Firy Inc. (FIRY)Communication Services | Electronic Gaming & Multimedia | Las Vegas, United States | NYSE
12.39 USD
+0.32
(2.651%)
⇧
(Oct. 12, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | Oct. 10, 2026, 7:55 a.m. EDT
The rebranding from Skillz to Firy Inc. is a cosmetic change masking a fundamentally broken business. The company is hemorrhaging cash with negative operating cash flow of -$61.8 million and negative free cash flow of -$41.9 million, while posting a staggering -69.6% operating margin. Despite reporting 22.9% revenue growth, the lack of profitability and the massive debt-to-equity ratio of 157% suggest the growth is unsustainable and potentially propping up a failing model. The balance sheet is fragile, with current liabilities exceeding current assets, leaving little room for error. The short-term outlook is precarious. While the stock has rallied off its lows, the underlying fundamentals remain toxic. The statistical forecasting model offers virtually no guidance due to extreme noise, and the high beta (4.6) amplifies volatility without providing a safety net. Long-term investors should avoid this security entirely. The combination of persistent losses, negative cash generation, and a deteriorating competitive landscape in the gaming sector makes it a value trap. There is no evidence of a turnaround in margins or a path to profitability that would justify a premium valuation. The market appears to be pricing in a continued struggle to find product-market fit. Finally, there is no dividend to provide any income cushion. The company is burning through its cash reserves, making any payout impossible. This is a pure speculative play on a turnaround story that currently lacks the financial discipline or market traction to succeed. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.201597 |
| AutoTheta | 0.208293 |
| AutoARIMA | 0.208845 |
| AutoETS | 0.209301 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 26% |
| H-stat | 2.70 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 2.12 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 156.97 |
| Revenue per Share | 7.513 |
| Market Cap | 205,949,776 |
| Beta | 4.63 |
| Profit Margins | -60.23% |
| Previous Name | Skillz Inc. |
| Website | https://firy.com |
As of Oct. 10, 2026, 7:55 a.m. EDT: Speculators are positioning aggressively for a crash, evidenced by massive open interest in deep out-of-the-money puts (strikes $4-$7) expiring late in 2026 and early 2027, which account for nearly all put volume. Conversely, call activity is concentrated in far-out strikes ($15-$40) with very low volume, suggesting a 'lottery ticket' mentality rather than a genuine bullish thesis. Implied volatility is significantly elevated for downside protection compared to upside potential, indicating the market prices in a high probability of further decline.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.6811397 |
| Address1 | 6,625 Badura Avenue |
| All Time High | 925.96 |
| All Time Low | 2.23 |
| Ask | 12.5 |
| Ask Size | 100 |
| Audit Risk | 10 |
| Average Daily Volume10 Day | 110,820 |
| Average Daily Volume3 Month | 502,507 |
| Average Volume | 502,507 |
| Average Volume10Days | 110,820 |
| Beta | 4.626 |
| Bid | 0.0 |
| Bid Size | 200 |
| Board Risk | 10 |
| Book Value | 6.485 |
| City | Las Vegas |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 12.39 |
| Current Ratio | 1.028 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 12.48 |
| Day Low | 11.7795 |
| Debt To Equity | 156.97 |
| Display Name | Firy |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,786,712,400 |
| Earnings Call Timestamp Start | 1,786,712,400 |
| Earnings Timestamp | 1,786,651,200 |
| Earnings Timestamp End | 1,794,513,600 |
| Earnings Timestamp Start | 1,794,513,600 |
| Ebitda | -67,548,000 |
| Ebitda Margins | -0.57496 |
| Enterprise To Ebitda | -2.584 |
| Enterprise To Revenue | 1.486 |
| Enterprise Value | 174,547,760 |
| Eps Trailing Twelve Months | -4.52 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 10.6924 |
| Fifty Day Average Change | 1.6976004 |
| Fifty Day Average Change Percent | 0.15876701 |
| Fifty Two Week Change Percent | 68.11397 |
| Fifty Two Week High | 20.0 |
| Fifty Two Week High Change | -7.6099997 |
| Fifty Two Week High Change Percent | -0.3805 |
| Fifty Two Week Low | 2.23 |
| Fifty Two Week Low Change | 10.16 |
| Fifty Two Week Low Change Percent | 4.5560536 |
| Fifty Two Week Range | 2.23 - 20.0 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,587,994,200,000 |
| Float Shares | 8,978,678 |
| Free Cashflow | -41,951,248 |
| Full Exchange Name | NYSE |
| Full Time Employees | 370 |
| Fullday Change | 0.32000065 |
| Fullday Change Percent | 2.6512067 |
| Fullday Price | 12.39 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.87765 |
| Gross Profits | 103,108,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.49115002 |
| Held Percent Institutions | 0.42558998 |
| Implied Shares Outstanding | 16,622,257 |
| Industry | Electronic Gaming & Multimedia |
| Industry Disp | Electronic Gaming & Multimedia |
| Industry Key | electronic-gaming-multimedia |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,687,737,600 |
| Last Split Factor | 1:20 |
| Long Business Summary | Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR. It offers Skillz, a platform that enables game developers to monetize their content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The company also provides RZR, a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television, and other digital channels. It distributes games through direct app download from its website, as well as through third-party platforms. The company was formerly known as Skillz Inc. and changed its name to Firy Inc. in June 2026. The company was founded in 2012 and is headquartered in Las Vegas, Nevada. |
| Market | us_market |
| Market Cap | 205,949,776 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_224322448 |
| Most Recent Quarter | 1,782,777,600 |
| Name Change Date | 2,026-10-13 |
| Net Income To Common | -70,764,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 217,751,566 |
| Number Of Analyst Opinions | 3 |
| Open | 12.0 |
| Operating Cashflow | -61,838,000 |
| Operating Margins | -0.69588995 |
| Overall Risk | 10 |
| Phone | 415 762 0511 |
| Prev Name | Skillz Inc. |
| Previous Close | 12.07 |
| Price Hint | 2 |
| Price To Book | 1.9105629 |
| Price To Sales Trailing12 Months | 1.7530326 |
| Profit Margins | -0.60234 |
| Quick Ratio | 0.994 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.320001 |
| Regular Market Change Percent | 2.65121 |
| Regular Market Day High | 12.48 |
| Regular Market Day Low | 11.7795 |
| Regular Market Day Range | 11.7795 - 12.48 |
| Regular Market Open | 12.0 |
| Regular Market Previous Close | 12.07 |
| Regular Market Price | 12.39 |
| Regular Market Time | 1,791,835,202 |
| Regular Market Volume | 99,942 |
| Return On Assets | -0.14644 |
| Return On Equity | -0.62953997 |
| Revenue Growth | 0.229 |
| Revenue Per Share | 7.513 |
| Sand P52 Week Change | 0.17502642 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 13,192,194 |
| Shares Percent Shares Out | 0.0833 |
| Shares Short | 1,384,773 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 1,570,379 |
| Short Name | Firy Inc. |
| Short Percent Of Float | 0.1879 |
| Short Ratio | 8.76 |
| Source Interval | 15 |
| State | NV |
| Symbol | FIRY |
| Target High Price | 15.0 |
| Target Low Price | 6.0 |
| Target Mean Price | 9.16667 |
| Target Median Price | 6.5 |
| Total Cash | 163,991,008 |
| Total Cash Per Share | 9.866 |
| Total Debt | 132,589,000 |
| Total Revenue | 117,482,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -4.52 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 7.0083 |
| Two Hundred Day Average Change | 5.3817005 |
| Two Hundred Day Average Change Percent | 0.76790386 |
| Type Disp | Equity |
| Volume | 99,942 |
| Website | https://firy.com |
| Zip | 89,118 |