The Honest Company, Inc. (HNST)Consumer Defensive | Household & Personal Products | Los Angeles, United States | NasdaqGS
5.00 USD
-0.12
(-2.344%) ⇩
(Oct. 16, 2026, 4 p.m.
EDT)
After hours: 4.93 -0.07 (-0.066%) ⇩ (Oct. 16, 2026, 7:29 p.m. EDT) |
Hot Take ↕ | Oct. 10, 2026, 8:50 a.m. EDT
The Honest Company presents a classic case of a turnaround story where the business fundamentals are stabilizing but the equity remains deeply distressed. The company has successfully navigated a severe multi-year decline, evidenced by the massive recovery in the trailing twelve months where the stock nearly tripled in value. However, the recent price action shows the momentum fading, with the stock trading below its 50-day moving average and facing resistance near the 5.30 level. While the balance sheet is surprisingly healthy with minimal debt and strong free cash flow, the persistent negative earnings and negative return on equity prevent a full 'buy' rating. The stock is currently in a consolidation phase, waiting for consistent profitability to confirm the next leg up. For investors, this is a hold position; the risk-reward profile is skewed until earnings turn consistently positive. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.057475 |
| AutoETS | 0.057478 |
| AutoARIMA | 0.057618 |
| MSTL | 0.064184 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 41% |
| H-stat | 0.06 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.635 |
| Excess Kurtosis | -0.58 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 5.693 |
| Revenue per Share | 3.055 |
| Market Cap | 536,421,888 |
| Forward P/E | 42.70 |
| Beta | 2.32 |
| Profit Margins | -3.56% |
| Website | https://www.honest.com |
As of Oct. 10, 2026, 8:50 a.m. EDT: Speculators are positioning for continued volatility rather than a clear directional breakout. Call open interest is heavily skewed toward out-of-the-money strikes (7.5 and 10.0), suggesting bets on a sharp rally, while put open interest concentrates at lower strikes (2.5 and 5.0), indicating a floor or downside protection strategy. The dominance of out-of-the-money contracts across most expirations implies the market expects a binary event or high variance, but the lack of significant in-the-money positioning suggests neither side has a dominant conviction for a sustained trend in the immediate term.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.3850416 |
| Address1 | 12,130 Millennium Drive |
| Address2 | Suite 500 |
| All Time High | 23.88 |
| All Time Low | 1.06 |
| Ask | 6.47 |
| Ask Size | 2 |
| Audit Risk | 5 |
| Average Daily Volume10 Day | 1,361,670 |
| Average Daily Volume3 Month | 2,189,701 |
| Average Volume | 2,189,701 |
| Average Volume10Days | 1,361,670 |
| Beta | 2.315 |
| Bid | 3.78 |
| Bid Size | 2 |
| Board Risk | 6 |
| Book Value | 1.531 |
| City | Los Angeles |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 5.0 |
| Current Ratio | 3.942 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 5.27 |
| Day Low | 4.92 |
| Debt To Equity | 5.693 |
| Display Name | Honest |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,793,908,800 |
| Earnings Call Timestamp Start | 1,793,908,800 |
| Earnings Growth | 2.0 |
| Earnings Quarterly Growth | 1.762 |
| Earnings Timestamp | 1,793,908,800 |
| Earnings Timestamp End | 1,793,908,800 |
| Earnings Timestamp Start | 1,793,908,800 |
| Ebitda | 7,834,000 |
| Ebitda Margins | 0.022909999 |
| Enterprise To Ebitda | 56.169 |
| Enterprise To Revenue | 1.287 |
| Enterprise Value | 440,030,880 |
| Eps Current Year | 0.11976 |
| Eps Forward | 0.1171 |
| Eps Trailing Twelve Months | -0.11 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 15 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 5.2783 |
| Fifty Day Average Change | -0.2782998 |
| Fifty Day Average Change Percent | -0.052725274 |
| Fifty Two Week Change Percent | 38.504158 |
| Fifty Two Week High | 6.01 |
| Fifty Two Week High Change | -1.0100002 |
| Fifty Two Week High Change Percent | -0.16805327 |
| Fifty Two Week Low | 2.07 |
| Fifty Two Week Low Change | 2.93 |
| Fifty Two Week Low Change Percent | 1.415459 |
| Fifty Two Week Range | 2.07 - 6.01 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,620,135,000,000 |
| Float Shares | 96,638,550 |
| Forward Eps | 0.1171 |
| Forward P E | 42.698547 |
| Free Cashflow | 72,740,376 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 174 |
| Fullday Change | -0.1861 |
| Fullday Change Percent | -3.6347659 |
| Fullday Price | 5.0 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.40138 |
| Gross Profits | 137,276,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.14455 |
| Held Percent Institutions | 0.49376 |
| Implied Shares Outstanding | 107,284,379 |
| Industry | Household & Personal Products |
| Industry Disp | Household & Personal Products |
| Industry Key | household-personal-products |
| Ipo Expected Date | 2,021-05-05 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California. |
| Long Name | The Honest Company, Inc. |
| Market | us_market |
| Market Cap | 536,421,888 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_140952960 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -12,163,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 556,269,505 |
| Number Of Analyst Opinions | 6 |
| Open | 5.144 |
| Operating Cashflow | 56,573,000 |
| Operating Margins | 0.04859 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Phone | 888 862 8818 |
| Post Market Change | -0.06610012 |
| Post Market Change Percent | -1.3220024 |
| Post Market Price | 4.9339 |
| Post Market Time | 1,792,193,352 |
| Previous Close | 5.12 |
| Price Eps Current Year | 41.750168 |
| Price Hint | 4 |
| Price To Book | 3.2658393 |
| Price To Sales Trailing12 Months | 1.5684392 |
| Profit Margins | -0.03556 |
| Quick Ratio | 2.829 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.12 |
| Regular Market Change Percent | -2.34375 |
| Regular Market Day High | 5.27 |
| Regular Market Day Low | 4.92 |
| Regular Market Day Range | 4.92 - 5.27 |
| Regular Market Open | 5.144 |
| Regular Market Previous Close | 5.12 |
| Regular Market Price | 5.0 |
| Regular Market Time | 1,792,180,801 |
| Regular Market Volume | 1,241,861 |
| Return On Assets | 0.01345 |
| Return On Equity | -0.06871 |
| Revenue Growth | -0.109 |
| Revenue Per Share | 3.055 |
| Sand P52 Week Change | 0.13723719 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 107,284,379 |
| Shares Percent Shares Out | 0.0942 |
| Shares Short | 10,104,368 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 10,729,418 |
| Short Name | The Honest Company, Inc. |
| Short Percent Of Float | 0.1029 |
| Short Ratio | 5.29 |
| Source Interval | 15 |
| State | CA |
| Symbol | HNST |
| Target High Price | 5.7 |
| Target Low Price | 5.0 |
| Target Mean Price | 5.2 |
| Target Median Price | 5.0 |
| Total Cash | 105,899,000 |
| Total Cash Per Share | 0.987 |
| Total Debt | 9,508,000 |
| Total Revenue | 342,009,984 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.11 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 3.6709 |
| Two Hundred Day Average Change | 1.3290999 |
| Two Hundred Day Average Change Percent | 0.36206377 |
| Type Disp | Equity |
| Volume | 1,241,861 |
| Website | https://www.honest.com |
| Zip | 90,094 |