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Cricut, Inc. (CRCT)

Technology | Computer Hardware | South Jordan, United States | NasdaqGS
6.70 USD +0.21 (3.236%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)

Short-term:★★⯪☆☆Long-term:★☆☆☆☆Dividends:★★☆☆☆
Hot Take ↕ | Oct. 10, 2026, 3:12 a.m. EDT

The investment case for Cricut is fundamentally broken by a relentless four-year price collapse. Despite reporting a beat in quarterly earnings, the company has missed sales targets for four consecutive years, driving the stock down 80% from its peak. The market has correctly identified this as a structural deterioration in business quality, evidenced by the widening gap between the trailing P/E (15x) and forward P/E (27x), which implies earnings are expected to contract significantly. The balance sheet shows a concerning shift from positive operating cash flow to negative free cash flow, while the stock trades at a premium to book value despite these headwinds. The dividend, yielding over 3%, is a dangerous distraction. It is being funded by a payout ratio nearing 50% of earnings in a business that is shrinking and burning cash. This is not a sustainable yield; it is a NAV erosion play that will likely be cut when the company prioritizes survival over shareholder returns. While the recent price action shows a slight technical bounce off the lows, the macro trend remains deeply bearish. The options market confirms this pessimism, with heavy put buying indicating that smart money expects the decline to continue. Investors should avoid this security entirely.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoARIMA ✓0.054688
AutoETS0.054688
MSTL0.055095
AutoTheta0.057003

Forecast horizon: 45 days | Selected: AutoARIMA

Forecast Reliability
Score 39%
H-stat 4.30
Ljung-Box p 0.000
Jarque-Bera p 0.126
Excess Kurtosis -1.26
Attribute Value
Sector Technology
Ex Dividend Date 2026-07-06
Last Dividend Date 2026-07-06
Debt to Equity Ratio 2.819
Revenue per Share 3.224
Market Cap 1,403,277,568
Trailing P/E 16.34
Forward P/E 28.35
Beta 0.17
Profit Margins 12.71%
Website https://www.cricut.com

As of Oct. 10, 2026, 3:12 a.m. EDT: Speculators are overwhelmingly positioning for downside protection rather than upside participation. Put open interest significantly exceeds call open interest across all expirations, with deep out-of-the-money puts holding the bulk of the volume. This distribution suggests a 'bear put spread' strategy where traders are betting on further price declines or hedging existing long positions against a deteriorating trend, rather than anticipating a recovery.


Dividend Data

Yield Summary
Last Yield 1yr Yield 3yr Avg 5yr Avg
2.30% 4.36% 9.71% —
Dividend History
Date Dividend Yield %
2026-07-07 0.10 2.304147
2026-01-06 0.10 2.057613
2025-07-07 0.85 13.821138
2025-01-07 0.10 1.712329
2024-07-02 0.50 9.242144
2023-06-30 1.00 8.196721
2023-01-31 0.35 3.575077
Additional Data
dividendYield 2.99
exDividendDate 2026-07-07
trailingAnnualDividendRate 0.2
trailingAnnualDividendYield 0.030816643
lastDividendValue 0.1
lastDividendDate 2026-07-07
dividendDate 2026-07-21

Info Dump

Attribute Value
52 Week Change 0.24329507
Address1 10,855 South River Front Parkway
All Time High 47.36
All Time Low 3.735
Ask 8.4
Ask Size 2
Audit Risk 5
Average Daily Volume10 Day 530,430
Average Daily Volume3 Month 721,520
Average Volume 721,520
Average Volume10Days 530,430
Beta 0.174
Bid 4.9
Bid Size 2
Board Risk 10
Book Value 1.759
City South Jordan
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 10
Country United States
Crypto Tradeable 0
Currency USD
Current Price 6.7
Current Ratio 2.488
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 6.815
Day Low 6.51
Debt To Equity 2.819
Display Name Cricut
Dividend Date 1,784,592,000
Dividend Yield 2.99
Earnings Call Timestamp End 1,793,736,000
Earnings Call Timestamp Start 1,793,736,000
Earnings Growth 0.694
Earnings Quarterly Growth 0.595
Earnings Timestamp 1,793,736,000
Earnings Timestamp End 1,793,736,000
Earnings Timestamp Start 1,793,736,000
Ebitda 93,845,000
Ebitda Margins 0.13605
Enterprise To Ebitda 12.013
Enterprise To Revenue 1.634
Enterprise Value 1,127,393,536
Eps Current Year 0.35
Eps Forward 0.23633
Eps Trailing Twelve Months 0.41
Esg Populated 0
Ex Dividend Date 1,783,382,400
Exchange NMS
Exchange Data Delayed By 15
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 5.9165
Fifty Day Average Change 0.7834997
Fifty Day Average Change Percent 0.13242622
Fifty Two Week Change Percent 24.329508
Fifty Two Week High 6.815
Fifty Two Week High Change -0.11500025
Fifty Two Week High Change Percent -0.016874578
Fifty Two Week Low 3.735
Fifty Two Week Low Change 2.965
Fifty Two Week Low Change Percent 0.793842
Fifty Two Week Range 3.735 - 6.815
Financial Currency USD
First Trade Date Milliseconds 1,616,765,400,000
Float Shares 46,655,838
Forward Eps 0.23633
Forward P E 28.350187
Free Cashflow -109,056,752
Full Exchange Name NasdaqGS
Full Time Employees 700
Fullday Change 0.2769003
Fullday Change Percent 4.2665687
Fullday Price 6.7
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.55436003
Gross Profits 382,392,000
Has Pre Post Market Data 1
Held Percent Insiders 0.11571
Held Percent Institutions 0.56298
Implied Shares Outstanding 209,444,416
Industry Computer Hardware
Industry Disp Computer Hardware
Industry Key computer-hardware
Ipo Expected Date 2,021-03-25
Is Earnings Date Estimate 0
Language en-US
Last Dividend Date 1,783,382,400
Last Dividend Value 0.1
Last Fiscal Year End 1,767,139,200
Long Business Summary Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Long Name Cricut, Inc.
Market us_market
Market Cap 1,403,277,568
Market State PRE
Max Age 86,400
Message Board Id finmb_4319784
Most Recent Quarter 1,782,777,600
Net Income To Common 87,675,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 1,233,627,610
Number Of Analyst Opinions 3
Open 6.51
Operating Cashflow 180,111,008
Operating Margins 0.18887
Overall Risk 10
Payout Ratio 0.4878
Phone 385 351 0633
Previous Close 6.49
Price Eps Current Year 19.142857
Price Hint 2
Price To Book 3.8089824
Price To Sales Trailing12 Months 2.0343547
Profit Margins 0.1271
Quick Ratio 1.783
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key none
Region US
Regular Market Change 0.21
Regular Market Change Percent 3.23575
Regular Market Day High 6.815
Regular Market Day Low 6.51
Regular Market Day Range 6.51 - 6.815
Regular Market Open 6.51
Regular Market Previous Close 6.49
Regular Market Price 6.7
Regular Market Time 1,792,094,401
Regular Market Volume 984,332
Return On Assets 0.085710004
Return On Equity 0.25896
Revenue Growth -0.092
Revenue Per Share 3.224
Sand P52 Week Change 0.16207206
Sector Technology
Sector Disp Technology
Sector Key technology
Share Holder Rights Risk 10
Shares Outstanding 54,662,100
Shares Percent Shares Out 0.0216
Shares Short 4,528,547
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 4,486,866
Short Name Cricut, Inc.
Short Percent Of Float 0.0887
Short Ratio 6.49
Source Interval 15
State UT
Symbol CRCT
Target High Price 4.5
Target Low Price 3.7
Target Mean Price 4.06667
Target Median Price 4.0
Total Cash 286,264,992
Total Cash Per Share 1.367
Total Debt 10,381,000
Total Revenue 689,790,016
Tradeable 0
Trailing Annual Dividend Rate 0.2
Trailing Annual Dividend Yield 0.030816643
Trailing Eps 0.41
Trailing P E 16.341463
Trailing Peg Ratio None
Triggerable 1
Two Hundred Day Average 4.762725
Two Hundred Day Average Change 1.9372749
Two Hundred Day Average Change Percent 0.40675768
Type Disp Equity
Volume 984,332
Website https://www.cricut.com
Zip 84,095