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The Hershey Company (HSY)

Consumer Defensive | Confectioners | Hershey, United States | NYSE
179.05 USD -2.27 (-1.252%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 179.10 +0.05 (0.025%) ⇧ (Aug. 28, 2026, 7:57 p.m. EDT)
Short-term:★★☆☆☆Long-term:★★⯪☆☆Dividends:★★★☆☆
Hot Take ↕ | Aug. 22, 2026, 2:50 a.m. EDT

The core issue is the three-year price decline, which overrides the solid return on equity. While the dividend is attractive, the payout ratio is high relative to earnings, limiting flexibility. Short-term momentum is fragile, trading below the 200-day moving average with statistical models predicting further downside, making this a hold rather than a buy until the multi-year downtrend stabilizes.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.028220
MSTL0.031137
AutoARIMA0.033962
AutoETS0.033962

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 59%
H-stat 0.69
Ljung-Box p 0.000
Jarque-Bera p 0.391
Excess Kurtosis -0.75
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-08-13
Last Dividend Date 2026-08-13
Debt to Equity Ratio 129.821
Revenue per Share 59.977
Market Cap 35,975,741,440
Trailing P/E 24.76
Forward P/E 18.14
Beta 0.10
Profit Margins 12.24%
Website https://www.thehersheycompany.com

As of Aug. 22, 2026, 2:50 a.m. EDT: Mixed sentiment with elevated implied volatility. Call buyers targeting 195-210 strikes suggest a bullish bias, while put buyers at 150-170 strikes indicate downside hedging.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.79% 2.99% 3.00% 2.53%
Dividend History
Date Dividend Yield %
2026-08-14 1.452000 0.788188
2026-05-15 1.452000 0.776554
2026-02-17 1.452000 0.661805
2025-11-17 1.370000 0.765363
2025-08-15 1.370000 0.769706
2025-05-16 1.370000 0.864408
2025-02-14 1.370000 0.867748
2024-11-18 1.370000 0.805930
2024-08-16 1.370000 0.708047
2024-05-16 1.370000 0.658116
2024-02-16 1.370000 0.716677
2023-11-16 1.192000 0.608660
2023-08-17 1.192000 0.547996
2023-05-18 1.036000 0.388248
2023-02-16 1.036000 0.440439
2022-11-17 1.036000 0.467467
2022-08-18 1.036000 0.449165
2022-05-19 0.901000 0.439255
2022-02-17 0.901000 0.445973
2021-11-18 0.901000 0.500250
2021-08-19 0.901000 0.499861
2021-05-20 0.804000 0.464498
2021-02-18 0.804000 0.525525
2020-11-19 0.804000 0.538153
2020-08-20 0.804000 0.544199
2020-05-21 0.773000 0.603765
2020-02-20 0.773000 0.482793
2019-11-21 0.773000 0.527465
2019-08-22 0.773000 0.488067
2019-05-23 0.722000 0.554446
2019-02-21 0.722000 0.649281
2018-11-20 0.722000 0.678062
2018-08-23 0.722000 0.729367
2018-05-24 0.656000 0.715610
2018-02-22 0.656000 0.675801
2017-11-21 0.656000 0.604553
2017-08-23 0.656000 0.610573
2017-05-23 0.618000 0.546226
2017-02-22 0.618000 0.572487
2016-11-21 0.618000 0.631966
2016-08-23 0.618000 0.546612
2016-05-23 0.583000 0.643346
2016-02-23 0.583000 0.648426
2015-11-23 0.583000 0.680677
2015-08-21 0.583000 0.651251
2015-05-21 0.535000 0.568786
2015-02-23 0.535000 0.504860
2014-11-21 0.535000 0.555613
2014-08-21 0.535000 0.582155
2014-05-21 0.485000 0.499639
2014-02-21 0.485000 0.450325
2013-11-21 0.485000 0.506475
2013-08-21 0.485000 0.517720
2013-05-22 0.420000 0.471010
2013-02-21 0.420000 0.523039
2012-11-20 0.420000 0.580431
2012-08-22 0.380000 0.523921
2012-05-23 0.380000 0.565308
2012-02-22 0.380000 0.630810
2011-11-22 0.345000 0.612136
2011-08-23 0.345000 0.599375
2011-05-23 0.345000 0.625680
2011-02-23 0.345000 0.683439
2010-11-22 0.320000 0.686401
2010-08-23 0.320000 0.673542
2010-05-21 0.320000 0.687285
2010-02-23 0.320000 0.815079
2009-11-23 0.298000 0.818906
2009-08-21 0.298000 0.751387
2009-05-20 0.298000 0.848761
2009-02-23 0.298000 0.883748
2008-11-21 0.298000 0.859037
2008-08-21 0.298000 0.798928
2008-05-21 0.298000 0.819357
2008-02-21 0.298000 0.813763
2007-11-19 0.298000 0.766461
2007-08-22 0.298000 0.640309
2007-05-23 0.270000 0.519031
2007-02-21 0.270000 0.503637
2006-11-20 0.270000 0.518035
2006-08-23 0.270000 0.504390
2006-05-23 0.245000 0.437500
2006-02-22 0.245000 0.461828
2005-11-22 0.245000 0.447570
2005-08-23 0.245000 0.408333
2005-05-23 0.220000 0.339192
2005-02-23 0.220000 0.358423
2004-11-22 0.220000 0.420892
2004-08-23 0.220000 0.461506
2004-05-21 0.197500 0.446883
2004-02-23 0.197500 0.471924
2003-11-21 0.197500 0.511857
2003-08-21 0.197500 0.557516
2003-05-21 0.164000 0.485566
2003-02-21 0.164000 0.505705
2002-11-20 0.164000 0.499619
2002-08-21 0.164000 0.439207
2002-05-22 0.151500 0.445195
2002-02-21 0.151500 0.428148
2001-11-20 0.151500 0.459300
2001-08-22 0.151500 0.478295
2001-05-23 0.140000 0.470351
2001-02-21 0.140000 0.437842
2000-11-20 0.140000 0.474074
2000-08-23 0.140000 0.623955
2000-05-23 0.130000 0.501205
2000-02-23 0.130000 0.563686
1999-11-18 0.130000 0.515489
1999-08-23 0.130000 0.470056
1999-05-20 0.120000 0.427617
1999-02-22 0.120000 0.376471
1998-11-19 0.120000 0.357209
1998-08-21 0.120000 0.373905
1998-05-20 0.110000 0.310132
1998-02-20 0.110000 0.336199
1997-11-19 0.110000 0.366285
1997-08-21 0.110000 0.395062
1997-05-21 0.100000 0.363636
1997-02-20 0.100000 0.444444
1996-11-19 0.100000 0.393120
1996-08-21 0.100000 0.451977
1996-05-21 0.090000 0.476821
1996-02-21 0.090000 0.460064
1995-11-17 0.090000 0.592593
1995-08-23 0.090000 0.603774
1995-05-17 0.081250 0.634146
1995-02-17 0.081250 0.654912
1994-11-15 0.081250 0.697051
1994-08-22 0.081250 0.686016
1994-05-17 0.075000 0.695652
1994-02-18 0.075000 0.589681
1993-11-15 0.075000 0.566038
1993-08-20 0.075000 0.641711
1993-05-17 0.067500 0.516746
1993-02-22 0.067500 0.517986
1992-11-16 0.067500 0.595041
1992-08-20 0.067500 0.626087
1992-05-18 0.061250 0.620253
1992-02-20 0.061250 0.568116
1991-11-14 0.061250 0.588589
1991-08-20 0.061250 0.601227
1991-05-20 0.056250 0.520231
1991-02-22 0.056250 0.566038
1990-11-19 0.056250 0.633803
1990-08-20 0.093750 1.071429
1990-05-21 0.048750 0.567273
1990-02-20 0.048750 0.650000
1989-11-20 0.048750 0.549296
1989-08-21 0.048750 0.616601
1989-05-19 0.043750 0.608696
1989-02-21 0.043750 0.669856
1988-11-18 0.043750 0.696517
1988-08-19 0.043750 0.732984
1988-05-19 0.038750 0.685083
1988-02-24 0.038750 0.593301
1987-11-16 0.038750 0.616915
1987-08-19 0.038750 0.525424
1987-05-18 0.033750 0.542714
1987-02-23 0.033750 0.482143
1986-11-05 0.033750 0.565445
1986-08-18 0.033750 0.482143
1986-05-19 0.031250 0.561798
1986-02-24 0.031250 0.686499
1985-11-19 0.031250 0.731707
1985-08-19 0.029167 0.797730
Additional Data
dividendRate 5.81
dividendYield 3.2
exDividendDate 2026-08-14
trailingAnnualDividendRate 5.644
trailingAnnualDividendYield 0.031127287
lastDividendValue 1.452
lastDividendDate 2026-08-14
dividendDate 2026-09-15

Info Dump

Attribute Value
52 Week Change -0.024006903
Address1 19 East Chocolate Avenue
All Time High 276.88
All Time Low 0.833333
Ask 179.57
Ask Size 300
Audit Risk 5
Average Analyst Rating 2.5 - Buy
Average Daily Volume10 Day 1,012,470
Average Daily Volume3 Month 1,824,851
Average Volume 1,824,851
Average Volume10Days 1,012,470
Beta 0.097
Bid 178.5
Bid Size 500
Board Risk 7
Book Value 22.709
City Hershey
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 7
Country United States
Crypto Tradeable 0
Currency USD
Current Price 179.05
Current Ratio 1.18
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 183.97
Day Low 179.04
Debt To Equity 129.821
Dividend Date 1,789,430,400
Dividend Rate 5.81
Dividend Yield 3.2
Earnings Call Timestamp End 1,785,414,600
Earnings Call Timestamp Start 1,785,414,600
Earnings Growth 6.31
Earnings Quarterly Growth 6.297
Earnings Timestamp 1,785,414,600
Earnings Timestamp End 1,793,881,800
Earnings Timestamp Start 1,793,881,800
Ebitda 2,721,615,872
Ebitda Margins 0.22375
Enterprise To Ebitda 15.104
Enterprise To Revenue 3.379
Enterprise Value 41,107,836,928
Eps Current Year 8.48975
Eps Forward 9.86822
Eps Trailing Twelve Months 7.23
Esg Populated 0
Ex Dividend Date 1,786,665,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fax 717 534 7464
Fifty Day Average 178.895
Fifty Day Average Change 0.15499878
Fifty Day Average Change Percent 0.0008664232
Fifty Two Week Change Percent -2.4006903
Fifty Two Week High 239.48
Fifty Two Week High Change -60.429993
Fifty Two Week High Change Percent -0.25233838
Fifty Two Week Low 161.43
Fifty Two Week Low Change 17.62001
Fifty Two Week Low Change Percent 0.109149545
Fifty Two Week Range 161.43 - 239.48
Financial Currency USD
First Trade Date Milliseconds 322,151,400,000
Five Year Avg Dividend Yield 2.38
Float Shares 144,614,232
Forward Eps 9.86822
Forward P E 18.144102
Free Cashflow 1,743,636,352
Full Exchange Name NYSE
Full Time Employees 17,550
Fullday Change -2.27
Fullday Change Percent -1.25193
Fullday Price 179.0951
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,785,542,400
Gross Margins 0.38377
Gross Profits 4,668,190,208
Has Pre Post Market Data 1
Held Percent Insiders 0.00321
Held Percent Institutions 0.91476995
Implied Shares Outstanding 200,925,657
Industry Confectioners
Industry Disp Confectioners
Industry Key confectioners
Ir Website http://www.thehersheycompany.com/investors.aspx
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,786,665,600
Last Dividend Value 1.452
Last Fiscal Year End 1,767,139,200
Last Split Date 1,087,344,000
Last Split Factor 2:1
Long Business Summary The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
Long Name The Hershey Company
Market us_market
Market Cap 35,975,741,440
Market State CLOSED
Max Age 86,400
Message Board Id finmb_98873
Most Recent Quarter 1,782,604,800
Net Income To Common 1,489,106,944
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 36,431,840,126
Number Of Analyst Opinions 21
Open 182.2
Operating Cashflow 2,656,591,104
Operating Margins 0.23119
Overall Risk 10
Payout Ratio 0.77099997
Peg Ratio 1.06
Phone 717 534 4200
Post Market Change 0.04508972
Post Market Change Percent 0.025182754
Post Market Price 179.0951
Post Market Time 1,787,961,442
Previous Close 181.32
Price Eps Current Year 21.09014
Price Hint 2
Price To Book 7.8845396
Price To Sales Trailing12 Months 2.9575799
Profit Margins 0.12242
Quick Ratio 0.507
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.47826
Region US
Regular Market Change -2.27
Regular Market Change Percent -1.25193
Regular Market Day High 183.97
Regular Market Day Low 179.04
Regular Market Day Range 179.04 - 183.97
Regular Market Open 182.2
Regular Market Previous Close 181.32
Regular Market Price 179.05
Regular Market Time 1,787,947,202
Regular Market Volume 821,326
Return On Assets 0.09922
Return On Equity 0.32808998
Revenue Growth 0.066
Revenue Per Share 59.977
Sand P52 Week Change 0.20504117
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 10
Shares Outstanding 146,312,143
Shares Percent Shares Out 0.0514
Shares Short 10,330,336
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 9,063,797
Short Name The Hershey Company
Short Percent Of Float 0.0828
Short Ratio 6.72
Source Interval 15
State PA
Symbol HSY
Target High Price 250.0
Target Low Price 170.0
Target Mean Price 205.5238
Target Median Price 200.0
Total Cash 791,212,992
Total Cash Per Share 3.938
Total Debt 5,923,312,128
Total Revenue 12,163,911,680
Tradeable 0
Trailing Annual Dividend Rate 5.644
Trailing Annual Dividend Yield 0.031127287
Trailing Eps 7.23
Trailing P E 24.76487
Trailing Peg Ratio 1.0261
Triggerable 1
Two Hundred Day Average 192.44154
Two Hundred Day Average Change -13.391541
Two Hundred Day Average Change Percent -0.06958757
Type Disp Equity
Volume 821,326
Website https://www.thehersheycompany.com
Zip 17,033