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Harley-Davidson, Inc. (HOG)

Consumer Cyclical | Recreational Vehicles | Milwaukee, United States | NYSE
23.49 USD +1.05 (4.679%) ⇧ (April 17, 2026, 4 p.m. EDT)
After hours: 23.49 +0.00 (0.008%) ⇧ (April 17, 2026, 7:47 p.m. EDT)
Short-term: ★★★☆☆ | Long-term: ★★☆☆☆ | Dividends: ★★★★☆
Hot Take | April 11, 2026, 3:50 p.m. EDT

Harley-Davidson (HOG) presents a mixed opportunity. The recent price action shows a gradual increase, supported by a solid dividend yield and consistent payouts. However, the company's fundamentals are under pressure with declining revenue and negative operating margins, which could affect long-term growth. Short-term traders might consider the current price as a potential buying opportunity, especially given the recent dividend announcement and the options activity indicating some bullish sentiment. Long-term investors should be cautious due to the company's financial challenges and uncertain outlook, despite the dividend appeal.
Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.060253
AutoTheta0.060305
AutoETS0.060360
MSTL0.060664

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 42%
H-stat 16.54
Ljung-Box p 0.000
Jarque-Bera p 0.441
Excess Kurtosis -0.35
Attribute Value
Sector Consumer Cyclical
Ex Dividend Date 2026-03-01
Last Dividend Date 2026-03-01
Debt to Equity Ratio 96.732
Revenue per Share 37.254
Market Cap 2,775,152,384
Trailing P/E 8.45
Forward P/E 14.12
Beta 1.29
Profit Margins 7.57%
Website https://www.harley-davidson.com

As of April 11, 2026, 3:50 p.m. EDT: Options activity indicates a mixed sentiment. Calls show a concentration of interest around the current price with significant OI at strikes near the current price, suggesting potential for upward movement. However, the presence of high IV at out-of-the-money strikes and the overall mixed positioning in puts suggest uncertainty. The recent price movement has been relatively stable, but the forecasting model indicates a slight downward trend, which could indicate caution for short-term traders.

Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
1.06% 3.28% 2.55% 2.20%
Dividend History
Date Dividend Yield %
2026-03-02 0.1880 1.057963
2025-12-09 0.1800 0.831732
2025-09-10 0.1800 0.610610
2025-06-02 0.1800 0.779205
2025-02-28 0.1800 0.721348
2024-12-10 0.1730 0.541625
2024-09-16 0.1730 0.476163
2024-06-05 0.1730 0.513820
2024-03-01 0.1730 0.502163
2023-12-08 0.1650 0.544803
2023-09-11 0.1650 0.539847
2023-06-02 0.1650 0.537401
2023-03-02 0.1650 0.378391
2022-12-08 0.1580 0.373306
2022-09-09 0.1580 0.416905
2022-06-01 0.1580 0.507833
2022-02-25 0.1580 0.422814
2021-12-07 0.1500 0.429269
2021-09-09 0.1500 0.444910
2021-06-09 0.1500 0.348405
2021-03-01 0.1500 0.460644
2020-12-03 0.0200 0.056416
2020-09-09 0.0200 0.077308
2020-05-21 0.0200 0.094621
2020-03-04 0.3800 1.410081
2019-12-13 0.3750 1.135802
2019-09-16 0.3750 1.185452
2019-05-29 0.3750 1.301021
2019-03-13 0.3750 1.199809
2018-12-13 0.3700 1.249067
2018-09-17 0.3700 0.993525
2018-05-30 0.3700 1.058687
2018-02-13 0.3700 0.949121
2017-12-14 0.3650 0.891265
2017-09-11 0.3650 0.943923
2017-05-23 0.3650 0.856378
2017-02-13 0.3650 0.797150
2016-12-14 0.3500 0.732874
2016-09-09 0.3500 0.874550
2016-05-24 0.3500 0.999629
2016-02-12 0.3500 1.159059
2015-12-09 0.3100 0.869487
2015-09-11 0.3100 0.737193
2015-05-26 0.3100 0.739228
2015-02-13 0.3100 0.639053
2014-12-12 0.2750 0.548087
2014-09-12 0.2750 0.567419
2014-05-27 0.2750 0.516722
2014-02-14 0.2750 0.567116
2013-12-13 0.2100 0.418619
2013-09-13 0.2100 0.447839
2013-05-28 0.2100 0.504756
2013-02-14 0.2100 0.534165
2012-12-14 0.1550 0.442323
2012-09-26 0.1550 0.506197
2012-05-29 0.1550 0.439321
2012-02-16 0.1550 0.470343
2011-12-16 0.1250 0.471370
2011-09-28 0.1250 0.485937
2011-05-31 0.1250 0.468594
2011-02-17 0.1000 0.329587
2010-12-17 0.1000 0.406106
2010-09-29 0.1000 0.495826
2010-06-01 0.1000 0.483240
2010-02-19 0.1000 0.579115
2009-12-17 0.1000 0.555114
2009-09-24 0.1000 0.605958
2009-06-02 0.1000 0.751952
2009-03-03 0.1000 1.554556
2008-12-17 0.3300 2.835450
2008-09-29 0.3300 1.290586
2008-06-03 0.3300 1.234277
2008-03-03 0.3000 1.220397
2007-12-19 0.3000 0.985061
2007-09-27 0.3000 0.988517
2007-06-07 0.2500 0.644641
2007-03-01 0.2100 0.499575
2006-12-20 0.2100 0.462408
2006-09-29 0.2100 0.520783
2006-06-05 0.2100 0.669134
2006-03-07 0.1800 0.552264
2005-12-14 0.1800 0.533531
2005-09-29 0.1600 0.538591
2005-06-10 0.1600 0.514623
2005-03-04 0.1250 0.321968
2004-12-15 0.1250 0.334545
2004-09-13 0.1000 0.254583
2004-06-01 0.1000 0.276521
2004-03-09 0.0800 0.243094
2003-12-11 0.0800 0.272992
2003-09-15 0.0400 0.136413
2003-06-06 0.0400 0.144407
2003-03-10 0.0350 0.152497
2002-12-18 0.0350 0.121539
2002-09-16 0.0350 0.116097
2002-06-07 0.0350 0.107549
2002-03-08 0.0300 0.088262
2001-12-13 0.0300 0.093727
2001-09-17 0.0300 0.118986
2001-06-07 0.0300 0.103983
2001-03-08 0.0250 0.091952
2000-12-14 0.0250 0.103941
2000-09-06 0.0250 0.081712
2000-06-12 0.0250 0.106981
2000-03-13 0.0225 0.102253
1999-12-16 0.0225 0.125374
1999-09-13 0.0225 0.137903
1999-06-11 0.0225 0.130043
1999-03-11 0.0200 0.110295
1998-12-16 0.0200 0.156205
1998-09-11 0.0200 0.216369
1998-06-12 0.0200 0.177601
1998-03-13 0.0175 0.187837
1997-12-18 0.0175 0.215487
1997-09-10 0.0175 0.213512
1997-06-12 0.0175 0.241002
1997-03-13 0.0150 0.267194
1996-12-19 0.0150 0.234273
1996-09-12 0.0150 0.241781
1996-06-12 0.0125 0.172277
1996-03-13 0.0125 0.224662
1995-12-13 0.0125 0.314965
1995-08-30 0.0125 0.298506
1995-05-18 0.0100 0.261629
1995-02-13 0.0100 0.247411
1994-11-21 0.0100 0.259868
1994-08-23 0.0100 0.240877
1994-05-18 0.0010 0.027471
1994-02-08 0.0075 0.208211
1993-10-26 0.0075 0.244700
1993-07-27 0.0075 0.252762
Additional Data
dividendRate 0.73
dividendYield 3.1
exDividendDate 2026-03-02
trailingAnnualDividendRate 0.72
trailingAnnualDividendYield 0.03208556
lastDividendValue 0.188
lastDividendDate 2026-03-02
dividendDate 2026-03-17

Info Dump

Attribute Value
52 Week Change 0.06578946
Address1 3,700 West Juneau Avenue
All Time High 75.87
All Time Low 0.226563
Ask 23.79
Ask Size 300
Audit Risk 2
Average Analyst Rating 2.6 - Hold
Average Daily Volume10 Day 3,416,970
Average Daily Volume3 Month 3,737,951
Average Volume 3,737,951
Average Volume10Days 3,416,970
Beta 1.289
Bid 23.6
Bid Size 600
Board Risk 2
Book Value 28.127
City Milwaukee
Compensation Risk 5
Country United States
Crypto Tradeable 0
Currency USD
Current Price 23.49
Current Ratio 2.101
Custom Price Alert Confidence HIGH
Date Short Interest 1,774,915,200
Day High 23.9101
Day Low 22.565
Debt To Equity 96.732
Display Name Harley-Davidson
Dividend Date 1,773,705,600
Dividend Rate 0.73
Dividend Yield 3.1
Earnings Call Timestamp End 1,770,732,000
Earnings Call Timestamp Start 1,770,732,000
Earnings Timestamp 1,770,730,200
Earnings Timestamp End 1,777,552,200
Earnings Timestamp Start 1,777,552,200
Ebitda 620,625,984
Ebitda Margins 0.13874
Enterprise To Ebitda 7.061
Enterprise To Revenue 0.98
Enterprise Value 4,382,330,880
Eps Current Year 0.27653
Eps Forward 1.66313
Eps Trailing Twelve Months 2.78
Esg Populated 0
Ex Dividend Date 1,772,409,600
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 19.7852
Fifty Day Average Change 3.7047997
Fifty Day Average Change Percent 0.18725106
Fifty Two Week Change Percent 6.578946
Fifty Two Week High 31.25
Fifty Two Week High Change -7.76
Fifty Two Week High Change Percent -0.24832001
Fifty Two Week Low 17.09
Fifty Two Week Low Change 6.3999996
Fifty Two Week Low Change Percent 0.37448797
Fifty Two Week Range 17.09 - 31.25
Financial Currency USD
First Trade Date Milliseconds 521,213,400,000
Five Year Avg Dividend Yield 1.97
Float Shares 110,651,525
Forward Eps 1.66313
Forward P E 14.123971
Free Cashflow -460,208,128
Full Exchange Name NYSE
Full Time Employees 5,500
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,775,001,600
Gross Margins 0.29843
Gross Profits 1,334,913,024
Has Pre Post Market Data 1
Held Percent Insiders 0.01048
Held Percent Institutions 1.0446299
Implied Shares Outstanding 118,141,863
Industry Recreational Vehicles
Industry Disp Recreational Vehicles
Industry Key recreational-vehicles
Ir Website http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-stockquote&locale=en_US&bmLocale=en_US
Is Earnings Date Estimate 1
Language en-US
Last Dividend Date 1,772,409,600
Last Dividend Value 0.188
Last Fiscal Year End 1,767,139,200
Last Split Date 955,324,800
Last Split Factor 2:1
Long Business Summary Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Long Name Harley-Davidson, Inc.
Market us_market
Market Cap 2,775,152,384
Market State CLOSED
Max Age 86,400
Message Board Id finmb_277444
Most Recent Quarter 1,767,139,200
Net Income To Common 338,737,984
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 2,627,369,724
Number Of Analyst Opinions 11
Open 22.63
Operating Cashflow 568,921,984
Operating Margins -0.69644
Overall Risk 1
Payout Ratio 0.259
Peg Ratio 0.74
Phone 414 342 4680
Post Market Change 0.0018005371
Post Market Change Percent 0.007665122
Post Market Price 23.4918
Post Market Time 1,776,469,674
Previous Close 22.44
Price Eps Current Year 84.94557
Price Hint 2
Price To Book 0.8351406
Price To Sales Trailing12 Months 0.6203988
Profit Margins 0.075729996
Quick Ratio 1.717
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key hold
Recommendation Mean 2.5625
Region US
Regular Market Change 1.05
Regular Market Change Percent 4.67914
Regular Market Day High 23.9101
Regular Market Day Low 22.565
Regular Market Day Range 22.565 - 23.9101
Regular Market Open 22.63
Regular Market Previous Close 22.44
Regular Market Price 23.49
Regular Market Time 1,776,456,002
Regular Market Volume 3,302,167
Return On Assets 0.02812
Return On Equity 0.10424
Revenue Growth -0.278
Revenue Per Share 37.254
Sand P52 Week Change 0.38150132
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 1
Shares Outstanding 111,850,563
Shares Percent Shares Out 0.1716
Shares Short 19,195,724
Shares Short Previous Month Date 1,772,150,400
Shares Short Prior Month 18,045,637
Short Name Harley-Davidson, Inc.
Short Percent Of Float 0.2274
Short Ratio 4.71
Source Interval 15
State WI
Symbol HOG
Target High Price 32.0
Target Low Price 12.0
Target Mean Price 22.13636
Target Median Price 23.0
Total Cash 1,314,916,992
Total Cash Per Share 11.756
Total Debt 3,053,696,000
Total Revenue 4,473,175,040
Tradeable 0
Trailing Annual Dividend Rate 0.72
Trailing Annual Dividend Yield 0.03208556
Trailing Eps 2.78
Trailing P E 8.44964
Trailing Peg Ratio 5.3206
Triggerable 1
Two Hundred Day Average 23.6324
Two Hundred Day Average Change -0.14240074
Two Hundred Day Average Change Percent -0.006025657
Type Disp Equity
Volume 3,302,167
Website https://www.harley-davidson.com
Zip 53,208