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Nu Skin Enterprises, Inc. (NUS)

Consumer Defensive | Household & Personal Products | Provo, United States | NYSE
5.01 USD +0.14 (2.875%) ⇧ (Oct. 13, 2026, 4 p.m. EDT)
After hours: 5.01
Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:★★☆☆☆
Hot Take ↕ | Oct. 10, 2026, 2:56 a.m. EDT

Nu Skin presents a classic value trap where the market has priced in a permanent loss of business relevance. Despite a 5% dividend yield, the company is hemorrhaging value with negative earnings (-$4.48 EPS), shrinking revenues (-17%), and a massive 84% drop in share price over the last nine years. The balance sheet is fragile, with debt exceeding cash reserves and a negative return on equity of -32%. While the forward P/E looks cheap at 4x, it is based on a turnaround story that the market clearly doubts, evidenced by the crushing 67% drop in the trailing twelve months. The short-term outlook remains bleak; the stock is trading below its 50-day and 200-day averages, confirming a downtrend that technicals suggest will continue until a reversal occurs. The options market confirms this pessimism, with traders aggressively buying protection rather than betting on rallies. The dividend is a dangerous lure here. With a payout ratio of only 22%, the company is technically preserving cash, but paying out of a shrinking pie does not fix the underlying rot. Investors chasing yield are likely to see capital eroded faster than the dividend can compensate. This is a 'sell' situation for active investors and a 'hold' for those who can stomach the risk of total obsolescence.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.082171
MSTL0.086196
AutoARIMA0.087894
AutoETS0.089222

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 42%
H-stat 2.74
Ljung-Box p 0.000
Jarque-Bera p 0.003
Excess Kurtosis 0.93
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-08-27
Last Dividend Date 2026-08-27
Debt to Equity Ratio 53.082
Revenue per Share 28.244
Market Cap 243,869,936
Forward P/E 4.32
Beta 0.90
Profit Margins -15.73%
Website https://www.nuskin.com

As of Oct. 10, 2026, 2:56 a.m. EDT: Speculators are overwhelmingly bearish, positioning heavy put volume relative to calls across all expirations. The implied volatility skew is inverted, with deep out-of-the-money puts trading at significantly higher premiums (over 80% IV) compared to calls (under 0.6% IV), indicating a strong fear of further downside. Open interest is concentrated in the money for puts, while call activity is negligible except for ATM anchors, suggesting a lack of bullish conviction.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.24% 3.59% 3.43% 3.68%
Dividend History
Date Dividend Yield %
2026-08-28 0.060 1.237113
2026-05-29 0.060 1.036269
2026-02-27 0.060 0.707547
2025-11-28 0.060 0.606673
2025-08-29 0.060 0.493016
2025-05-30 0.060 0.695249
2025-02-24 0.060 0.784314
2024-11-29 0.060 0.821918
2024-08-30 0.060 0.671892
2024-05-31 0.060 0.449438
2024-02-23 0.060 0.476948
2023-11-22 0.390 2.299528
2023-08-24 0.390 1.672384
2023-05-25 0.390 1.127168
2023-02-24 0.390 0.954245
2022-11-23 0.385 0.998962
2022-08-25 0.385 0.886688
2022-05-26 0.385 0.848391
2022-02-25 0.385 0.811380
2021-11-24 0.380 0.824653
2021-08-26 0.380 0.747737
2021-05-27 0.380 0.626856
2021-02-25 0.380 0.747884
2020-11-25 0.375 0.720184
2020-08-27 0.375 0.796009
2020-05-28 0.375 1.018192
2020-02-27 0.375 1.516377
2019-11-27 0.370 0.948232
2019-08-29 0.370 0.923845
2019-05-30 0.370 0.767635
2019-02-22 0.370 0.577403
2018-11-29 0.365 0.555809
2018-08-30 0.365 0.460568
2018-05-24 0.365 0.450896
2018-02-23 0.365 0.508286
2017-11-16 0.360 0.568451
2017-08-23 0.360 0.607800
2017-05-24 0.360 0.652174
2017-02-23 0.360 0.762389
2016-11-16 0.355 0.653054
2016-08-24 0.355 0.604873
2016-05-25 0.355 0.902619
2016-02-24 0.355 1.204206
2015-11-18 0.350 1.076923
2015-08-26 0.350 0.811124
2015-05-20 0.350 0.658886
2015-02-25 0.350 0.623330
2014-11-19 0.345 0.863147
2014-09-10 0.345 0.837582
2014-05-21 0.345 0.476717
2014-03-12 0.345 0.442932
2013-11-20 0.300 0.261461
2013-08-21 0.300 0.348797
2013-05-22 0.300 0.492935
2013-02-20 0.300 0.746640
2012-11-09 0.200 0.438500
2012-08-22 0.200 0.476531
2012-05-23 0.200 0.468274
2012-02-22 0.200 0.372926
2011-11-22 0.160 0.346696
2011-08-24 0.160 0.415153
2011-05-25 0.135 0.362027
2011-02-23 0.135 0.416025
2010-11-23 0.125 0.398724
2010-08-25 0.125 0.468340
2010-05-26 0.125 0.446269
2010-02-24 0.125 0.467464
2009-11-24 0.115 0.421091
2009-08-26 0.115 0.651927
2009-06-11 0.115 0.800278
2009-02-25 0.115 1.189245
2008-11-25 0.110 1.121305
2008-08-27 0.110 0.652432
2008-05-28 0.110 0.640652
2008-02-27 0.110 0.656325
2007-11-28 0.105 0.601719
2007-08-29 0.105 0.711864
2007-05-30 0.105 0.610110
2007-02-28 0.105 0.618739
2006-11-29 0.100 0.515730
2006-08-30 0.100 0.586510
2006-05-31 0.100 0.582751
2006-03-01 0.100 0.552792
2005-11-30 0.090 0.517837
2005-08-31 0.090 0.421743
2005-06-01 0.090 0.395778
2005-03-02 0.090 0.406137
2004-12-01 0.080 0.341006
2004-09-01 0.080 0.306162
2004-06-02 0.080 0.355872
2004-03-03 0.080 0.378609
2003-11-26 0.070 0.410798
2003-09-03 0.070 0.610820
2003-06-04 0.070 0.724638
2003-03-05 0.070 0.756757
2002-11-27 0.060 0.517688
2002-09-04 0.060 0.491400
2002-06-05 0.060 0.502092
2002-03-06 0.060 0.683371
2001-11-30 0.050 0.628931
2001-09-06 0.050 0.719424
2001-06-07 0.050 0.645161
2001-03-08 0.050 0.609756
Additional Data
dividendYield 4.79
exDividendDate 2026-08-28
trailingAnnualDividendRate 0.24
trailingAnnualDividendYield 0.049281314
lastDividendValue 0.06
lastDividendDate 2026-08-28
dividendDate 2026-09-09

Info Dump

Attribute Value
52 Week Change -0.54186267
Address1 75 West Center Street
All Time High 140.5
All Time Low 4.25
Ask 0.0
Ask Size 700
Audit Risk 5
Average Daily Volume10 Day 504,130
Average Daily Volume3 Month 545,871
Average Volume 545,871
Average Volume10Days 504,130
Beta 0.901
Bid 0.0
Bid Size 1,700
Board Risk 3
Book Value 11.145
City Provo
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 5
Country United States
Crypto Tradeable 0
Currency USD
Current Price 5.01
Current Ratio 1.982
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 5.02
Day Low 4.885
Debt To Equity 53.082
Display Name Nu Skin Enterprises
Dividend Date 1,788,912,000
Dividend Yield 4.79
Earnings Call Timestamp End 1,786,395,600
Earnings Call Timestamp Start 1,786,395,600
Earnings Timestamp 1,786,392,000
Earnings Timestamp End 1,793,908,800
Earnings Timestamp Start 1,793,908,800
Ebitda 120,310,000
Ebitda Margins 0.08748
Enterprise To Ebitda 2.831
Enterprise To Revenue 0.248
Enterprise Value 340,579,936
Eps Current Year 0.82
Eps Forward 1.16
Eps Trailing Twelve Months -4.64
Esg Populated 0
Ex Dividend Date 1,787,875,200
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fax 800 487 8000
Fifty Day Average 4.7954
Fifty Day Average Change 0.21460009
Fifty Day Average Change Percent 0.044751238
Fifty Two Week Change Percent -54.186268
Fifty Two Week High 11.67
Fifty Two Week High Change -6.66
Fifty Two Week High Change Percent -0.5706941
Fifty Two Week Low 4.45
Fifty Two Week Low Change 0.5600004
Fifty Two Week Low Change Percent 0.1258428
Fifty Two Week Range 4.45 - 11.67
Financial Currency USD
First Trade Date Milliseconds 848,673,000,000
Five Year Avg Dividend Yield 3.95
Float Shares 47,272,800
Forward Eps 1.16
Forward P E 4.318966
Free Cashflow 35,201,500
Full Exchange Name NYSE
Full Time Employees 2,800
Fullday Change 0.14000034
Fullday Change Percent 2.8747504
Fullday Price 5.01
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.69187
Gross Profits 951,491,968
Has Pre Post Market Data 1
Held Percent Insiders 0.03398
Held Percent Institutions 0.76579005
Implied Shares Outstanding 48,676,634
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ir Website http://ir.nuskin.com/phoenix.zhtml?c=103888&p=irol-irhome
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,787,875,200
Last Dividend Value 0.06
Last Fiscal Year End 1,767,139,200
Long Business Summary Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty and Beauty Focus wellness brands. The company also provides wellness products, such as ageLOC TRME, LifePak, and Beauty Focus. In addition, it is the research and product development of skin care products, nutritional supplements, and devices. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center and independent marketers. It serves Mainland China; South Korea; Southeast Asia/Pacific, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Australia, New Zealand and other markets; Americas, comprising Canada, Latin America and the United States; Japan; Hong Kong/Taiwan, consists of Macau; and Europe & Africa, which includes markets in Europe as well as South Africa. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
Long Name Nu Skin Enterprises, Inc.
Market us_market
Market Cap 243,869,936
Market State PREPRE
Max Age 86,400
Message Board Id finmb_352094
Most Recent Quarter 1,782,777,600
Net Income To Common -216,392,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 224,399,282
Number Of Analyst Opinions 1
Open 4.9
Operating Cashflow 50,808,000
Operating Margins 0.061090004
Overall Risk 4
Payout Ratio 0.22219999
Peg Ratio 0.78
Phone 801 345 1000
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 5.01
Post Market Time 1,791,934,205
Previous Close 4.87
Price Eps Current Year 6.1097565
Price Hint 2
Price To Book 0.44952893
Price To Sales Trailing12 Months 0.17732759
Profit Margins -0.15735
Quick Ratio 0.937
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.14
Regular Market Change Percent 2.87475
Regular Market Day High 5.02
Regular Market Day Low 4.885
Regular Market Day Range 4.885 - 5.02
Regular Market Open 4.9
Regular Market Previous Close 4.87
Regular Market Price 5.01
Regular Market Time 1,791,921,602
Regular Market Volume 492,896
Return On Assets 0.03426
Return On Equity -0.32528
Revenue Growth -0.171
Revenue Per Share 28.244
Sand P52 Week Change 0.17502642
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 5
Shares Outstanding 48,676,634
Shares Percent Shares Out 0.0949
Shares Short 4,617,694
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 4,521,887
Short Name Nu Skin Enterprises, Inc.
Short Percent Of Float 0.09689999
Short Ratio 8.32
Source Interval 15
State UT
Symbol NUS
Target High Price 12.77
Target Low Price 12.77
Target Mean Price 12.77
Target Median Price 12.77
Total Cash 191,386,000
Total Cash Per Share 3.932
Total Debt 288,096,000
Total Revenue 1,375,250,944
Tradeable 0
Trailing Annual Dividend Rate 0.24
Trailing Annual Dividend Yield 0.049281314
Trailing Eps -4.64
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 6.75705
Two Hundred Day Average Change -1.7470498
Two Hundred Day Average Change Percent -0.25855216
Type Disp Equity
Volume 492,896
Website https://www.nuskin.com
Zip 84,601