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Franklin Covey Co. (FC)

Consumer Defensive | Education & Training Services | Draper, United States | NYSE
20.51 USD -0.46 (-2.194%) ⇩ (July 13, 2026, 4 p.m. EDT)
After hours: 20.51

Short-term:★☆☆☆☆Long-term:★☆☆☆☆Dividends:☆☆☆☆☆
Hot Take | July 11, 2026, 6:35 a.m. EDT

The investment case for Franklin Covey is currently broken by a confluence of deteriorating fundamentals and overwhelming bearish sentiment. The company has cut its revenue guidance twice recently, citing delivery issues and China uncertainty, which has triggered a brutal multi-year price collapse. The stock has lost half its value over the last year and sits in a confirmed downtrend with three consecutive years of negative annual returns. Fundamentally, the picture is grim: revenue growth has stalled at just 1%, while profitability has evaporated with a pathetic 0.8% profit margin and a return on equity of only 4%. Valuation metrics are distorted and misleading; the trailing P/E of nearly 140x reflects the depressed earnings, while the forward P/E of 15x is dangerous given the lack of credible growth to justify even that multiple. The balance sheet is fragile with a current ratio below 0.66, suggesting liquidity stress. Options activity confirms the pessimism, with traders buying deep out-of-the-money puts as insurance against further drops. There is no catalyst visible to reverse this structural decline, making this a security to avoid entirely.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.068087
AutoETS0.068088
MSTL0.076396
AutoTheta0.092084

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 38%
H-stat 4.70
Ljung-Box p 0.000
Jarque-Bera p 0.172
Excess Kurtosis -0.24
Attribute Value
Sector Consumer Defensive
Revenue per Share 22.12
Market Cap 231,637,344
Trailing P/E 136.73
Forward P/E 14.60
Beta 0.80
Profit Margins 0.83%
Website https://www.franklincovey.com

As of July 11, 2026, 6:35 a.m. EDT: Speculators are aggressively positioning for downside protection, evidenced by heavy open interest in out-of-the-money puts (strikes 10 and 12.5) compared to negligible call volume. Implied volatility is significantly elevated for puts (1.27 ATM vs 0.88 ATM for calls), indicating a market pricing in a high probability of further decline rather than a rally.


Info Dump

Attribute Value
52 Week Change 0.04328358
Address1 13,907 South Minuteman Drive
Address2 Suite 500
All Time High 54.7
All Time Low 0.65
Ask 0.0
Ask Size 500
Audit Risk 7
Average Analyst Rating 1.3 - Strong Buy
Average Daily Volume10 Day 197,790
Average Daily Volume3 Month 98,581
Average Volume 98,581
Average Volume10Days 197,790
Beta 0.801
Bid 0.0
Bid Size 100
Board Risk 4
Book Value 3.8
City Draper
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 3
Country United States
Crypto Tradeable 0
Currency USD
Current Price 20.51
Current Ratio 0.655
Custom Price Alert Confidence HIGH
Date Short Interest 1,782,777,600
Day High 21.2
Day Low 20.51
Display Name Franklin Covey
Earnings Call Timestamp End 1,782,939,600
Earnings Call Timestamp Start 1,782,939,600
Earnings Timestamp 1,782,936,000
Earnings Timestamp End 1,782,936,000
Earnings Timestamp Start 1,782,936,000
Ebitda 20,436,000
Ebitda Margins 0.07778
Enterprise To Ebitda 10.749
Enterprise To Revenue 0.836
Enterprise Value 219,665,328
Eps Current Year 1.255
Eps Forward 1.405
Eps Trailing Twelve Months 0.15
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 22.877
Fifty Day Average Change -2.3670006
Fifty Day Average Change Percent -0.103466384
Fifty Two Week Change Percent 4.328358
Fifty Two Week High 26.81
Fifty Two Week High Change -6.299999
Fifty Two Week High Change Percent -0.23498692
Fifty Two Week Low 11.16
Fifty Two Week Low Change 9.35
Fifty Two Week Low Change Percent 0.8378137
Fifty Two Week Range 11.16 - 26.81
Financial Currency USD
First Trade Date Milliseconds 707,578,200,000
Float Shares 8,524,389
Forward Eps 1.405
Forward P E 14.597865
Free Cashflow 24,626,000
Full Exchange Name NYSE
Full Time Employees 1,120
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,782,864,000
Gross Margins 0.7518
Gross Profits 197,534,000
Has Pre Post Market Data 1
Held Percent Insiders 0.18638
Held Percent Institutions 0.7481
Implied Shares Outstanding 11,293,873
Industry Education & Training Services
Industry Disp Education & Training Services
Industry Key education-training-services
Ir Website http://investor.franklincovey.com/phoenix.zhtml?c=102601&p=irol-IRHome
Is Earnings Date Estimate 0
Language en-US
Last Fiscal Year End 1,756,598,400
Long Business Summary Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of Highly Effective People, The Speed of Trust, The Leader In Me, The Four Disciplines of Execution, Trust & Inspire, and Multipliers. The company also operates internet-based platforms, including All Access Pass and Leader in Me that offer training days and training course materials. The company was formerly known as Franklin Quest Co. and changed its name to Franklin Covey Co. in May 1997. Franklin Covey Co. was incorporated in 1983 and is based in Draper, Utah.
Long Name Franklin Covey Co.
Market us_market
Market Cap 231,637,344
Market State PREPRE
Max Age 86,400
Message Board Id finmb_318627
Most Recent Quarter 1,780,185,600
Net Income To Common 2,186,000
Next Fiscal Year End 1,788,134,400
Non Diluted Market Cap 236,832,516
Number Of Analyst Opinions 3
Open 21.07
Operating Cashflow 27,414,000
Operating Margins 0.074250005
Overall Risk 2
Payout Ratio 0.0
Peg Ratio 1.15
Phone 801 817 1776
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 20.51
Post Market Time 1,783,977,588
Previous Close 20.97
Price Eps Current Year 16.34263
Price Hint 2
Price To Book 5.3973684
Price To Sales Trailing12 Months 0.8815984
Profit Margins 0.00832
Quick Ratio 0.444
Quote Source Name Delayed Quote
Quote Type EQUITY
Recommendation Key strong_buy
Recommendation Mean 1.33333
Region US
Regular Market Change -0.459999
Regular Market Change Percent -2.19361
Regular Market Day High 21.2
Regular Market Day Low 20.51
Regular Market Day Range 20.51 - 21.2
Regular Market Open 21.07
Regular Market Previous Close 20.97
Regular Market Price 20.51
Regular Market Time 1,783,972,802
Regular Market Volume 54,247
Return On Assets 0.038599998
Return On Equity 0.040289998
Revenue Growth 0.01
Revenue Per Share 22.12
Sand P52 Week Change 0.20847368
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Share Holder Rights Risk 1
Shares Outstanding 11,293,873
Shares Percent Shares Out 0.0744
Shares Short 840,239
Shares Short Previous Month Date 1,780,012,800
Shares Short Prior Month 868,770
Short Name Franklin Covey Company
Short Percent Of Float 0.0888
Short Ratio 9.02
Source Interval 15
State UT
Symbol FC
Target High Price 38.0
Target Low Price 25.0
Target Mean Price 31.0
Target Median Price 30.0
Total Cash 11,972,000
Total Cash Per Share 1.06
Total Debt 0
Total Revenue 262,747,008
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps 0.15
Trailing P E 136.73332
Trailing Peg Ratio 1.1522
Triggerable 1
Two Hundred Day Average 18.79475
Two Hundred Day Average Change 1.71525
Two Hundred Day Average Change Percent 0.091262184
Type Disp Equity
Volume 54,247
Website https://www.franklincovey.com
Zip 84,020