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Diageo plc (DEO)

Consumer Defensive | Beverages - Wineries & Distilleries | London, United Kingdom | NYSE
90.78 USD +2.05 (2.310%) ⇧ (Oct. 13, 2026, 2:15 p.m. EDT)

Short-term:★★☆☆☆Long-term:★⯪☆☆☆Dividends:★⯪☆☆☆
Hot Take ↕ | Oct. 10, 2026, 5:06 a.m. EDT

Diageo presents a classic value trap scenario where the high dividend yield masks deteriorating fundamentals. The company is paying out more than it earns, with a payout ratio exceeding 100%, and the stock has suffered a trailing run of down years totaling four consecutive declines. While the defensive consumer sector offers some stability, the recent Deutsche Bank downgrade and negative statistical forecast suggest further weakness is likely. The options market is pricing in significant downside risk, with deep put buying far outweighing bullish sentiment. Investors seeking income here face the risk of capital erosion to maintain the payout.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.032045
AutoARIMA0.034067
AutoETS0.034068
MSTL0.035469

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 51%
H-stat 0.03
Ljung-Box p 0.000
Jarque-Bera p 0.104
Excess Kurtosis -1.30
Attribute Value
Sector Consumer Defensive
Ex Dividend Date 2026-10-15
Last Dividend Date 2026-04-16
Debt to Equity Ratio 171.345
Revenue per Share 1.960704
Market Cap 50,486,849,536
Trailing P/E 29.10
Forward P/E 12.63
Beta 0.35
Profit Margins 8.84%
Website https://www.diageo.com

As of Oct. 10, 2026, 5:06 a.m. EDT: Speculators are positioning defensively with heavy put volume at deep strikes (Jan 2028 40/65) indicating fear of a significant drawdown, while call interest clusters around 90-95 strikes suggesting a potential rebound target. Implied volatility is elevated on deep OTM puts, reflecting uncertainty about downside protection needs.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
0.98% 3.56% 2.68% 2.50%
Dividend History
Date Dividend Yield %
2026-04-17 0.800 0.977040
2025-10-17 2.519 2.580150
2025-02-28 1.620 1.488697
2024-08-30 2.519 1.926430
2024-02-29 1.620 1.074271
2023-08-24 2.509 1.517479
2023-03-02 1.529 0.869096
2022-08-25 2.278 1.238784
2022-02-24 1.571 0.813905
2021-08-26 2.480 1.302384
2021-02-25 1.535 0.950288
2020-08-13 2.208 1.583136
2020-02-27 1.436 0.996945
2019-08-08 2.121 1.296613
2019-02-28 1.369 0.884481
2018-08-09 2.130 1.479783
2018-02-22 1.423 1.040737
2017-08-09 2.032 1.554586
2017-02-22 1.192 1.038780
2016-08-10 1.925 1.688596
2016-02-24 1.300 1.252047
2015-08-12 2.177 1.992313
2015-02-25 1.301 1.101143
2014-09-19 2.158 1.810251
2014-02-26 1.299 1.040865
2013-08-14 1.793 1.393487
2013-02-27 1.127 0.950894
2012-09-05 1.708 1.540821
2012-02-29 1.048 1.096693
2011-09-07 1.631 2.072690
2011-03-02 0.996 1.290992
2010-09-08 1.464 2.179544
2010-03-03 0.916 1.402327
2009-09-09 1.445 2.294015
2009-03-04 0.792 1.784588
2008-09-10 1.553 2.104336
2008-03-05 1.035 1.260504
2007-09-12 1.624 1.898749
2007-03-07 0.981 1.287064
2006-09-13 1.457 2.073136
2006-03-08 0.832 1.329923
2005-09-14 1.343 2.248828
2005-03-02 0.860 1.515953
2004-09-15 1.217 2.470564
2004-03-03 0.803 1.457615
2003-09-17 0.992 2.279936
2003-03-05 0.702 1.762933
2002-09-18 1.010 2.031376
2002-03-06 0.590 1.215492
2001-09-19 0.871 2.113565
2001-03-07 0.574 1.405829
2000-10-11 0.804 2.169309
2000-03-08 0.596 2.212529
1999-10-06 0.834 2.046626
1999-03-24 0.561 1.295238
1998-10-07 0.737 1.871746
1998-04-01 0.832 1.672362
1995-01-20 0.702 2.987234
1994-07-18 0.406 1.517757
1994-01-24 0.600 2.123894
1993-08-02 0.365 1.431373
1993-01-15 0.598 2.288995
1992-08-03 0.416 1.294942
1992-01-17 0.666 2.025856
1991-08-05 0.388 1.457277
Additional Data
dividendRate 3.32
dividendYield 3.74
exDividendDate 2026-10-16
trailingAnnualDividendRate 0.5
trailingAnnualDividendYield 0.0056350725
lastDividendValue 0.8
lastDividendDate 2026-04-17
dividendDate 2026-12-03

Info Dump

Attribute Value
52 Week Change -0.06412828
Address1 16 Great Marlborough Street
All Time High 223.14
All Time Low 22.375
Ask 90.73
Ask Size 300
Average Analyst Rating 2.1 - Buy
Average Daily Volume10 Day 1,106,960
Average Daily Volume3 Month 1,095,656
Average Volume 1,095,656
Average Volume10Days 1,106,960
Beta 0.348
Bid 90.68
Bid Size 100
Book Value 1.084914
City London
Compensation As Of Epoch Date 1,798,675,200
Country United Kingdom
Crypto Tradeable 0
Currency USD
Current Price 90.78
Current Ratio 1.604
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 91.16
Day Low 90.19
Debt To Equity 171.345
Display Name Diageo
Dividend Date 1,796,256,000
Dividend Rate 3.32
Dividend Yield 3.74
Earnings Call Timestamp End 1,786,010,400
Earnings Call Timestamp Start 1,786,010,400
Earnings Timestamp 1,786,019,400
Earnings Timestamp End 1,786,019,400
Earnings Timestamp Start 1,786,019,400
Ebitda 6,429,000,192
Ebitda Margins 0.32729
Enterprise To Ebitda 141.788
Enterprise To Revenue 46.406
Enterprise Value 911,555,493,888
Eps Current Year 6.70216
Eps Forward 7.1864
Eps Trailing Twelve Months 3.12
Esg Populated 0
Ex Dividend Date 1,792,108,800
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 89.4916
Fifty Day Average Change 1.2883987
Fifty Day Average Change Percent 0.014396868
Fifty Two Week Change Percent -6.412828
Fifty Two Week High 102.74
Fifty Two Week High Change -11.959999
Fifty Two Week High Change Percent -0.11641035
Fifty Two Week Low 72.45
Fifty Two Week Low Change 18.330002
Fifty Two Week Low Change Percent 0.2530021
Fifty Two Week Range 72.45 - 102.74
Financial Currency USD
First Trade Date Milliseconds 668,961,000,000
Five Year Avg Dividend Yield 2.74
Float Shares 9,995,358,541
Forward Eps 7.1864
Forward P E 12.6321945
Free Cashflow 2,568,499,968
Full Exchange Name NYSE
Full Time Employees 27,972
Fullday Change 2.0499954
Fullday Change Percent 2.3103745
Fullday Price 90.78
Gmt Off Set Milliseconds -14,400,000
Gross Margins 0.59818
Gross Profits 11,749,999,616
Has Pre Post Market Data 1
Held Percent Insiders 0.0014
Held Percent Institutions 0.10018
Implied Shares Outstanding 556,145,068
Industry Beverages - Wineries & Distilleries
Industry Disp Beverages - Wineries & Distilleries
Industry Key beverages-wineries-distilleries
Ir Website http://www.diageo.com/en-row/Investor/Pages/default.aspx
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,776,384,000
Last Dividend Value 0.8
Last Fiscal Year End 1,782,777,600
Long Business Summary Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Buchanan's, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Long Name Diageo plc
Market us_market
Market Cap 50,486,849,536
Market State REGULAR
Max Age 86,400
Message Board Id finmb_375780
Most Recent Quarter 1,782,777,600
Net Income To Common 1,736,999,936
Next Fiscal Year End 1,814,313,600
Non Diluted Market Cap 48,076,255,179
Number Of Analyst Opinions 7
Open 91.01
Operating Cashflow 4,392,000,000
Operating Margins 0.27039
Payout Ratio 1.0652
Peg Ratio 0.54
Phone 44 20 7947 9100
Previous Close 88.73
Price Eps Current Year 13.544888
Price Hint 2
Price To Book 83.674835
Price To Sales Trailing12 Months 2.5702207
Profit Margins 0.08843
Quick Ratio 0.487
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 2.125
Region US
Regular Market Change 2.0499954
Regular Market Change Percent 2.3103745
Regular Market Day High 91.16
Regular Market Day Low 90.19
Regular Market Day Range 90.19 - 91.16
Regular Market Open 91.01
Regular Market Previous Close 88.73
Regular Market Price 90.78
Regular Market Time 1,791,915,343
Regular Market Volume 1,299,600
Return On Assets 0.07482
Return On Equity 0.14985
Revenue Growth -0.017
Revenue Per Share 1.960704
Sand P52 Week Change 0.17502642
Sector Consumer Defensive
Sector Disp Consumer Defensive
Sector Key consumer-defensive
Shares Outstanding 556,145,068
Shares Percent Shares Out 0.0058999998
Shares Short 3,254,247
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 3,555,209
Short Name Diageo plc
Short Percent Of Float 0.0058999998
Short Ratio 3.52
Source Interval 15
Symbol DEO
Target High Price 129.0
Target Low Price 76.0
Target Mean Price 106.71429
Target Median Price 110.0
Total Cash 1,780,999,936
Total Cash Per Share 0.178
Total Debt 22,196,000,768
Total Revenue 19,643,000,832
Tradeable 0
Trailing Annual Dividend Rate 0.5
Trailing Annual Dividend Yield 0.0056350725
Trailing Eps 3.12
Trailing P E 29.096155
Trailing Peg Ratio 0.5402
Triggerable 1
Two Hundred Day Average 85.37725
Two Hundred Day Average Change 5.402748
Two Hundred Day Average Change Percent 0.06328089
Type Disp Equity
Volume 1,299,600
Website https://www.diageo.com
Zip W1F 7HS