MediaAlpha, Inc. (MAX)Communication Services | Internet Content & Information | Los Angeles, United States | NYSE
13.87 USD
+0.50
(3.740%)
⇧
(July 13, 2026, 4 p.m.
EDT)
After hours: 13.88 +0.01 (0.072%) ⇧ (July 13, 2026, 7:21 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:09 a.m. EDT
The immediate outlook is driven by aggressive speculative positioning rather than fundamental stability. While the stock has rallied recently, breaking out above its moving averages, the underlying business shows severe distress. Revenue growth has stalled, and the stock has suffered a catastrophic -70% decline over the last four years, erasing nearly all prior gains. The balance sheet is fragile, with debt significantly outweighing cash reserves, and the company has no history of paying dividends. Analysts remain cautious, with a mean target price barely above current levels. However, the options market is screaming for a reversal, with heavy call buying suggesting traders are positioning for a sharp bounce. This creates a high-risk scenario where the stock could surge on sentiment but lacks the fundamental durability to sustain such a rally without a major catalyst. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.110627 |
| AutoARIMA | 0.110633 |
| AutoETS | 0.110633 |
| AutoTheta | 0.111427 |
| MSTL_79 | 0.150488 |
| MSTL_97 | 0.174354 |
| MSTL_79_97 | 0.218000 |
Forecast horizon: 60 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 23% |
| H-stat | 21.41 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.006 |
| Excess Kurtosis | 0.11 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Revenue per Share | 20.592 |
| Market Cap | 749,842,112 |
| Trailing P/E | 21.67 |
| Forward P/E | 8.95 |
| Beta | 1.09 |
| Profit Margins | 3.37% |
| Website | https://www.mediaalpha.com |
As of July 11, 2026, 5:09 a.m. EDT: Speculator positioning is overwhelmingly bullish, with massive open interest in out-of-the-money calls (1.1k contracts at the $15 strike) compared to negligible put activity. This indicates a strong bet on a significant upside move, despite the underlying asset having very low implied volatility.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.28065133 |
| Address1 | 700 South Flower Street |
| Address2 | Suite 640 |
| All Time High | 70.333 |
| All Time Low | 5.08 |
| Ask | 14.3 |
| Ask Size | 300 |
| Audit Risk | 10 |
| Average Analyst Rating | 1.9 - Buy |
| Average Daily Volume10 Day | 970,460 |
| Average Daily Volume3 Month | 671,314 |
| Average Volume | 671,314 |
| Average Volume10Days | 970,460 |
| Beta | 1.085 |
| Bid | 12.76 |
| Bid Size | 700 |
| Board Risk | 6 |
| Book Value | 0.035 |
| City | Los Angeles |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 7 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 13.87 |
| Current Ratio | 1.46 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 14.11 |
| Day Low | 13.42 |
| Display Name | MediaAlpha |
| Earnings Call Timestamp End | 1,785,355,200 |
| Earnings Call Timestamp Start | 1,785,355,200 |
| Earnings Timestamp | 1,785,355,200 |
| Earnings Timestamp End | 1,785,355,200 |
| Earnings Timestamp Start | 1,785,355,200 |
| Ebitda | 82,174,000 |
| Ebitda Margins | 0.070879996 |
| Enterprise To Ebitda | 10.42 |
| Enterprise To Revenue | 0.739 |
| Enterprise Value | 856,285,120 |
| Eps Current Year | 1.29 |
| Eps Forward | 1.55 |
| Eps Trailing Twelve Months | 0.64 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 9.935 |
| Fifty Day Average Change | 3.9349995 |
| Fifty Day Average Change Percent | 0.3960744 |
| Fifty Two Week Change Percent | 28.065132 |
| Fifty Two Week High | 14.388 |
| Fifty Two Week High Change | -0.51799965 |
| Fifty Two Week High Change Percent | -0.0360022 |
| Fifty Two Week Low | 7.09 |
| Fifty Two Week Low Change | 6.7799997 |
| Fifty Two Week Low Change Percent | 0.9562764 |
| Fifty Two Week Range | 7.09 - 14.388 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,603,891,800,000 |
| Float Shares | 31,330,100 |
| Forward Eps | 1.55 |
| Forward P E | 8.948387 |
| Free Cashflow | 61,564,500 |
| Full Exchange Name | NYSE |
| Full Time Employees | 147 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.14889 |
| Gross Profits | 172,603,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.43501 |
| Held Percent Institutions | 0.57558 |
| Implied Shares Outstanding | 54,062,155 |
| Industry | Internet Content & Information |
| Industry Disp | Internet Content & Information |
| Industry Key | internet-content-information |
| Ipo Expected Date | 2,020-10-28 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. |
| Long Name | MediaAlpha, Inc. |
| Market | us_market |
| Market Cap | 749,842,112 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_304028580 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | 39,038,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 722,811,012 |
| Number Of Analyst Opinions | 6 |
| Open | 13.52 |
| Operating Cashflow | 40,341,000 |
| Operating Margins | 0.07217 |
| Overall Risk | 7 |
| Payout Ratio | 0.0 |
| Phone | 213 316 6256 |
| Post Market Change | 0.010000229 |
| Post Market Change Percent | 0.0720997 |
| Post Market Price | 13.88 |
| Post Market Time | 1,783,984,913 |
| Previous Close | 13.37 |
| Price Eps Current Year | 10.751938 |
| Price Hint | 2 |
| Price To Book | 396.2857 |
| Price To Sales Trailing12 Months | 0.64680874 |
| Profit Margins | 0.03367 |
| Quick Ratio | 1.412 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 1.85714 |
| Region | US |
| Regular Market Change | 0.5 |
| Regular Market Change Percent | 3.73972 |
| Regular Market Day High | 14.11 |
| Regular Market Day Low | 13.42 |
| Regular Market Day Range | 13.42 - 14.11 |
| Regular Market Open | 13.52 |
| Regular Market Previous Close | 13.37 |
| Regular Market Price | 13.87 |
| Regular Market Time | 1,783,972,802 |
| Regular Market Volume | 1,345,845 |
| Return On Assets | 0.16430001 |
| Revenue Growth | 0.173 |
| Revenue Per Share | 20.592 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 54,062,155 |
| Shares Percent Shares Out | 0.0546 |
| Shares Short | 2,950,610 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 3,307,340 |
| Short Name | MediaAlpha, Inc. |
| Short Percent Of Float | 0.0943 |
| Short Ratio | 4.17 |
| Source Interval | 15 |
| State | CA |
| Symbol | MAX |
| Target High Price | 19.0 |
| Target Low Price | 10.0 |
| Target Mean Price | 13.83333 |
| Target Median Price | 13.0 |
| Total Cash | 26,051,000 |
| Total Cash Per Share | 0.482 |
| Total Debt | 163,503,008 |
| Total Revenue | 1,159,294,976 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 0.64 |
| Trailing P E | 21.671875 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 10.669 |
| Two Hundred Day Average Change | 3.2010002 |
| Two Hundred Day Average Change Percent | 0.30002815 |
| Type Disp | Equity |
| Volume | 1,345,845 |
| Website | https://www.mediaalpha.com |
| Zip | 90,017 |