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Nu Skin Enterprises, Inc. (NUS)

Consumer Defensive | Household & Personal Products | Provo, United States | NYSE
4.85 USD +0.12 (2.537%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 4.85

Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:★★☆☆☆
Hot Take | Aug. 22, 2026, 1:30 a.m. EDT

The investment case for Nu Skin is currently broken by a severe deterioration in business fundamentals. Despite a recent price recovery that pushed the annual trajectory back to a net gain over the last nine years, the company is trapped in a cycle of declining revenue (-17%) and negative earnings (-$4.62 EPS). The market has correctly identified this as a value trap; the low valuation multiples are not a bargain but a reflection of the deteriorating operational reality. The massive disconnect between the analyst consensus (a $12.77 target) and the actual financial performance suggests the analyst view is detached from the hard data showing shrinking sales and losses. While the dividend yield of 5.16% appears attractive, it is built on a foundation of negative free cash flow and a payout ratio that barely covers the meager earnings, making it unsustainable. Short-term momentum remains weak with the stock trading well below its moving averages, and options flow confirms that smart money is betting on further declines. This is a clear avoid.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.033975
AutoETS0.037062
AutoTheta0.103203
AutoARIMA0.136069

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 54%
H-stat 0.81
Ljung-Box p 0.068
Jarque-Bera p 0.980
Excess Kurtosis -0.10
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-08-27
Last Dividend Date 2026-08-27
Debt to Equity Ratio 53.082
Revenue per Share 28.244
Market Cap 236,081,664
Forward P/E 4.18
Beta 0.97
Profit Margins -15.73%
Website https://www.nuskin.com

As of Aug. 22, 2026, 1:30 a.m. EDT: Speculators are overwhelmingly positioning for downside protection, with open interest concentrated entirely in the money puts and virtually zero out-of-the-money put volume. Call activity is negligible compared to puts, and implied volatility is elevated on strikes far below the current price, indicating a market consensus expecting further weakness rather than a rebound.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.24% 4.08% 3.43% 3.68%
Dividend History
Date Dividend Yield %
2026-08-28 0.060 1.237113
2026-05-29 0.060 1.036269
2026-02-27 0.060 0.707547
2025-11-28 0.060 0.606673
2025-08-29 0.060 0.493016
2025-05-30 0.060 0.695249
2025-02-24 0.060 0.784314
2024-11-29 0.060 0.821918
2024-08-30 0.060 0.671892
2024-05-31 0.060 0.449438
2024-02-23 0.060 0.476948
2023-11-22 0.390 2.299528
2023-08-24 0.390 1.672384
2023-05-25 0.390 1.127168
2023-02-24 0.390 0.954245
2022-11-23 0.385 0.998962
2022-08-25 0.385 0.886688
2022-05-26 0.385 0.848391
2022-02-25 0.385 0.811380
2021-11-24 0.380 0.824653
2021-08-26 0.380 0.747737
2021-05-27 0.380 0.626856
2021-02-25 0.380 0.747884
2020-11-25 0.375 0.720184
2020-08-27 0.375 0.796009
2020-05-28 0.375 1.018192
2020-02-27 0.375 1.516377
2019-11-27 0.370 0.948232
2019-08-29 0.370 0.923845
2019-05-30 0.370 0.767635
2019-02-22 0.370 0.577403
2018-11-29 0.365 0.555809
2018-08-30 0.365 0.460568
2018-05-24 0.365 0.450896
2018-02-23 0.365 0.508286
2017-11-16 0.360 0.568451
2017-08-23 0.360 0.607800
2017-05-24 0.360 0.652174
2017-02-23 0.360 0.762389
2016-11-16 0.355 0.653054
2016-08-24 0.355 0.604873
2016-05-25 0.355 0.902619
2016-02-24 0.355 1.204206
2015-11-18 0.350 1.076923
2015-08-26 0.350 0.811124
2015-05-20 0.350 0.658886
2015-02-25 0.350 0.623330
2014-11-19 0.345 0.863147
2014-09-10 0.345 0.837582
2014-05-21 0.345 0.476717
2014-03-12 0.345 0.442932
2013-11-20 0.300 0.261461
2013-08-21 0.300 0.348797
2013-05-22 0.300 0.492935
2013-02-20 0.300 0.746640
2012-11-09 0.200 0.438500
2012-08-22 0.200 0.476531
2012-05-23 0.200 0.468274
2012-02-22 0.200 0.372926
2011-11-22 0.160 0.346696
2011-08-24 0.160 0.415153
2011-05-25 0.135 0.362027
2011-02-23 0.135 0.416025
2010-11-23 0.125 0.398724
2010-08-25 0.125 0.468340
2010-05-26 0.125 0.446269
2010-02-24 0.125 0.467464
2009-11-24 0.115 0.421091
2009-08-26 0.115 0.651927
2009-06-11 0.115 0.800278
2009-02-25 0.115 1.189245
2008-11-25 0.110 1.121305
2008-08-27 0.110 0.652432
2008-05-28 0.110 0.640652
2008-02-27 0.110 0.656325
2007-11-28 0.105 0.601719
2007-08-29 0.105 0.711864
2007-05-30 0.105 0.610110
2007-02-28 0.105 0.618739
2006-11-29 0.100 0.515730
2006-08-30 0.100 0.586510
2006-05-31 0.100 0.582751
2006-03-01 0.100 0.552792
2005-11-30 0.090 0.517837
2005-08-31 0.090 0.421743
2005-06-01 0.090 0.395778
2005-03-02 0.090 0.406137
2004-12-01 0.080 0.341006
2004-09-01 0.080 0.306162
2004-06-02 0.080 0.355872
2004-03-03 0.080 0.378609
2003-11-26 0.070 0.410798
2003-09-03 0.070 0.610820
2003-06-04 0.070 0.724638
2003-03-05 0.070 0.756757
2002-11-27 0.060 0.517688
2002-09-04 0.060 0.491400
2002-06-05 0.060 0.502092
2002-03-06 0.060 0.683371
2001-11-30 0.050 0.628931
2001-09-06 0.050 0.719424
2001-06-07 0.050 0.645161
2001-03-08 0.050 0.609756
Additional Data
dividendRate 0.24
dividendYield 5.01
exDividendDate 2026-08-28
trailingAnnualDividendRate 0.24
trailingAnnualDividendYield 0.050739955
lastDividendValue 0.06
lastDividendDate 2026-08-28
dividendDate 2026-09-09

Info Dump

Attribute Value
52 Week Change -0.60478544
Address1 75 West Center Street
All Time High 140.5
All Time Low 4.25
Ask 4.98
Ask Size 900
Audit Risk 5
Average Daily Volume10 Day 460,120
Average Daily Volume3 Month 683,406
Average Volume 683,406
Average Volume10Days 460,120
Beta 0.969
Bid 4.85
Bid Size 700
Board Risk 3
Book Value 11.145
City Provo
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 5
Country United States
Crypto Tradeable 0
Currency USD
Current Price 4.85
Current Ratio 1.982
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 4.9245
Day Low 4.765
Debt To Equity 53.082
Display Name Nu Skin Enterprises
Dividend Date 1,788,912,000
Dividend Rate 0.24
Dividend Yield 5.01
Earnings Call Timestamp End 1,786,395,600
Earnings Call Timestamp Start 1,786,395,600
Earnings Timestamp 1,786,392,000
Earnings Timestamp End 1,793,908,800
Earnings Timestamp Start 1,793,908,800
Ebitda 120,310,000
Ebitda Margins 0.08748
Enterprise To Ebitda 2.766
Enterprise To Revenue 0.242
Enterprise Value 332,791,680
Eps Current Year 0.82
Eps Forward 1.16
Eps Trailing Twelve Months -4.59
Esg Populated 0
Ex Dividend Date 1,787,875,200
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fax 800 487 8000
Fifty Day Average 5.0754
Fifty Day Average Change -0.22539997
Fifty Day Average Change Percent -0.04441029
Fifty Two Week Change Percent -60.478546
Fifty Two Week High 14.62
Fifty Two Week High Change -9.77
Fifty Two Week High Change Percent -0.6682627
Fifty Two Week Low 4.49
Fifty Two Week Low Change 0.36000013
Fifty Two Week Low Change Percent 0.08017821
Fifty Two Week Range 4.49 - 14.62
Financial Currency USD
First Trade Date Milliseconds 848,673,000,000
Five Year Avg Dividend Yield 4.59
Float Shares 47,272,800
Forward Eps 1.16
Forward P E 4.1810346
Free Cashflow 35,201,500
Full Exchange Name NYSE
Full Time Employees 2,800
Fullday Change 0.12
Fullday Change Percent 2.537
Fullday Price 4.85
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.69187
Gross Profits 951,491,968
Has Pre Post Market Data 1
Held Percent Insiders 0.03398
Held Percent Institutions 0.76662004
Implied Shares Outstanding 48,676,634
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ir Website http://ir.nuskin.com/phoenix.zhtml?c=103888&p=irol-irhome
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,787,875,200
Last Dividend Value 0.06
Last Fiscal Year End 1,767,139,200
Long Business Summary Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness brands. The company also provides wellness products, such as ageLOC TRME, LifePak, and Beauty Focus. In addition, it is the research and product development of skin care products, nutritional supplements, and devices. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center and independent marketers. It serves Mainland China; South Korea; Southeast Asia/Pacific, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Australia, New Zealand and other markets; Americas, comprising Canada, Latin America and the United States; Japan; Hong Kong/Taiwan, consists of Macau; and Europe & Africa, which includes markets in Europe as well as South Africa. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
Long Name Nu Skin Enterprises, Inc.
Market us_market
Market Cap 236,081,664
Market State CLOSED
Max Age 86,400
Message Board Id finmb_352094
Most Recent Quarter 1,782,777,600
Net Income To Common -216,392,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 233,161,076
Number Of Analyst Opinions 1
Open 4.81
Operating Cashflow 50,808,000
Operating Margins 0.061090004
Overall Risk 4
Payout Ratio 0.22219999
Peg Ratio 0.78
Phone 801 345 1000
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 4.85
Post Market Time 1,787,959,805
Previous Close 4.73
Price Eps Current Year 5.914634
Price Hint 4
Price To Book 0.4351727
Price To Sales Trailing12 Months 0.17166443
Profit Margins -0.15735
Quick Ratio 0.937
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.12
Regular Market Change Percent 2.537
Regular Market Day High 4.9245
Regular Market Day Low 4.765
Regular Market Day Range 4.765 - 4.9245
Regular Market Open 4.81
Regular Market Previous Close 4.73
Regular Market Price 4.85
Regular Market Time 1,787,947,202
Regular Market Volume 360,216
Return On Assets 0.03426
Return On Equity -0.32528
Revenue Growth -0.171
Revenue Per Share 28.244
Sand P52 Week Change 0.20504117
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 5
Shares Outstanding 48,676,634
Shares Percent Shares Out 0.0913
Shares Short 4,442,194
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 4,185,418
Short Name Nu Skin Enterprises, Inc.
Short Percent Of Float 0.0932
Short Ratio 7.43
Source Interval 15
State UT
Symbol NUS
Target High Price 12.77
Target Low Price 12.77
Target Mean Price 12.77
Target Median Price 12.77
Total Cash 191,386,000
Total Cash Per Share 3.932
Total Debt 288,096,000
Total Revenue 1,375,250,944
Tradeable 0
Trailing Annual Dividend Rate 0.24
Trailing Annual Dividend Yield 0.050739955
Trailing Eps -4.59
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 7.5742
Two Hundred Day Average Change -2.7242002
Two Hundred Day Average Change Percent -0.35966837
Type Disp Equity
Volume 360,216
Website https://www.nuskin.com
Zip 84,601