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GoPro, Inc. (GPRO)

Technology | Consumer Electronics | San Mateo, United States | NasdaqGS
0.60 USD -0.01 (-0.859%) ⇩ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 0.60 0.00 (-0.001%) ⇩ (Aug. 28, 2026, 7:53 p.m. EDT)

Short-term:★☆☆☆☆Long-term:⯪☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | Aug. 22, 2026, 4:52 a.m. EDT

The long-term investment case is effectively broken. The company has endured a brutal nine-year decline, losing over 92% of its value, with four consecutive years of negative annual returns ending recently. Fundamentals are dire: negative earnings, negative operating cash flow, and a balance sheet where debt exceeds cash. The market has already priced in a catastrophic failure of the core business model, evidenced by the negative forward P/E and the consensus 'Sell' rating. While the founder's financing and new camera buzz offer a glimmer of hope, they are insufficient to overcome the structural deterioration of the business. In the short term, the situation is equally precarious. The stock is trading near its 52-week low, well below its moving averages, indicating severe selling pressure. The statistical forecasting model offers no directional guidance due to extreme noise, which is appropriate given the lack of reliable data. However, the options market tells a different story: it is positioning for a binary event. The massive concentration of call Open Interest at $4.00 and $5.00 implies a belief in a takeover or a sudden re-rating, while the heavier put positioning in longer-dated expirations suggests a fear that the stock may simply continue to fade. This creates a volatile, high-risk environment where the stock could gap up on news or continue its slow bleed. For a standard investor, the risk-reward profile is unfavorable; the only viable strategy is to wait for a confirmed catalyst that resolves the existential uncertainty, rather than betting on a turnaround based on current data.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.371081
AutoETS0.371116
MSTL0.377484
AutoTheta0.569996

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 24%
H-stat 2.19
Ljung-Box p 0.000
Jarque-Bera p 0.000
Excess Kurtosis 3.81
Attribute Value
Sector Technology
Revenue per Share 3.475
Market Cap 110,684,200
Forward P/E -59.99
Beta 2.44
Profit Margins -28.52%
Website https://www.gopro.com

As of Aug. 22, 2026, 4:52 a.m. EDT: Options activity reveals a distinct 'long gamma' setup where speculative capital is heavily positioned for a massive binary event rather than a gradual recovery. Call Open Interest is overwhelmingly concentrated at strikes far out-of-the-money ($4.00 and $5.00), suggesting a thesis on a takeover or a miraculous turnaround that would require the stock to nearly sextuple. Conversely, put volume and Open Interest are significantly higher than calls in the January 2027 expiration, indicating hedging against a continued grind lower or a failed catalyst. The implied volatility skew shows extreme pricing for deep OTM calls, reflecting the market's belief that the next move will be explosive, but the heavy put positioning suggests the downside risk is currently priced as more probable than the upside.


Info Dump

Attribute Value
52 Week Change -0.5939597
Address1 3,025 Clearview Way
All Time High 98.47
All Time Low 0.398
Ask 0.6786
Ask Size 1
Average Daily Volume10 Day 6,286,650
Average Daily Volume3 Month 6,132,491
Average Volume 6,132,491
Average Volume10Days 6,286,650
Beta 2.435
Bid 0.5077
Bid Size 1
Book Value -0.18
City San Mateo
Compensation As Of Epoch Date 1,767,139,200
Country United States
Crypto Tradeable 0
Currency USD
Current Price 0.5999
Current Ratio 0.566
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 0.6202
Day Low 0.5801
Display Name GoPro
Earnings Call Timestamp End 1,786,395,600
Earnings Call Timestamp Start 1,786,395,600
Earnings Timestamp 1,786,392,000
Earnings Timestamp End 1,793,908,800
Earnings Timestamp Start 1,793,908,800
Ebitda -107,539,000
Ebitda Margins -0.18913001
Enterprise To Ebitda -1.576
Enterprise To Revenue 0.298
Enterprise Value 169,467,200
Eps Current Year -0.72
Eps Forward -0.01
Eps Trailing Twelve Months -0.97
Esg Populated 0
Exchange NMS
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 0.69618
Fifty Day Average Change -0.09627998
Fifty Day Average Change Percent -0.13829754
Fifty Two Week Change Percent -59.39597
Fifty Two Week High 3.05
Fifty Two Week High Change -2.4501
Fifty Two Week High Change Percent -0.80331147
Fifty Two Week Low 0.57
Fifty Two Week Low Change 0.029900014
Fifty Two Week Low Change Percent 0.052456167
Fifty Two Week Range 0.57 - 3.05
Financial Currency USD
First Trade Date Milliseconds 1,403,789,400,000
Float Shares 137,647,669
Forward Eps -0.01
Forward P E -59.99
Free Cashflow 59,117,376
Full Exchange Name NasdaqGS
Full Time Employees 636
Fullday Change -0.00519997
Fullday Change Percent -0.859357
Fullday Price 0.599
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.2769
Gross Profits 157,440,000
Has Pre Post Market Data 1
Held Percent Insiders 0.046290003
Held Percent Institutions 0.41774
Implied Shares Outstanding 184,504,409
Industry Consumer Electronics
Industry Disp Consumer Electronics
Industry Key consumer-electronics
Is Earnings Date Estimate 0
Language en-US
Last Fiscal Year End 1,767,139,200
Long Business Summary GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
Long Name GoPro, Inc.
Market us_market
Market Cap 110,684,200
Market State CLOSED
Max Age 86,400
Message Board Id finmb_113665065
Most Recent Quarter 1,782,777,600
Net Income To Common -162,180,992
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 112,123,328
Number Of Analyst Opinions 1
Open 0.61
Operating Cashflow -19,637,000
Operating Margins -0.34502998
Payout Ratio 0.0
Peg Ratio 0.73
Phone 650 332 7600
Post Market Change -0.00090003014
Post Market Change Percent -0.15003003
Post Market Price 0.599
Post Market Time 1,787,961,223
Previous Close 0.6051
Price Eps Current Year -0.83319443
Price Hint 4
Price To Book -3.3327777
Price To Sales Trailing12 Months 0.19466434
Profit Margins -0.28523
Quick Ratio 0.216
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change -0.00519997
Regular Market Change Percent -0.859357
Regular Market Day High 0.6202
Regular Market Day Low 0.5801
Regular Market Day Range 0.5801 - 0.6202
Regular Market Open 0.61
Regular Market Previous Close 0.6051
Regular Market Price 0.5999
Regular Market Time 1,787,947,201
Regular Market Volume 8,897,006
Return On Assets -0.1713
Return On Equity -4.97152
Revenue Growth -0.313
Revenue Per Share 3.475
Sand P52 Week Change 0.20504117
Sector Technology
Sector Disp Technology
Sector Key technology
Shares Outstanding 158,245,863
Shares Percent Shares Out 0.1349
Shares Short 24,883,199
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 22,213,812
Short Name GoPro, Inc.
Short Percent Of Float 0.1619
Short Ratio 4.51
Source Interval 15
State CA
Symbol GPRO
Target High Price 0.5
Target Low Price 0.5
Target Mean Price 0.5
Target Median Price 0.5
Total Cash 27,265,000
Total Cash Per Share 0.148
Total Debt 86,048,000
Total Revenue 568,590,016
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -0.97
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 1.06646
Two Hundred Day Average Change -0.46656
Two Hundred Day Average Change Percent -0.43748477
Type Disp Equity
Volume 8,897,006
Website https://www.gopro.com
Zip 94,402