The Honest Company, Inc. (HNST)Consumer Defensive | Household & Personal Products | Los Angeles, United States | NasdaqGS
3.90 USD
-0.11
(-2.743%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 3.95 +0.05 (1.282%) ⇧ (July 13, 2026, 7:57 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:09 a.m. EDT
The Honest Company presents a classic value trap scenario where the balance sheet looks pristine but the business fundamentals are deteriorating. While the company holds a fortress-like liquidity position with minimal debt and a massive current ratio, the operational reality is starkly different: revenue is contracting by nearly 20%, and the company is generating negative earnings per share. The market has rightly punished this stock, driving the price down 68% over the last four years despite a recent bounce in annual returns, as investors recognize the core business is struggling to grow. For the short term, the stock is technically neutral. It has recently bounced off its 200-day moving average, showing some resilience, but the statistical forecasting models offer no directional edge, and options traders are largely absent, providing no sentiment catalyst. For the long term, the outlook remains weak. The combination of shrinking revenues and negative equity returns suggests the company is failing to execute its turnaround strategy effectively. The low valuation multiples are not a margin of safety but rather a reflection of the market's skepticism regarding the company's ability to reverse its multi-year decline. With no dividend to provide income and no clear path to profitability, there is little reason to add to positions at these levels. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.127718 |
| AutoARIMA | 0.135191 |
| AutoETS | 0.135191 |
| AutoTheta | 0.138535 |
| MSTL_126 | 0.145950 |
| MSTL_97 | 0.191489 |
| MSTL_97_126 | 0.220481 |
Forecast horizon: 60 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 35% |
| H-stat | 2.78 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.424 |
| Excess Kurtosis | -0.29 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 6.957 |
| Revenue per Share | 3.144 |
| Market Cap | 429,306,624 |
| Forward P/E | 32.99 |
| Beta | 2.11 |
| Profit Margins | -5.39% |
| Website | https://www.honest.com |
As of July 11, 2026, 5:09 a.m. EDT: Options activity shows a distinct lack of speculative positioning. Both calls and puts exhibit extremely low open interest and volume across all expirations, with the vast majority of contracts concentrated at-the-money or deep out-of-the-money. There is no significant gamma exposure or unusual flow suggesting a specific directional bias; the market appears indifferent or inactive regarding this stock's near-term path.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.11283183 |
| Address1 | 12,130 Millennium Drive |
| Address2 | Suite 500 |
| All Time High | 23.88 |
| All Time Low | 1.06 |
| Ask | 4.09 |
| Ask Size | 2 |
| Audit Risk | 5 |
| Average Analyst Rating | 2.3 - Buy |
| Average Daily Volume10 Day | 1,413,490 |
| Average Daily Volume3 Month | 1,621,824 |
| Average Volume | 1,621,824 |
| Average Volume10Days | 1,413,490 |
| Beta | 2.106 |
| Bid | 2.87 |
| Bid Size | 2 |
| Board Risk | 6 |
| Book Value | 1.499 |
| City | Los Angeles |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 3.9 |
| Current Ratio | 4.51 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 4.0599 |
| Day Low | 3.86 |
| Debt To Equity | 6.957 |
| Display Name | The Honest Company |
| Earnings Call Timestamp End | 1,778,100,300 |
| Earnings Call Timestamp Start | 1,778,100,300 |
| Earnings Timestamp | 1,778,097,600 |
| Earnings Timestamp End | 1,785,960,000 |
| Earnings Timestamp Start | 1,785,960,000 |
| Ebitda | 7,783,000 |
| Ebitda Margins | 0.0221 |
| Enterprise To Ebitda | 45.06 |
| Enterprise To Revenue | 0.996 |
| Enterprise Value | 350,703,584 |
| Eps Current Year | 0.09349 |
| Eps Forward | 0.11823 |
| Eps Trailing Twelve Months | -0.17 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 3.5242 |
| Fifty Day Average Change | 0.37580013 |
| Fifty Day Average Change Percent | 0.10663417 |
| Fifty Two Week Change Percent | -11.283183 |
| Fifty Two Week High | 5.28 |
| Fifty Two Week High Change | -1.3800001 |
| Fifty Two Week High Change Percent | -0.26136366 |
| Fifty Two Week Low | 2.07 |
| Fifty Two Week Low Change | 1.8300002 |
| Fifty Two Week Low Change Percent | 0.88405806 |
| Fifty Two Week Range | 2.07 - 5.28 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,620,135,000,000 |
| Float Shares | 99,449,424 |
| Forward Eps | 0.11823 |
| Forward P E | 32.986553 |
| Free Cashflow | 48,110,624 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 174 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.39720002 |
| Gross Profits | 139,879,008 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.14263 |
| Held Percent Institutions | 0.44875 |
| Implied Shares Outstanding | 110,078,615 |
| Industry | Household & Personal Products |
| Industry Disp | Household & Personal Products |
| Industry Key | household-personal-products |
| Ipo Expected Date | 2,021-05-05 |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California. |
| Long Name | The Honest Company, Inc. |
| Market | us_market |
| Market Cap | 429,306,624 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_140952960 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -18,982,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 441,415,246 |
| Number Of Analyst Opinions | 6 |
| Open | 3.96 |
| Operating Cashflow | 23,581,000 |
| Operating Margins | 0.00811 |
| Overall Risk | 8 |
| Payout Ratio | 0.0 |
| Phone | 888 862 8818 |
| Post Market Change | 0.049999952 |
| Post Market Change Percent | 1.28205 |
| Post Market Price | 3.95 |
| Post Market Time | 1,783,987,078 |
| Previous Close | 4.01 |
| Price Eps Current Year | 41.715694 |
| Price Hint | 4 |
| Price To Book | 2.6017346 |
| Price To Sales Trailing12 Months | 1.2190461 |
| Profit Margins | -0.0539 |
| Quick Ratio | 2.91 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.28571 |
| Region | US |
| Regular Market Change | -0.11 |
| Regular Market Change Percent | -2.74315 |
| Regular Market Day High | 4.0599 |
| Regular Market Day Low | 3.86 |
| Regular Market Day Range | 3.86 - 4.0599 |
| Regular Market Open | 3.96 |
| Regular Market Previous Close | 4.01 |
| Regular Market Price | 3.9 |
| Regular Market Time | 1,783,972,801 |
| Regular Market Volume | 1,160,178 |
| Return On Assets | 0.01289 |
| Return On Equity | -0.10864 |
| Revenue Growth | -0.197 |
| Revenue Per Share | 3.144 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 110,078,615 |
| Shares Percent Shares Out | 0.094399996 |
| Shares Short | 10,393,546 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 10,619,214 |
| Short Name | The Honest Company, Inc. |
| Short Percent Of Float | 0.1029 |
| Short Ratio | 7.05 |
| Source Interval | 15 |
| State | CA |
| Symbol | HNST |
| Target High Price | 5.0 |
| Target Low Price | 3.4 |
| Target Mean Price | 4.06667 |
| Target Median Price | 4.0 |
| Total Cash | 90,367,000 |
| Total Cash Per Share | 0.821 |
| Total Debt | 11,764,000 |
| Total Revenue | 352,166,016 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.17 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 3.060475 |
| Two Hundred Day Average Change | 0.839525 |
| Two Hundred Day Average Change Percent | 0.274312 |
| Type Disp | Equity |
| Volume | 1,160,178 |
| Website | https://www.honest.com |
| Zip | 90,094 |