Firy Inc. (FIRY)Communication Services | Electronic Gaming & Multimedia | Las Vegas, United States | NYSE
8.44 USD
-0.10
(-1.171%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 8.44 |
Hot Take ↕ | July 11, 2026, 3:44 a.m. EDT
The investment case for Firy Inc. is currently bifurcated between a desperate fundamental reality and aggressive speculative positioning. Fundamentally, the business is in severe distress, evidenced by a catastrophic -97% decline over the last five years and a complete lack of profitability with negative operating cash flow. The rebranding from Skillz Inc. offers a narrative of renewal, but the balance sheet remains fragile with significant debt and no dividend support. While the stock has recently staged a technical rebound, breaking above key moving averages, this momentum is likely driven by the rebranding hype rather than a turnaround in earnings quality. Speculators are betting big on a 'lottery ticket' style surge via out-of-the-money calls, while hedging against further downside with deep puts. Given the deteriorating fundamentals and the sheer magnitude of past losses, the risk-reward profile remains skewed heavily against the long-term holder, making this a high-risk speculative vehicle rather than a sound investment. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.669749 |
| AutoETS | 0.672358 |
| AutoARIMA | 0.672846 |
| AutoTheta | 0.681805 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 28% |
| H-stat | 2.09 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.000 |
| Excess Kurtosis | 1.85 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Debt to Equity Ratio | 126.281 |
| Revenue per Share | 7.211 |
| Market Cap | 131,727,776 |
| Beta | 4.54 |
| Profit Margins | -57.48% |
| Previous Name | Skillz Inc. |
| Website | https://www.skillz.com |
As of July 11, 2026, 3:44 a.m. EDT: Options activity reveals a distinct divergence between call and put positioning. Call buyers are aggressively targeting strikes significantly above the current price (13.0 and 15.0), with volume exceeding open interest, suggesting a speculative bet on a sharp recovery or re-rating. Conversely, put buyers are heavily concentrated at lower strikes (4.0 and 5.0) with massive open interest relative to volume, indicating a defensive floor or a belief that the stock could trade much lower. The implied volatility skew shows elevated premiums for deep out-of-the-money calls compared to puts, reflecting asymmetric speculation on a potential bounce despite the weak underlying fundamentals.
| Attribute | Value |
|---|---|
| 52 Week Change | 0.2467153 |
| Address1 | 6,625 Badura Avenue |
| All Time High | 925.96 |
| All Time Low | 2.23 |
| Ask | 9.03 |
| Ask Size | 200 |
| Audit Risk | 10 |
| Average Daily Volume10 Day | 129,180 |
| Average Daily Volume3 Month | 1,327,339 |
| Average Volume | 1,327,339 |
| Average Volume10Days | 129,180 |
| Beta | 4.54 |
| Bid | 8.3 |
| Bid Size | 100 |
| Board Risk | 10 |
| Book Value | 6.442 |
| City | Las Vegas |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 8.44 |
| Current Ratio | 1.134 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 8.66 |
| Day Low | 8.34 |
| Debt To Equity | 126.281 |
| Display Name | Firy |
| Earnings Timestamp End | 1,786,046,400 |
| Earnings Timestamp Start | 1,786,046,400 |
| Ebitda | -62,765,000 |
| Ebitda Margins | -0.56189 |
| Enterprise To Ebitda | -1.201 |
| Enterprise To Revenue | 0.675 |
| Enterprise Value | 75,402,784 |
| Eps Trailing Twelve Months | -4.15 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 8.3378 |
| Fifty Day Average Change | 0.102199554 |
| Fifty Day Average Change Percent | 0.012257377 |
| Fifty Two Week Change Percent | 24.671532 |
| Fifty Two Week High | 20.0 |
| Fifty Two Week High Change | -11.56 |
| Fifty Two Week High Change Percent | -0.578 |
| Fifty Two Week Low | 2.23 |
| Fifty Two Week Low Change | 6.2099996 |
| Fifty Two Week Low Change Percent | 2.784753 |
| Fifty Two Week Range | 2.23 - 20.0 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,587,994,200,000 |
| Float Shares | 8,094,235 |
| Free Cashflow | -35,277,500 |
| Full Exchange Name | NYSE |
| Full Time Employees | 370 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.87751997 |
| Gross Profits | 98,022,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.51735 |
| Held Percent Institutions | 0.36827 |
| Implied Shares Outstanding | 15,607,557 |
| Industry | Electronic Gaming & Multimedia |
| Industry Disp | Electronic Gaming & Multimedia |
| Industry Key | electronic-gaming-multimedia |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,687,737,600 |
| Last Split Factor | 1:20 |
| Long Business Summary | Firy Inc. operates a mobile game platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and internationally. The company operates in two segments, Skillz and RZR. It offers Skillz, a platform that enables game developers to monetize their content through multi-player competition by integrating real-money tournaments, virtual prizes, and social competition features directly into games. The company also provides RZR, a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television, and other digital channels. It distributes games through direct app download from its website, as well as through third-party platforms. The company was formerly known as Skillz Inc. and changed its name to Firy Inc. in June 2026. The company was founded in 2012 and is headquartered in Las Vegas, Nevada. |
| Market | us_market |
| Market Cap | 131,727,776 |
| Market State | POSTPOST |
| Max Age | 86,400 |
| Message Board Id | finmb_224322448 |
| Most Recent Quarter | 1,774,915,200 |
| Name Change Date | 2,026-07-13 |
| Net Income To Common | -64,211,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 133,288,536 |
| Number Of Analyst Opinions | 1 |
| Open | 8.42 |
| Operating Cashflow | -64,732,000 |
| Operating Margins | -0.55832 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 415 762 0511 |
| Post Market Change | 0.0 |
| Post Market Change Percent | 0.0 |
| Post Market Price | 8.44 |
| Post Market Time | 1,783,981,631 |
| Prev Name | Skillz Inc. |
| Previous Close | 8.54 |
| Price Hint | 2 |
| Price To Book | 1.310152 |
| Price To Sales Trailing12 Months | 1.1792575 |
| Profit Margins | -0.57483 |
| Quick Ratio | 1.093 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -0.1 |
| Regular Market Change Percent | -1.17096 |
| Regular Market Day High | 8.66 |
| Regular Market Day Low | 8.34 |
| Regular Market Day Range | 8.34 - 8.66 |
| Regular Market Open | 8.42 |
| Regular Market Previous Close | 8.54 |
| Regular Market Price | 8.44 |
| Regular Market Time | 1,783,972,802 |
| Regular Market Volume | 47,952 |
| Return On Assets | -0.12495 |
| Return On Equity | -0.49580002 |
| Revenue Growth | 0.329 |
| Revenue Per Share | 7.211 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 12,177,494 |
| Shares Percent Shares Out | 0.081999995 |
| Shares Short | 1,279,702 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 1,620,998 |
| Short Name | Firy Inc. |
| Short Percent Of Float | 0.2014 |
| Short Ratio | 5.66 |
| Source Interval | 15 |
| State | NV |
| Symbol | FIRY |
| Target High Price | 2.5 |
| Target Low Price | 2.5 |
| Target Mean Price | 2.5 |
| Target Median Price | 2.5 |
| Total Cash | 185,400,992 |
| Total Cash Per Share | 11.879 |
| Total Debt | 129,076,000 |
| Total Revenue | 111,704,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -4.15 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 5.77475 |
| Two Hundred Day Average Change | 2.6652493 |
| Two Hundred Day Average Change Percent | 0.461535 |
| Type Disp | Equity |
| Volume | 47,952 |
| Website | https://www.skillz.com |
| Zip | 89,118 |