Coupang, Inc. (CPNG)Consumer Cyclical | Internet Retail | Seattle, United States | NYSE
14.79 USD
+0.39
(2.708%)
⇧
(Oct. 15, 2026, 4 p.m.
EDT)
|
Hot Take ↕ | Oct. 10, 2026, 2:41 a.m. EDT
The immediate outlook for Coupang is defined by a precarious balance between a broken trend and a potential technical bounce. Fundamentally, the company remains in a difficult spot with negative operating margins (-6.3%) and a forward P/E of 58x, reflecting the market's skepticism about its path to profitability despite a recent revenue recovery. The price action confirms this hesitation; after a strong rally earlier in the year, the stock has spent the last several sessions grinding lower, failing to reclaim key moving averages and testing the $13-$14 support zone. However, the short-term technical setup suggests a potential relief rally. The stock is hovering near its 50-day average, and options flow shows aggressive buying of calls at the $15 strike, which often acts as a magnet or floor in the coming week. If the stock can hold above $14, the momentum could shift back to the upside, targeting the $17-$18 range where resistance lies. Conversely, a failure to hold this level could trigger a deeper correction toward the $13 lows. Long-term investors should remain cautious. While the business model is sound, the financials are not yet robust enough to justify a premium valuation without clear evidence of sustained profitability. The lack of a dividend and the high debt-to-equity ratio add to the risk profile. Until the company demonstrates consistent free cash flow generation and margin expansion, the investment case relies entirely on growth acceleration, which has been volatile. For now, the stock is a speculative hold rather than a core buy. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.045380 |
| AutoETS | 0.046859 |
| AutoARIMA | 0.046865 |
| MSTL | 0.047923 |
Forecast horizon: 45 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 45% |
| H-stat | 2.06 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.152 |
| Excess Kurtosis | -0.95 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 188.584 |
| Revenue per Share | 19.506 |
| Market Cap | 26,549,000,192 |
| Forward P/E | 53.35 |
| Beta | 1.17 |
| Profit Margins | -2.16% |
| Website | https://www.aboutcoupang.com |
As of Oct. 10, 2026, 2:41 a.m. EDT: Speculators are positioning for a volatile rebound rather than a steady grind higher. The October expiration shows heavy call volume at the $15 strike, acting as a major support wall, while put writing is concentrated just below current prices ($14-$14.50), suggesting a 'floor' strategy. However, the November and December data reveals a distinct divergence: massive open interest walls for deep out-of-the-money calls ($21-$28) alongside significant put accumulation at lower strikes ($13-$15). This structure indicates a 'long gamma' bet where traders expect the stock to break out toward $20+ or crash back to $13, rather than trading in a tight range. The elevated implied volatility across all expirations confirms that the market is pricing in a binary event or earnings-driven swing.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.5386094 |
| Address1 | 720 Olive Way |
| Address2 | Suite 600 |
| All Time High | 69.0 |
| All Time Low | 8.98 |
| Ask | 0.0 |
| Ask Size | 3,800 |
| Audit Risk | 10 |
| Average Analyst Rating | 1.7 - Buy |
| Average Daily Volume10 Day | 19,128,920 |
| Average Daily Volume3 Month | 17,328,465 |
| Average Volume | 17,328,465 |
| Average Volume10Days | 19,128,920 |
| Beta | 1.166 |
| Bid | 0.0 |
| Bid Size | 2,300 |
| Board Risk | 8 |
| Book Value | 1.667 |
| City | Seattle |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 9 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 14.79 |
| Current Ratio | 0.87 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,790,726,400 |
| Day High | 14.875 |
| Day Low | 14.33 |
| Debt To Equity | 188.584 |
| Display Name | Coupang |
| Dividend Yield | 0.0 |
| Earnings Call Timestamp End | 1,785,879,000 |
| Earnings Call Timestamp Start | 1,785,879,000 |
| Earnings Timestamp | 1,785,873,600 |
| Earnings Timestamp End | 1,793,736,000 |
| Earnings Timestamp Start | 1,793,736,000 |
| Ebitda | -46,000,000 |
| Ebitda Margins | -0.0013 |
| Enterprise To Ebitda | -567.57 |
| Enterprise To Revenue | 0.736 |
| Enterprise Value | 26,108,198,912 |
| Eps Current Year | -0.44795 |
| Eps Forward | 0.27724 |
| Eps Trailing Twelve Months | -0.43 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 20 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 15.2758 |
| Fifty Day Average Change | -0.4857998 |
| Fifty Day Average Change Percent | -0.03180192 |
| Fifty Two Week Change Percent | -53.86094 |
| Fifty Two Week High | 32.35 |
| Fifty Two Week High Change | -17.559998 |
| Fifty Two Week High Change Percent | -0.54281294 |
| Fifty Two Week Low | 13.35 |
| Fifty Two Week Low Change | 1.4399996 |
| Fifty Two Week Low Change Percent | 0.10786513 |
| Fifty Two Week Range | 13.35 - 32.35 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,615,473,000,000 |
| Float Shares | 1,343,478,221 |
| Forward Eps | 0.27724 |
| Forward P E | 53.34728 |
| Free Cashflow | -246,375,008 |
| Full Exchange Name | NYSE |
| Full Time Employees | 108,000 |
| Fullday Change | 0.019999504 |
| Fullday Change Percent | 0.13504054 |
| Fullday Price | 14.83 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,790,812,800 |
| Gross Margins | 0.28354 |
| Gross Profits | 10,055,000,064 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.0063 |
| Held Percent Institutions | 0.84528 |
| Implied Shares Outstanding | 1,795,064,201 |
| Industry | Internet Retail |
| Industry Disp | Internet Retail |
| Industry Key | internet-retail |
| Ipo Expected Date | 2,021-03-11 |
| Is Earnings Date Estimate | 0 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Long Business Summary | Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington. |
| Long Name | Coupang, Inc. |
| Market | us_market |
| Market Cap | 26,549,000,192 |
| Market State | PRE |
| Max Age | 86,400 |
| Message Board Id | finmb_704377650 |
| Most Recent Quarter | 1,782,777,600 |
| Net Income To Common | -767,000,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 25,668,467,104 |
| Number Of Analyst Opinions | 18 |
| Open | 14.33 |
| Operating Cashflow | 1,424,999,936 |
| Operating Margins | -0.06278 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Peg Ratio | 1.16 |
| Phone | 206 333 3839 |
| Pre Market Change | 0.019999504 |
| Pre Market Change Percent | 0.13504054 |
| Pre Market Price | 14.83 |
| Pre Market Time | 1,792,145,703 |
| Previous Close | 14.4 |
| Price Eps Current Year | -33.01708 |
| Price Hint | 2 |
| Price To Book | 8.872225 |
| Price To Sales Trailing12 Months | 0.7486605 |
| Profit Margins | -0.02163 |
| Quick Ratio | 0.608 |
| Quote Source Name | Nasdaq Real Time Price |
| Quote Type | EQUITY |
| Recommendation Key | buy |
| Recommendation Mean | 1.72222 |
| Region | US |
| Regular Market Change | 0.39 |
| Regular Market Change Percent | 2.70834 |
| Regular Market Day High | 14.875 |
| Regular Market Day Low | 14.33 |
| Regular Market Day Range | 14.33 - 14.875 |
| Regular Market Open | 14.33 |
| Regular Market Previous Close | 14.4 |
| Regular Market Price | 14.79 |
| Regular Market Time | 1,792,094,402 |
| Regular Market Volume | 13,998,871 |
| Return On Assets | -0.0214 |
| Return On Equity | -0.19995001 |
| Revenue Growth | 0.039 |
| Revenue Per Share | 19.506 |
| Sand P52 Week Change | 0.16207206 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 10 |
| Shares Outstanding | 1,637,261,211 |
| Shares Percent Shares Out | 0.044 |
| Shares Short | 79,126,512 |
| Shares Short Previous Month Date | 1,788,134,400 |
| Shares Short Prior Month | 71,721,008 |
| Short Name | Coupang, Inc. |
| Short Percent Of Float | 0.0615 |
| Short Ratio | 4.86 |
| Source Interval | 15 |
| State | WA |
| Symbol | CPNG |
| Target High Price | 30.0 |
| Target Low Price | 12.0 |
| Target Mean Price | 23.39444 |
| Target Median Price | 24.0 |
| Total Cash | 6,110,000,128 |
| Total Cash Per Share | 3.399 |
| Total Debt | 5,632,999,936 |
| Total Revenue | 35,462,000,640 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -0.43 |
| Trailing Peg Ratio | 1.1552 |
| Triggerable | 1 |
| Two Hundred Day Average | 17.7916 |
| Two Hundred Day Average Change | -3.0015993 |
| Two Hundred Day Average Change Percent | -0.1687088 |
| Type Disp | Equity |
| Volume | 13,998,871 |
| Website | https://www.aboutcoupang.com |
| Zip | 98,101 |