Planet Fitness, Inc. (PLNT)Consumer Cyclical | Leisure | Hampton, United States | NYSE
71.98 USD
-1.72
(-2.334%) ⇩
(April 21, 2026, 4 p.m.
EDT)
After hours: 73.37 +1.39 (1.931%) ⇧ (April 21, 2026, 4:34 p.m. EDT) Short-term: ★★☆☆☆ | Long-term: ★★★★☆ | Dividends: ☆☆☆☆☆ |
Hot Take | April 19, 2026, 12:26 a.m. EDT
Planet Fitness is a classic 'value trap' narrative wrapped in a 'buy the dip' opportunity. While the 52-week high is distant and premiums look mid-20x ops cash flow, the short-term technical setup is stingy; the stock is down ~25% from year highs and the immediate equity sentiment is capped by heavy put option positioning. The 1.4 'Strong Buy' analyst consensus offers a long-term hold thesis, but capital deployment is currently accusatory, waiting for a clear clarity signal on pricing power or membership churn before chasing volume in. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.142713 |
| AutoETS | 0.142713 |
| MSTL | 0.144759 |
| AutoTheta | 0.158623 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 41% |
| H-stat | 47.20 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.077 |
| Excess Kurtosis | -1.46 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Ex Dividend Date | 2016-11-17 |
| Last Dividend Date | 2016-11-17 |
| Revenue per Share | 14.813 |
| Market Cap | 5,759,409,152 |
| Trailing P/E | 27.47 |
| Forward P/E | 17.73 |
| Beta | 1.31 |
| Profit Margins | 17.71% |
| Website | https://www.planetfitness.com |
As of April 19, 2026, 12:26 a.m. EDT: Options flow is heavily skewed defensive. In the near term (May 2026), there is massive Open Interest in in-the-money puts (268k vs 1.1k OTM), indicating significant unhedging activity by institutions or deep value sentiment. The spot strikes (72.5) and strikes below (60, 55, 47.5) form a dense put wall. While ATM calls show volume spikes at distant strikes (125), the aggregate positioning suggests downside protection is the primary driver of options volume, creating a put premium/capping dynamic.
| Date | Dividend | Yield % |
|---|---|---|
| 2016-11-18 | 2.78 | 13.893053 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.22843385 |
| Address1 | 4 Liberty Lane West |
| All Time High | 114.47 |
| All Time Low | 13.23 |
| Ask | 75.7 |
| Ask Size | 200 |
| Audit Risk | 6 |
| Average Analyst Rating | 1.4 - Strong Buy |
| Average Daily Volume10 Day | 1,189,210 |
| Average Daily Volume3 Month | 1,713,422 |
| Average Volume | 1,713,422 |
| Average Volume10Days | 1,189,210 |
| Beta | 1.307 |
| Bid | 70.1 |
| Bid Size | 200 |
| Board Risk | 4 |
| Book Value | -6.001 |
| City | Hampton |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 6 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 71.98 |
| Current Ratio | 2.107 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 74.29 |
| Day Low | 71.37 |
| Display Name | Planet Fitness |
| Dividend Date | 1,480,896,000 |
| Earnings Call Timestamp End | 1,771,938,000 |
| Earnings Call Timestamp Start | 1,771,938,000 |
| Earnings Growth | 0.325 |
| Earnings Quarterly Growth | 0.283 |
| Earnings Timestamp | 1,771,939,800 |
| Earnings Timestamp End | 1,778,157,000 |
| Earnings Timestamp Start | 1,778,157,000 |
| Ebitda | 549,300,992 |
| Ebitda Margins | 0.444 |
| Enterprise To Ebitda | 15.233 |
| Enterprise To Revenue | 6.763 |
| Enterprise Value | 8,367,467,520 |
| Eps Current Year | 3.38151 |
| Eps Forward | 4.05907 |
| Eps Trailing Twelve Months | 2.62 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,479,427,200 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 79.192 |
| Fifty Day Average Change | -7.211998 |
| Fifty Day Average Change Percent | -0.09106978 |
| Fifty Two Week Change Percent | -22.843384 |
| Fifty Two Week High | 114.47 |
| Fifty Two Week High Change | -42.489998 |
| Fifty Two Week High Change Percent | -0.37118894 |
| Fifty Two Week Low | 69.1 |
| Fifty Two Week Low Change | 2.880005 |
| Fifty Two Week Low Change Percent | 0.041678797 |
| Fifty Two Week Range | 69.1 - 114.47 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,438,867,800,000 |
| Float Shares | 74,507,962 |
| Forward Eps | 4.05907 |
| Forward P E | 17.733126 |
| Free Cashflow | 183,959,008 |
| Full Exchange Name | NYSE |
| Full Time Employees | 4,393 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,775,001,600 |
| Gross Margins | 0.59492 |
| Gross Profits | 736,003,968 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.00318 |
| Held Percent Institutions | 1.1833 |
| Implied Shares Outstanding | 80,014,017 |
| Industry | Leisure |
| Industry Disp | Leisure |
| Industry Key | leisure |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Dividend Date | 1,479,427,200 |
| Last Dividend Value | 2.78 |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire. |
| Long Name | Planet Fitness, Inc. |
| Market | us_market |
| Market Cap | 5,759,409,152 |
| Market State | POST |
| Max Age | 86,400 |
| Message Board Id | finmb_304225387 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | 219,104,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 5,851,801,519 |
| Number Of Analyst Opinions | 18 |
| Open | 73.65 |
| Operating Cashflow | 418,420,992 |
| Operating Margins | 0.29966 |
| Overall Risk | 4 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.22 |
| Phone | 603 750 0001 |
| Post Market Change | 1.3899994 |
| Post Market Change Percent | 1.9310911 |
| Post Market Price | 73.37 |
| Post Market Time | 1,776,803,640 |
| Previous Close | 73.7 |
| Price Eps Current Year | 21.286348 |
| Price Hint | 2 |
| Price To Book | -11.994668 |
| Price To Sales Trailing12 Months | 4.6553583 |
| Profit Margins | 0.17709999 |
| Quick Ratio | 1.792 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | strong_buy |
| Recommendation Mean | 1.42105 |
| Region | US |
| Regular Market Change | -1.71999 |
| Regular Market Change Percent | -2.33378 |
| Regular Market Day High | 74.29 |
| Regular Market Day Low | 71.37 |
| Regular Market Day Range | 71.37 - 74.29 |
| Regular Market Open | 73.65 |
| Regular Market Previous Close | 73.7 |
| Regular Market Price | 71.98 |
| Regular Market Time | 1,776,801,602 |
| Regular Market Volume | 932,622 |
| Return On Assets | 0.079679996 |
| Revenue Growth | 0.107 |
| Revenue Per Share | 14.813 |
| Sand P52 Week Change | 0.34445214 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 79,084,164 |
| Shares Percent Shares Out | 0.078099996 |
| Shares Short | 6,200,127 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 6,544,485 |
| Short Name | Planet Fitness, Inc. |
| Short Percent Of Float | 0.1007 |
| Short Ratio | 3.77 |
| Source Interval | 15 |
| State | NH |
| Symbol | PLNT |
| Target High Price | 175.0 |
| Target Low Price | 90.0 |
| Target Mean Price | 111.72222 |
| Target Median Price | 109.5 |
| Total Cash | 452,412,992 |
| Total Cash Per Share | 5.677 |
| Total Debt | 2,946,746,880 |
| Total Revenue | 1,237,156,992 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 2.62 |
| Trailing P E | 27.473286 |
| Trailing Peg Ratio | 1.215 |
| Triggerable | 1 |
| Two Hundred Day Average | 97.41895 |
| Two Hundred Day Average Change | -25.43895 |
| Two Hundred Day Average Change Percent | -0.26112938 |
| Type Disp | Equity |
| Volume | 932,622 |
| Website | https://www.planetfitness.com |
| Zip | 3,842 |