Helen of Troy Limited (HELE)Consumer Defensive | Household & Personal Products | El Paso, United States | NasdaqGS
28.99 USD
-0.54
(-1.829%) ⇩
(Oct. 16, 2026, 4 p.m.
EDT)
After hours: 28.99 |
Hot Take ↕ | Oct. 10, 2026, 9:27 a.m. EDT
The long-term outlook is dire due to a catastrophic multi-year price collapse; the stock has lost nearly 75% of its value over the last nine years, with the most recent annual performance showing a staggering 71.5% drop. Fundamentals confirm this destruction, as the company is currently unprofitable with negative earnings per share and a return on equity of nearly -40%. Despite a technically cheap forward P/E, the business is failing to generate sustainable earnings, making it a value trap rather than a bargain. The short-term picture remains bearish as well; recent price action shows a steady decline from late September highs, and the options market is screaming for lower prices with massive put positioning at strikes far below the current level. The presence of class-action lawsuit headlines adds legal overhang to an already broken business model. There is no dividend to provide income, and the lack of growth or profitability rules out any buy-and-hold thesis. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.041171 |
| AutoETS | 0.055765 |
| AutoARIMA | 0.060107 |
| MSTL | 0.075827 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 45% |
| H-stat | 0.40 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.340 |
| Excess Kurtosis | -0.60 |
| Attribute | Value |
|---|---|
| Sector | Consumer Defensive |
| Debt to Equity Ratio | 84.964 |
| Revenue per Share | 78.816 |
| Market Cap | 678,094,528 |
| Forward P/E | 7.47 |
| Beta | 1.34 |
| Profit Margins | -5.43% |
| Website | https://www.helenoftroy.com |
As of Oct. 10, 2026, 9:27 a.m. EDT: Speculators are positioning defensively with heavy put volume and open interest concentrated at strikes significantly below the current price (10, 17.5, 20), indicating a strong expectation of further downside. While there is some call activity at higher strikes (35, 85), the overwhelming open interest in deep out-of-the-money puts suggests a 'crash' or significant correction scenario rather than a rally. Implied volatility is elevated on these downside strikes, reflecting fear.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.5436487 |
| Address1 | 201 E. Main Street |
| Address2 | Suite 300 |
| All Time High | 265.97 |
| All Time Low | 0.041667 |
| Ask | 38.29 |
| Ask Size | 2 |
| Audit Risk | 4 |
| Average Analyst Rating | 2.8 - Hold |
| Average Daily Volume10 Day | 774,160 |
| Average Daily Volume3 Month | 441,482 |
| Average Volume | 441,482 |
| Average Volume10Days | 774,160 |
| Beta | 1.337 |
| Bid | 21.76 |
| Bid Size | 2 |
| Board Risk | 6 |
| Book Value | 36.225 |
| City | El Paso |
| Compensation As Of Epoch Date | 1,798,675,200 |
| Compensation Risk | 7 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 28.99 |
| Current Ratio | 1.65 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 30.4 |
| Day Low | 28.84 |
| Debt To Equity | 84.964 |
| Display Name | Helen of Troy |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,791,464,400 |
| Earnings Call Timestamp Start | 1,791,464,400 |
| Earnings Timestamp | 1,791,462,600 |
| Earnings Timestamp End | 1,799,325,000 |
| Earnings Timestamp Start | 1,799,325,000 |
| Ebitda | 153,000,992 |
| Ebitda Margins | 0.0838 |
| Enterprise To Ebitda | 8.998 |
| Enterprise To Revenue | 0.754 |
| Enterprise Value | 1,376,663,552 |
| Eps Current Year | 3.88977 |
| Eps Forward | 3.87872 |
| Eps Trailing Twelve Months | -17.96 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 15 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 28.174 |
| Fifty Day Average Change | 0.816 |
| Fifty Day Average Change Percent | 0.028962873 |
| Fifty Two Week Change Percent | 54.364872 |
| Fifty Two Week High | 31.98 |
| Fifty Two Week High Change | -2.9899998 |
| Fifty Two Week High Change Percent | -0.09349593 |
| Fifty Two Week Low | 13.85 |
| Fifty Two Week Low Change | 15.139999 |
| Fifty Two Week Low Change Percent | 1.0931407 |
| Fifty Two Week Range | 13.85 - 31.98 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 205,680,600,000 |
| Float Shares | 21,512,835 |
| Forward Eps | 3.87872 |
| Forward P E | 7.474115 |
| Free Cashflow | 111,847,376 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 1,854 |
| Fullday Change | -0.5400009 |
| Fullday Change Percent | -1.8286519 |
| Fullday Price | 28.99 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.45801 |
| Gross Profits | 836,280,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.02043 |
| Held Percent Institutions | 1.01931 |
| Implied Shares Outstanding | 23,390,635 |
| Industry | Household & Personal Products |
| Industry Disp | Household & Personal Products |
| Industry Key | household-personal-products |
| Ir Website | http://www.hotus.com/investor-relations/ |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,772,236,800 |
| Last Split Date | 874,972,800 |
| Last Split Factor | 2:1 |
| Long Business Summary | Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas. |
| Long Name | Helen of Troy Limited |
| Market | us_market |
| Market Cap | 678,094,528 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_277500 |
| Most Recent Quarter | 1,788,134,400 |
| Net Income To Common | -99,227,000 |
| Next Fiscal Year End | 1,803,772,800 |
| Non Diluted Market Cap | 688,396,862 |
| Number Of Analyst Opinions | 3 |
| Open | 29.42 |
| Operating Cashflow | 179,719,008 |
| Operating Margins | 0.00513 |
| Overall Risk | 4 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.19 |
| Phone | 915 225 8000 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 28.99 |
| Post Market Time | 1,792,180,814 |
| Previous Close | 29.53 |
| Price Eps Current Year | 7.452883 |
| Price Hint | 2 |
| Price To Book | 0.8002761 |
| Price To Sales Trailing12 Months | 0.3713765 |
| Profit Margins | -0.05434 |
| Quick Ratio | 0.689 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | hold |
| Recommendation Mean | 2.75 |
| Region | US |
| Regular Market Change | -0.540001 |
| Regular Market Change Percent | -1.82865 |
| Regular Market Day High | 30.4 |
| Regular Market Day Low | 28.84 |
| Regular Market Day Range | 28.84 - 30.4 |
| Regular Market Open | 29.42 |
| Regular Market Previous Close | 29.53 |
| Regular Market Price | 28.99 |
| Regular Market Time | 1,792,180,801 |
| Regular Market Volume | 413,354 |
| Return On Assets | 0.02782 |
| Return On Equity | -0.11148 |
| Revenue Growth | 0.021 |
| Revenue Per Share | 78.816 |
| Sand P52 Week Change | 0.16207206 |
| Sector | Consumer Defensive |
| Sector Disp | Consumer Defensive |
| Sector Key | consumer-defensive |
| Share Holder Rights Risk | 1 |
| Shares Outstanding | 23,390,635 |
| Shares Percent Shares Out | 0.1179 |
| Shares Short | 2,758,838 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 2,957,235 |
| Short Name | Helen of Troy Limited |
| Short Percent Of Float | 0.1188 |
| Short Ratio | 6.81 |
| Source Interval | 15 |
| State | TX |
| Symbol | HELE |
| Target High Price | 40.0 |
| Target Low Price | 26.0 |
| Target Mean Price | 31.66667 |
| Target Median Price | 29.0 |
| Total Cash | 26,879,000 |
| Total Cash Per Share | 1.149 |
| Total Debt | 725,448,000 |
| Total Revenue | 1,825,895,040 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -17.96 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 23.41115 |
| Two Hundred Day Average Change | 5.57885 |
| Two Hundred Day Average Change Percent | 0.23829883 |
| Type Disp | Equity |
| Volume | 413,354 |
| Website | https://www.helenoftroy.com |
| Zip | 79,901 |