GoPro, Inc. (GPRO)Technology | Consumer Electronics | San Mateo, United States | NasdaqGS
0.60 USD
-0.01
(-0.859%) ⇩
(Aug. 28, 2026, 4 p.m.
EDT)
After hours: 0.60 0.00 (-0.001%) ⇩ (Aug. 28, 2026, 7:53 p.m. EDT) |
Hot Take ↕ | Aug. 22, 2026, 4:52 a.m. EDT
The long-term investment case is effectively broken. The company has endured a brutal nine-year decline, losing over 92% of its value, with four consecutive years of negative annual returns ending recently. Fundamentals are dire: negative earnings, negative operating cash flow, and a balance sheet where debt exceeds cash. The market has already priced in a catastrophic failure of the core business model, evidenced by the negative forward P/E and the consensus 'Sell' rating. While the founder's financing and new camera buzz offer a glimmer of hope, they are insufficient to overcome the structural deterioration of the business. In the short term, the situation is equally precarious. The stock is trading near its 52-week low, well below its moving averages, indicating severe selling pressure. The statistical forecasting model offers no directional guidance due to extreme noise, which is appropriate given the lack of reliable data. However, the options market tells a different story: it is positioning for a binary event. The massive concentration of call Open Interest at $4.00 and $5.00 implies a belief in a takeover or a sudden re-rating, while the heavier put positioning in longer-dated expirations suggests a fear that the stock may simply continue to fade. This creates a volatile, high-risk environment where the stock could gap up on news or continue its slow bleed. For a standard investor, the risk-reward profile is unfavorable; the only viable strategy is to wait for a confirmed catalyst that resolves the existential uncertainty, rather than betting on a turnaround based on current data. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.371081 |
| AutoETS | 0.371116 |
| MSTL | 0.377484 |
| AutoTheta | 0.569996 |
Forecast horizon: 45 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 24% |
| H-stat | 2.19 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 3.81 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Revenue per Share | 3.475 |
| Market Cap | 110,684,200 |
| Forward P/E | -59.99 |
| Beta | 2.44 |
| Profit Margins | -28.52% |
| Website | https://www.gopro.com |
As of Aug. 22, 2026, 4:52 a.m. EDT: Options activity reveals a distinct 'long gamma' setup where speculative capital is heavily positioned for a massive binary event rather than a gradual recovery. Call Open Interest is overwhelmingly concentrated at strikes far out-of-the-money ($4.00 and $5.00), suggesting a thesis on a takeover or a miraculous turnaround that would require the stock to nearly sextuple. Conversely, put volume and Open Interest are significantly higher than calls in the January 2027 expiration, indicating hedging against a continued grind lower or a failed catalyst. The implied volatility skew shows extreme pricing for deep OTM calls, reflecting the market's belief that the next move will be explosive, but the heavy put positioning suggests the downside risk is currently priced as more probable than the upside.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.5939597 |
| Address1 | 3,025 Clearview Way |
| All Time High | 98.47 |
| All Time Low | 0.398 |
| Ask | 0.6786 |
| Ask Size | 1 |
| Average Daily Volume10 Day | 6,286,650 |
| Average Daily Volume3 Month | 6,132,491 |
| Average Volume | 6,132,491 |
| Average Volume10Days | 6,286,650 |
| Beta | 2.435 |
| Bid | 0.5077 |
| Bid Size | 1 |
| Book Value | -0.18 |
| City | San Mateo |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 0.5999 |
| Current Ratio | 0.566 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,786,665,600 |
| Day High | 0.6202 |
| Day Low | 0.5801 |
| Display Name | GoPro |
| Earnings Call Timestamp End | 1,786,395,600 |
| Earnings Call Timestamp Start | 1,786,395,600 |
| Earnings Timestamp | 1,786,392,000 |
| Earnings Timestamp End | 1,793,908,800 |
| Earnings Timestamp Start | 1,793,908,800 |
| Ebitda | -107,539,000 |
| Ebitda Margins | -0.18913001 |
| Enterprise To Ebitda | -1.576 |
| Enterprise To Revenue | 0.298 |
| Enterprise Value | 169,467,200 |
| Eps Current Year | -0.72 |
| Eps Forward | -0.01 |
| Eps Trailing Twelve Months | -0.97 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 0.69618 |
| Fifty Day Average Change | -0.09627998 |
| Fifty Day Average Change Percent | -0.13829754 |
| Fifty Two Week Change Percent | -59.39597 |
| Fifty Two Week High | 3.05 |
| Fifty Two Week High Change | -2.4501 |
| Fifty Two Week High Change Percent | -0.80331147 |
| Fifty Two Week Low | 0.57 |
| Fifty Two Week Low Change | 0.029900014 |
| Fifty Two Week Low Change Percent | 0.052456167 |
| Fifty Two Week Range | 0.57 - 3.05 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,403,789,400,000 |
| Float Shares | 137,647,669 |
| Forward Eps | -0.01 |
| Forward P E | -59.99 |
| Free Cashflow | 59,117,376 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 636 |
| Fullday Change | -0.00519997 |
| Fullday Change Percent | -0.859357 |
| Fullday Price | 0.599 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.2769 |
| Gross Profits | 157,440,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.046290003 |
| Held Percent Institutions | 0.41774 |
| Implied Shares Outstanding | 184,504,409 |
| Industry | Consumer Electronics |
| Industry Disp | Consumer Electronics |
| Industry Key | consumer-electronics |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California. |
| Long Name | GoPro, Inc. |
| Market | us_market |
| Market Cap | 110,684,200 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_113665065 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -162,180,992 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 112,123,328 |
| Number Of Analyst Opinions | 1 |
| Open | 0.61 |
| Operating Cashflow | -19,637,000 |
| Operating Margins | -0.34502998 |
| Payout Ratio | 0.0 |
| Peg Ratio | 0.73 |
| Phone | 650 332 7600 |
| Post Market Change | -0.00090003014 |
| Post Market Change Percent | -0.15003003 |
| Post Market Price | 0.599 |
| Post Market Time | 1,787,961,223 |
| Previous Close | 0.6051 |
| Price Eps Current Year | -0.83319443 |
| Price Hint | 4 |
| Price To Book | -3.3327777 |
| Price To Sales Trailing12 Months | 0.19466434 |
| Profit Margins | -0.28523 |
| Quick Ratio | 0.216 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.00519997 |
| Regular Market Change Percent | -0.859357 |
| Regular Market Day High | 0.6202 |
| Regular Market Day Low | 0.5801 |
| Regular Market Day Range | 0.5801 - 0.6202 |
| Regular Market Open | 0.61 |
| Regular Market Previous Close | 0.6051 |
| Regular Market Price | 0.5999 |
| Regular Market Time | 1,787,947,201 |
| Regular Market Volume | 8,897,006 |
| Return On Assets | -0.1713 |
| Return On Equity | -4.97152 |
| Revenue Growth | -0.313 |
| Revenue Per Share | 3.475 |
| Sand P52 Week Change | 0.20504117 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Shares Outstanding | 158,245,863 |
| Shares Percent Shares Out | 0.1349 |
| Shares Short | 24,883,199 |
| Shares Short Previous Month Date | 1,784,073,600 |
| Shares Short Prior Month | 22,213,812 |
| Short Name | GoPro, Inc. |
| Short Percent Of Float | 0.1619 |
| Short Ratio | 4.51 |
| Source Interval | 15 |
| State | CA |
| Symbol | GPRO |
| Target High Price | 0.5 |
| Target Low Price | 0.5 |
| Target Mean Price | 0.5 |
| Target Median Price | 0.5 |
| Total Cash | 27,265,000 |
| Total Cash Per Share | 0.148 |
| Total Debt | 86,048,000 |
| Total Revenue | 568,590,016 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.97 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.06646 |
| Two Hundred Day Average Change | -0.46656 |
| Two Hundred Day Average Change Percent | -0.43748477 |
| Type Disp | Equity |
| Volume | 8,897,006 |
| Website | https://www.gopro.com |
| Zip | 94,402 |