Direct Digital Holdings, Inc. (DRCT)Communication Services | Advertising Agencies | Houston, United States | NasdaqCM
0.70 USD
-0.02
(-2.639%) ⇩
(April 17, 2026, 4 p.m.
EDT)
After hours: 0.75 +0.05 (6.976%) ⇧ (April 17, 2026, 6:20 p.m. EDT) Short-term: ☆☆☆☆☆ | Long-term: ☆☆☆☆☆ | Dividends: ☆☆☆☆☆ |
Hot Take | April 19, 2026, 12:03 a.m. EDT
Critical Warning: DRCT is facing immediate delisting (Nasdaq), has reported revenue declines and wider losses, and forecasts a -41.5% price drop over the next 45 days based on statistical models. The stock recently plunged ~39% following a 55-to-1 reverse split and equity deficit warnings. There is no dividend, and fundamentals show severe distress regardless of current price. Avoid completely. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.633098 |
| MSTL | 0.882956 |
| AutoETS | 0.905820 |
| AutoARIMA | 0.921001 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 53% |
| H-stat | 3.06 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.733 |
| Excess Kurtosis | -0.57 |
| Attribute | Value |
|---|---|
| Sector | Communication Services |
| Revenue per Share | 112.643 |
| Market Cap | 1,964,928 |
| Forward P/E | -1.27 |
| Beta | 6.03 |
| Profit Margins | -54.61% |
| Website | https://www.directdigitalholdings.com |
| Attribute | Value |
|---|---|
| 52 Week Change | -0.97836083 |
| Address1 | 1,177 West Loop South |
| Address2 | Suite 1310 |
| All Time High | 1,973.62 |
| All Time Low | 0.55 |
| Ask | 0.7373 |
| Ask Size | 1 |
| Average Analyst Rating | 2.5 - Buy |
| Average Daily Volume10 Day | 154,500 |
| Average Daily Volume3 Month | 2,550,195 |
| Average Volume | 2,550,195 |
| Average Volume10Days | 154,500 |
| Beta | 6.025 |
| Bid | 0.6741 |
| Bid Size | 1 |
| Book Value | -1.441 |
| City | Houston |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 0.701 |
| Current Ratio | 0.18 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 0.7403 |
| Day Low | 0.7001 |
| Display Name | Direct Digital |
| Earnings Call Timestamp End | 1,762,466,400 |
| Earnings Call Timestamp Start | 1,762,466,400 |
| Earnings Timestamp End | 1,778,616,000 |
| Earnings Timestamp Start | 1,778,616,000 |
| Ebitda | -12,614,000 |
| Ebitda Margins | -0.36358002 |
| Enterprise To Ebitda | -0.721 |
| Enterprise To Revenue | 0.262 |
| Enterprise Value | 9,099,929 |
| Eps Current Year | -4.11 |
| Eps Forward | -0.55 |
| Eps Trailing Twelve Months | -75.79 |
| Esg Populated | 0 |
| Exchange | NCM |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 1.01906 |
| Fifty Day Average Change | -0.31806004 |
| Fifty Day Average Change Percent | -0.3121112 |
| Fifty Two Week Change Percent | -97.83608 |
| Fifty Two Week High | 67.65 |
| Fifty Two Week High Change | -66.949005 |
| Fifty Two Week High Change Percent | -0.9896379 |
| Fifty Two Week Low | 0.55 |
| Fifty Two Week Low Change | 0.15099996 |
| Fifty Two Week Low Change Percent | 0.27454537 |
| Fifty Two Week Range | 0.55 - 67.65 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,644,589,800,000 |
| Float Shares | 2,783,752 |
| Forward Eps | -0.55 |
| Forward P E | -1.2745454 |
| Free Cashflow | 1,664,625 |
| Full Exchange Name | NasdaqCM |
| Gmt Off Set Milliseconds | -14,400,000 |
| Gross Margins | 0.30031002 |
| Gross Profits | 10,419,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.07689 |
| Held Percent Institutions | 0.04259 |
| Implied Shares Outstanding | 2,803,037 |
| Industry | Advertising Agencies |
| Industry Disp | Advertising Agencies |
| Industry Key | advertising-agencies |
| Ipo Expected Date | 2,022-02-11 |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,768,176,000 |
| Last Split Factor | 1:55 |
| Long Business Summary | Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas. |
| Long Name | Direct Digital Holdings, Inc. |
| Market | us_market |
| Market Cap | 1,964,928 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_1681688150 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | -23,357,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 2,096,499 |
| Number Of Analyst Opinions | 1 |
| Open | 0.7006 |
| Operating Cashflow | -8,907,000 |
| Operating Margins | -0.53461 |
| Payout Ratio | 0.0 |
| Phone | 832 402 1051 |
| Post Market Change | 0.04890001 |
| Post Market Change Percent | 6.9757504 |
| Post Market Price | 0.7499 |
| Post Market Time | 1,776,464,443 |
| Previous Close | 0.72 |
| Price Eps Current Year | -0.1705596 |
| Price Hint | 4 |
| Price To Book | -0.48646772 |
| Price To Sales Trailing12 Months | 0.05663596 |
| Profit Margins | -0.54609 |
| Quick Ratio | 0.146 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 2.5 |
| Region | US |
| Regular Market Change | -0.0190001 |
| Regular Market Change Percent | -2.6389 |
| Regular Market Day High | 0.7403 |
| Regular Market Day Low | 0.7001 |
| Regular Market Day Range | 0.7001 - 0.7403 |
| Regular Market Open | 0.7006 |
| Regular Market Previous Close | 0.72 |
| Regular Market Price | 0.701 |
| Regular Market Time | 1,776,456,001 |
| Regular Market Volume | 82,414 |
| Return On Assets | -0.39953998 |
| Revenue Growth | -0.074 |
| Revenue Per Share | 112.643 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Communication Services |
| Sector Disp | Communication Services |
| Sector Key | communication-services |
| Shares Outstanding | 2,803,037 |
| Shares Percent Shares Out | 0.028099999 |
| Shares Short | 78,708 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 62,292 |
| Short Name | Direct Digital Holdings, Inc. |
| Short Percent Of Float | 0.028299998 |
| Short Ratio | 0.73 |
| Source Interval | 15 |
| State | TX |
| Symbol | DRCT |
| Target High Price | 8.0 |
| Target Low Price | 8.0 |
| Target Mean Price | 8.0 |
| Target Median Price | 8.0 |
| Total Cash | 728,000 |
| Total Cash Per Share | 0.26 |
| Total Debt | 12,978,000 |
| Total Revenue | 34,694,000 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -75.79 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 12.38824 |
| Two Hundred Day Average Change | -11.68724 |
| Two Hundred Day Average Change Percent | -0.94341403 |
| Type Disp | Equity |
| Volume | 82,414 |
| Website | https://www.directdigitalholdings.com |
| Zip | 77,027 |