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Coupang, Inc. (CPNG)

Consumer Cyclical | Internet Retail | Seattle, United States | NYSE
14.79 USD +0.39 (2.708%) ⇧ (Oct. 15, 2026, 4 p.m. EDT)

Short-term:★★☆☆☆Long-term:★★⯪☆☆Dividends:☆☆☆☆☆
Hot Take ↕ | Oct. 10, 2026, 2:41 a.m. EDT

The immediate outlook for Coupang is defined by a precarious balance between a broken trend and a potential technical bounce. Fundamentally, the company remains in a difficult spot with negative operating margins (-6.3%) and a forward P/E of 58x, reflecting the market's skepticism about its path to profitability despite a recent revenue recovery. The price action confirms this hesitation; after a strong rally earlier in the year, the stock has spent the last several sessions grinding lower, failing to reclaim key moving averages and testing the $13-$14 support zone. However, the short-term technical setup suggests a potential relief rally. The stock is hovering near its 50-day average, and options flow shows aggressive buying of calls at the $15 strike, which often acts as a magnet or floor in the coming week. If the stock can hold above $14, the momentum could shift back to the upside, targeting the $17-$18 range where resistance lies. Conversely, a failure to hold this level could trigger a deeper correction toward the $13 lows. Long-term investors should remain cautious. While the business model is sound, the financials are not yet robust enough to justify a premium valuation without clear evidence of sustained profitability. The lack of a dividend and the high debt-to-equity ratio add to the risk profile. Until the company demonstrates consistent free cash flow generation and margin expansion, the investment case relies entirely on growth acceleration, which has been volatile. For now, the stock is a speculative hold rather than a core buy.

Model Selection — Backtest MAE (log-scale, lower is better)
ModelMAE
AutoTheta ✓0.045380
AutoETS0.046859
AutoARIMA0.046865
MSTL0.047923

Forecast horizon: 45 days | Selected: AutoTheta

Forecast Reliability
Score 45%
H-stat 2.06
Ljung-Box p 0.000
Jarque-Bera p 0.152
Excess Kurtosis -0.95
Attribute Value
Sector Consumer Cyclical
Debt to Equity Ratio 188.584
Revenue per Share 19.506
Market Cap 26,549,000,192
Forward P/E 53.35
Beta 1.17
Profit Margins -2.16%
Website https://www.aboutcoupang.com

As of Oct. 10, 2026, 2:41 a.m. EDT: Speculators are positioning for a volatile rebound rather than a steady grind higher. The October expiration shows heavy call volume at the $15 strike, acting as a major support wall, while put writing is concentrated just below current prices ($14-$14.50), suggesting a 'floor' strategy. However, the November and December data reveals a distinct divergence: massive open interest walls for deep out-of-the-money calls ($21-$28) alongside significant put accumulation at lower strikes ($13-$15). This structure indicates a 'long gamma' bet where traders expect the stock to break out toward $20+ or crash back to $13, rather than trading in a tight range. The elevated implied volatility across all expirations confirms that the market is pricing in a binary event or earnings-driven swing.


Info Dump

Attribute Value
52 Week Change -0.5386094
Address1 720 Olive Way
Address2 Suite 600
All Time High 69.0
All Time Low 8.98
Ask 0.0
Ask Size 3,800
Audit Risk 10
Average Analyst Rating 1.7 - Buy
Average Daily Volume10 Day 19,128,920
Average Daily Volume3 Month 17,328,465
Average Volume 17,328,465
Average Volume10Days 19,128,920
Beta 1.166
Bid 0.0
Bid Size 2,300
Board Risk 8
Book Value 1.667
City Seattle
Compensation As Of Epoch Date 1,767,139,200
Compensation Risk 9
Country United States
Crypto Tradeable 0
Currency USD
Current Price 14.79
Current Ratio 0.87
Custom Price Alert Confidence HIGH
Date Short Interest 1,790,726,400
Day High 14.875
Day Low 14.33
Debt To Equity 188.584
Display Name Coupang
Dividend Yield 0.0
Earnings Call Timestamp End 1,785,879,000
Earnings Call Timestamp Start 1,785,879,000
Earnings Timestamp 1,785,873,600
Earnings Timestamp End 1,793,736,000
Earnings Timestamp Start 1,793,736,000
Ebitda -46,000,000
Ebitda Margins -0.0013
Enterprise To Ebitda -567.57
Enterprise To Revenue 0.736
Enterprise Value 26,108,198,912
Eps Current Year -0.44795
Eps Forward 0.27724
Eps Trailing Twelve Months -0.43
Esg Populated 0
Exchange NYQ
Exchange Data Delayed By 20
Exchange Timezone Name America/New_York
Exchange Timezone Short Name EDT
Fifty Day Average 15.2758
Fifty Day Average Change -0.4857998
Fifty Day Average Change Percent -0.03180192
Fifty Two Week Change Percent -53.86094
Fifty Two Week High 32.35
Fifty Two Week High Change -17.559998
Fifty Two Week High Change Percent -0.54281294
Fifty Two Week Low 13.35
Fifty Two Week Low Change 1.4399996
Fifty Two Week Low Change Percent 0.10786513
Fifty Two Week Range 13.35 - 32.35
Financial Currency USD
First Trade Date Milliseconds 1,615,473,000,000
Float Shares 1,343,478,221
Forward Eps 0.27724
Forward P E 53.34728
Free Cashflow -246,375,008
Full Exchange Name NYSE
Full Time Employees 108,000
Fullday Change 0.019999504
Fullday Change Percent 0.13504054
Fullday Price 14.83
Gmt Off Set Milliseconds -14,400,000
Governance Epoch Date 1,790,812,800
Gross Margins 0.28354
Gross Profits 10,055,000,064
Has Pre Post Market Data 1
Held Percent Insiders 0.0063
Held Percent Institutions 0.84528
Implied Shares Outstanding 1,795,064,201
Industry Internet Retail
Industry Disp Internet Retail
Industry Key internet-retail
Ipo Expected Date 2,021-03-11
Is Earnings Date Estimate 0
Language en-US
Last Fiscal Year End 1,767,139,200
Long Business Summary Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.
Long Name Coupang, Inc.
Market us_market
Market Cap 26,549,000,192
Market State PRE
Max Age 86,400
Message Board Id finmb_704377650
Most Recent Quarter 1,782,777,600
Net Income To Common -767,000,000
Next Fiscal Year End 1,798,675,200
Non Diluted Market Cap 25,668,467,104
Number Of Analyst Opinions 18
Open 14.33
Operating Cashflow 1,424,999,936
Operating Margins -0.06278
Overall Risk 10
Payout Ratio 0.0
Peg Ratio 1.16
Phone 206 333 3839
Pre Market Change 0.019999504
Pre Market Change Percent 0.13504054
Pre Market Price 14.83
Pre Market Time 1,792,145,703
Previous Close 14.4
Price Eps Current Year -33.01708
Price Hint 2
Price To Book 8.872225
Price To Sales Trailing12 Months 0.7486605
Profit Margins -0.02163
Quick Ratio 0.608
Quote Source Name Nasdaq Real Time Price
Quote Type EQUITY
Recommendation Key buy
Recommendation Mean 1.72222
Region US
Regular Market Change 0.39
Regular Market Change Percent 2.70834
Regular Market Day High 14.875
Regular Market Day Low 14.33
Regular Market Day Range 14.33 - 14.875
Regular Market Open 14.33
Regular Market Previous Close 14.4
Regular Market Price 14.79
Regular Market Time 1,792,094,402
Regular Market Volume 13,998,871
Return On Assets -0.0214
Return On Equity -0.19995001
Revenue Growth 0.039
Revenue Per Share 19.506
Sand P52 Week Change 0.16207206
Sector Consumer Cyclical
Sector Disp Consumer Cyclical
Sector Key consumer-cyclical
Share Holder Rights Risk 10
Shares Outstanding 1,637,261,211
Shares Percent Shares Out 0.044
Shares Short 79,126,512
Shares Short Previous Month Date 1,788,134,400
Shares Short Prior Month 71,721,008
Short Name Coupang, Inc.
Short Percent Of Float 0.0615
Short Ratio 4.86
Source Interval 15
State WA
Symbol CPNG
Target High Price 30.0
Target Low Price 12.0
Target Mean Price 23.39444
Target Median Price 24.0
Total Cash 6,110,000,128
Total Cash Per Share 3.399
Total Debt 5,632,999,936
Total Revenue 35,462,000,640
Tradeable 0
Trailing Annual Dividend Rate 0.0
Trailing Annual Dividend Yield 0.0
Trailing Eps -0.43
Trailing Peg Ratio 1.1552
Triggerable 1
Two Hundred Day Average 17.7916
Two Hundred Day Average Change -3.0015993
Two Hundred Day Average Change Percent -0.1687088
Type Disp Equity
Volume 13,998,871
Website https://www.aboutcoupang.com
Zip 98,101