GoPro, Inc. (GPRO)Technology | Consumer Electronics | San Mateo, United States | NasdaqGS
0.71 USD
-0.05
(-6.791%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 0.73 +0.02 (2.152%) ⇧ (July 13, 2026, 7:58 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 5:24 a.m. EDT
The long-term investment case is severely compromised by a brutal multi-year decline. Over the last nine years, the stock has lost 93.64% of its value, with four consecutive years of negative returns ending recently. This trajectory is not a temporary correction; it is a structural deterioration where the market has repeatedly rejected the business model, evidenced by the drop from a $12 peak in 2016 to sub-dollar levels today. Fundamentals confirm this distress: the company is burning cash with negative operating margins of nearly 57%, negative free cash flow, and a return on equity of -236%. The balance sheet is fragile, with debt exceeding cash reserves and a current ratio below 0.6, raising genuine going-concern warnings seen in recent headlines. Short-term, the situation remains precarious despite a slight recent price bounce. The stock is trading well below its 50-day and 200-day averages, indicating persistent selling pressure. While the founder's commitment of capital provides a minor narrative of confidence, it does not alter the reality of deteriorating sales (-26% growth) and negative earnings. The options market reflects this fear, with significant open interest in puts at the 1.0 strike, acting as a defensive wall against further collapse. There is no evidence of a turnaround in fundamentals or a fortress balance sheet to support a bullish thesis. This is a speculative vehicle for event-driven bets, not a viable investment for capital preservation or growth. |
| Model | MAE |
|---|---|
| AutoARIMA ✓ | 0.248502 |
| AutoTheta | 0.249987 |
| MSTL | 0.256172 |
| MSTL_79 | 0.256365 |
| AutoETS | 0.259815 |
| MSTL_115 | 0.283077 |
| MSTL_79_115 | 0.310412 |
Forecast horizon: 60 days | Selected: AutoARIMA
| Forecast Reliability | |
|---|---|
| Score | 38% |
| H-stat | 0.02 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.121 |
| Excess Kurtosis | -1.27 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Revenue per Share | 3.845 |
| Market Cap | 123,000,944 |
| Forward P/E | 14.22 |
| Beta | 2.41 |
| Profit Margins | -20.70% |
| Website | https://www.gopro.com |
As of July 11, 2026, 5:24 a.m. EDT: Options positioning reveals a distinct asymmetry favoring downside protection. While call volume is concentrated in out-of-the-money strikes (4.0 and 5.0) suggesting speculative hopes for a binary event, put open interest is significantly heavier in the October 2026 expiration, particularly at the 1.0 strike. This heavy put positioning indicates that market participants view the 1.0 level as a critical floor and are actively hedging against a further decline toward 0.50, rather than betting on a sustained rally.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.06951219 |
| Address1 | 3,025 Clearview Way |
| All Time High | 98.47 |
| All Time Low | 0.398 |
| Ask | 0.8148 |
| Ask Size | 1 |
| Average Daily Volume10 Day | 6,915,470 |
| Average Daily Volume3 Month | 8,738,467 |
| Average Volume | 8,738,467 |
| Average Volume10Days | 6,915,470 |
| Beta | 2.414 |
| Bid | 0.6064 |
| Bid Size | 1 |
| Book Value | -0.011 |
| City | San Mateo |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 0.711 |
| Current Ratio | 0.581 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 0.7628 |
| Day Low | 0.705 |
| Display Name | GoPro |
| Earnings Call Timestamp End | 1,778,533,200 |
| Earnings Call Timestamp Start | 1,778,533,200 |
| Earnings Timestamp | 1,778,529,600 |
| Earnings Timestamp End | 1,786,392,000 |
| Earnings Timestamp Start | 1,786,392,000 |
| Ebitda | -84,669,000 |
| Ebitda Margins | -0.13738 |
| Enterprise To Ebitda | -2.002 |
| Enterprise To Revenue | 0.275 |
| Enterprise Value | 169,515,904 |
| Eps Current Year | 0.05 |
| Eps Forward | 0.05 |
| Eps Trailing Twelve Months | -0.79 |
| Esg Populated | 0 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.00828 |
| Fifty Day Average Change | -0.29728 |
| Fifty Day Average Change Percent | -0.29483873 |
| Fifty Two Week Change Percent | -6.9512186 |
| Fifty Two Week High | 3.05 |
| Fifty Two Week High Change | -2.339 |
| Fifty Two Week High Change Percent | -0.7668853 |
| Fifty Two Week Low | 0.59 |
| Fifty Two Week Low Change | 0.12100005 |
| Fifty Two Week Low Change Percent | 0.20508485 |
| Fifty Two Week Range | 0.59 - 3.05 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,403,789,400,000 |
| Float Shares | 137,389,954 |
| Forward Eps | 0.05 |
| Forward P E | 14.22 |
| Free Cashflow | 86,415,624 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 636 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.29262 |
| Gross Profits | 180,342,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.04995 |
| Held Percent Institutions | 0.32209998 |
| Implied Shares Outstanding | 172,997,105 |
| Industry | Consumer Electronics |
| Industry Disp | Consumer Electronics |
| Industry Key | consumer-electronics |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California. |
| Long Name | GoPro, Inc. |
| Market | us_market |
| Market Cap | 123,000,944 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_113665065 |
| Most Recent Quarter | 1,774,915,200 |
| Net Income To Common | -127,598,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 131,962,190 |
| Number Of Analyst Opinions | 1 |
| Open | 0.75 |
| Operating Cashflow | -101,000 |
| Operating Margins | -0.57249 |
| Payout Ratio | 0.0 |
| Peg Ratio | 0.73 |
| Phone | 650 332 7600 |
| Post Market Change | 0.015299976 |
| Post Market Change Percent | 2.1518953 |
| Post Market Price | 0.7263 |
| Post Market Time | 1,783,987,083 |
| Previous Close | 0.7628 |
| Price Eps Current Year | 14.22 |
| Price Hint | 4 |
| Price To Book | -64.63637 |
| Price To Sales Trailing12 Months | 0.19957998 |
| Profit Margins | -0.20704001 |
| Quick Ratio | 0.287 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.0518 |
| Regular Market Change Percent | -6.79076 |
| Regular Market Day High | 0.7628 |
| Regular Market Day Low | 0.705 |
| Regular Market Day Range | 0.705 - 0.7628 |
| Regular Market Open | 0.75 |
| Regular Market Previous Close | 0.7628 |
| Regular Market Price | 0.711 |
| Regular Market Time | 1,783,972,801 |
| Regular Market Volume | 5,105,965 |
| Return On Assets | -0.136 |
| Return On Equity | -2.3605 |
| Revenue Growth | -0.262 |
| Revenue Per Share | 3.845 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Shares Outstanding | 146,738,559 |
| Shares Percent Shares Out | 0.1171 |
| Shares Short | 20,258,697 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 18,562,111 |
| Short Name | GoPro, Inc. |
| Short Percent Of Float | 0.1424 |
| Short Ratio | 2.82 |
| Source Interval | 15 |
| State | CA |
| Symbol | GPRO |
| Target High Price | 1.3 |
| Target Low Price | 1.3 |
| Target Mean Price | 1.3 |
| Target Median Price | 1.3 |
| Total Cash | 40,723,000 |
| Total Cash Per Share | 0.238 |
| Total Debt | 88,670,000 |
| Total Revenue | 616,299,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.79 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 1.309225 |
| Two Hundred Day Average Change | -0.59822494 |
| Two Hundred Day Average Change Percent | -0.45693058 |
| Type Disp | Equity |
| Volume | 5,105,965 |
| Website | https://www.gopro.com |
| Zip | 94,402 |