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The Honest Company, Inc. (HNST)

Consumer Defensive | Household & Personal Products | Los Angeles, United States | NasdaqGS
3.90 USD -0.11 (-2.743%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 3.95 +0.05 (1.282%) ⇧ (July 13, 2026, 7:57 p.m. EDT)

Short-term:★★⯪☆☆Long-term:★★☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 5:09 a.m. EDT

The Honest Company presents a classic value trap scenario where the balance sheet looks pristine but the business fundamentals are deteriorating. While the company holds a fortress-like liquidity position with minimal debt and a massive current ratio, the operational reality is starkly different: revenue is contracting by nearly 20%, and the company is generating negative earnings per share. The market has rightly punished this stock, driving the price down 68% over the last four years despite a recent bounce in annual returns, as investors recognize the core business is struggling to grow. For the short term, the stock is technically neutral. It has recently bounced off its 200-day moving average, showing some resilience, but the statistical forecasting models offer no directional edge, and options traders are largely absent, providing no sentiment catalyst. For the long term, the outlook remains weak. The combination of shrinking revenues and negative equity returns suggests the company is failing to execute its turnaround strategy effectively. The low valuation multiples are not a margin of safety but rather a reflection of the market's skepticism regarding the company's ability to reverse its multi-year decline. With no dividend to provide income and no clear path to profitability, there is little reason to add to positions at these levels.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.127718
AutoARIMA0.135191
AutoETS0.135191
AutoTheta0.138535
MSTL_1260.145950
MSTL_970.191489
MSTL_97_1260.220481

Forecast horizon: 60 days | Selected: MSTL

Forecast Reliability
Score 35%
H-stat 2.78
Ljung-Box p 0.000
Jarque-Bera p 0.424
Excess Kurtosis -0.29
Attribute Value
Sector Consumer Defensive
Debt to Equity Ratio 6.957
Revenue per Share 3.144
Market Cap 429,306,624
Forward P/E 32.99
Beta 2.11
Profit Margins -5.39%
Website https://www.honest.com

As of July 11, 2026, 5:09 a.m. EDT: Options activity shows a distinct lack of speculative positioning. Both calls and puts exhibit extremely low open interest and volume across all expirations, with the vast majority of contracts concentrated at-the-money or deep out-of-the-money. There is no significant gamma exposure or unusual flow suggesting a specific directional bias; the market appears indifferent or inactive regarding this stock's near-term path.


Info Dump

Attribute Value
52 Week Change -0.11283183
Address1 12,130 Millennium Drive
Address2 Suite 500
All Time High 23.88
All Time Low 1.06
Ask 4.09
Ask Size 2
Audit Risk 5
Average Analyst Rating 2.3 - Buy
Average Daily Volume10 Day 1,413,490
Average Daily Volume3 Month 1,621,824
Average Volume 1,621,824
Average Volume10Days 1,413,490
Beta 2.106
Bid 2.87
Bid Size 2
Board Risk 6
Book Value 1.499
City Los Angeles
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 9
Country United States
Crypto Tradeable 0
Currency USD
Current Price 3.9
Current Ratio 4.51
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 4.0599
Day Low 3.86
Debt To Equity 6.957
Display Name The Honest Company
Earnings Call Timestamp End 1,778,100,300
Earnings Call Timestamp Start 1,778,100,300
Earnings Timestamp 1,778,097,600
Earnings Timestamp End 1,785,960,000
Earnings Timestamp Start 1,785,960,000
Ebitda 7,783,000
Ebitda Margins 0.0221
Enterprise To Ebitda 45.06
Enterprise To Revenue 0.996
Enterprise Value 350,703,584
Eps Current Year 0.09349
Eps Forward 0.11823
Eps Trailing Twelve Months -0.17
Esg Populated 0
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 3.5242
Fifty Day Average Change 0.37580013
Fifty Day Average Change Percent 0.10663417
Fifty Two Week Change Percent -11.283183
Fifty Two Week High 5.28
Fifty Two Week High Change -1.3800001
Fifty Two Week High Change Percent -0.26136366
Fifty Two Week Low 2.07
Fifty Two Week Low Change 1.8300002
Fifty Two Week Low Change Percent 0.88405806
Fifty Two Week Range 2.07 - 5.28
Financial Currency USD
First Trade Date Milliseconds 1,620,135,000,000
Float Shares 99,449,424
Forward Eps 0.11823
Forward P E 32.986553
Free Cashflow 48,110,624
Full Exchange Name NasdaqGS
Full Time Employees 174
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.39720002
Gross Profits 139,879,008
Has Pre Post Market Data 1
Held Percent Insiders 0.14263
Held Percent Institutions 0.44875
Implied Shares Outstanding 110,078,615
Industry Household & Personal Products
Industry Disp Household & Personal Products
Industry Key household-personal-products
Ipo Expected Date 2,021-05-05
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,767,139,200
Long Business Summary The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
Long Name The Honest Company, Inc.
Market us_market
Market Cap 429,306,624
Market State PREPRE
Max Age 86,400
Message Board Id finmb_140952960
Most Recent Quarter 1,774,915,200
Net Income To Common -18,982,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 441,415,246
Number Of Analyst Opinions 6
Open 3.96
Operating Cashflow 23,581,000
Operating Margins 0.00811
Overall Risk 8
Payout Ratio 0.0
Phone 888 862 8818
Post Market Change 0.049999952
Post Market Change Percent 1.28205
Post Market Price 3.95
Post Market Time 1,783,987,078
Previous Close 4.01
Price Eps Current Year 41.715694
Price Hint 4
Price To Book 2.6017346
Price To Sales Trailing12 Months 1.2190461
Profit Margins -0.0539
Quick Ratio 2.91
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.28571
Region US
Regular Market Change -0.11
Regular Market Change Percent -2.74315
Regular Market Day High 4.0599
Regular Market Day Low 3.86
Regular Market Day Range 3.86 - 4.0599
Regular Market Open 3.96
Regular Market Previous Close 4.01
Regular Market Price 3.9
Regular Market Time 1,783,972,801
Regular Market Volume 1,160,178
Return On Assets 0.01289
Return On Equity -0.10864
Revenue Growth -0.197
Revenue Per Share 3.144
Sand P52 Week Change 0.20847368
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 8
Shares Outstanding 110,078,615
Shares Percent Shares Out 0.094399996
Shares Short 10,393,546
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 10,619,214
Short Name The Honest Company, Inc.
Short Percent Of Float 0.1029
Short Ratio 7.05
Source Interval 15
State CA
Symbol HNST
Target High Price 5.0
Target Low Price 3.4
Target Mean Price 4.06667
Target Median Price 4.0
Total Cash 90,367,000
Total Cash Per Share 0.821
Total Debt 11,764,000
Total Revenue 352,166,016
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -0.17
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 3.060475
Two Hundred Day Average Change 0.839525
Two Hundred Day Average Change Percent 0.274312
Type Disp Equity
Volume 1,160,178
Website https://www.honest.com
Zip 90,094