GrowGeneration Corp. (GRWG)Consumer Cyclical | Specialty Retail | Greenwood Village, United States | NasdaqCM
1.45 USD
-0.05
(-3.333%) ⇩
(July 13, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | July 11, 2026, 6:21 a.m. EDT
The investment case here is broken on both the fundamental and technical fronts. Fundamentally, the company is trapped in a death spiral: it is generating negative free cash flow, posting significant losses, and has endured four consecutive years of declining annual returns, erasing nearly three-quarters of its value over the last seven years. Despite a modest top-line growth rate, the bottom-line deterioration and negative return on equity indicate a failing business model rather than a temporary setback. Technically, the stock is in a confirmed downtrend, trading well below its moving averages with no signs of stabilization. The options market confirms this pessimism, with traders aggressively buying deep out-of-the-money puts while ignoring calls entirely. There is no catalyst visible to reverse this trajectory, and the lack of a dividend provides no floor for the share price. This is a clear 'avoid' situation where the market has correctly identified a deteriorating asset. |
| Model | MAE |
|---|---|
| AutoETS ✓ | 0.306605 |
| AutoTheta | 0.342827 |
| MSTL | 0.401038 |
| MSTL_70 | 0.402485 |
| MSTL_84 | 0.402863 |
| AutoARIMA | 0.403659 |
| MSTL_70_84 | 0.416730 |
Forecast horizon: 60 days | Selected: AutoETS
| Forecast Reliability | |
|---|---|
| Score | 33% |
| H-stat | 2.55 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.319 |
| Excess Kurtosis | -0.07 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 29.578 |
| Revenue per Share | 2.748 |
| Market Cap | 87,131,816 |
| Forward P/E | -29.00 |
| Beta | 2.50 |
| Profit Margins | -11.92% |
| Website | https://www.growgeneration.com |
As of July 11, 2026, 6:21 a.m. EDT: Speculators are overwhelmingly bearish, positioning heavy put volume and open interest at strikes significantly out-of-the-money relative to the current price (e.g., $5.00 strikes), while call activity is negligible. Implied volatility is extremely compressed, suggesting a lack of expected upside and a market pricing in continued stagnation or further decline.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.45631063 |
| Address1 | 5,619 DTC Parkway |
| Address2 | Suite 900 |
| All Time High | 67.75 |
| All Time Low | 0.821 |
| Ask | 1.89 |
| Ask Size | 2 |
| Average Daily Volume10 Day | 247,760 |
| Average Daily Volume3 Month | 512,304 |
| Average Volume | 512,304 |
| Average Volume10Days | 247,760 |
| Beta | 2.498 |
| Bid | 1.09 |
| Bid Size | 2 |
| Book Value | 1.545 |
| City | Greenwood Village |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 1.45 |
| Current Ratio | 4.051 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 1.515 |
| Day Low | 1.45 |
| Debt To Equity | 29.578 |
| Display Name | GrowGeneration |
| Earnings Call Timestamp End | 1,778,617,800 |
| Earnings Call Timestamp Start | 1,778,617,800 |
| Earnings Timestamp | 1,778,616,000 |
| Earnings Timestamp End | 1,778,616,000 |
| Earnings Timestamp Start | 1,778,616,000 |
| Ebitda | -11,525,000 |
| Ebitda Margins | -0.070089996 |
| Enterprise To Ebitda | -6.375 |
| Enterprise To Revenue | 0.447 |
| Enterprise Value | 73,470,816 |
| Eps Forward | -0.05 |
| Eps Trailing Twelve Months | -0.32 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.5252 |
| Fifty Day Average Change | -0.07519996 |
| Fifty Day Average Change Percent | -0.049304985 |
| Fifty Two Week Change Percent | 45.63106 |
| Fifty Two Week High | 2.4 |
| Fifty Two Week High Change | -0.95000005 |
| Fifty Two Week High Change Percent | -0.39583334 |
| Fifty Two Week Low | 0.96 |
| Fifty Two Week Low Change | 0.49000007 |
| Fifty Two Week Low Change Percent | 0.51041675 |
| Fifty Two Week Range | 0.96 - 2.4 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,518,013,800,000 |
| Float Shares | 51,339,867 |
| Forward Eps | -0.05 |
| Forward P E | -29.0 |
| Free Cashflow | -3,923,750 |
| Full Exchange Name | NasdaqCM |
| Full Time Employees | 248 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.26338 |
| Gross Profits | 43,308,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.081870005 |
| Held Percent Institutions | 0.29794002 |
| Implied Shares Outstanding | 60,090,905 |
| Industry | Specialty Retail |
| Industry Disp | Specialty Retail |
| Industry Key | specialty-retail |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | GrowGeneration Corp., through its subsidiaries, operates as a developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening in the United States. It operates in two segments, Cultivation and Gardening, and Storage Solutions. The company sells hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation through hydroponic retail locations, commercial sales, wholesale, and an online platform at growgeneration.com under the Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and other brands. It also provides customized storage solutions, such as high-density mobile storage systems, and static shelving, as well as other accessories such as desks, lockers, safes, and secured storage; and various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation under the Mobile Media or MMI brand for agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and other markets. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado. |
| Long Name | GrowGeneration Corp. |
| Market | us_market |
| Market Cap | 87,131,816 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_261909118 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -19,591,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 88,333,630 |
| Number Of Analyst Opinions | 2 |
| Open | 1.5 |
| Operating Cashflow | -10,666,000 |
| Operating Margins | -0.13713999 |
| Payout Ratio | 0.0 |
| Phone | 800 935 8420 |
| Pre Market Change | -0.010400057 |
| Pre Market Change Percent | -0.7172453 |
| Pre Market Price | 1.4396 |
| Pre Market Time | 1,784,026,804 |
| Previous Close | 1.5 |
| Price Hint | 4 |
| Price To Book | 0.9385114 |
| Price To Sales Trailing12 Months | 0.52990544 |
| Profit Margins | -0.11915 |
| Quick Ratio | 2.24 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.05 |
| Regular Market Change Percent | -3.33333 |
| Regular Market Day High | 1.515 |
| Regular Market Day Low | 1.45 |
| Regular Market Day Range | 1.45 - 1.515 |
| Regular Market Open | 1.5 |
| Regular Market Previous Close | 1.5 |
| Regular Market Price | 1.45 |
| Regular Market Time | 1,783,972,801 |
| Regular Market Volume | 168,245 |
| Return On Assets | -0.085769996 |
| Return On Equity | -0.19208 |
| Revenue Growth | 0.075 |
| Revenue Per Share | 2.748 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Shares Outstanding | 60,090,905 |
| Shares Percent Shares Out | 0.0227 |
| Shares Short | 1,364,958 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 1,510,970 |
| Short Name | GrowGeneration Corp. |
| Short Percent Of Float | 0.0247 |
| Short Ratio | 3.78 |
| Source Interval | 15 |
| State | CO |
| Symbol | GRWG |
| Target High Price | 2.5 |
| Target Low Price | 1.5 |
| Target Mean Price | 2.0 |
| Target Median Price | 2.0 |
| Total Cash | 41,119,000 |
| Total Cash Per Share | 0.684 |
| Total Debt | 27,458,000 |
| Total Revenue | 164,428,992 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.32 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.45095 |
| Two Hundred Day Average Change | -0.0009499788 |
| Two Hundred Day Average Change Percent | -0.00065472885 |
| Type Disp | Equity |
| Volume | 168,245 |
| Website | https://www.growgeneration.com |
| Zip | 80,111 |