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NIKE, Inc. (NKE)

Consumer Cyclical | Footwear & Accessories | Beaverton, United States | NYSE
43.76 USD -0.61 (-1.375%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 43.73 -0.03 (-0.032%) ⇩ (July 13, 2026, 7:59 p.m. EDT)
Short-term:★★⯪☆☆Long-term:★★⯪☆☆Dividends:★★★☆☆
Hot Take ↕ | July 11, 2026, 7 a.m. EDT

Nike presents a classic value trap scenario where the math looks attractive but the trend tells a different story. The stock is trading at a depressed multiple relative to its historical highs, yet the underlying business has failed to generate the explosive growth required to justify a premium valuation. Fundamentally, the company is struggling with a multi-year secular decline in revenue growth, posting a contraction in the trailing twelve months while the broader market rewards companies with consistent expansion. While the balance sheet remains healthy and the dividend yield of nearly 4% provides a nice cushion, this payout is not enough to offset the risk of a shrinking core business. Technically, the stock is in a downtrend, having lost significant ground against its 200-day moving average, which acts as a heavy resistance ceiling. The recent price action shows a fragile attempt to stabilize near the lows, but without a reversal in the revenue trajectory, any bounce is likely to be a 'dead cat' bounce rather than a sustainable recovery. The options market confirms this hesitation, with traders betting on a choppy, range-bound future rather than a decisive directional move. Until the company can demonstrate a clear path to restoring top-line growth, the prudent approach is to remain on the sidelines, viewing the current price as a fair reflection of a deteriorating growth engine rather than a bargain.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.027284
AutoETS0.028064
MSTL0.028627
AutoARIMA0.036156
MSTL_900.036940
MSTL_90_1260.058394
MSTL_1260.077148

Forecast horizon: 60 days | Selected: AutoTheta

Forecast Reliability
Score 45%
H-stat 1.54
Ljung-Box p 0.000
Jarque-Bera p 0.619
Excess Kurtosis -0.55
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-05-31
Last Dividend Date 2026-05-31
Debt to Equity Ratio 74.221
Revenue per Share 31.354
Market Cap 64,803,614,720
Trailing P/E 20.84
Forward P/E 18.51
Beta 1.13
Profit Margins 6.70%
Website https://www.nike.com

As of July 11, 2026, 7 a.m. EDT: Speculators are positioning for a range-bound rebound rather than a breakout. Call volume is heavily skewed toward the money (around $45-$46 strikes) with significant open interest walls at $50, suggesting a floor for upside moves. However, put volume is equally aggressive, with massive open interest concentrations at $40 and $42.50, creating a dense support zone. The implied volatility surface shows elevated premiums for deep out-of-the-money strikes on both sides, indicating a market expecting a volatile 'mean reversion' event where the stock could swing significantly in either direction but likely remains trapped between $40 and $50 in the near term.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.89% 2.73% 2.09% 1.66%
Dividend History
Date Dividend Yield %
2026-06-01 0.410000 0.892663
2026-03-02 0.410000 0.672021
2025-12-01 0.410000 0.627007
2025-09-02 0.400000 0.538430
2025-06-02 0.400000 0.649667
2025-03-03 0.400000 0.510139
2024-12-02 0.400000 0.505753
2024-09-03 0.370000 0.454993
2024-06-03 0.370000 0.391949
2024-03-01 0.370000 0.363172
2023-12-01 0.370000 0.326049
2023-09-01 0.340000 0.332161
2023-06-02 0.340000 0.315457
2023-03-03 0.340000 0.281131
2022-12-02 0.340000 0.303030
2022-09-02 0.305000 0.288443
2022-06-03 0.305000 0.252170
2022-03-04 0.305000 0.232505
2021-12-03 0.305000 0.179159
2021-08-27 0.275000 0.164101
2021-05-28 0.275000 0.201524
2021-02-26 0.275000 0.204036
2020-12-04 0.275000 0.200452
2020-08-28 0.245000 0.218185
2020-05-29 0.245000 0.248529
2020-02-28 0.245000 0.274111
2019-11-29 0.245000 0.262060
2019-08-30 0.220000 0.260355
2019-05-31 0.220000 0.285196
2019-03-01 0.220000 0.252409
2018-11-30 0.220000 0.292865
2018-08-31 0.200000 0.243309
2018-06-01 0.200000 0.274876
2018-03-02 0.200000 0.303536
2017-12-01 0.200000 0.334001
2017-08-31 0.180000 0.340845
2017-06-01 0.180000 0.344168
2017-03-02 0.180000 0.311419
2016-12-01 0.180000 0.355380
2016-09-01 0.160000 0.273317
2016-06-02 0.160000 0.293416
2016-03-03 0.160000 0.260290
2015-12-07 0.160000 0.243161
2015-09-03 0.140000 0.252594
2015-05-28 0.140000 0.273705
2015-02-26 0.140000 0.288690
2014-12-11 0.140000 0.288868
2014-08-28 0.120000 0.304491
2014-05-29 0.120000 0.314218
2014-02-27 0.120000 0.307613
2013-12-12 0.120000 0.314837
2013-08-29 0.105000 0.330813
2013-05-30 0.105000 0.336485
2013-02-28 0.105000 0.385604
2012-12-06 0.105000 0.426743
2012-08-30 0.090000 0.368286
2012-05-31 0.090000 0.332779
2012-03-01 0.090000 0.331675
2011-12-01 0.090000 0.377953
2011-09-01 0.077500 0.358174
2011-06-02 0.077500 0.382009
2011-03-03 0.077500 0.345058
2010-12-02 0.077500 0.352955
2010-09-02 0.067500 0.370066
2010-06-03 0.067500 0.366698
2010-03-04 0.067500 0.399231
2009-12-03 0.067500 0.417504
2009-09-03 0.062500 0.465289
2009-06-04 0.062500 0.434480
2009-03-05 0.062500 0.625939
2008-12-04 0.062500 0.481139
2008-09-04 0.057500 0.385002
2008-06-05 0.057500 0.328243
2008-03-06 0.057500 0.386036
2007-12-06 0.057500 0.351628
2007-09-06 0.046250 0.331541
2007-06-07 0.046250 0.341959
2007-03-08 0.023125 0.176864
2006-12-07 0.023125 0.188891
2006-09-07 0.019375 0.192332
2006-06-08 0.019375 0.192188
2006-03-09 0.019375 0.181605
2005-12-08 0.019375 0.180442
2005-09-08 0.015625 0.159215
2005-06-09 0.015625 0.145943
2005-03-10 0.015625 0.144192
2004-12-09 0.015625 0.142825
2004-09-09 0.012500 0.133458
2004-06-10 0.012500 0.140351
2004-03-11 0.012500 0.133905
2003-12-11 0.012500 0.154583
2003-09-11 0.008750 0.125471
2003-06-11 0.008750 0.126582
2003-03-13 0.008750 0.142857
2002-12-12 0.008750 0.159817
2002-09-12 0.007500 0.143609
2002-06-12 0.007500 0.119166
2002-03-14 0.007500 0.095602
2001-12-13 0.007500 0.109429
2001-09-17 0.007500 0.136209
2001-06-13 0.007500 0.145103
2001-03-15 0.007500 0.165062
2000-12-14 0.007500 0.125000
2000-09-14 0.007500 0.155844
2000-06-14 0.007500 0.151659
2000-03-16 0.007500 0.167832
1999-12-16 0.007500 0.131327
1999-09-16 0.007500 0.109589
1999-06-14 0.007500 0.106312
1999-03-18 0.007500 0.109091
1998-12-17 0.007500 0.144578
1998-09-17 0.007500 0.177778
1998-06-15 0.007500 0.138329
1998-03-18 0.007500 0.130081
1997-12-18 0.007500 0.150000
1997-09-18 0.006250 0.091116
1997-06-16 0.006250 0.082305
1997-03-18 0.006250 0.076336
1996-12-13 0.006250 0.095923
1996-09-04 0.002375 0.034703
1996-06-05 0.002375 0.036627
1996-03-06 0.002375 0.052324
1995-12-06 0.002375 0.061789
1995-09-06 0.000969 0.033659
1995-06-06 0.000969 0.039251
1995-03-06 0.000969 0.041974
1994-12-05 0.000969 0.048168
1994-09-02 0.000781 0.039126
1994-06-06 0.000781 0.044039
1994-03-07 0.000781 0.046823
1993-12-06 0.000781 0.052615
1993-09-03 0.000781 0.047946
1993-06-07 0.000781 0.035703
1993-03-08 0.000781 0.034061
1992-12-07 0.000781 0.029103
1992-09-04 0.000594 0.026400
1992-06-08 0.000594 0.033129
1992-03-09 0.000594 0.027203
1991-12-09 0.000594 0.032354
1991-09-09 0.000563 0.037051
1991-06-10 0.000563 0.046643
1991-03-11 0.000563 0.034480
1990-12-10 0.004375 0.383562
1990-09-10 0.003125 0.296296
1990-06-11 0.003125 0.264901
1990-03-12 0.003125 0.322581
1989-12-11 0.003125 0.363636
1989-09-11 0.002344 0.263764
1989-06-12 0.002344 0.349891
1989-03-01 0.002344 0.502145
1988-12-12 0.002344 0.553055
1988-09-12 0.001563 0.349456
1988-06-13 0.001563 0.400128
1988-03-14 0.001563 0.423415
1987-12-07 0.001563 0.655948
1987-09-04 0.000625 0.197531
Additional Data
dividendRate 1.64
dividendYield 3.7
exDividendDate 2026-06-01
trailingAnnualDividendRate 1.63
trailingAnnualDividendYield 0.036736533
lastDividendValue 0.41
lastDividendDate 2026-06-01
dividendDate 2026-07-01

Info Dump

Attribute Value
52 Week Change -0.38588238
Address1 One Bowerman Drive
All Time High 179.1
All Time Low 0.103516
Ask 43.7
Ask Size 600
Audit Risk 9
Average Analyst Rating 2.5 - Buy
Average Daily Volume10 Day 35,393,200
Average Daily Volume3 Month 23,914,531
Average Volume 23,914,531
Average Volume10Days 35,393,200
Beta 1.128
Bid 43.89
Bid Size 800
Board Risk 10
Book Value 10.026
City Beaverton
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 7
Country United States
Crypto Tradeable 0
Currency USD
Current Price 43.76
Current Ratio 1.961
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 44.89
Day Low 43.672
Debt To Equity 74.221
Display Name NIKE
Dividend Date 1,782,864,000
Dividend Rate 1.64
Dividend Yield 3.7
Earnings Call Timestamp End 1,782,853,200
Earnings Call Timestamp Start 1,782,853,200
Earnings Growth 4.283
Earnings Quarterly Growth 4.066
Earnings Timestamp 1,782,849,600
Earnings Timestamp End 1,790,712,000
Earnings Timestamp Start 1,790,712,000
Ebitda 4,535,666,688
Ebitda Margins 0.09776
Enterprise To Ebitda 14.746
Enterprise To Revenue 1.442
Enterprise Value 66,884,575,232
Eps Current Year 1.70875
Eps Forward 2.36368
Eps Trailing Twelve Months 2.1
Esg Populated 0
Ex Dividend Date 1,780,272,000
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 43.6642
Fifty Day Average Change 0.09579849
Fifty Day Average Change Percent 0.0021939825
Fifty Two Week Change Percent -38.588238
Fifty Two Week High 80.17
Fifty Two Week High Change -36.41
Fifty Two Week High Change Percent -0.45415992
Fifty Two Week Low 40.0
Fifty Two Week Low Change 3.7599983
Fifty Two Week Low Change Percent 0.09399996
Fifty Two Week Range 40.0 - 80.17
Financial Currency USD
First Trade Date Milliseconds 344,615,400,000
Five Year Avg Dividend Yield 1.59
Float Shares 1,175,612,844
Forward Eps 2.36368
Forward P E 18.513504
Full Exchange Name NYSE
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.42913
Gross Profits 19,911,000,064
Has Pre Post Market Data 1
Held Percent Insiders 0.0146
Held Percent Institutions 0.82315004
Implied Shares Outstanding 1,480,887,033
Industry Footwear & Accessories
Industry Disp Footwear & Accessories
Industry Key footwear-accessories
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,780,272,000
Last Dividend Value 0.41
Last Fiscal Year End 1,780,185,600
Last Split Date 1,450,915,200
Last Split Factor 2:1
Long Business Summary NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Long Name NIKE, Inc.
Market us_market
Market Cap 64,803,614,720
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_291981
Most Recent Quarter 1,780,185,600
Net Income To Common 3,108,000,000
Next Fiscal Year End 1,811,721,600
Non Diluted Market Cap 65,706,957,653
Number Of Analyst Opinions 34
Open 44.76
Operating Margins 0.119490005
Overall Risk 10
Payout Ratio 0.77620006
Peg Ratio 1.69
Phone 503 671 6453
Post Market Change -0.031700134
Post Market Change Percent -0.07244089
Post Market Price 43.7283
Post Market Time 1,783,987,198
Previous Close 44.37
Price Eps Current Year 25.609362
Price Hint 2
Price To Book 4.3646517
Price To Sales Trailing12 Months 1.3966898
Profit Margins 0.066989996
Quick Ratio 1.192
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.48718
Region US
Regular Market Change -0.610001
Regular Market Change Percent -1.3748
Regular Market Day High 44.89
Regular Market Day Low 43.672
Regular Market Day Range 43.672 - 44.89
Regular Market Open 44.76
Regular Market Previous Close 44.37
Regular Market Price 43.76
Regular Market Time 1,783,972,802
Regular Market Volume 11,414,916
Return On Assets 0.06329
Return On Equity 0.22138001
Revenue Growth -0.011
Revenue Per Share 31.354
Sand P52 Week Change 0.20847368
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 10
Shares Outstanding 1,199,499,281
Shares Percent Shares Out 0.048800003
Shares Short 72,292,448
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 51,395,885
Short Name Nike, Inc.
Short Percent Of Float 0.0764
Short Ratio 2.8
Source Interval 15
State OR
Symbol NKE
Target High Price 94.0
Target Low Price 23.0
Target Mean Price 51.29706
Target Median Price 47.0
Total Cash 9,027,000,320
Total Cash Per Share 6.089
Total Debt 11,032,999,936
Total Revenue 46,398,001,152
Tradeable 0
Trailing Annual Dividend Rate 1.63
Trailing Annual Dividend Yield 0.036736533
Trailing Eps 2.1
Trailing P E 20.838095
Trailing Peg Ratio 1.6903
Triggerable 1
Two Hundred Day Average 56.60655
Two Hundred Day Average Change -12.84655
Two Hundred Day Average Change Percent -0.2269446
Type Disp Equity
Volume 11,414,916
Website https://www.nike.com
Zip 97,005-6453