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36Kr Holdings Inc. (KRKR)

Communication Services | Advertising Agencies | Beijing, China | NasdaqCM
2.85 USD +0.07 (2.518%) ⇧ (July 13, 2026, 4 p.m. EDT)
After hours: 2.71 -0.12 (-0.120%) ⇩ (July 13, 2026, 4:10 p.m. EDT)

Short-term:★☆☆☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 2:55 a.m. EDT

The investment case for this advertising agency is currently broken by a catastrophic multi-year decline. Despite trading at a fraction of its book value, the company has suffered five consecutive years of negative annual returns, with the trailing twelve months showing a staggering -67% drop. This relentless downward trajectory suggests the market has correctly identified severe structural issues in the business model or competitive positioning that are not being resolved. While the current price appears cheap relative to historical peaks, the lack of any recovery signal over half a decade indicates a deep value trap rather than a margin of safety. On the short end, momentum remains firmly against the stock, which is hovering near its 52-week low with no signs of a trend reversal. Furthermore, there is no dividend income to offset the capital loss, making this a pure speculation on a turnaround that the data does not yet support.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoETS ✓0.098442
AutoTheta0.098753
MSTL0.098890
AutoARIMA0.111025

Forecast horizon: 45 days | Selected: AutoETS

Forecast Reliability
Score 38%
H-stat 2.30
Ljung-Box p 0.000
Jarque-Bera p 0.158
Excess Kurtosis -0.76
Attribute Value
Sector Communication Services
Debt to Equity Ratio 30.567
Revenue per Share 107.673
Market Cap 5,625,358
Trailing P/E 71.25
Forward P/E 47.50
Beta 0.49
Profit Margins 4.90%
Website https://www.36Kr.com

Info Dump

Attribute Value
52 Week Change -0.53589314
Address1 Building B6
Address2 Universal Business Park No.10 Jiuxianqiao Road Chaoyang District
All Time High 290.0
All Time Low 2.52
Ask 3.97
Ask Size 2
Average Daily Volume10 Day 4,940
Average Daily Volume3 Month 26,647
Average Volume 26,647
Average Volume10Days 4,940
Beta 0.49
Bid 3.42
Bid Size 1
Book Value 9.466399
City Beijing
Country China
Crypto Tradeable 0
Currency USD
Current Price 2.85
Current Ratio 1.209
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 2.89
Day Low 2.62
Debt To Equity 30.567
Display Name 36Kr
Earnings Call Timestamp End 1,741,694,400
Earnings Call Timestamp Start 1,741,694,400
Earnings Timestamp End 1,757,680,200
Earnings Timestamp Start 1,756,384,200
Ebitda 12,242,000
Ebitda Margins 0.05371
Enterprise To Ebitda -5.098
Enterprise To Revenue -0.274
Enterprise Value -62,404,640
Eps Forward 0.06
Eps Trailing Twelve Months 0.04
Esg Populated 0
Exchange NCM
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 3.26376
Fifty Day Average Change -0.4137602
Fifty Day Average Change Percent -0.12677409
Fifty Two Week Change Percent -53.589314
Fifty Two Week High 21.36
Fifty Two Week High Change -18.51
Fifty Two Week High Change Percent -0.86657304
Fifty Two Week Low 2.52
Fifty Two Week Low Change 0.32999992
Fifty Two Week Low Change Percent 0.13095236
Fifty Two Week Range 2.52 - 21.36
Financial Currency CNY
First Trade Date Milliseconds 1,573,223,400,000
Float Shares 1,404,267
Forward Eps 0.06
Forward P E 47.5
Free Cashflow 7,306,250
Full Exchange Name NasdaqCM
Full Time Employees 295
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.5769
Gross Profits 131,497,000
Has Pre Post Market Data 1
Held Percent Insiders 0.08026
Held Percent Institutions 0.0031299999
Implied Shares Outstanding 1,973,810
Industry Advertising Agencies
Industry Disp Advertising Agencies
Industry Key advertising-agencies
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,727,913,600
Last Split Factor 1:20
Long Business Summary 36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing services, online/offline events, consulting services, and advertisement agent services; and subscription services to institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
Long Name 36Kr Holdings Inc.
Market us_market
Market Cap 5,625,358
Market State PREPRE
Max Age 86,400
Message Board Id finmb_638901532
Most Recent Quarter 1,767,139,200
Net Income To Common 11,166,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 5,625,357
Open 2.75
Operating Cashflow 19,008,000
Operating Margins 0.11264
Payout Ratio 0.0
Phone 86 10 89605 0708
Post Market Change -0.119999886
Post Market Change Percent -4.2402787
Post Market Price 2.71
Post Market Time 1,783,973,404
Previous Close 2.78
Price Hint 4
Price To Book 0.30106485
Price To Sales Trailing12 Months 0.024679443
Profit Margins 0.04899
Quick Ratio 1.082
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.06999993
Regular Market Change Percent 2.5179834
Regular Market Day High 2.89
Regular Market Day Low 2.62
Regular Market Day Range 2.62 - 2.89
Regular Market Open 2.75
Regular Market Previous Close 2.78
Regular Market Price 2.85
Regular Market Time 1,783,972,800
Regular Market Volume 10,938
Return On Assets 0.02183
Return On Equity 0.09241
Revenue Growth 0.047
Revenue Per Share 107.673
Sand P52 Week Change 0.20847368
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Shares Outstanding 1,781,645
Shares Percent Shares Out 0.0028
Shares Short 5,620
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 4,075
Short Name 36Kr Holdings Inc.
Short Percent Of Float 0.0036000002
Short Ratio 0.13
Source Interval 15
Symbol KRKR
Total Cash 107,764,000
Total Cash Per Share 54.597
Total Debt 39,454,000
Total Revenue 227,936,992
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 0.04
Trailing P E 71.25
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 4.340145
Two Hundred Day Average Change -1.4901452
Two Hundred Day Average Change Percent -0.34333995
Type Disp Equity
Volume 10,938
Website https://www.36Kr.com
Zip 100,015