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Diageo plc (DEO)

Consumer Defensive | Beverages - Wineries & Distilleries | London, United Kingdom | NYSE
92.99 USD +0.90 (0.977%) ⇧ (Aug. 28, 2026, 4 p.m. EDT)
After hours: 92.99

Short-term:★★☆☆☆Long-term:★⯪☆☆☆Dividends:★⯪☆☆☆
Hot Take | Aug. 22, 2026, 3:28 a.m. EDT

Diageo presents a classic value trap scenario where the stock trades above its moving averages yet the underlying business is contracting. The company has endured four consecutive years of negative annual returns, a structural deterioration that overrides the temporary technical bounce. Fundamentally, revenue is shrinking by nearly two percent while the payout ratio exceeds one hundred percent, signaling that dividends are consuming more than earnings generate. Although the low beta offers some stability, the options market is screaming caution with massive put positioning and a steep volatility skew. Investors should view this as a defensive hold at best, but the lack of earnings growth and the unsustainable dividend coverage make it a risky proposition for capital preservation.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.027439
AutoETS0.027439
MSTL0.027657
AutoTheta0.034928

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 48%
H-stat 2.31
Ljung-Box p 0.000
Jarque-Bera p 0.066
Excess Kurtosis -0.12
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-10-15
Last Dividend Date 2026-04-16
Debt to Equity Ratio 171.345
Revenue per Share 1.960704
Market Cap 51,693,137,920
Trailing P/E 29.61
Forward P/E 13.52
Beta 0.32
Profit Margins 8.84%
Website https://www.diageo.com

As of Aug. 22, 2026, 3:28 a.m. EDT: Speculators are heavily positioning for downside protection with put open interest significantly outweighing call open interest across all expirations. Implied volatility is markedly higher on puts versus calls, indicating a fear premium. While near-term call positioning shows some interest at the money, the overwhelming open interest concentration is in lower strikes, suggesting a defensive stance rather than a bullish bet.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.98% 3.56% 2.68% 2.50%
Dividend History
Date Dividend Yield %
2026-04-17 0.800 0.977040
2025-10-17 2.519 2.580150
2025-02-28 1.620 1.488697
2024-08-30 2.519 1.926430
2024-02-29 1.620 1.074271
2023-08-24 2.509 1.517479
2023-03-02 1.529 0.869096
2022-08-25 2.278 1.238784
2022-02-24 1.571 0.813905
2021-08-26 2.480 1.302384
2021-02-25 1.535 0.950288
2020-08-13 2.208 1.583136
2020-02-27 1.436 0.996945
2019-08-08 2.121 1.296613
2019-02-28 1.369 0.884481
2018-08-09 2.130 1.479783
2018-02-22 1.423 1.040737
2017-08-09 2.032 1.554586
2017-02-22 1.192 1.038780
2016-08-10 1.925 1.688596
2016-02-24 1.300 1.252047
2015-08-12 2.177 1.992313
2015-02-25 1.301 1.101143
2014-09-19 2.158 1.810251
2014-02-26 1.299 1.040865
2013-08-14 1.793 1.393487
2013-02-27 1.127 0.950894
2012-09-05 1.708 1.540821
2012-02-29 1.048 1.096693
2011-09-07 1.631 2.072690
2011-03-02 0.996 1.290992
2010-09-08 1.464 2.179544
2010-03-03 0.916 1.402327
2009-09-09 1.445 2.294015
2009-03-04 0.792 1.784588
2008-09-10 1.553 2.104336
2008-03-05 1.035 1.260504
2007-09-12 1.624 1.898749
2007-03-07 0.981 1.287064
2006-09-13 1.457 2.073136
2006-03-08 0.832 1.329923
2005-09-14 1.343 2.248828
2005-03-02 0.860 1.515953
2004-09-15 1.217 2.470564
2004-03-03 0.803 1.457615
2003-09-17 0.992 2.279936
2003-03-05 0.702 1.762933
2002-09-18 1.010 2.031376
2002-03-06 0.590 1.215492
2001-09-19 0.871 2.113565
2001-03-07 0.574 1.405829
2000-10-11 0.804 2.169309
2000-03-08 0.596 2.212529
1999-10-06 0.834 2.046626
1999-03-24 0.561 1.295238
1998-10-07 0.737 1.871746
1998-04-01 0.832 1.672362
1995-01-20 0.702 2.987234
1994-07-18 0.406 1.517757
1994-01-24 0.600 2.123894
1993-08-02 0.365 1.431373
1993-01-15 0.598 2.288995
1992-08-03 0.416 1.294942
1992-01-17 0.666 2.025856
1991-08-05 0.388 1.457277
Additional Data
dividendRate 2.0
dividendYield 2.17
exDividendDate 2026-10-16
trailingAnnualDividendRate 0.5
trailingAnnualDividendYield 0.0054294714
lastDividendValue 0.8
lastDividendDate 2026-04-17
dividendDate 2026-12-03

Info Dump

Attribute Value
52 Week Change -0.16811204
Address1 16 Great Marlborough Street
All Time High 223.14
All Time Low 22.375
Ask 95.0
Ask Size 400
Average Analyst Rating 2.3 - Buy
Average Daily Volume10 Day 918,400
Average Daily Volume3 Month 1,197,362
Average Volume 1,197,362
Average Volume10Days 918,400
Beta 0.317
Bid 91.3
Bid Size 200
Book Value 1.084914
City London
Country United Kingdom
Crypto Tradeable 0
Currency USD
Current Price 92.99
Current Ratio 1.604
Custom Price Alert Confidence HIGH
Date Short Interest 1,786,665,600
Day High 93.18
Day Low 92.32
Debt To Equity 171.345
Display Name Diageo
Dividend Date 1,796,256,000
Dividend Rate 2.0
Dividend Yield 2.17
Earnings Call Timestamp End 1,786,010,400
Earnings Call Timestamp Start 1,786,010,400
Earnings Timestamp 1,786,019,400
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 6,429,000,192
Ebitda Margins 0.32729
Enterprise To Ebitda 148.427
Enterprise To Revenue 48.579
Enterprise Value 954,239,811,584
Eps Current Year 6.7137
Eps Forward 6.87809
Eps Trailing Twelve Months 3.14
Esg Populated 0
Ex Dividend Date 1,792,108,800
Exchange NYQ
Exchange Data Delayed By 0
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 86.9462
Fifty Day Average Change 6.0438004
Fifty Day Average Change Percent 0.06951196
Fifty Two Week Change Percent -16.811203
Fifty Two Week High 111.19
Fifty Two Week High Change -18.200005
Fifty Two Week High Change Percent -0.16368382
Fifty Two Week Low 72.45
Fifty Two Week Low Change 20.54
Fifty Two Week Low Change Percent 0.2835059
Fifty Two Week Range 72.45 - 111.19
Financial Currency USD
First Trade Date Milliseconds 668,961,000,000
Five Year Avg Dividend Yield 2.97
Float Shares 10,000,468,642
Forward Eps 6.87809
Forward P E 13.519742
Free Cashflow 2,568,499,968
Full Exchange Name NYSE
Full Time Employees 27,972
Fullday Change 0.900002
Fullday Change Percent 0.977307
Fullday Price 92.99
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.59818
Gross Profits 11,749,999,616
Has Pre Post Market Data 1
Held Percent Insiders 0.00141
Held Percent Institutions 0.10159001
Implied Shares Outstanding 555,899,946
Industry Beverages - Wineries & Distilleries
Industry Disp Beverages - Wineries & Distilleries
Industry Key beverages-wineries-distilleries
Ir Website http://www.diageo.com/en-row/Investor/Pages/default.aspx
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,776,384,000
Last Dividend Value 0.8
Last Fiscal Year End 1,782,777,600
Long Business Summary Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Buchanan's, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Long Name Diageo plc
Market us_market
Market Cap 51,693,137,920
Market State CLOSED
Max Age 86,400
Message Board Id finmb_375780
Most Recent Quarter 1,782,777,600
Net Income To Common 1,736,999,936
Next Fiscal Year End 1,814,313,600
Non Diluted Market Cap 51,439,466,021
Number Of Analyst Opinions 7
Open 92.78
Operating Cashflow 4,392,000,000
Operating Margins 0.27039
Payout Ratio 1.0652
Peg Ratio 0.58
Phone 44 20 7947 9100
Post Market Change 0.0
Post Market Change Percent 0.0
Post Market Price 92.99
Post Market Time 1,787,959,844
Previous Close 92.09
Price Eps Current Year 13.850782
Price Hint 2
Price To Book 85.71186
Price To Sales Trailing12 Months 2.6316314
Profit Margins 0.08843
Quick Ratio 0.487
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.25
Region US
Regular Market Change 0.900002
Regular Market Change Percent 0.977307
Regular Market Day High 93.18
Regular Market Day Low 92.32
Regular Market Day Range 92.32 - 93.18
Regular Market Open 92.78
Regular Market Previous Close 92.09
Regular Market Price 92.99
Regular Market Time 1,787,947,243
Regular Market Volume 486,783
Return On Assets 0.07482
Return On Equity 0.14985
Revenue Growth -0.017
Revenue Per Share 1.960704
Sand P52 Week Change 0.20504117
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Shares Outstanding 555,899,946
Shares Percent Shares Out 0.0069
Shares Short 3,813,211
Shares Short Previous Month Date 1,784,073,600
Shares Short Prior Month 4,022,940
Short Name Diageo plc
Short Percent Of Float 0.0069
Short Ratio 2.93
Source Interval 15
Symbol DEO
Target High Price 136.0
Target Low Price 76.0
Target Mean Price 106.42857
Target Median Price 108.0
Total Cash 1,780,999,936
Total Cash Per Share 0.178
Total Debt 22,196,000,768
Total Revenue 19,643,000,832
Tradeable 0
Trailing Annual Dividend Rate 0.5
Trailing Annual Dividend Yield 0.0054294714
Trailing Eps 3.14
Trailing P E 29.614649
Trailing Peg Ratio 0.5663
Triggerable 1
Two Hundred Day Average 85.8909
Two Hundred Day Average Change 7.099098
Two Hundred Day Average Change Percent 0.08265251
Type Disp Equity
Volume 486,783
Website https://www.diageo.com
Zip W1F 7HS