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Planet Fitness, Inc. (PLNT)

Consumer Cyclical | Leisure | Hampton, United States | NYSE
47.45 USD -0.44 (-0.919%) ⇩ (Oct. 13, 2026, 4 p.m. EDT)

Short-term:★★⯪☆☆Long-term:★★★☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 1:55 a.m. EDT

Planet Fitness presents a classic case of a fundamentally sound business currently punished by specific legal and operational headwinds. The company boasts exceptional long-term fundamentals, having delivered a massive +367% cumulative return over the last nine years with seven out of nine years showing positive growth. This historical trajectory suggests a dominant competitive moat in the leisure sector. However, the recent price action tells a different story; the stock has retraced significantly from its highs, trading well below its 200-day average, which reflects the market's reaction to recent guidance cuts and looming securities fraud litigation regarding membership growth issues. The short-term outlook remains murky due to these legal overhangs and the immediate pressure on the stock price, preventing a high-conviction bullish entry despite the underlying quality. The lack of a dividend program eliminates income appeal, making this purely a capital appreciation play. While the statistical forecasting models show low confidence and a slight negative lean, these are likely capturing the noise of the recent legal news rather than the business reality. For investors willing to look past the temporary legal storm clouds, the valuation appears compressed relative to the company's proven ability to generate revenue and profit over the long haul.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.100781
AutoETS0.112353
MSTL0.113216
AutoARIMA0.113698

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 36%
H-stat 5.50
Ljung-Box p 0.000
Jarque-Bera p 0.015
Excess Kurtosis 0.26
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2016-11-17
Last Dividend Date 2016-11-17
Revenue per Share 16.138
Market Cap 3,599,045,632
Trailing P/E 16.14
Forward P/E 12.96
Beta 1.05
Profit Margins 18.27%
Website https://www.planetfitness.com

As of Oct. 10, 2026, 1:55 a.m. EDT: Speculators are positioning for a range-bound to slightly lower scenario in the near term. Call volume is concentrated at the money and slightly out-of-the-money, while put open interest is heavily skewed deep in-the-money, suggesting a 'floor' strategy rather than a crash bet. The significant volume in calls at strikes above the current price indicates some bullish intent, but the heavy put positioning at lower strikes acts as a hedge against the recent volatility and legal headlines.


Dividend Data

Dividend History
Date Dividend Yield %
2016-11-18 2.78 13.893053
Additional Data
dividendYield 0.0
exDividendDate 2016-11-18
trailingAnnualDividendRate 0.0
trailingAnnualDividendYield 0.0
lastDividendValue 2.78
lastDividendDate 2016-11-18
dividendDate 2016-12-05

Info Dump

Attribute Value
52 Week Change -0.49193722
Address1 4 Liberty Lane West
All Time High 114.47
All Time Low 13.23
Ask 0.0
Ask Size 200
Audit Risk 3
Average Analyst Rating 1.8 - Buy
Average Daily Volume10 Day 2,369,910
Average Daily Volume3 Month 2,278,414
Average Volume 2,278,414
Average Volume10Days 2,369,910
Beta 1.045
Bid 0.0
Bid Size 800
Board Risk 4
Book Value -8.148
City Hampton
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 4
Country United States
Crypto Tradeable 0
Currency USD
Current Price 47.45
Current Ratio 1.584
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 48.1958
Day Low 46.71
Display Name Planet Fitness
Dividend Date 1,480,896,000
Dividend Yield 0.0
Earnings Call Timestamp End 1,786,017,600
Earnings Call Timestamp Start 1,786,017,600
Earnings Growth 0.261
Earnings Quarterly Growth 0.156
Earnings Timestamp 1,786,019,400
Earnings Timestamp End 1,793,881,800
Earnings Timestamp Start 1,793,881,800
Ebitda 577,782,976
Ebitda Margins 0.44388
Enterprise To Ebitda 10.697
Enterprise To Revenue 4.748
Enterprise Value 6,180,446,208
Eps Current Year 3.26177
Eps Forward 3.66263
Eps Trailing Twelve Months 2.94
Esg Populated 0
Ex Dividend Date 1,479,427,200
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 48.8334
Fifty Day Average Change -1.3834
Fifty Day Average Change Percent -0.02832897
Fifty Two Week Change Percent -49.19372
Fifty Two Week High 114.26
Fifty Two Week High Change -66.81
Fifty Two Week High Change Percent -0.584719
Fifty Two Week Low 37.03
Fifty Two Week Low Change 10.420002
Fifty Two Week Low Change Percent 0.28139353
Fifty Two Week Range 37.03 - 114.26
Financial Currency USD
First Trade Date Milliseconds 1,438,867,800,000
Float Shares 69,972,086
Forward Eps 3.66263
Forward P E 12.955172
Free Cashflow 156,152,992
Full Exchange Name NYSE
Full Time Employees 4,393
Fullday Change -0.43999863
Fullday Change Percent -0.91876936
Fullday Price 47.44
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.58525
Gross Profits 761,800,000
Has Pre Post Market Data 1
Held Percent Insiders 0.00484
Held Percent Institutions 1.16306
Implied Shares Outstanding 75,849,221
Industry Leisure
Industry Disp Leisure
Industry Key leisure
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,479,427,200
Last Dividend Value 2.78
Last Fiscal Year End 1,767,139,200
Long Business Summary Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Long Name Planet Fitness, Inc.
Market us_market
Market Cap 3,599,045,632
Market State PRE
Max Age 86,400
Message Board Id finmb_304225387
Most Recent Quarter 1,782,777,600
Net Income To Common 237,854,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 3,096,856,813
Number Of Analyst Opinions 17
Open 48.06
Operating Cashflow 433,976,000
Operating Margins 0.33653998
Overall Risk 4
Payout Ratio 0.0
Peg Ratio 0.92
Phone 603 750 0001
Pre Market Change -0.010002136
Pre Market Change Percent -0.021079317
Pre Market Price 47.44
Pre Market Time 1,791,968,993
Previous Close 47.89
Price Eps Current Year 14.547317
Price Hint 2
Price To Book -5.8235154
Price To Sales Trailing12 Months 2.7649744
Profit Margins 0.18273
Quick Ratio 1.29
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.83333
Region US
Regular Market Change -0.439999
Regular Market Change Percent -0.918769
Regular Market Day High 48.1958
Regular Market Day Low 46.71
Regular Market Day Range 46.71 - 48.1958
Regular Market Open 48.06
Regular Market Previous Close 47.89
Regular Market Price 47.45
Regular Market Time 1,791,921,602
Regular Market Volume 1,670,930
Return On Assets 0.08538
Revenue Growth 0.045
Revenue Per Share 16.138
Sand P52 Week Change 0.17502642
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 5
Shares Outstanding 75,216,965
Shares Percent Shares Out 0.1275
Shares Short 9,593,563
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 7,377,163
Short Name Planet Fitness, Inc.
Short Percent Of Float 0.1663
Short Ratio 3.62
Source Interval 15
State NH
Symbol PLNT
Target High Price 106.0
Target Low Price 49.2
Target Mean Price 65.30588
Target Median Price 62.0
Total Cash 400,758,016
Total Cash Per Share 5.328
Total Debt 3,014,159,872
Total Revenue 1,301,656,064
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 2.94
Trailing P E 16.139456
Trailing Peg Ratio 0.9169
Triggerable 1
Two Hundred Day Average 65.81985
Two Hundred Day Average Change -18.369846
Two Hundred Day Average Change Percent -0.27909282
Type Disp Equity
Volume 1,670,930
Website https://www.planetfitness.com
Zip 3,842