023749 0.086048
2016-08-31 0.021204 0.102625
2016-06-01 0.021204 0.099600
2016-03-11 0.021204 0.102289
2015-11-27 0.021204 0.101295
2015-09-01 0.019508 0.062653
2015-06-02 0.019508 0.066880
2015-03-06 0.019508 0.081996
2014-11-26 0.019508 0.081416
2014-08-29 0.017812 0.081969
2014-06-03 0.017812 0.062819
2014-02-28 0.017812 0.068338
2013-11-27 0.017812 0.073121
2013-08-29 0.014419 0.061063
2013-06-04 0.014419 0.061617
2013-03-01 0.014419 0.062066
2012-11-29 0.014419 0.058946
2012-08-30 0.012723 0.050711
2012-06-04 0.012723 0.057254
2012-03-01 0.012723 0.054567
2011-11-29 0.012723 0.060953
2011-08-31 0.011026 0.048797
2011-06-02 0.011026 0.046577
2011-03-02 0.011026 0.058663
2010-11-29 0.011026 0.065129
2010-08-30 0.010178 0.089218
2010-06-02 0.010178 0.075709
2010-03-03 0.010178 0.074906
2009-11-27 0.010178 0.088932
2009-08-28 0.009613 0.078525
2009-06-03 0.009613 0.063459
2009-03-04 0.009613 0.085862
2008-11-26 0.009613 0.079073
2008-08-28 0.009047 0.065978
2008-06-04 0.009047 0.078816
2008-03-05 0.009047 0.085973
2007-11-29 0.009047 0.085697
2007-08-29 0.008482 0.064518
2007-06-06 0.008482 0.058254
2007-03-07 0.008482 0.063000
2006-11-29 0.008482 0.061908
2006-08-30 0.007916 0.065756
2006-05-31 0.007916 0.057141
2006-03-01 0.007916 0.058065
2005-11-29 0.007916 0.076920
2005-08-30 0.007916 0.070883
2005-05-31 0.007351 0.064199
2005-03-01 0.007351 0.068603
2004-11-29 0.007351 0.058798
2004-08-30 0.007351 0.068821
2004-05-28 0.007539 0.075241
2003-11-28 0.007539 0.100096
2003-05-30 0.005026 0.092162
2002-11-27 0.005026 0.091823
2002-05-30 0.005026 0.077636
2001-11-29 0.005026 0.137925
2001-05-30 0.005026 0.124994
2000-11-29 0.005026 0.135587
2000-05-30 0.005026 0.131142
1999-12-01 0.005026 0.124508
1999-05-27 0.005026 0.124508
1998-12-02 0.005026 0.140963
1998-05-28 0.005026 0.101261
1997-12-05 0.005026 0.122132
1997-05-29 0.005026 0.163258
1996-12-04 0.005026 0.137925
1996-05-30 0.002513 0.072069
1995-12-12 0.002513 0.109584
1995-05-30 0.002513 0.136746
1994-11-25 0.002513 0.158409
1994-05-31 0.003770 0.233030
1993-11-26 0.003770 0.255341
1993-05-25 0.003770 0.279094
1992-11-27 0.003770 0.324352
1992-05-27 0.003141 0.377311
1991-11-29 0.003141 0.540473
1991-05-30 0.003141 0.605985
1990-11-28 0.003141 0.605985
Additional Data
dividendYield 1.8
exDividendDate 2026-08-18
trailingAnnualDividendRate 0.54
trailingAnnualDividendYield 0.018108653
lastDividendValue 0.14
lastDividendDate 2026-08-18
dividendDate 2026-09-03

Info Dump

Attribute Value
52 Week Change -0.00923568
Address1 256 West Data Drive
All Time High 66.709076
All Time Low 0.408381
Ask 31.42
Ask Size 300
Audit Risk 8
Average Analyst Rating 1.1 - Strong Buy
Average Daily Volume10 Day 715,200
Average Daily Volume3 Month 598,685
Average Volume 598,685
Average Volume10Days 715,200
Beta 1.778
Bid 30.99
Bid Size 100
Board Risk 4
Book Value 20.219
City Draper
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 4
Country United States
Crypto Tradeable 0
Currency USD
Current Price 31.11
Current Ratio 4.518
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 31.14
Day Low 30.24
Debt To Equity 110.148
Display Name PROG
Dividend Date 1,788,393,600
Dividend Yield 1.8
Earnings Call Timestamp End 1,793,217,600
Earnings Call Timestamp Start 1,793,217,600
Earnings Growth -0.042
Earnings Quarterly Growth -0.038
Earnings Timestamp 1,793,190,600
Earnings Timestamp End 1,793,190,600
Earnings Timestamp Start 1,793,190,600
Ebitda 452,008,992
Ebitda Margins 0.17287001
Enterprise To Ebitda 4.515
Enterprise To Revenue 0.781
Enterprise Value 2,041,025,152
Eps Current Year 4.91429
Eps Forward 5.54857
Eps Trailing Twelve Months 3.12
Esg Populated 0
Ex Dividend Date 1,787,011,200
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 36.3512
Fifty Day Average Change -5.2411995
Fifty Day Average Change Percent -0.1441823
Fifty Two Week Change Percent -0.923568
Fifty Two Week High 47.73
Fifty Two Week High Change -16.619999
Fifty Two Week High Change Percent -0.34820867
Fifty Two Week Low 25.8
Fifty Two Week Low Change 5.3100014
Fifty Two Week Low Change Percent 0.20581402
Fifty Two Week Range 25.8 - 47.73
Financial Currency USD
First Trade Date Milliseconds 405,268,200,000
Five Year Avg Dividend Yield 0.24
Float Shares 38,415,618
Forward Eps 5.54857
Forward P E 5.60685
Free Cashflow 1,535,915,904
Full Exchange Name NYSE
Full Time Employees 1,235
Fullday Change 1.2900009
Fullday Change Percent 4.3259587
Fullday Price 31.11
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.36145002
Gross Profits 945,081,024
Has Pre Post Market Data 1
Held Percent Insiders 0.04324
Held Percent Institutions 1.11396
Implied Shares Outstanding 39,831,633
Industry Rental & Leasing Services
Industry Disp Rental & Leasing Services
Industry Key rental-leasing-services
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,787,011,200
Last Dividend Value 0.14
Last Fiscal Year End 1,767,139,200
Last Split Date 1,606,780,800
Last Split Factor 1,179:1000
Long Business Summary PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
Long Name PROG Holdings, Inc.
Market us_market
Market Cap 1,239,162,112
Market State PRE
Max Age 86,400
Message Board Id finmb_247226
Most Recent Quarter 1,782,777,600
Name Change Date 2,026-10-16
Net Income To Common 125,777,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 1,285,366,796
Number Of Analyst Opinions 7
Open 30.05
Operating Cashflow 333,078,016
Operating Margins 0.16605
Overall Risk 3
Payout Ratio 0.1731
Peg Ratio 0.93
Phone 385 351 1369
Prev Name Aaron's, Inc.
Previous Close 29.82
Price Eps Current Year 6.330518
Price Hint 2
Price To Book 1.5386518
Price To Sales Trailing12 Months 0.47392476
Profit Margins 0.05609
Quick Ratio 3.464
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.14286
Region US
Regular Market Change 1.29
Regular Market Change Percent 4.32596
Regular Market Day High 31.14
Regular Market Day Low 30.24
Regular Market Day Range 30.24 - 31.14
Regular Market Open 30.05
Regular Market Previous Close 29.82
Regular Market Price 31.11
Regular Market Time 1,792,094,402
Regular Market Volume 492,078
Return On Assets 0.15037
Return On Equity 0.17066
Revenue Growth 0.223
Revenue Per Share 65.583
Sand P52 Week Change 0.16207206
Sector Industrials
Sector Disp Industrials
Sector Key industrials
Share Holder Rights Risk 2
Shares Outstanding 39,831,633
Shares Percent Shares Out 0.085
Shares Short 3,386,174
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 2,741,063
Short Name PROG Holdings, Inc.
Short Percent Of Float 0.12149999
Short Ratio 5.23
Source Interval 15
State UT
Symbol PRG
Target High Price 64.0
Target Low Price 45.0
Target Mean Price 52.0
Target Median Price 50.0
Total Cash 85,201,000
Total Cash Per Share 2.139
Total Debt 887,064,000
Total Revenue 2,614,681,088
Tradeable 0
Trailing Annual Dividend Rate 0.54
Trailing Annual Dividend Yield 0.018108653
Trailing Eps 3.12
Trailing P E 9.971154
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 35.63385
Two Hundred Day Average Change -4.5238495
Two Hundred Day Average Change Percent -0.1269537
Type Disp Equity
Volume 492,078
Website https://progholdings.com
Zip 84,020-2315