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Firy Inc. (FIRY)

Communication Services | Electronic Gaming & Multimedia | Las Vegas, United States | NYSE
12.39 USD +0.32 (2.651%) ⇧ (Oct. 12, 2026, 4 p.m. EDT)

Short-term:★⯪☆☆☆Long-term:★☆☆☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 7:55 a.m. EDT

The rebranding from Skillz to Firy Inc. is a cosmetic change masking a fundamentally broken business. The company is hemorrhaging cash with negative operating cash flow of -$61.8 million and negative free cash flow of -$41.9 million, while posting a staggering -69.6% operating margin. Despite reporting 22.9% revenue growth, the lack of profitability and the massive debt-to-equity ratio of 157% suggest the growth is unsustainable and potentially propping up a failing model. The balance sheet is fragile, with current liabilities exceeding current assets, leaving little room for error. The short-term outlook is precarious. While the stock has rallied off its lows, the underlying fundamentals remain toxic. The statistical forecasting model offers virtually no guidance due to extreme noise, and the high beta (4.6) amplifies volatility without providing a safety net. Long-term investors should avoid this security entirely. The combination of persistent losses, negative cash generation, and a deteriorating competitive landscape in the gaming sector makes it a value trap. There is no evidence of a turnaround in margins or a path to profitability that would justify a premium valuation. The market appears to be pricing in a continued struggle to find product-market fit. Finally, there is no dividend to provide any income cushion. The company is burning through its cash reserves, making any payout impossible. This is a pure speculative play on a turnaround story that currently lacks the financial discipline or market traction to succeed.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
MSTL ✓0.201597
AutoTheta0.208293
AutoARIMA0.208845
AutoETS0.209301

Forecast horizon: 45 days | Selected: MSTL

Forecast Reliability
Score 26%
H-stat 2.70
Ljung-Box p 0.000
Jarque-Bera p 0.000
Excess Kurtosis 2.12
Attribute Value
Sector Communication Services
Debt to Equity Ratio 156.97
Revenue per Share 7.513
Market Cap 205,949,776
Beta 4.63
Profit Margins -60.23%
Previous Name Skillz Inc.
Website https://firy.com

As of Oct. 10, 2026, 7:55 a.m. EDT: Speculators are positioning aggressively for a crash, evidenced by massive open interest in deep out-of-the-money puts (strikes $4-$7) expiring late in 2026 and early 2027, which account for nearly all put volume. Conversely, call activity is concentrated in far-out strikes ($15-$40) with very low volume, suggesting a 'lottery ticket' mentality rather than a genuine bullish thesis. Implied volatility is significantly elevated for downside protection compared to upside potential, indicating the market prices in a high probability of further decline.


Info Dump

Attribute Value
52 Week Change 0.6811397
Address1 6,625 Badura Avenue
All Time High 925.96
All Time Low 2.23
Ask 12.5
Ask Size 100
Audit Risk 10
Average Daily Volume10 Day 110,820
Average Daily Volume3 Month 502,507
Average Volume 502,507
Average Volume10Days 110,820
Beta 4.626
Bid 0.0
Bid Size 200
Board Risk 10
Book Value 6.485
City Las Vegas
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 10
Country United States
Crypto Tradeable 0
Currency USD
Current Price 12.39
Current Ratio 1.028
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 12.48
Day Low 11.7795
Debt To Equity 156.97
Display Name Firy
Dividend Yield 0.0
Earnings Call Timestamp End 1,786,712,400
Earnings Call Timestamp Start 1,786,712,400
Earnings Timestamp 1,786,651,200
Earnings Timestamp End 1,794,513,600
Earnings Timestamp Start 1,794,513,600
Ebitda -67,548,000
Ebitda Margins -0.57496
Enterprise To Ebitda -2.584
Enterprise To Revenue 1.486
Enterprise Value 174,547,760
Eps Trailing Twelve Months -4.52
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 10.6924
Fifty Day Average Change 1.6976004
Fifty Day Average Change Percent 0.15876701
Fifty Two Week Change Percent 68.11397
Fifty Two Week High 20.0
Fifty Two Week High Change -7.6099997
Fifty Two Week High Change Percent -0.3805
Fifty Two Week Low 2.23
Fifty Two Week Low Change 10.16
Fifty Two Week Low Change Percent 4.5560536
Fifty Two Week Range 2.23 - 20.0
Financial Currency USD
First Trade Date Milliseconds 1,587,994,200,000
Float Shares 8,978,678
Free Cashflow -41,951,248
Full Exchange Name NYSE
Full Time Employees 370
Fullday Change 0.32000065
Fullday Change Percent 2.6512067
Fullday Price 12.39
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.87765
Gross Profits 103,108,000
Has Pre Post Market Data 1
Held Percent Insiders 0.49115002
Held Percent Institutions 0.42558998
Implied Shares Outstanding 16,622,257
Industry Electronic Gaming & Multimedia
Industry Disp Electronic Gaming & Multimedia
Industry Key electronic-gaming-multimedia
Is Earnings Date Estimate 1
Language en-US
Last Fiscal Year End 1,767,139,200
Last Split Date 1,687,737,600
Last Split Factor 1:20
Long Business Summary Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR. It offers Skillz, a platform that enables game developers to monetize their content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The company also provides RZR, a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television, and other digital channels. It distributes games through direct app download from its website, as well as through third-party platforms. The company was formerly known as Skillz Inc. and changed its name to Firy Inc. in June 2026. The company was founded in 2012 and is headquartered in Las Vegas, Nevada.
Market us_market
Market Cap 205,949,776
Market State PRE
Max Age 86,400
Message Board Id finmb_224322448
Most Recent Quarter 1,782,777,600
Name Change Date 2,026-10-13
Net Income To Common -70,764,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 217,751,566
Number Of Analyst Opinions 3
Open 12.0
Operating Cashflow -61,838,000
Operating Margins -0.69588995
Overall Risk 10
Phone 415 762 0511
Prev Name Skillz Inc.
Previous Close 12.07
Price Hint 2
Price To Book 1.9105629
Price To Sales Trailing12 Months 1.7530326
Profit Margins -0.60234
Quick Ratio 0.994
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.320001
Regular Market Change Percent 2.65121
Regular Market Day High 12.48
Regular Market Day Low 11.7795
Regular Market Day Range 11.7795 - 12.48
Regular Market Open 12.0
Regular Market Previous Close 12.07
Regular Market Price 12.39
Regular Market Time 1,791,835,202
Regular Market Volume 99,942
Return On Assets -0.14644
Return On Equity -0.62953997
Revenue Growth 0.229
Revenue Per Share 7.513
Sand P52 Week Change 0.17502642
Sector Communication Services
Sector Disp Communication Services
Sector Key communication-services
Share Holder Rights Risk 10
Shares Outstanding 13,192,194
Shares Percent Shares Out 0.0833
Shares Short 1,384,773
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 1,570,379
Short Name Firy Inc.
Short Percent Of Float 0.1879
Short Ratio 8.76
Source Interval 15
State NV
Symbol FIRY
Target High Price 15.0
Target Low Price 6.0
Target Mean Price 9.16667
Target Median Price 6.5
Total Cash 163,991,008
Total Cash Per Share 9.866
Total Debt 132,589,000
Total Revenue 117,482,000
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -4.52
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 7.0083
Two Hundred Day Average Change 5.3817005
Two Hundred Day Average Change Percent 0.76790386
Type Disp Equity
Volume 99,942
Website https://firy.com
Zip 89,118