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Pineapple Financial Inc. (PAPL)

Financial Services | Mortgage Finance | North York, Canada | NYSE American
1.00 USD -0.05 (-4.762%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 1.04 +0.04 (4.000%) ⇧ (Aug. 28, 2026, 7:43 p.m. EDT)

Short-term:★☆☆☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | Aug. 22, 2026, 4:45 a.m. EDT

The immediate outlook is severely compromised by a relentless downward price trend over the last two weeks, where the stock has eroded nearly 15% from its recent highs, signaling intense selling pressure and a lack of near-term support. This technical weakness is compounded by a catastrophic fundamental reality: the company is reporting negative revenue growth of 16.7%, burning significant cash with operating outflows exceeding $5 million, and posting a return on equity of -12%. The balance sheet is fragile, with debt significantly outweighing equity and a current ratio hovering just below 1.0, creating a precarious liquidity situation. While the market has assigned a lofty $5.00 target price, this appears to be a speculative hope rather than a reflection of current operational viability, especially given the negative earnings and the company's status as a going concern. There is no dividend to provide any cushion, and the statistical models offer no reliable guidance due to their extremely low confidence scores. The combination of deteriorating fundamentals, severe cash burn, and a collapsing stock price makes this a high-risk situation with no clear path to recovery in the foreseeable future.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.245628
AutoETS0.255076
AutoTheta0.284938
MSTL0.304300

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 39%
H-stat 2.56
Ljung-Box p 0.000
Jarque-Bera p 0.512
Excess Kurtosis 0.35
Attribute Value
Sector Financial Services
Debt to Equity Ratio 42.706
Revenue per Share 0.249
Market Cap 25,271,196
Forward P/E 25.00
Beta 5.62
Profit Margins -114.09%
Website https://gopineapple.com

Info Dump

Attribute Value
52 Week Change -0.71925133
Address1 111 Gordon Baker Road
Address2 Unit 200
All Time High 85.0
All Time Low 0.2
Ask 1.06
Ask Size 100
Average Daily Volume10 Day 54,870
Average Daily Volume3 Month 318,579
Average Volume 318,579
Average Volume10Days 54,870
Beta 5.624
Bid 0.98
Bid Size 200
Book Value 2.022
City North York
Compensation As Of Epoch Date 1,767,139,200
Country Canada
Crypto Tradeable 0
Currency USD
Current Price 1.0
Current Ratio 0.998
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 1.1399
Day Low 0.9801
Debt To Equity 42.706
Display Name Pineapple Financial
Ebitda -2,737,942
Ebitda Margins -0.98496
Enterprise To Ebitda -15.423
Enterprise To Revenue 15.191
Enterprise Value 42,226,252
Eps Forward 0.04
Eps Trailing Twelve Months -1.9
Esg Populated 0
Exchange ASE
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 1.03632
Fifty Day Average Change -0.03631997
Fifty Day Average Change Percent -0.03504706
Fifty Two Week Change Percent -71.92513
Fifty Two Week High 9.13
Fifty Two Week High Change -8.13
Fifty Two Week High Change Percent -0.890471
Fifty Two Week Low 0.54
Fifty Two Week Low Change 0.45999998
Fifty Two Week Low Change Percent 0.85185176
Fifty Two Week Range 0.54 - 9.13
Financial Currency USD
First Trade Date Milliseconds 1,698,845,400,000
Float Shares 7,165,395
Forward Eps 0.04
Forward P E 25.0
Free Cashflow -20,338,420
Full Exchange Name NYSE American
Full Time Employees 39
Fullday Change -0.05
Fullday Change Percent -4.7619
Fullday Price 1.04
Gmt Off Set Milliseconds -14,400,000
Gross Margins 1.0
Gross Profits 2,779,762
Has Pre Post Market Data 1
Held Percent Insiders 0.71647
Held Percent Institutions 0.0059399996
Implied Shares Outstanding 25,271,197
Industry Mortgage Finance
Industry Disp Mortgage Finance
Industry Key mortgage-finance
Language en-US
Last Fiscal Year End 1,756,598,400
Last Split Date 1,752,624,000
Last Split Factor 1:20
Long Business Summary Pineapple Financial Inc., together with its subsidiaries, provides mortgage brokerage services and technology solutions in Canada. It offers mortgage brokering services, including mortgage consultation, advise on various mortgage products offered by financial institutions, client access to rate information and mortgage options from lenders, and assistance in selecting mortgage solution. The company also provides back-office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. In addition, it offers pre-underwriting support services comprising credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics; and insurance products, which include whole life, permanent life, critical illness, and credit insurance. Further, the company operates MyPineapple, a technology platform that allows users to conduct their brokerage services. It serves mortgage agents, brokers, sub-brokers, and brokerages and consumers. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is headquartered in North York, Canada.
Market us_market
Market Cap 25,271,196
Market State CLOSED
Max Age 86,400
Message Board Id finmb_710435549
Most Recent Quarter 1,780,185,600
Net Income To Common -3,171,322
Next Fiscal Year End 1,788,134,400
Non Diluted Market Cap 26,534,756
Number Of Analyst Opinions 1
Open 1.04
Operating Cashflow -5,129,030
Operating Margins -1.3956599
Payout Ratio 0.0
Phone 416 669 2046
Post Market Change 0.03999996
Post Market Change Percent 3.9999962
Post Market Price 1.04
Post Market Time 1,787,960,582
Previous Close 1.05
Price Hint 4
Price To Book 0.49455982
Price To Sales Trailing12 Months 9.091137
Profit Margins -1.14086
Quick Ratio 0.235
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.05
Regular Market Change Percent -4.7619
Regular Market Day High 1.1399
Regular Market Day Low 0.9801
Regular Market Day Range 0.9801 - 1.1399
Regular Market Open 1.04
Regular Market Previous Close 1.05
Regular Market Price 1.0
Regular Market Time 1,787,947,200
Regular Market Volume 50,866
Return On Assets -0.043270003
Return On Equity -0.120900005
Revenue Growth -0.167
Revenue Per Share 0.249
Sand P52 Week Change 0.20504117
Sector Financial Services
Sector Disp Financial Services
Sector Key financial-services
Shares Outstanding 25,271,197
Shares Percent Shares Out 0.0056
Shares Short 140,447
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 151,956
Short Name Pineapple Financial Inc.
Short Percent Of Float 0.015
Short Ratio 0.2
Source Interval 15
State ON
Symbol PAPL
Target High Price 5.0
Target Low Price 5.0
Target Mean Price 5.0
Target Median Price 5.0
Total Cash 5,089,707
Total Cash Per Share 0.201
Total Debt 22,044,762
Total Revenue 2,779,762
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -1.9
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 1.288885
Two Hundred Day Average Change -0.288885
Two Hundred Day Average Change Percent -0.2241356
Type Disp Equity
Volume 50,866
Website https://gopineapple.com
Zip M2H 3R1