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Herc Holdings Inc. (HRI)

Industrials | Rental & Leasing Services | Bonita Springs, United States | NYSE
111.21 USD +1.03 (0.935%) ⇧ (April 20, 2026, 4 p.m. EDT)

Short-term: ★★★☆☆ | Long-term: ★★★☆☆ | Dividends: ★☆☆☆☆
Hot Take | April 18, 2026, 10:44 p.m. EDT

Despite a recent intraday rebound to $110.18, HRI is flashing a 'Bearish with High Risk' signal. The fatal flaw is the cash flow destruction: the 93% payout ratio indicates the company is paying out nearly all earnings on a trailing basis while trading at a staggering 3,600x PE, likely signaling a massive re-rating or a distressed turnaround play rather than growth. Fundamentals are neutral-to-bearish due to low retention of earnings, but the short-term tactical edge is defensive. The options market is overwhelmingly positioning for lower prices, and the recent price action has not yet broken the major open interest walls below $100, suggesting further downside pressure is probable before a capitulation-driven bounce.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.257024
AutoETS0.257025
MSTL0.265785
AutoTheta0.328047

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 41%
H-stat 27.16
Ljung-Box p 0.000
Jarque-Bera p 0.140
Excess Kurtosis -1.35
Attribute Value
Sector Industrials
Ex Dividend Date 2026-02-17
Last Dividend Date 2026-02-17
Debt to Equity Ratio 497.074
Revenue per Share 139.808
Market Cap 3,711,106,560
Trailing P/E 3707.00
Forward P/E 10.12
Beta 1.82
Profit Margins 0.02%
Website https://ir.hercrentals.com

As of April 18, 2026, 10:44 p.m. EDT: Options activity reveals a bearish positioning bias in the near term. In April expirations, Long OTC calls significantly outnumber Long OITM calls (72% of OI is OTM), suggesting speculators are betting on downside protection or a continuation of the downtrend despite intraday bounces. Conversely, Put volume is heavily skewed OTM across all near-term expirations (98-100% OTM), indicating a strong majority view that the price will remain below current levels ($110) and potentially test psychological barriers around $100. However, the May June and December combos show a blip of significant ITM Put Open Interest at $160-$200 strikes for longer-dated contracts, which may indicate floor-setting at lower levels rather than a high-conviction crash play, confirming a 'bearish but not panicking' sentiment.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.48% 2.05% 1.96%
Dividend History
Date Dividend Yield %
2026-02-18 0.700 0.475737
2025-12-15 0.700 0.458551
2025-08-22 0.700 0.544536
2025-05-30 0.700 0.573127
2025-02-18 0.700 0.385475
2024-12-16 0.665 0.342313
2024-08-23 0.665 0.466860
2024-05-31 0.665 0.473354
2024-02-20 0.665 0.468547
2023-12-08 0.633 0.530443
2023-08-17 0.633 0.520514
2023-05-25 0.633 0.642952
2023-02-21 0.633 0.467832
2022-12-09 0.575 0.470635
2022-08-18 0.575 0.497938
2022-05-26 0.575 0.529400
2022-02-22 0.575 0.401766
2021-10-19 0.500 0.298251
Additional Data
dividendRate 2.8
dividendYield 2.52
exDividendDate 2026-02-18
trailingAnnualDividendRate 2.8
trailingAnnualDividendYield 0.02541296
lastDividendValue 0.7
lastDividendDate 2026-02-18
dividendDate 2026-03-04

Info Dump

Attribute Value
52 Week Change 0.08667183
Address1 27,500 Riverview Center Boulevard
All Time High 246.88
All Time Low 4.65
Ask 0.0
Ask Size 300
Audit Risk 2
Average Analyst Rating 1.7 - Buy
Average Daily Volume10 Day 454,250
Average Daily Volume3 Month 617,809
Average Volume 617,809
Average Volume10Days 454,250
Beta 1.818
Bid 0.0
Bid Size 200
Board Risk 2
Book Value 58.498
City Bonita Springs
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 2
Country United States
Crypto Tradeable 0
Currency USD
Current Price 111.21
Current Ratio 1.31
Custom Price Alert Confidence HIGH
Date Short Interest 1,774,915,200
Day High 112.02
Day Low 109.55
Debt To Equity 497.074
Display Name Herc
Dividend Date 1,772,582,400
Dividend Rate 2.8
Dividend Yield 2.52
Earnings Call Timestamp End 1,777,379,400
Earnings Call Timestamp Start 1,777,379,400
Earnings Timestamp 1,777,379,400
Earnings Timestamp End 1,777,379,400
Earnings Timestamp Start 1,777,379,400
Ebitda 894,000,000
Ebitda Margins 0.2043
Enterprise To Ebitda 14.924
Enterprise To Revenue 3.049
Enterprise Value 13,342,106,624
Eps Current Year 6.51587
Eps Forward 10.99346
Eps Trailing Twelve Months 0.03
Esg Populated 0
Ex Dividend Date 1,771,372,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 123.7516
Fifty Day Average Change -12.541603
Fifty Day Average Change Percent -0.10134497
Fifty Two Week Change Percent 8.667183
Fifty Two Week High 188.35
Fifty Two Week High Change -77.14001
Fifty Two Week High Change Percent -0.4095567
Fifty Two Week Low 88.45
Fifty Two Week Low Change 22.760002
Fifty Two Week Low Change Percent 0.25732055
Fifty Two Week Range 88.45 - 188.35
Financial Currency USD
First Trade Date Milliseconds 1,163,687,400,000
Float Shares 28,973,393
Forward Eps 10.99346
Forward P E 10.1160145
Free Cashflow 403,750,016
Full Exchange Name NYSE
Full Time Employees 9,600
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,775,001,600
Gross Margins 0.33318
Gross Profits 1,458,000,000
Has Pre Post Market Data 1
Held Percent Insiders 0.02161
Held Percent Institutions 1.07237
Implied Shares Outstanding 33,370,259
Industry Rental & Leasing Services
Industry Disp Rental & Leasing Services
Industry Key rental-leasing-services
Ir Website http://www.hertz.com/rentacar/abouthertz/index.jsp?targetPage=investorrelations.jsp
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,771,372,800
Last Dividend Value 0.7
Last Fiscal Year End 1,767,139,200
Last Split Date 1,467,331,200
Last Split Factor 1:3
Long Business Summary Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.
Long Name Herc Holdings Inc.
Market us_market
Market Cap 3,711,106,560
Market State PRE
Max Age 86,400
Message Board Id finmb_320141334
Most Recent Quarter 1,767,139,200
Net Income To Common 1,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 3,711,106,392
Number Of Analyst Opinions 11
Open 109.34
Operating Cashflow 1,084,999,936
Operating Margins 0.14392
Overall Risk 2
Payout Ratio 93.3333
Peg Ratio 0.05
Phone 239 301 1000
Pre Market Change -0.20999908
Pre Market Change Percent -0.18883112
Pre Market Price 111.0
Pre Market Time 1,776,769,080
Previous Close 110.18
Price Eps Current Year 17.06756
Price Hint 2
Price To Book 1.9010906
Price To Sales Trailing12 Months 0.84805906
Profit Margins 0.00023
Quick Ratio 1.125
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.7
Region US
Regular Market Change 1.03
Regular Market Change Percent 0.934833
Regular Market Day High 112.02
Regular Market Day Low 109.55
Regular Market Day Range 109.55 - 112.02
Regular Market Open 109.34
Regular Market Previous Close 110.18
Regular Market Price 111.21
Regular Market Time 1,776,715,202
Regular Market Volume 230,011
Return On Assets 0.038680002
Return On Equity 0.00059999997
Revenue Growth 0.271
Revenue Per Share 139.808
Sand P52 Week Change 0.34445214
Sector Industrials
Sector Disp Industrials
Sector Key industrials
Share Holder Rights Risk 4
Shares Outstanding 33,370,258
Shares Percent Shares Out 0.0614
Shares Short 2,050,279
Shares Short Previous Month Date 1,772,150,400
Shares Short Prior Month 1,998,728
Short Name Herc Holdings Inc.
Short Percent Of Float 0.082399994
Short Ratio 3.35
Source Interval 15
State FL
Symbol HRI
Target High Price 200.0
Target Low Price 115.0
Target Mean Price 167.90909
Target Median Price 174.0
Total Cash 52,000,000
Total Cash Per Share 1.558
Total Debt 9,683,000,320
Total Revenue 4,376,000,000
Tradeable 0
Trailing Annual Dividend Rate 2.8
Trailing Annual Dividend Yield 0.02541296
Trailing Eps 0.03
Trailing P E 3,707.0
Trailing Peg Ratio 0.0507
Triggerable 1
Two Hundred Day Average 133.84435
Two Hundred Day Average Change -22.634346
Two Hundred Day Average Change Percent -0.16910946
Type Disp Equity
Volume 230,011
Website https://ir.hercrentals.com
Zip 34,134