Cricut, Inc. (CRCT)Technology | Computer Hardware | South Jordan, United States | NasdaqGS
4.50 USD
+0.15
(3.448%)
⇧
(April 17, 2026, 4 p.m.
EDT)
After hours: 4.53 +0.03 (0.667%) ⇧ (April 17, 2026, 5:54 p.m. EDT) Short-term: ★★★★☆ | Long-term: ★★☆☆☆ | Dividends: ★☆☆☆☆ |
Hot Take | April 19, 2026, 12:43 a.m. EDT
Cricut (CRCT) presents a classic 'value trap' scenario masquerading as a defensive income play. While the 4.6% dividend yield is attractive on paper, the payout ratio is nearing 57%—unsustainable for a hardware company with negative quarterly earnings growth (~-35%) and shrinking revenue (-2.7%). The intrinsic cash flows (Fwd P/E 28, Strong negative EPS growth) suggest analysts have downgraded future growth, and recent insider selling (CEO sales) contradicts the company's long-term story. However, the stock is showing technical signs of bottoming out (RSI recovery, short squeeze potential given 9% short ratio), and options flow is increasingly bullish, suggesting smart money views the current price as a valuation floor for a binary event (productivity turnaround or acquisition hedge), rather than a sustainable dividend stock. |
| Model | MAE |
|---|---|
| MSTL ✓ | 0.052339 |
| AutoETS | 0.053320 |
| AutoTheta | 0.053336 |
| AutoARIMA | 0.053343 |
Forecast horizon: 45 days | Selected: MSTL
| Forecast Reliability | |
|---|---|
| Score | 49% |
| H-stat | 4.51 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.540 |
| Excess Kurtosis | -0.75 |
| Attribute | Value |
|---|---|
| Sector | Technology |
| Ex Dividend Date | 2026-01-05 |
| Last Dividend Date | 2026-01-05 |
| Debt to Equity Ratio | 3.383 |
| Revenue per Share | 3.294 |
| Market Cap | 953,015,744 |
| Trailing P/E | 12.86 |
| Forward P/E | 28.85 |
| Beta | 0.15 |
| Profit Margins | 10.82% |
| Website | https://cricut.com |
As of April 19, 2026, 12:43 a.m. EDT: Options flow shows a distinct bullish bias in call activity, particularly in the near term (April 17) where ATM and OTM calls see new flow volume exceeding open interest. Speculators are positioning for upside, targeting strikes at $5.00 and higher by May and June. While put open interest exists at lower strikes ($2.50), call volume significantly outweighs put volume in aggregate for the upcoming months, suggesting a consensus bet on stabilization above the $4.00 bottleneck. Implied volatility is low across ATM strikes for longer terms, indicating complacency about downside risk despite significant long-OO at $10.
| Last Yield | 1yr Yield | 3yr Avg | 5yr Avg |
|---|---|---|---|
| 2.06% | 16.16% | 13.21% | — |
| Date | Dividend | Yield % |
|---|---|---|
| 2026-01-06 | 0.10 | 2.057613 |
| 2025-07-07 | 0.85 | 14.105524 |
| 2025-01-07 | 0.10 | 1.981119 |
| 2024-07-02 | 0.50 | 10.876646 |
| 2023-06-30 | 1.00 | 10.601420 |
| 2023-01-31 | 0.35 | 5.008913 |
| Attribute | Value |
|---|---|
| 52 Week Change | 0.08433735 |
| Address1 | 10,855 South River Front Parkway |
| All Time High | 47.36 |
| All Time Low | 3.735 |
| Ask | 5.63 |
| Ask Size | 2 |
| Audit Risk | 5 |
| Average Daily Volume10 Day | 516,440 |
| Average Daily Volume3 Month | 572,341 |
| Average Volume | 572,341 |
| Average Volume10Days | 516,440 |
| Beta | 0.148 |
| Bid | 3.27 |
| Bid Size | 2 |
| Board Risk | 10 |
| Book Value | 1.626 |
| City | South Jordan |
| Compensation As Of Epoch Date | 1,735,603,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 4.5 |
| Current Ratio | 2.26 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,774,915,200 |
| Day High | 4.56 |
| Day Low | 4.38 |
| Debt To Equity | 3.383 |
| Display Name | Cricut |
| Dividend Date | 1,768,867,200 |
| Dividend Rate | 0.2 |
| Dividend Yield | 4.44 |
| Earnings Call Timestamp End | 1,778,014,800 |
| Earnings Call Timestamp Start | 1,778,014,800 |
| Earnings Growth | -0.302 |
| Earnings Quarterly Growth | -0.347 |
| Earnings Timestamp | 1,778,011,200 |
| Earnings Timestamp End | 1,778,011,200 |
| Earnings Timestamp Start | 1,778,011,200 |
| Ebitda | 101,214,000 |
| Ebitda Margins | 0.1428 |
| Enterprise To Ebitda | 6.807 |
| Enterprise To Revenue | 0.972 |
| Enterprise Value | 688,989,760 |
| Eps Current Year | 0.129 |
| Eps Forward | 0.156 |
| Eps Trailing Twelve Months | 0.35 |
| Esg Populated | 0 |
| Ex Dividend Date | 1,767,657,600 |
| Exchange | NMS |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 4.2516 |
| Fifty Day Average Change | 0.24840021 |
| Fifty Day Average Change Percent | 0.058425117 |
| Fifty Two Week Change Percent | 8.433735 |
| Fifty Two Week High | 7.33 |
| Fifty Two Week High Change | -2.83 |
| Fifty Two Week High Change Percent | -0.3860846 |
| Fifty Two Week Low | 3.735 |
| Fifty Two Week Low Change | 0.7650001 |
| Fifty Two Week Low Change Percent | 0.2048193 |
| Fifty Two Week Range | 3.735 - 7.33 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,616,765,400,000 |
| Float Shares | 48,857,941 |
| Forward Eps | 0.156 |
| Forward P E | 28.846153 |
| Free Cashflow | 132,233,504 |
| Full Exchange Name | NasdaqGS |
| Full Time Employees | 700 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,775,001,600 |
| Gross Margins | 0.55175996 |
| Gross Profits | 391,072,992 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.12765001 |
| Held Percent Institutions | 0.55229 |
| Implied Shares Outstanding | 211,781,278 |
| Industry | Computer Hardware |
| Industry Disp | Computer Hardware |
| Industry Key | computer-hardware |
| Ipo Expected Date | 2,021-03-25 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Dividend Date | 1,767,657,600 |
| Last Dividend Value | 0.1 |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah. |
| Long Name | Cricut, Inc. |
| Market | us_market |
| Market Cap | 953,015,744 |
| Market State | CLOSED |
| Max Age | 86,400 |
| Message Board Id | finmb_4319784 |
| Most Recent Quarter | 1,767,139,200 |
| Net Income To Common | 76,705,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 953,015,751 |
| Number Of Analyst Opinions | 3 |
| Open | 4.38 |
| Operating Cashflow | 200,230,000 |
| Operating Margins | 0.0716 |
| Overall Risk | 10 |
| Payout Ratio | 0.5714 |
| Phone | 385 351 0633 |
| Post Market Change | 0.03000021 |
| Post Market Change Percent | 0.66667134 |
| Post Market Price | 4.53 |
| Post Market Time | 1,776,462,847 |
| Previous Close | 4.35 |
| Price Eps Current Year | 34.883724 |
| Price Hint | 4 |
| Price To Book | 2.7675276 |
| Price To Sales Trailing12 Months | 1.344586 |
| Profit Margins | 0.108219996 |
| Quick Ratio | 1.663 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | 0.15 |
| Regular Market Change Percent | 3.44828 |
| Regular Market Day High | 4.56 |
| Regular Market Day Low | 4.38 |
| Regular Market Day Range | 4.38 - 4.56 |
| Regular Market Open | 4.38 |
| Regular Market Previous Close | 4.35 |
| Regular Market Price | 4.5 |
| Regular Market Time | 1,776,456,001 |
| Regular Market Volume | 415,147 |
| Return On Assets | 0.09487 |
| Return On Equity | 0.18932 |
| Revenue Growth | -0.027 |
| Revenue Per Share | 3.294 |
| Sand P52 Week Change | 0.38150132 |
| Sector | Technology |
| Sector Disp | Technology |
| Sector Key | technology |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 56,748,942 |
| Shares Percent Shares Out | 0.0277 |
| Shares Short | 5,863,020 |
| Shares Short Previous Month Date | 1,772,150,400 |
| Shares Short Prior Month | 6,266,602 |
| Short Name | Cricut, Inc. |
| Short Percent Of Float | 0.11270001 |
| Short Ratio | 9.17 |
| Source Interval | 15 |
| State | UT |
| Symbol | CRCT |
| Target High Price | 4.0 |
| Target Low Price | 3.1 |
| Target Mean Price | 3.45 |
| Target Median Price | 3.25 |
| Total Cash | 275,649,984 |
| Total Cash Per Share | 1.302 |
| Total Debt | 11,624,000 |
| Total Revenue | 708,780,032 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.2 |
| Trailing Annual Dividend Yield | 0.045977015 |
| Trailing Eps | 0.35 |
| Trailing P E | 12.857143 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 5.062825 |
| Two Hundred Day Average Change | -0.5628252 |
| Two Hundred Day Average Change Percent | -0.111168206 |
| Type Disp | Equity |
| Volume | 415,147 |
| Website | https://cricut.com |
| Zip | 84,095 |