Nature's Sunshine Products, Inc. (NATR)Consumer Defensive | Packaged Foods | Lehi, United States | NasdaqCM
14.21 USD
+0.29
(2.083%)
⇧
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 14.21 |
Hot Take ↕ | Aug. 22, 2026, 5:48 a.m. EDT
The investment case here is defined by a stark disconnect between the company's operational reality and its recent price performance. Fundamentally, the business is showing signs of life with a 25% year-over-year revenue surge and a return to profitability, supported by a fortress-like balance sheet and a low forward P/E of roughly 11.5x. This suggests the core enterprise is undervalued relative to its earnings power. However, the market has punished this stock severely, dragging the price down 49% from its highs despite these positive earnings surprises. The recent price action confirms a deep correction, with the stock trading well below its 50-day and 200-day moving averages, indicating that the broader market is still skeptical of the growth story or concerned about execution risks in the herbal supplement sector. For the short term, the outlook remains cautious. While the stock has bounced off lows, the statistical forecast models show very low confidence in the immediate direction, and the technical setup is still in a downtrend. The options market reflects this hesitation, with sellers dominating the put side at key resistance levels. Long-term, the thesis relies entirely on the assumption that the recent earnings beat is the inflection point the market needs to recognize. The multi-year trajectory shows a volatile but ultimately positive trend (+28% over 9 years), but the recent volatility and lack of consistent growth in prior years prevent a 'buy and hold' recommendation at this stage. Until the price stabilizes above key moving averages and the growth narrative is consistently validated by quarters, the risk of further mean reversion remains high. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.105596 |
| AutoETS | 0.105615 |
| MSTL | 0.107298 |
| AutoTheta | 0.107919 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 32% |
| H-stat | 19.48 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.009 |
| Excess Kurtosis | -0.66 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Ex Dividend Date | 2021-03-25 |
| Last Dividend Date | 2021-03-25 |
| Debt to Equity Ratio | 12.656 |
| Revenue per Share | 27.931 |
| Market Cap | 250,032,336 |
| Trailing P/E | 13.93 |
| Forward P/E | 11.55 |
| Beta | 0.89 |
| Profit Margins | 3.68% |
| Website | https://www.naturessunshine.com |
As of Aug. 22, 2026, 5:48 a.m. EDT: Speculators are positioning for a moderate rebound, evidenced by significant open interest in $20 and $22.50 calls, while put writers dominate the $20 strike. However, the lack of volume in out-of-the-money calls suggests limited aggressive bullish sentiment beyond the immediate recovery zone.
| Date | Dividend | Yield % |
|---|---|---|
| 2021-03-26 | 1.00 | 5.479452 |
| 2017-03-20 | 0.10 | 1.010101 |
| 2016-11-21 | 0.10 | 0.660066 |
| 2016-08-19 | 0.10 | 0.777001 |
| 2016-05-23 | 0.10 | 1.103753 |
| 2016-03-09 | 0.10 | 1.106195 |
| 2015-11-16 | 0.10 | 0.913242 |
| 2015-08-21 | 0.10 | 0.775194 |
| 2015-05-20 | 0.10 | 0.775194 |
| 2015-03-10 | 0.10 | 0.832639 |
| 2014-11-18 | 0.10 | 0.653595 |
| 2014-09-04 | 1.50 | 9.907529 |
| 2014-08-14 | 0.10 | 0.630120 |
| 2014-05-19 | 0.10 | 0.720461 |
| 2014-03-26 | 0.10 | 0.719424 |
| 2014-03-19 | 0.10 | 0.714286 |
| 2013-11-14 | 0.10 | 0.555864 |
| 2013-08-15 | 1.60 | 9.060023 |
| 2013-05-16 | 0.10 | 0.661376 |
| 2013-03-14 | 0.10 | 0.692521 |
| 2012-11-13 | 0.05 | 0.335121 |
| 2012-08-09 | 0.05 | 0.346260 |
| 2012-05-16 | 0.05 | 0.353607 |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.15416664 |
| Address1 | 2,901 West Bluegrass Blvd. |
| Address2 | Suite 100 |
| All Time High | 28.14 |
| All Time Low | 3.0 |
| Ask | 17.97 |
| Ask Size | 2 |
| Audit Risk | 8 |
| Average Daily Volume10 Day | 224,620 |
| Average Daily Volume3 Month | 165,846 |
| Average Volume | 165,846 |
| Average Volume10Days | 224,620 |
| Beta | 0.889 |
| Bid | 14.11 |
| Bid Size | 1 |
| Board Risk | 3 |
| Book Value | 9.613 |
| City | Lehi |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 5 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 14.21 |
| Current Ratio | 2.595 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 14.3 |
| Day Low | 13.98 |
| Debt To Equity | 12.656 |
| Display Name | Nature's Sunshine Products |
| Dividend Date | 1,617,926,400 |
| Earnings Call Timestamp End | 1,786,050,000 |
| Earnings Call Timestamp Start | 1,786,050,000 |
| Earnings Growth | -0.321 |
| Earnings Quarterly Growth | -0.337 |
| Earnings Timestamp | 1,786,046,400 |
| Earnings Timestamp End | 1,794,254,400 |
| Earnings Timestamp Start | 1,794,254,400 |
| Ebitda | 42,692,000 |
| Ebitda Margins | 0.08677 |
| Enterprise To Ebitda | 4.426 |
| Enterprise To Revenue | 0.384 |
| Enterprise Value | 188,957,344 |
| Eps Current Year | 1.08 |
| Eps Forward | 1.23 |
| Eps Trailing Twelve Months | 1.02 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,616,716,800 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 18.9586 |
| Fifty Day Average Change | -4.748599 |
| Fifty Day Average Change Percent | -0.25047204 |
| Fifty Two Week Change Percent | -15.416664 |
| Fifty Two Week High | 28.14 |
| Fifty Two Week High Change | -13.929999 |
| Fifty Two Week High Change Percent | -0.49502486 |
| Fifty Two Week Low | 12.97 |
| Fifty Two Week Low Change | 1.2399998 |
| Fifty Two Week Low Change Percent | 0.095605224 |
| Fifty Two Week Range | 12.97 - 28.14 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,245,936,600,000 |
| Five Year Avg Dividend Yield | 2.79 |
| Float Shares | 12,538,392 |
| Forward Eps | 1.23 |
| Forward P E | 11.552845 |
| Free Cashflow | 16,494,750 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 806 |
| Fullday Change | 0.29 |
| Fullday Change Percent | 2.08333 |
| Fullday Price | 14.21 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,785,542,400 |
| Gross Margins | 0.73163 |
| Gross Profits | 359,979,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.030639999 |
| Held Percent Institutions | 0.9195 |
| Implied Shares Outstanding | 17,595,520 |
| Industry | Packaged Foods |
| Industry Disp | Packaged Foods |
| Industry Key | packaged-foods |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,616,716,800 |
| Last Dividend Value | 1.0 |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiovascular products; digestive products to regulate intestinal and digestive functions; personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser. In addition, the company provides weight management products, such as meal replacements and products that increase caloric burn rate. It offers its products under the Nature's Sunshine and Synergy Worldwide brands through its network of independent consultants to customers. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah. |
| Long Name | Nature's Sunshine Products, Inc. |
| Market | us_market |
| Market Cap | 250,032,336 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_290703 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | 18,097,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 245,457,504 |
| Number Of Analyst Opinions | 2 |
| Open | 14.02 |
| Operating Cashflow | 27,361,000 |
| Operating Margins | 0.04685 |
| Overall Risk | 4 |
| Payout Ratio | 0.0 |
| Peg Ratio | 2.0 |
| Phone | 801 341 7900 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 14.21 |
| Post Market Time | 1,787,959,805 |
| Previous Close | 13.92 |
| Price Eps Current Year | 13.157407 |
| Price Hint | 2 |
| Price To Book | 1.4782066 |
| Price To Sales Trailing12 Months | 0.50817204 |
| Profit Margins | 0.03678 |
| Quick Ratio | 1.402 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.29 |
| Regular Market Change Percent | 2.08333 |
| Regular Market Day High | 14.3 |
| Regular Market Day Low | 13.98 |
| Regular Market Day Range | 13.98 - 14.3 |
| Regular Market Open | 14.02 |
| Regular Market Previous Close | 13.92 |
| Regular Market Price | 14.21 |
| Regular Market Time | 1,787,947,201 |
| Regular Market Volume | 240,634 |
| Return On Assets | 0.07121 |
| Return On Equity | 0.11234 |
| Revenue Growth | 0.019 |
| Revenue Per Share | 27.931 |
| Sand P52 Week Change | 0.20204377 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 17,595,520 |
| Shares Percent Shares Out | 0.031 |
| Shares Short | 544,937 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 505,740 |
| Short Name | Nature's Sunshine Products, Inc |
| Short Percent Of Float | 0.0425 |
| Short Ratio | 3.13 |
| Source Interval | 15 |
| State | UT |
| Symbol | NATR |
| Target High Price | 36.0 |
| Target Low Price | 25.0 |
| Target Mean Price | 30.5 |
| Target Median Price | 30.5 |
| Total Cash | 82,503,000 |
| Total Cash Per Share | 4.689 |
| Total Debt | 21,428,000 |
| Total Revenue | 492,023,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 1.02 |
| Trailing P E | 13.931373 |
| Trailing Peg Ratio | 1.9992 |
| Triggerable | 1 |
| Two Hundred Day Average | 22.4313 |
| Two Hundred Day Average Change | -8.221299 |
| Two Hundred Day Average Change Percent | -0.36651015 |
| Type Disp | Equity |
| Volume | 240,634 |
| Website | https://www.naturessunshine.com |
| Zip | 84,043 |