Playboy, Inc. (PLBY)Consumer Cyclical | Leisure | Los Angeles, United States | NasdaqGM
1.17 USD
+0.01
(0.862%)
⇧
(July 13, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 5:22 a.m. EDT
The investment case here is broken on both the fundamental and technical fronts. Fundamentally, the company is hemorrhaging value with negative operating cash flow, a crushing debt-to-equity ratio exceeding 500, and a return on equity of nearly -37%. The stock has erased over 94% of its value over the last four years, a structural decline that shows no signs of reversing despite a single volatile year of recovery. Management is actively selling their own shares, while the board attempts to prop up the price with a buyback that offers a discount to a stock trading at a premium to its book value. Technically, the momentum is deeply bearish. The stock is trading significantly below its 50-day and 200-day averages, confirming a long-term downtrend. While the statistical forecast model suggests a slight downward lean, its low reliability means it adds little weight to the overwhelming evidence of deterioration. The options market confirms this pessimism, with heavy put writing creating a ceiling that makes any rally difficult to sustain without a fundamental turnaround that isn't visible in the data. There is no safe entry here; the risk of permanent capital loss remains high. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.133407 |
| MSTL_90 | 0.153908 |
| AutoARIMA | 0.163224 |
| AutoETS | 0.163930 |
| MSTL | 0.164693 |
| MSTL_90_126 | 0.282459 |
| MSTL_126 | 0.298883 |
Forecast horizon: 60 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 33% |
| H-stat | 3.62 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.111 |
| Excess Kurtosis | -1.25 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 522.218 |
| Revenue per Share | 1.158 |
| Market Cap | 135,246,432 |
| Forward P/E | 29.25 |
| Beta | 1.87 |
| Profit Margins | -6.21% |
| Previous Name | PLBY Group, Inc. |
| Website | https://playboy.com |
As of July 11, 2026, 5:22 a.m. EDT: Speculators are heavily positioned for downside protection, with significant open interest in out-of-the-money puts at strikes like $2.00 and $2.50 expiring in July and October. This creates a dense 'wall' of resistance around the current price level, suggesting traders expect a continued grind lower rather than a bounce. Conversely, call volume is concentrated at very distant strikes ($5.00), indicating speculative longing for a massive recovery that is currently priced as highly improbable.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.3314286 |
| Address1 | 10,960 Wilshire Boulevard |
| Address2 | Suite 2200 |
| All Time High | 63.04 |
| All Time Low | 0.43 |
| Ask | 1.51 |
| Ask Size | 2 |
| Audit Risk | 10 |
| Average Daily Volume10 Day | 719,290 |
| Average Daily Volume3 Month | 989,173 |
| Average Volume | 989,173 |
| Average Volume10Days | 719,290 |
| Beta | 1.865 |
| Bid | 0.8712 |
| Bid Size | 2 |
| Board Risk | 8 |
| Book Value | 0.29 |
| City | Los Angeles |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.17 |
| Current Ratio | 0.996 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 1.2289 |
| Day Low | 1.17 |
| Debt To Equity | 522.218 |
| Display Name | Playboy |
| Earnings Call Timestamp End | 1,778,533,200 |
| Earnings Call Timestamp Start | 1,778,533,200 |
| Earnings Timestamp | 1,778,529,600 |
| Earnings Timestamp End | 1,786,478,400 |
| Earnings Timestamp Start | 1,786,478,400 |
| Ebitda | -648,000 |
| Ebitda Margins | -0.0053 |
| Enterprise To Ebitda | -438.394 |
| Enterprise To Revenue | 2.323 |
| Enterprise Value | 284,079,456 |
| Eps Current Year | -0.03 |
| Eps Forward | 0.04 |
| Eps Trailing Twelve Months | -0.06 |
| Esg Populated | 0 |
| Exchange | NGM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.3953 |
| Fifty Day Average Change | -0.22530007 |
| Fifty Day Average Change Percent | -0.1614707 |
| Fifty Two Week Change Percent | -33.14286 |
| Fifty Two Week High | 2.75 |
| Fifty Two Week High Change | -1.58 |
| Fifty Two Week High Change Percent | -0.57454544 |
| Fifty Two Week Low | 1.12 |
| Fifty Two Week Low Change | 0.049999952 |
| Fifty Two Week Low Change Percent | 0.044642814 |
| Fifty Two Week Range | 1.12 - 2.75 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,598,880,600,000 |
| Float Shares | 61,969,318 |
| Forward Eps | 0.04 |
| Forward P E | 29.25 |
| Free Cashflow | 2,584,625 |
| Full Exchange Name | NasdaqGM |
| Full Time Employees | 199 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.70915 |
| Gross Profits | 86,721,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.16865 |
| Held Percent Institutions | 0.46537998 |
| Implied Shares Outstanding | 115,595,238 |
| Industry | Leisure |
| Industry Disp | Leisure |
| Industry Key | leisure |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California. |
| Long Name | Playboy, Inc. |
| Market | us_market |
| Market Cap | 135,246,432 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_297210 |
| Most Recent Quarter | 1,774,915,200 |
| Name Change Date | 2,026-07-14 |
| Net Income To Common | -7,594,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 135,246,428 |
| Number Of Analyst Opinions | 3 |
| Open | 1.17 |
| Operating Cashflow | -419,000 |
| Operating Margins | -0.052059997 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Peg Ratio | 2.28 |
| Phone | 310 424 1800 |
| Pre Market Change | 0.025400043 |
| Pre Market Change Percent | 2.170944 |
| Pre Market Price | 1.1954 |
| Pre Market Time | 1,784,019,232 |
| Prev Name | PLBY Group, Inc. |
| Previous Close | 1.16 |
| Price Eps Current Year | -39.0 |
| Price Hint | 4 |
| Price To Book | 4.034483 |
| Price To Sales Trailing12 Months | 1.1059575 |
| Profit Margins | -0.0621 |
| Quick Ratio | 0.614 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.00999999 |
| Regular Market Change Percent | 0.862068 |
| Regular Market Day High | 1.2289 |
| Regular Market Day Low | 1.17 |
| Regular Market Day Range | 1.17 - 1.2289 |
| Regular Market Open | 1.17 |
| Regular Market Previous Close | 1.16 |
| Regular Market Price | 1.17 |
| Regular Market Time | 1,783,972,800 |
| Regular Market Volume | 423,681 |
| Return On Assets | -0.0086 |
| Return On Equity | -0.37164003 |
| Revenue Growth | 0.047 |
| Revenue Per Share | 1.158 |
| Sand P52 Week Change | 0.20365608 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 115,595,238 |
| Shares Percent Shares Out | 0.0256 |
| Shares Short | 2,964,217 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 2,329,740 |
| Short Name | Playboy, Inc. |
| Short Percent Of Float | 0.0476 |
| Short Ratio | 2.95 |
| Source Interval | 15 |
| State | CA |
| Symbol | PLBY |
| Target High Price | 4.0 |
| Target Low Price | 1.5 |
| Target Mean Price | 2.83333 |
| Target Median Price | 3.0 |
| Total Cash | 30,167,000 |
| Total Cash Per Share | 0.26 |
| Total Debt | 177,972,000 |
| Total Revenue | 122,289,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.06 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.63585 |
| Two Hundred Day Average Change | -0.46585 |
| Two Hundred Day Average Change Percent | -0.2847755 |
| Type Disp | Equity |
| Volume | 423,681 |
| Website | https://playboy.com |
| Zip | 90,024 |