MediaAlpha, Inc. (MAX)Communication Services | Internet Content & Information | Los Angeles, United States | NYSE
12.85 USD
+0.28
(2.228%)
⇧
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 12.85 |
Hot Take ↕ | Aug. 22, 2026, 4:38 a.m. EDT
The investment case for MediaAlpha is currently broken by a severe multi-year price collapse and a complete lack of shareholder returns. Despite a recent 100% surge in 2024, the stock has since erased nearly 40% of those gains, leaving it down roughly 54% from its 2021 peak. This structural deterioration, combined with a trailing run of negative annual returns, signals that the market has lost faith in the company's ability to sustain growth. The balance sheet is fragile, carrying debt significantly higher than its cash reserves, which creates a looming liquidity risk. Furthermore, insiders, including the CEO and directors, have been aggressively selling shares, a stark contrast to the behavior of confident management teams. With no dividend to provide income and a technical structure that is still correcting lower, this is a speculative trap rather than a value opportunity. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.244503 |
| AutoARIMA | 0.245356 |
| AutoETS | 0.246101 |
| AutoTheta | 0.258175 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 34% |
| H-stat | 29.25 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.087 |
| Excess Kurtosis | -1.18 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Revenue per Share | 21.986 |
| Market Cap | 680,737,920 |
| Trailing P/E | 7.74 |
| Forward P/E | 7.68 |
| Beta | 1.17 |
| Profit Margins | 7.94% |
| Website | https://www.mediaalpha.com |
As of Aug. 22, 2026, 4:38 a.m. EDT: Speculators are positioning for a significant downside move, evidenced by heavy open interest in deep out-of-the-money puts (strikes 2.5, 5.0, 10.0) relative to calls. While there is some call volume at higher strikes (17.5), the overwhelming put weight suggests a 'crash' scenario or a bet on a failed recovery rather than a steady rally. Implied volatility is elevated on these deep strikes, indicating fear of a sharp drop.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.19423795 |
| Address1 | 700 South Flower Street |
| Address2 | Suite 640 |
| All Time High | 70.333 |
| All Time Low | 5.08 |
| Ask | 13.0 |
| Ask Size | 100 |
| Audit Risk | 10 |
| Average Analyst Rating | 2.0 - Buy |
| Average Daily Volume10 Day | 595,470 |
| Average Daily Volume3 Month | 834,977 |
| Average Volume | 834,977 |
| Average Volume10Days | 595,470 |
| Beta | 1.165 |
| Bid | 10.5 |
| Bid Size | 600 |
| Board Risk | 6 |
| Book Value | 0.536 |
| City | Los Angeles |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 7 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 12.85 |
| Current Ratio | 1.288 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 12.92 |
| Day Low | 12.635 |
| Display Name | MediaAlpha |
| Earnings Call Timestamp End | 1,785,358,800 |
| Earnings Call Timestamp Start | 1,785,358,800 |
| Earnings Timestamp | 1,785,355,200 |
| Earnings Timestamp End | 1,793,217,600 |
| Earnings Timestamp Start | 1,793,217,600 |
| Ebitda | 87,105,000 |
| Ebitda Margins | 0.07113 |
| Enterprise To Ebitda | 9.188 |
| Enterprise To Revenue | 0.654 |
| Enterprise Value | 800,342,912 |
| Eps Current Year | 1.50141 |
| Eps Forward | 1.67262 |
| Eps Trailing Twelve Months | 1.66 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 12.9466 |
| Fifty Day Average Change | -0.09659958 |
| Fifty Day Average Change Percent | -0.007461386 |
| Fifty Two Week Change Percent | 19.423794 |
| Fifty Two Week High | 14.7 |
| Fifty Two Week High Change | -1.8499994 |
| Fifty Two Week High Change Percent | -0.1258503 |
| Fifty Two Week Low | 7.09 |
| Fifty Two Week Low Change | 5.76 |
| Fifty Two Week Low Change Percent | 0.81241184 |
| Fifty Two Week Range | 7.09 - 14.7 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,603,891,800,000 |
| Float Shares | 42,724,911 |
| Forward Eps | 1.67262 |
| Forward P E | 7.682558 |
| Free Cashflow | 24,804,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 147 |
| Fullday Change | 0.280001 |
| Fullday Change Percent | 2.22753 |
| Fullday Price | 12.85 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,785,542,400 |
| Gross Margins | 0.14706999 |
| Gross Profits | 180,090,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.42200002 |
| Held Percent Institutions | 0.63035 |
| Implied Shares Outstanding | 52,975,711 |
| Industry | Internet Content & Information |
| Industry Disp | Internet Content & Information |
| Industry Key | internet-content-information |
| Ipo Expected Date | 2,020-10-28 |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. |
| Long Name | MediaAlpha, Inc. |
| Market | us_market |
| Market Cap | 680,737,920 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_304028580 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | 97,218,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 770,235,687 |
| Number Of Analyst Opinions | 7 |
| Open | 12.57 |
| Operating Cashflow | 57,206,000 |
| Operating Margins | 0.06352 |
| Overall Risk | 7 |
| Payout Ratio | 0.0 |
| Phone | 213 316 6256 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 12.85 |
| Post Market Time | 1,787,960,522 |
| Previous Close | 12.57 |
| Price Eps Current Year | 8.558621 |
| Price Hint | 2 |
| Price To Book | 23.97388 |
| Price To Sales Trailing12 Months | 0.5559096 |
| Profit Margins | 0.079390004 |
| Quick Ratio | 1.242 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.0 |
| Region | US |
| Regular Market Change | 0.280001 |
| Regular Market Change Percent | 2.22753 |
| Regular Market Day High | 12.92 |
| Regular Market Day Low | 12.635 |
| Regular Market Day Range | 12.635 - 12.92 |
| Regular Market Open | 12.57 |
| Regular Market Previous Close | 12.57 |
| Regular Market Price | 12.85 |
| Regular Market Time | 1,787,947,202 |
| Regular Market Volume | 322,450 |
| Return On Assets | 0.17406 |
| Revenue Growth | 0.259 |
| Revenue Per Share | 21.986 |
| Sand P52 Week Change | 0.20204377 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 5 |
| Shares Outstanding | 52,975,711 |
| Shares Percent Shares Out | 0.0468 |
| Shares Short | 2,866,591 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 2,714,948 |
| Short Name | MediaAlpha, Inc. |
| Short Percent Of Float | 0.0949 |
| Short Ratio | 2.87 |
| Source Interval | 15 |
| State | CA |
| Symbol | MAX |
| Target High Price | 19.0 |
| Target Low Price | 11.0 |
| Target Mean Price | 15.42857 |
| Target Median Price | 15.0 |
| Total Cash | 23,745,000 |
| Total Cash Per Share | 0.448 |
| Total Debt | 176,710,000 |
| Total Revenue | 1,224,547,968 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | 1.66 |
| Trailing P E | 7.7409644 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 10.95255 |
| Two Hundred Day Average Change | 1.8974504 |
| Two Hundred Day Average Change Percent | 0.1732428 |
| Type Disp | Equity |
| Volume | 322,450 |
| Website | https://www.mediaalpha.com |
| Zip | 90,017 |