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Herc Holdings Inc. (HRI)

Industrials | Rental & Leasing Services | Bonita Springs, United States | NYSE
147.71 USD -1.20 (-0.806%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 147.71

Short-term:★★★★☆Long-term:★★★★☆Dividends:★★☆☆☆
Hot Take | July 11, 2026, 5:46 a.m. EDT

Herc Holdings is trading on a powerful growth engine with revenue expanding at 32 percent and free cash flow remaining positive, even as earnings remain in the red due to integration costs. The long-term price trajectory validates this quality, showing a 352 percent gain over nine years without a multi-year decline, signaling the market sees the business as fundamentally sound. Short-term momentum is building as the stock holds above key moving averages, supported by analyst upgrades and data center tailwinds, though the high beta introduces volatility risk. The dividend yield is modest and carries a high payout ratio, making it less suitable for income-focused investors compared to the growth case. Options flow shows a mix of bullish positioning near current prices and defensive hedging at lower levels, suggesting traders expect a bounce but are wary of a sharp drop.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.050960
AutoTheta0.095642
MSTL0.111572
AutoETS0.116240

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 38%
H-stat 3.15
Ljung-Box p 0.000
Jarque-Bera p 0.210
Excess Kurtosis -0.15
Attribute Value
Sector Industrials
Ex Dividend Date 2026-05-28
Last Dividend Date 2026-05-28
Debt to Equity Ratio 508.061
Revenue per Share 143.2
Market Cap 4,932,487,680
Forward P/E 14.99
Beta 1.88
Profit Margins -0.11%
Website https://www.hercrentals.com

As of July 11, 2026, 5:46 a.m. EDT: Speculators are positioning for a range-bound to moderately bullish outcome. Call volume is concentrated near the current price level (145 strike), indicating a belief in immediate support and potential upside. Conversely, deep out-of-the-money put volume (80 and 90 strikes) suggests hedging against a significant downside event, likely earnings-related, with implied volatility spiking on these protective strikes. The net positioning leans slightly bullish on the near term, but traders are clearly pricing in volatility.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.53% 2.00% 1.88%
Dividend History
Date Dividend Yield %
2026-05-29 0.700 0.526316
2026-02-18 0.700 0.475737
2025-12-15 0.700 0.456413
2025-08-22 0.700 0.539541
2025-05-30 0.700 0.564516
2025-02-18 0.700 0.377623
2024-12-16 0.665 0.334171
2024-08-23 0.665 0.454297
2024-05-31 0.665 0.458399
2024-02-20 0.665 0.451613
2023-12-08 0.633 0.508965
2023-08-17 0.633 0.496860
2023-05-25 0.633 0.610650
2023-02-21 0.633 0.441577
2022-12-09 0.575 0.442342
2022-08-18 0.575 0.465964
2022-05-26 0.575 0.493139
2022-02-22 0.575 0.372289
2021-10-19 0.500 0.275315
Additional Data
dividendRate 2.8
dividendYield 1.88
exDividendDate 2026-05-29
trailingAnnualDividendRate 2.8
trailingAnnualDividendYield 0.018803304
lastDividendValue 0.7
lastDividendDate 2026-05-29
dividendDate 2026-06-12

Info Dump

Attribute Value
52 Week Change 0.09412193
Address1 27,500 Riverview Center Boulevard
All Time High 246.88
All Time Low 4.65
Ask 156.73
Ask Size 300
Audit Risk 2
Average Analyst Rating 1.9 - Buy
Average Daily Volume10 Day 573,890
Average Daily Volume3 Month 592,186
Average Volume 592,186
Average Volume10Days 573,890
Beta 1.883
Bid 139.23
Bid Size 200
Board Risk 2
Book Value 56.826
City Bonita Springs
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 2
Country United States
Crypto Tradeable 0
Currency USD
Current Price 147.71
Current Ratio 1.463
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 151.14
Day Low 144.8
Debt To Equity 508.061
Display Name Herc
Dividend Date 1,781,222,400
Dividend Rate 2.8
Dividend Yield 1.88
Earnings Call Timestamp End 1,777,379,400
Earnings Call Timestamp Start 1,777,379,400
Earnings Timestamp 1,777,379,400
Earnings Timestamp End 1,785,241,800
Earnings Timestamp Start 1,785,241,800
Ebitda 914,000,000
Ebitda Margins 0.19639
Enterprise To Ebitda 15.9
Enterprise To Revenue 3.123
Enterprise Value 14,532,487,168
Eps Current Year 6.28001
Eps Forward 9.85106
Eps Trailing Twelve Months -0.06
Esg Populated 0
Ex Dividend Date 1,780,012,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 138.804
Fifty Day Average Change 8.906006
Fifty Day Average Change Percent 0.064162455
Fifty Two Week Change Percent 9.412193
Fifty Two Week High 188.35
Fifty Two Week High Change -40.64
Fifty Two Week High Change Percent -0.2157685
Fifty Two Week Low 88.45
Fifty Two Week Low Change 59.26001
Fifty Two Week Low Change Percent 0.66998315
Fifty Two Week Range 88.45 - 188.35
Financial Currency USD
First Trade Date Milliseconds 1,163,687,400,000
Float Shares 28,993,183
Forward Eps 9.85106
Forward P E 14.994327
Free Cashflow 374,000,000
Full Exchange Name NYSE
Full Time Employees 9,700
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.32359
Gross Profits 1,506,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.02172
Held Percent Institutions 1.05003
Implied Shares Outstanding 33,393,051
Industry Rental & Leasing Services
Industry Disp Rental & Leasing Services
Industry Key rental-leasing-services
Ir Website http://www.hertz.com/rentacar/abouthertz/index.jsp?targetPage=investorrelations.jsp
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,780,012,800
Last Dividend Value 0.7
Last Fiscal Year End 1,767,139,200
Last Split Date 1,467,331,200
Last Split Factor 1:3
Long Business Summary Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
Long Name Herc Holdings Inc.
Market us_market
Market Cap 4,932,487,680
Market State POSTPOST
Max Age 86,400
Message Board Id finmb_320141334
Most Recent Quarter 1,774,915,200
Net Income To Common -5,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 4,972,559,224
Number Of Analyst Opinions 12
Open 149.92
Operating Cashflow 1,191,000,064
Operating Margins 0.09394
Overall Risk 2
Payout Ratio 93.3333
Peg Ratio 0.07
Phone 239 301 1000
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 147.71
Post Market Time 1,783,981,117
Previous Close 148.91
Price Eps Current Year 23.520664
Price Hint 2
Price To Book 2.5993385
Price To Sales Trailing12 Months 1.0598383
Profit Margins -0.00107
Quick Ratio 1.279
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.90909
Region US
Regular Market Change -1.2
Regular Market Change Percent -0.805854
Regular Market Day High 151.14
Regular Market Day Low 144.8
Regular Market Day Range 144.8 - 151.14
Regular Market Open 149.92
Regular Market Previous Close 148.91
Regular Market Price 147.71
Regular Market Time 1,783,972,802
Regular Market Volume 283,817
Return On Assets 0.0382
Return On Equity -0.00307
Revenue Growth 0.323
Revenue Per Share 143.2
Sand P52 Week Change 0.20847368
Sector Industrials
Sector Disp Industrials
Sector Key industrials
Share Holder Rights Risk 4
Shares Outstanding 33,393,051
Shares Percent Shares Out 0.0553
Shares Short 1,845,417
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 2,057,761
Short Name Herc Holdings Inc.
Short Percent Of Float 0.074099995
Short Ratio 2.87
Source Interval 15
State FL
Symbol HRI
Target High Price 220.0
Target Low Price 115.0
Target Mean Price 171.08333
Target Median Price 170.0
Total Cash 43,000,000
Total Cash Per Share 1.288
Total Debt 9,642,999,808
Total Revenue 4,654,000,128
Tradeable 0
Trailing Annual Dividend Rate 2.8
Trailing Annual Dividend Yield 0.018803304
Trailing Eps -0.06
Trailing Peg Ratio 0.0654
Triggerable 1
Two Hundred Day Average 135.8385
Two Hundred Day Average Change 11.871506
Two Hundred Day Average Change Percent 0.08739426
Type Disp Equity
Volume 283,817
Website https://www.hercrentals.com
Zip 34,134