Traeger, Inc. (COOK)Consumer Cyclical | Furnishings, Fixtures & Appliances | Salt Lake City, United States | NYSE
69.21 USD
-3.26
(-4.498%) ⇩
(July 13, 2026, 4 p.m.
EDT)
After hours: 70.00 +0.79 (1.141%) ⇧ (July 13, 2026, 5:05 p.m. EDT) |
Hot Take ↕ | July 11, 2026, 2:51 a.m. EDT
Traeger represents a catastrophic long-term failure despite a recent, likely artificial, price surge. The company has endured three consecutive years of negative annual returns, with the stock down nearly 53% over the last three years, indicating a structural deterioration in business quality that the market has fully priced in. Fundamentals are dire: the company is losing money with a -21.8% profit margin, negative ROE, and shrinking revenues. While the stock recently jumped 14% and trades above its 50-day average, this momentum is insufficient to overcome the reality of a failing business model. The recent 1-for-50 reverse split suggests management is attempting to engineer a technical fix to regain exchange compliance rather than addressing core operational issues. With no dividend to provide income and a massive gap between the current price and the analyst mean target, there is no rational case for holding this security. |
| Model | MAE |
|---|---|
| AutoTheta ✓ | 0.525565 |
| MSTL_89 | 0.552285 |
| MSTL_89_124 | 0.553887 |
| MSTL_124 | 0.563515 |
| MSTL | 0.576490 |
| AutoETS | 0.588044 |
| AutoARIMA | 0.588277 |
Forecast horizon: 60 days | Selected: AutoTheta
| Forecast Reliability | |
|---|---|
| Score | 29% |
| H-stat | 15.13 |
| Ljung-Box p | 0.000 |
| Jarque-Bera p | 0.042 |
| Excess Kurtosis | -1.54 |
| Attribute | Value |
|---|---|
| Sector | Consumer Cyclical |
| Debt to Equity Ratio | 243.097 |
| Revenue per Share | 189.421 |
| Market Cap | 192,528,864 |
| Forward P/E | 104.64 |
| Beta | 1.96 |
| Profit Margins | -21.84% |
| Previous Name | TGPX Holdings I LLC |
| Website | https://www.traeger.com |
As of July 11, 2026, 2:51 a.m. EDT: Options activity is negligible and distorted by the recent 1-for-50 reverse split. The data shows zero volume for standard strikes and only trivial open interest at deep out-of-the-money levels, offering no actionable signal on speculative positioning or directional bias.
| Attribute | Value |
|---|---|
| 52 Week Change | -0.28247523 |
| Address1 | 533 South 400 West |
| All Time High | 1,629.55 |
| All Time Low | 20.91 |
| Ask | 0.0 |
| Ask Size | 100 |
| Audit Risk | 6 |
| Average Daily Volume10 Day | 48,130 |
| Average Daily Volume3 Month | 38,577 |
| Average Volume | 38,577 |
| Average Volume10Days | 48,130 |
| Beta | 1.956 |
| Bid | 0.0 |
| Bid Size | 100 |
| Board Risk | 10 |
| Book Value | 63.671 |
| City | Salt Lake City |
| Compensation As Of Epoch Date | 1,767,139,200 |
| Compensation Risk | 10 |
| Country | United States |
| Crypto Tradeable | 0 |
| Currency | USD |
| Current Price | 69.21 |
| Current Ratio | 3.399 |
| Custom Price Alert Confidence | HIGH |
| Date Short Interest | 1,782,777,600 |
| Day High | 76.945 |
| Day Low | 67.465 |
| Debt To Equity | 243.097 |
| Display Name | Traeger |
| Earnings Call Timestamp End | 1,778,531,400 |
| Earnings Call Timestamp Start | 1,778,531,400 |
| Earnings Timestamp | 1,778,529,600 |
| Earnings Timestamp End | 1,785,960,000 |
| Earnings Timestamp Start | 1,785,960,000 |
| Ebitda | 53,743,000 |
| Ebitda Margins | 0.10532 |
| Enterprise To Ebitda | 10.862 |
| Enterprise To Revenue | 1.144 |
| Enterprise Value | 583,774,848 |
| Eps Current Year | -2.05857 |
| Eps Forward | 0.66143 |
| Eps Trailing Twelve Months | -42.12 |
| Esg Populated | 0 |
| Exchange | NYQ |
| Exchange Data Delayed By | 0 |
| Exchange Timezone Name | America/New_York |
| Exchange Timezone Short Name | EDT |
| Fifty Day Average | 60.672 |
| Fifty Day Average Change | 8.537998 |
| Fifty Day Average Change Percent | 0.14072385 |
| Fifty Two Week Change Percent | -28.247524 |
| Fifty Two Week High | 104.0 |
| Fifty Two Week High Change | -34.79 |
| Fifty Two Week High Change Percent | -0.33451924 |
| Fifty Two Week Low | 20.91 |
| Fifty Two Week Low Change | 48.3 |
| Fifty Two Week Low Change Percent | 2.3098996 |
| Fifty Two Week Range | 20.91 - 104.0 |
| Financial Currency | USD |
| First Trade Date Milliseconds | 1,627,565,400,000 |
| Float Shares | 1,640,571 |
| Forward Eps | 0.66143 |
| Forward P E | 104.636925 |
| Free Cashflow | 67,193,624 |
| Full Exchange Name | NYSE |
| Full Time Employees | 433 |
| Gmt Off Set Milliseconds | -14,400,000 |
| Governance Epoch Date | 1,782,864,000 |
| Gross Margins | 0.40368998 |
| Gross Profits | 206,004,000 |
| Has Pre Post Market Data | 1 |
| Held Percent Insiders | 0.19483 |
| Held Percent Institutions | 0.6882 |
| Implied Shares Outstanding | 2,781,807 |
| Industry | Furnishings, Fixtures & Appliances |
| Industry Disp | Furnishings, Fixtures & Appliances |
| Industry Key | furnishings-fixtures-appliances |
| Ipo Expected Date | 2,021-07-29 |
| Is Earnings Date Estimate | 1 |
| Language | en-US |
| Last Fiscal Year End | 1,767,139,200 |
| Last Split Date | 1,773,792,000 |
| Last Split Factor | 1:50 |
| Long Business Summary | Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah. |
| Long Name | Traeger, Inc. |
| Market | us_market |
| Market Cap | 192,528,864 |
| Market State | PREPRE |
| Max Age | 86,400 |
| Message Board Id | finmb_1673203795 |
| Most Recent Quarter | 1,774,915,200 |
| Name Change Date | 2,026-07-13 |
| Net Income To Common | -111,475,000 |
| Next Fiscal Year End | 1,798,675,200 |
| Non Diluted Market Cap | 201,597,553 |
| Number Of Analyst Opinions | 6 |
| Open | 73.0 |
| Operating Cashflow | 59,253,000 |
| Operating Margins | 0.022750001 |
| Overall Risk | 10 |
| Payout Ratio | 0.0 |
| Phone | 801 701 7180 |
| Post Market Change | 0.7900009 |
| Post Market Change Percent | 1.1414549 |
| Post Market Price | 70.0 |
| Post Market Time | 1,783,976,700 |
| Prev Name | TGPX Holdings I LLC |
| Previous Close | 72.47 |
| Price Eps Current Year | -33.620426 |
| Price Hint | 2 |
| Price To Book | 1.086994 |
| Price To Sales Trailing12 Months | 0.37728342 |
| Profit Margins | -0.21845 |
| Quick Ratio | 1.556 |
| Quote Source Name | Delayed Quote |
| Quote Type | EQUITY |
| Recommendation Key | none |
| Region | US |
| Regular Market Change | -3.26 |
| Regular Market Change Percent | -4.49842 |
| Regular Market Day High | 76.945 |
| Regular Market Day Low | 67.465 |
| Regular Market Day Range | 67.465 - 76.945 |
| Regular Market Open | 73.0 |
| Regular Market Previous Close | 72.47 |
| Regular Market Price | 69.21 |
| Regular Market Time | 1,783,972,803 |
| Regular Market Volume | 61,885 |
| Return On Assets | 0.00056 |
| Return On Equity | -0.4907 |
| Revenue Growth | -0.344 |
| Revenue Per Share | 189.421 |
| Sand P52 Week Change | 0.20847368 |
| Sector | Consumer Cyclical |
| Sector Disp | Consumer Cyclical |
| Sector Key | consumer-cyclical |
| Share Holder Rights Risk | 8 |
| Shares Outstanding | 2,781,807 |
| Shares Percent Shares Out | 0.0168 |
| Shares Short | 46,622 |
| Shares Short Previous Month Date | 1,780,012,800 |
| Shares Short Prior Month | 48,947 |
| Short Name | Traeger, Inc. |
| Short Percent Of Float | 0.0559 |
| Short Ratio | 0.74 |
| Source Interval | 15 |
| State | UT |
| Symbol | COOK |
| Target High Price | 75.0 |
| Target Low Price | 37.0 |
| Target Mean Price | 45.75 |
| Target Median Price | 40.0 |
| Total Cash | 33,687,000 |
| Total Cash Per Share | 12.11 |
| Total Debt | 424,932,992 |
| Total Revenue | 510,303,008 |
| Tradeable | 0 |
| Trailing Annual Dividend Rate | 0.0 |
| Trailing Annual Dividend Yield | 0.0 |
| Trailing Eps | -42.12 |
| Trailing Peg Ratio | None |
| Triggerable | 1 |
| Two Hundred Day Average | 48.9629 |
| Two Hundred Day Average Change | 20.2471 |
| Two Hundred Day Average Change Percent | 0.41351923 |
| Type Disp | Equity |
| Volume | 61,885 |
| Website | https://www.traeger.com |
| Zip | 84,101 |