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NIKE, Inc. (NKE)

Consumer Cyclical | Footwear & Accessories | Beaverton, United States | NYSE
39.60 USD +1.16 (3.018%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 39.55 -0.05 (-0.050%) ⇩ (Aug. 28, 2026, 7:59 p.m. EDT)
Short-term:★★☆☆☆Long-term:★★☆☆☆Dividends:★★★☆☆
Hot Take ↕ | Aug. 22, 2026, 6:06 a.m. EDT

The investment case for NIKE is currently fractured by a brutal multi-year trend. Despite a positive cumulative return over the last nine years, the company has suffered four consecutive years of negative annual growth, with the most recent year seeing a decline. This structural deterioration in the price trajectory suggests the market has lost faith in the business's ability to sustain its previous dominance, capping the long-term rating despite decent fundamentals like a 22% ROE. The short-term outlook is equally bleak; the stock is trading significantly below its 200-day moving average, and options activity confirms this pessimism with heavy put positioning. While the 4% dividend yield provides a floor and offers income for patient holders, it does not compensate for the lack of capital appreciation or the risk of further downside. The disconnect between the positive analyst targets and the actual price action indicates a deep value trap where the market sees no immediate catalyst to reverse the secular decline.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.021573
AutoARIMA0.024683
AutoETS0.026863
MSTL0.038583

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 50%
H-stat 0.70
Ljung-Box p 0.000
Jarque-Bera p 0.861
Excess Kurtosis -0.31
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-08-31
Last Dividend Date 2026-05-31
Debt to Equity Ratio 74.289
Revenue per Share 31.354
Market Cap 58,746,548,224
Trailing P/E 18.33
Forward P/E 17.28
Beta 1.12
Profit Margins 6.70%
Website https://www.nike.com

As of Aug. 22, 2026, 6:06 a.m. EDT: Speculators are heavily positioning for downside protection, evidenced by massive open interest walls in out-of-the-money puts at strikes like 40.00 and 37.50 across multiple expirations. While there is some call volume near the money, the overwhelming capital allocation is in put writing and buying, suggesting a consensus expectation of continued weakness or a significant drop below current levels. Implied volatility remains elevated relative to historical norms, reflecting fear rather than anticipation of a rally.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.89% 2.73% 2.09% 1.62%
Dividend History
Date Dividend Yield %
2026-06-01 0.410000 0.892663
2026-03-02 0.410000 0.672021
2025-12-01 0.410000 0.627007
2025-09-02 0.400000 0.538430
2025-06-02 0.400000 0.649667
2025-03-03 0.400000 0.510139
2024-12-02 0.400000 0.505753
2024-09-03 0.370000 0.454993
2024-06-03 0.370000 0.391949
2024-03-01 0.370000 0.363172
2023-12-01 0.370000 0.326049
2023-09-01 0.340000 0.332161
2023-06-02 0.340000 0.315457
2023-03-03 0.340000 0.281131
2022-12-02 0.340000 0.303030
2022-09-02 0.305000 0.288443
2022-06-03 0.305000 0.252170
2022-03-04 0.305000 0.232505
2021-12-03 0.305000 0.179159
2021-08-27 0.275000 0.164101
2021-05-28 0.275000 0.201524
2021-02-26 0.275000 0.204036
2020-12-04 0.275000 0.200452
2020-08-28 0.245000 0.218185
2020-05-29 0.245000 0.248529
2020-02-28 0.245000 0.274111
2019-11-29 0.245000 0.262060
2019-08-30 0.220000 0.260355
2019-05-31 0.220000 0.285196
2019-03-01 0.220000 0.252409
2018-11-30 0.220000 0.292865
2018-08-31 0.200000 0.243309
2018-06-01 0.200000 0.274876
2018-03-02 0.200000 0.303536
2017-12-01 0.200000 0.334001
2017-08-31 0.180000 0.340845
2017-06-01 0.180000 0.344168
2017-03-02 0.180000 0.311419
2016-12-01 0.180000 0.355380
2016-09-01 0.160000 0.273317
2016-06-02 0.160000 0.293416
2016-03-03 0.160000 0.260290
2015-12-07 0.160000 0.243161
2015-09-03 0.140000 0.252594
2015-05-28 0.140000 0.273705
2015-02-26 0.140000 0.288690
2014-12-11 0.140000 0.288868
2014-08-28 0.120000 0.304491
2014-05-29 0.120000 0.314218
2014-02-27 0.120000 0.307613
2013-12-12 0.120000 0.314837
2013-08-29 0.105000 0.330813
2013-05-30 0.105000 0.336485
2013-02-28 0.105000 0.385604
2012-12-06 0.105000 0.426743
2012-08-30 0.090000 0.368286
2012-05-31 0.090000 0.332779
2012-03-01 0.090000 0.331675
2011-12-01 0.090000 0.377953
2011-09-01 0.077500 0.358174
2011-06-02 0.077500 0.382009
2011-03-03 0.077500 0.345058
2010-12-02 0.077500 0.352955
2010-09-02 0.067500 0.370066
2010-06-03 0.067500 0.366698
2010-03-04 0.067500 0.399231
2009-12-03 0.067500 0.417504
2009-09-03 0.062500 0.465289
2009-06-04 0.062500 0.434480
2009-03-05 0.062500 0.625939
2008-12-04 0.062500 0.481139
2008-09-04 0.057500 0.385002
2008-06-05 0.057500 0.328243
2008-03-06 0.057500 0.386036
2007-12-06 0.057500 0.351628
2007-09-06 0.046250 0.331541
2007-06-07 0.046250 0.341959
2007-03-08 0.023125 0.176864
2006-12-07 0.023125 0.188891
2006-09-07 0.019375 0.192332
2006-06-08 0.019375 0.192188
2006-03-09 0.019375 0.181605
2005-12-08 0.019375 0.180442
2005-09-08 0.015625 0.159215
2005-06-09 0.015625 0.145943
2005-03-10 0.015625 0.144192
2004-12-09 0.015625 0.142825
2004-09-09 0.012500 0.133458
2004-06-10 0.012500 0.140351
2004-03-11 0.012500 0.133905
2003-12-11 0.012500 0.154583
2003-09-11 0.008750 0.125471
2003-06-11 0.008750 0.126582
2003-03-13 0.008750 0.142857
2002-12-12 0.008750 0.159817
2002-09-12 0.007500 0.143609
2002-06-12 0.007500 0.119166
2002-03-14 0.007500 0.095602
2001-12-13 0.007500 0.109429
2001-09-17 0.007500 0.136209
2001-06-13 0.007500 0.145103
2001-03-15 0.007500 0.165062
2000-12-14 0.007500 0.125000
2000-09-14 0.007500 0.155844
2000-06-14 0.007500 0.151659
2000-03-16 0.007500 0.167832
1999-12-16 0.007500 0.131327
1999-09-16 0.007500 0.109589
1999-06-14 0.007500 0.106312
1999-03-18 0.007500 0.109091
1998-12-17 0.007500 0.144578
1998-09-17 0.007500 0.177778
1998-06-15 0.007500 0.138329
1998-03-18 0.007500 0.130081
1997-12-18 0.007500 0.150000
1997-09-18 0.006250 0.091116
1997-06-16 0.006250 0.082305
1997-03-18 0.006250 0.076336
1996-12-13 0.006250 0.095923
1996-09-04 0.002375 0.034703
1996-06-05 0.002375 0.036627
1996-03-06 0.002375 0.052324
1995-12-06 0.002375 0.061789
1995-09-06 0.000969 0.033659
1995-06-06 0.000969 0.039251
1995-03-06 0.000969 0.041974
1994-12-05 0.000969 0.048168
1994-09-02 0.000781 0.039126
1994-06-06 0.000781 0.044039
1994-03-07 0.000781 0.046823
1993-12-06 0.000781 0.052615
1993-09-03 0.000781 0.047946
1993-06-07 0.000781 0.035703
1993-03-08 0.000781 0.034061
1992-12-07 0.000781 0.029103
1992-09-04 0.000594 0.026400
1992-06-08 0.000594 0.033129
1992-03-09 0.000594 0.027203
1991-12-09 0.000594 0.032354
1991-09-09 0.000563 0.037051
1991-06-10 0.000563 0.046643
1991-03-11 0.000563 0.034480
1990-12-10 0.004375 0.383562
1990-09-10 0.003125 0.296296
1990-06-11 0.003125 0.264901
1990-03-12 0.003125 0.322581
1989-12-11 0.003125 0.363636
1989-09-11 0.002344 0.263764
1989-06-12 0.002344 0.349891
1989-03-01 0.002344 0.502145
1988-12-12 0.002344 0.553055
1988-09-12 0.001563 0.349456
1988-06-13 0.001563 0.400128
1988-03-14 0.001563 0.423415
1987-12-07 0.001563 0.655948
1987-09-04 0.000625 0.197531
Additional Data
dividendRate 1.64
dividendYield 4.27
exDividendDate 2026-09-01
trailingAnnualDividendRate 1.63
trailingAnnualDividendYield 0.042403746
lastDividendValue 0.41
lastDividendDate 2026-06-01
dividendDate 2026-10-01

Info Dump

Attribute Value
52 Week Change -0.48256832
Address1 One Bowerman Drive
All Time High 179.1
All Time Low 0.103516
Ask 39.56
Ask Size 2,200
Audit Risk 9
Average Analyst Rating 2.6 - Hold
Average Daily Volume10 Day 31,044,080
Average Daily Volume3 Month 24,788,458
Average Volume 24,788,458
Average Volume10Days 31,044,080
Beta 1.118
Bid 39.51
Bid Size 900
Board Risk 10
Book Value 10.024
City Beaverton
Compensation As Of Epoch Date 1,798,675,200
Compensation Risk 7
Country United States
Crypto Tradeable 0
Currency USD
Current Price 39.6
Current Ratio 1.961
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 39.76
Day Low 38.56
Debt To Equity 74.289
Display Name NIKE
Dividend Date 1,790,812,800
Dividend Rate 1.64
Dividend Yield 4.27
Earnings Call Timestamp End 1,790,884,800
Earnings Call Timestamp Start 1,790,884,800
Earnings Growth 4.28
Earnings Quarterly Growth 4.066
Earnings Timestamp 1,790,884,800
Earnings Timestamp End 1,790,884,800
Earnings Timestamp Start 1,790,884,800
Ebitda 4,928,999,936
Ebitda Margins 0.10623
Enterprise To Ebitda 12.328
Enterprise To Revenue 1.31
Enterprise Value 60,762,550,272
Eps Current Year 1.71368
Eps Forward 2.29113
Eps Trailing Twelve Months 2.16
Esg Populated 0
Ex Dividend Date 1,788,220,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 42.0162
Fifty Day Average Change -2.4162025
Fifty Day Average Change Percent -0.05750645
Fifty Two Week Change Percent -48.256832
Fifty Two Week High 76.97
Fifty Two Week High Change -37.370003
Fifty Two Week High Change Percent -0.48551387
Fifty Two Week Low 38.17
Fifty Two Week Low Change 1.4300003
Fifty Two Week Low Change Percent 0.037463985
Fifty Two Week Range 38.17 - 76.97
Financial Currency USD
First Trade Date Milliseconds 344,615,400,000
Five Year Avg Dividend Yield 1.59
Float Shares 1,176,874,356
Forward Eps 2.29113
Forward P E 17.284046
Free Cashflow 1,889,250,048
Full Exchange Name NYSE
Full Time Employees 73,000
Fullday Change 1.16
Fullday Change Percent 3.01769
Fullday Price 39.55
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.43245
Gross Profits 20,064,999,424
Has Pre Post Market Data 1
Held Percent Insiders 0.01686
Held Percent Institutions 0.82532
Implied Shares Outstanding 1,483,498,703
Industry Footwear & Accessories
Industry Disp Footwear & Accessories
Industry Key footwear-accessories
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,780,272,000
Last Dividend Value 0.41
Last Fiscal Year End 1,780,185,600
Last Split Date 1,450,915,200
Last Split Factor 2:1
Long Business Summary NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Long Name NIKE, Inc.
Market us_market
Market Cap 58,746,548,224
Market State CLOSED
Max Age 86,400
Message Board Id finmb_291981
Most Recent Quarter 1,780,185,600
Net Income To Common 3,108,000,000
Next Fiscal Year End 1,811,721,600
Non Diluted Market Cap 57,025,690,142
Number Of Analyst Opinions 34
Open 38.71
Operating Cashflow 2,868,000,000
Operating Margins 0.12687
Overall Risk 10
Payout Ratio 0.77620006
Peg Ratio 1.53
Phone 503 671 6453
Post Market Change -0.049999237
Post Market Change Percent -0.1262607
Post Market Price 39.55
Post Market Time 1,787,961,595
Previous Close 38.44
Price Eps Current Year 23.108164
Price Hint 2
Price To Book 3.9505186
Price To Sales Trailing12 Months 1.263915
Profit Margins 0.066989996
Quick Ratio 1.192
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 2.5641
Region US
Regular Market Change 1.16
Regular Market Change Percent 3.01769
Regular Market Day High 39.76
Regular Market Day Low 38.56
Regular Market Day Range 38.56 - 39.76
Regular Market Open 38.71
Regular Market Previous Close 38.44
Regular Market Price 39.6
Regular Market Time 1,787,947,202
Regular Market Volume 28,339,979
Return On Assets 0.06971
Return On Equity 0.22138001
Revenue Growth -0.011
Revenue Per Share 31.354
Sand P52 Week Change 0.20504117
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 10
Shares Outstanding 1,202,110,951
Shares Percent Shares Out 0.0464
Shares Short 68,828,976
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 63,943,595
Short Name Nike, Inc.
Short Percent Of Float 0.0722
Short Ratio 3.47
Source Interval 15
State OR
Symbol NKE
Target High Price 94.0
Target Low Price 23.0
Target Mean Price 50.51765
Target Median Price 46.5
Total Cash 9,027,000,320
Total Cash Per Share 6.085
Total Debt 11,043,000,320
Total Revenue 46,398,001,152
Tradeable 0
Trailing Annual Dividend Rate 1.63
Trailing Annual Dividend Yield 0.042403746
Trailing Eps 2.16
Trailing P E 18.333332
Trailing Peg Ratio 1.4899
Triggerable 1
Two Hundred Day Average 52.1646
Two Hundred Day Average Change -12.564602
Two Hundred Day Average Change Percent -0.24086453
Type Disp Equity
Volume 28,339,979
Website https://www.nike.com
Zip 97,005-6453