D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS)Consumer Cyclical | Internet Retail | Istanbul, Turkey | NasdaqGS
2.80 USD
After hours: 2.80 Short-term: ★★★☆☆ | Long-term: ★★☆☆☆ | Dividends: ★★☆☆☆ |
Hot Take | April 19, 2026, 1:08 a.m. EDT
Despite glimmering growth stats (37% revenue up) and a 'Buy' recommendation, HEPS is a long-term hold-at-2-decision due to catastrophically poor fundamentals: negative earnings (-$0.40 EPS), massive debt (D/E >120x), and negative free cash flow. The stock lacks a dividend and shows erratic price action. Short-term, options pricing suggests increased fear of a near-term drop (high Put IV skew), but fundamentals do not support buying this at $2.80 unless you believe the earnings turnaround will be immediate and massive. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.066762 |
| AutoARIMA | 0.066764 |
| MSTL | 0.067959 |
| AutoTheta | 0.087237 |
Forecast horizon: 45 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 80% |
| H-stat | 0.95 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.185 |
| Excess Kurtosis | -0.82 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 120.592 |
| Market Cap | 1,013,153,600 |
| Forward P/E | 0.65 |
| Beta | 2.25 |
| Profit Margins | -6.73% |
| Previous Name | D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi |
| Website | https://www.hepsiburada.com |
As of April 19, 2026, 1:08 a.m. EDT: Options data indicates muted sentiment with no significant directional bias. Call volume and Open Interest (OI) are low and concentrated entirely at the current ATM strike ($2.50), suggesting neutral positioning rather than a speculative play. However, the ATM Put IV for the immediate April 17 expiration is significantly elevated (219%) compared to May/November calls (~63-66%), indicating a tail-risk spike for near-term downswings. The very low implied volatility of the deep ITM calls and the stark contrast in Put IV suggest speculators are pricing in a potential short-term volatility event or a dip before the May earnings, while maintaining a neutral stance on the longer-term trend.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.0071942806 |
| Address1 | Kustepe Mahallesi Mecidiyeköy Yolu |
| Address2 | Cad. No: 12 Tower: 2 Floor:2 Sisli |
| All Time High | 15.23 |
| All Time Low | 0.592 |
| Ask | 2.85 |
| Ask Size | 1 |
| Average Analyst Rating | 2.3 - Buy |
| Average Daily Volume10 Day | 274,640 |
| Average Daily Volume3 Month | 279,737 |
| Average Volume | 279,737 |
| Average Volume10Days | 274,640 |
| Beta | 2.246 |
| Bid | 2.75 |
| Bid Size | 1 |
| Book Value | 2.668 |
| City | Istanbul |
| Country | Turkey |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 2.8 |
| Current Ratio | 0.888 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 2.865 |
| Day Low | 2.79 |
| Debt To Equity | 120.592 |
| Display Name | D-Market Elektronik Hizmetler ve Ticaret A.S |
| Earnings Call Timestamp End | 1,746,018,000 |
| Earnings Call Timestamp Start | 1,746,018,000 |
| Earnings Timestamp | 1,778,184,000 |
| Earnings Timestamp End | 1,778,184,000 |
| Earnings Timestamp Start | 1,778,184,000 |
| Ebitda | 1,141,387,008 |
| Ebitda Margins | 0.01348 |
| Eps Current Year | -12.74137 |
| Eps Forward | 4.31 |
| Eps Trailing Twelve Months | -0.4 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 2.7207 |
| Fifty Day Average Change | 0.07929993 |
| Fifty Day Average Change Percent | 0.029146884 |
| Fifty Two Week Change Percent | 0.71942806 |
| Fifty Two Week High | 3.33 |
| Fifty Two Week High Change | -0.53 |
| Fifty Two Week High Change Percent | -0.15915915 |
| Fifty Two Week Low | 2.15 |
| Fifty Two Week Low Change | 0.64999986 |
| Fifty Two Week Low Change Percent | 0.3023255 |
| Fifty Two Week Range | 2.15 - 3.33 |
| Financial Currency | TRY |
| First Trade Date Milliseconds | 1,625,146,200,000 |
| Float Shares | 44,187,982 |
| Forward Eps | 4.31 |
| Forward P E | 0.64965194 |
| Free Cashflow | -169,108,496 |
| Full Exchange Name | NasdaqGS |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.25445 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.81549 |
| Held Percent Institutions | 0.12618 |
| Implied Shares Outstanding | 361,840,585 |
| Industry | Internet Retail |
| Industry Disp | Internet Retail |
| Industry Key | internet-retail |
| Ipo Expected Date | 2,021-07-01 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates Hepsiburada Market, an app-in-app initiative and on-demand delivery service; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz. |
| Long Name | D-Market Elektronik Hizmetler ve Ticaret A.S. |
| Market | us_market |
| Market Cap | 1,013,153,600 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_285799345 |
| Most Recent Quarter | 1,767,139,200 |
| Name Change Date | 2,026-04-19 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 1,013,153,635 |
| Number Of Analyst Opinions | 3 |
| Open | 2.85 |
| Operating Margins | 0.0 |
| Payout Ratio | 0.0 |
| Phone | 90 212 304 20 00 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 2.8 |
| Post Market Time | 1,776,456,604 |
| Prev Name | D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi |
| Previous Close | 2.8 |
| Price Eps Current Year | -0.21975659 |
| Price Hint | 4 |
| Price To Book | 1.0494752 |
| Profit Margins | -0.06732 |
| Quick Ratio | 0.586 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.33333 |
| Region | US |
| Regular Market Change | 0.0 |
| Regular Market Change Percent | 0.0 |
| Regular Market Day High | 2.865 |
| Regular Market Day Low | 2.79 |
| Regular Market Day Range | 2.79 - 2.865 |
| Regular Market Open | 2.85 |
| Regular Market Previous Close | 2.8 |
| Regular Market Price | 2.8 |
| Regular Market Time | 1,776,456,001 |
| Regular Market Volume | 463,511 |
| Return On Assets | -0.04022 |
| Return On Equity | -2.13729 |
| Revenue Growth | 0.369 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 321,840,584 |
| Shares Percent Shares Out | 0.0029 |
| Shares Short | 1,051,028 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 1,408,355 |
| Short Name | D-Market Electronic Services & |
| Short Percent Of Float | 0.0052 |
| Short Ratio | 4.26 |
| Source Interval | 15 |
| Symbol | HEPS |
| Target High Price | 3.791324 |
| Target Low Price | 2.9959507 |
| Target Mean Price | 3.2719321 |
| Target Median Price | 3.0285218 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.4 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 2.66555 |
| Two Hundred Day Average Change | 0.13444996 |
| Two Hundred Day Average Change Percent | 0.050439857 |
| Type Disp | Equity |
| Volume | 463,511 |
| Website | https://www.hepsiburada.com |
| Zip | 34,387 |